Delivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension

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5 Delivering Connections that Make an Impact We Can Make Lasting Impressions by Giving Print a Digital Dimension

6 MAIL REACHES ALL AGES 38 % OF MILLENNIALS HAVE SCANNED A MAIL PIECE 42 % OF YEAR OLDS SAID THEY READ MAIL IMMEDIATELY AND FIND IT USEFUL

7 5 INNOVATIVE & EFFECTIVE TOOLS FOR DIRECT MARKETING How we make these experiences possible: Mobile App Adoption Leveraging Big Data Augmented Reality Near Field Communication QR Codes

8 Mobile-on-Mail Mail to Mobile Technologies Scan QR Code, SnapTag, Watermark Augmented reality brings ads to life and has demographic appeal Smart Phone/ Tablet Camera, Applications (3rd Party, Retailer or USPS) Pay Learn Instructions, Reviews, Information Contact Customer Service Play Sweepstakes, Games Pay Purchase, Bill Pay, Authenticate Signature, Account Login Coupon, Loyalty Card Share Social Media, Blogs, Pinterest Measureable

9 Mail That Works For You USPS Promotes mail innovations Enhanced mailpiece Grow bottom Line Revenue Omni channel multiplier

10 Embrace technology, encourage mail integration Mobile Barcode Image Recognition Augmented Reality NFC Strategy Targets Drive long-term product value Relevance Effectiveness Responsiveness Engagement Lead innovation Accecelerate best practices Promote awareness and engagement Marketers and business customers Consumers

11 Augmented Reality NFC Mobile Technologies Augmented Reality (AR): Mail facilitates a user experience combining virtual & real time interactive experiences, registered in 2-D or 3-D Near Field Communication (NFC): Mail contains NFC smart tag or RFID chip enabling information transmissions between NFC enabled devices QR Code/Mobil e Barcode Image Recognition QR Code/Mobile Barcode: A barcode is a machinereadable optical label that contains information about the item to which it is attached Image Recognition: Image or text vectors are programmed to be recognized by scanning app. The recognition connects customer to pre-planned menu that engages customer in digital marketing

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13 Mobile Barcodes Generate an immediate market response Users are more affluent and educated Attract Gen Y and Xers Like on Facebook Get driving directions 13

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23 90% 80% 70% 60% 50% 40% 30% Reaching Generations X and Y through Direct Mail 77% 63% A frequently challenged marketing myth is that it s becoming increasingly difficult to reach young people via traditional marketing. With so many digital channels to view content from - Gen X and Y are surprisingly traditional. 77% of Generation X 20% and 63% of Generation Y consumers have 10% purchased products via direct mail*. The idea 0% that today s young adults don t respond X Y well to non-digital Born between 1965 mid 1980 s Born between early 1980 s onwards * QuantumDigital marketing couldn t be further from the truth.

24 Q ScanLife Mobile Barcode Trend Report 20% increase from a year ago Demographics: Who s Scanning? Q ScanLife Mobile Barcode Trend Report

25 Technology Vendor Info metaio.com As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. aurasma.com Since launching in 2011, Aurasma has quickly risen to become the world s leading augmented reality platform with over 20,000 partners operating in over 100 countries. layar.com Layar leads the way in augmented reality and interactive print, helping to bridge the gap between the print and digital worlds. blippar.com Mobile augmented reality and image recognition platform enabling advertisers to reach consumers via outdoor ads, billboards, magazine, newspaper and packaging ricohclickablepaper.com Image recognition technology drives customer to enhanced menu screen and allows customer to launch into several choice of digital marketing

26 Technology Vendor Info daqri.com DAQRI is the world s leading augmented reality developer, providing custom software and creative solutions to clients across a broad spectrum of industries seemoreinteractive.com They help retailers and other forwardthinking brands tap into new consumer insights and embrace experiential marketing through augmented reality apparmo.com Apparmo is an independent mobile marketing company focused on building innovative mobile apps for businesses who wish to engage more with their customers. qg.com With core expertise in content creation, manipulation and delivery across a variety of channels, Quad/Graphics is ready to help marketers and publishers integrate a variety of interactive print solutions including both Augmented Reality & Near Field Communications

27 Direct mail can bridge the gap between physical and digital advertising to create impactful advertising campaigns. Result: Increased customer engagement Better customer retention Higher sales

28 28 By 2017, 77% of digital buyers will be shopping via smartphone or tablet. *

29 Nearly 60 % of consumers surveyed enjoy getting mail about new products from their favorite brands. * of recipients read or 81 % scan their mail daily.** * Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer, 2012 ** USPS, Household Diary Study, 2010

30 Direct Mail + Digital = Trust + Immedia cy

31 Direct Mail - Reaction by Industry Percent Pieces Percent Pieces Percent Indust Read Found Useful Pieces ry Financial 2011 Immediately Will Respond 2012 To Credit Card 26.0% 27.3% 16.4% 17.1% 3.5% 3.4% Bank Investments Insurance Company Real Estate/Mortgage Total Financial Source:2014 DMA Statistical Fact Book - USPS Household Diary Study, 2013

32 Nuerological Reponse to Marketing Channels

33 Integrated marketing campaigns are: Trusted. Engaging. Impactful. Measurable.

34 The Post Office has helped us, in that they offered discounts for us to be able to play with different technologies such as QR codes and 2-D barcodes. Integrating our offline and online has been key to our success in the past couple years. Steve Mitzel Chief Financial Officer and General Manager of Shared Services Valassis Communications

35 Case study: Lyon College College boosts qualified applicants with an integrated, direct-mail-based campaign. 70% completed online survey 76% increase in applications 50% increase in acceptance of qualified applicants 76 % increase in applications * Case study content courtesy of PODi. For more information about PODi visit

36 Rethink direct mail and integrate it into your marketing strategy

37 Lou Figurito Sr. Sales Executive Major Accounts USPS RETHINK DIRECT MAIL BRIDGE MARKETING CHANNELS