END TO END MOBILE BUSINESS SOLUTIONS
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1 END TO END MOBILE BUSINESS SOLUTIONS DIDMO is a market-leading mobile business solutions provider, serving clients and partners by leveraging our proprietary mobile content creation platform, Magmito
2 DIDMO AB - An Overview Founded in Developed an ad wrap solution for mobile game distribution Launched world's first user-generated mobile content creation tool, Magmito, April 2009 Launched Magmito Pro in November 2009 to meet advertisers' need for an advanced toolset offering expert campaign creation services Launched Magmito Enterprise January 2010 to provide integrated custom client solutions, meeting the industry demand for end-to-end mobile business solutions and many more...
3 Introducing the Magmito product line Create and distribute cost effective, rich mobile applications Instant access to photos, maps, schedules or services Distributed by SMS or 2D barcode to any target audience Easily viewed by any mobile phone in a few steps Captive audience + interactivity = more conversions Brand advertising/sponsorship opportunities Track statistics and manage campaigns via online tools Import existing database contacts for easy distribution FREEDOM, PRO and Enterprise: a solution for every need The Market for Magmito Mobile is the future of marketing - Revenues from mobile applications across all platforms will grow from $4.2bn in 2009 to $29.5bn in 2013 (source: Gartner) - Nearly 3 billion mobile coupons will be issued to mobile users and just under $7 billion discounts redeemed by 2011 (source: Jupiter Research) Companies are rushing to adopt costly mobile strategies When budgeting for a well-branded mobile Web/WAP campaign or application for all carriers and handsets, brands should plan for a ballpark figure of $250,000 and three months to six months development time. Source: Mobile Marketer, Mobile Outlook for 2009 Report
4 The Only Cross-Platform Compatible - Dual Delivery Solution Build Mobile Apps with Magmito Platform One solution Complete reach Deliver to over a Billion Handsets Native Application Support JAVA Rich Mobile Web Support (No AppStore requirement and immediate distribution) (Over 1 billion handsets combined) (50+ million handsets) Native Application available soon! (250+ million handsets)
5 Deliver native applications to over 90% of the Market!
6 Magmito Platform Business Models Product Service Revenue Model FREEDOM Online - Easy to use Content creation tool Free to create Ad supported (content & location based) PRO Professional Content creation tool Yearly Unlimited License Enterp!se Custom Client Solutions Integration development costs Yearly licensing (sliding scale) Incremental download fee (maintenance and upgrades)
7 Imagine placing all the important info about any brand promotion, event or service, big or small, right in the palm of their hand! Distribute download invitation by SMS or 2D Barcode to any mobile phone Easy to use interactive brand-able menu Photos, descriptions and information location map, text directions, and contact numbers Itinerary, schedule or product list RSVP, quiz, questionnaire, form or poll
8 The Magmito platform: Custom generated content, plus convenient delivery options combined with complete user tracking & interaction metrics
9 Easily insert graphics, photos and text to provide a rich user experience Hot-link to any phone number
10 PRO An easy-to-use professional tool to mobilize your business presence! Magmito PRO website QR Code or SMS Magmito Pro server Log onto the Magmito PRO website and create custom content Magmito Pro server compiles both a native app and a mobile web version of content Invitation by SMS (small fee for each) or scan the free QR code. Link from each leads to the app download page. Dependent on phone type, guest will either download the native app or be directed to the mobile web version of the content!
11 Move Your Message Mobile Perfect for: Travel & business itineraries Festivals & celebrations Real estate & property sales Sports teams & fan clubs Restaurant & night club promotions Conferences & symposium agendas Marketing & Product knowledge mlearning & training Music & musician promotion & sales Product launches & presentations Market research & customer feedback The list goes on ad on
12 Magmito Enterprise - End-to-end mobile business solutions! Magmito platform integration for branded mobile content creation One stop shop for any mobile sales or marketing campaign Magmito wizard development for sectors incl. entertainment, retail, travel, mlearning, etc. Magmito App/WAP galleries where clients and consumers can download content Custom iphone, Android, Windows Mobile/Mobile 7 and J2Me development Custom mobile campaign creation services, from concept through to distribution Enterp!se
13 Magmito Enterprise - Can we make you a Wizard? Ben10 Party Invitation Generator wizard
14 Magmito Enterprise: Hotel Meeting, Conference and Event Solution Client website integrated with wizard for event specific mobile application generation
15 2D Bar codes A call-to-action to drive immediate mobile content access QR code is a simpler solution with text you have to punch in the number and wait for a response. A QR code makes it faster you scan it with your camera phone and it delivers the code right to you. Tracy Benson, Senior Director Interactive Marketing & Emerging Media Best Buy QR Code explained on CSI Miami:
16 Magmito s Quick Code Generator Allows for seamless 2D code creation and distribution of Magmito apps
17 Custom 2D Bar Codes Make a branded statement and provide information with a simple snap of your cam! Sample Lancia Automobile Campaign: TV Ad linking QR code in print article to full motion video clip in the phone.
18 A website API makes delivery of your Magmito content a breeze Collect the names and mobile numbers of your visitors right off your website! Sample website API
19 A complete custom branded experience! Download page branding Sponsor page branding On-phone application icon branding
20 Send your message viral and gather feedback too! Tell a Friend Quiz, poll, RSVP ordering, feedback
21 Drive traffic to the store, give directions and keep them informed! Mobile Couponing Google maps integration RSS feeds
22 Multi-Language compatibility makes for International portability! The Magmito Application Creation Platform Now available in China!
23 DIDMO is an award winning mobile business solutions provider Since 2008 Best Mobile Business Solution 2009
24 Ted Iannuzzi VP Sales & Marketing DIDMO AB Drottninggatan Stockholm Sweden
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