Travel. Discover. Connect. Get immediate lift 2014 MEDIA KIT

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1 Travel. Discover. Connect. Get immediate lift 2014 MEDIA KIT SOAR HALIFAX GOLD MEDAL BEST AIRPORT MAGAZINE 2013

2 Targeting the sophisticated and adventurous air traveller FASTEN your seatbelt because your marketing and advertising is about to take off with SOAR St. John s magazine. Now you can access more than 3 million visitors a year at St. John s International Airport. Your message will literally be in the hands of leisure and business travellers arriving and departing through the St. John s International Airport. Now you can advertise your company in SOAR St. John s. It is built to carry your message to new heights by reaching affluent travelers who are proven to spend in the immediate, medium and long term. SOAR St. John s connects travellers with inspiring places in Atlantic Canada and a myriad of direct destinations worldwide. It is available at Arrivals and Departures and throughout the St. John s International Airport at eight key locations with prominent displays that offer the magazine as an added value to the traveller s experience. Additionally, SOAR St. John s is available at partnered hotels near the airport. You ll want to make sure you are onboard and your message is in all four exciting editions planned for 2014: Spring, Summer, Fall and Winter. Each issue of SOAR St. John s is created with passion. Passion to Travel. Passion to Discover. Passion to Connect. We welcome those who share these passions and await your arrival. World class advantages attract world class opportunities. 2 SOAR ST. JOHN S MEDIA KIT 2014

3 Audience SOAR ST. JOHN S readers are the most relevant, affluent and influential in Atlantic Canada, not to mention the sophisticated national and international travellers who appreciate the service of St. John s International Airport. Through SOAR St. John s you will reach both incoming and outgoing leisure and business travelers. SOAR St. John s delivers readers up-to-date business travel news and insider tips, features, articles of interest, and reasons to make travel better, quicker and more relaxed. Geographically, it focuses on the airport itself, the St. John s region, Atlantic Canada, and the international world of air travel This high-end targeted publication will be published four times a year, coinciding with peak travel seasons. St. John s International Airport is the largest entry point for non-resident visitors to the province of Newfoundland and Labrador. More than 70% of business and leisure travellers to the province fly into St. John s International Airport. Similarly, more than 70% of residents travelling outside the province fly out of the airport. SOAR St. John s offers you the most unique and impactful medium to target your customer. Now you can increase your awareness with the affluent, educated traveler who uses air travel regularly. The magazine showcases air travel and the opportunities it provides for both the leisure and business traveller. Travel is the means that gets them there and back. View the world in a completely different way through the pages of SOAR St. John s. SOAR St. John s promotes your brand, image, differentiating features and benefits. It all happens when you are in the hands of prosperous travelers who have the discretionary and disposable income that can increase the altitude of your company. SOAR St. John s provides the passageway that guides customers to you. The top 5% of Canadian earners travel by air frequently. The readers are awaiting your message in a unique, well-crafted, unobtrusive way. 15,000 copies will be available per issue as an added value to the travelling public in eight high-traffic locations at the St. John s International Airport and partnered hotels. This includes additional distribution targets, such as airlines, travel and tourism companies, government departments, embassies, frequent flyers, travel agents and airport partners and allies. SOAR St. John s. Your marketing is cleared for take off! DEMOGRAPHICS 2012 ASQ Passenger Survey Data Purpose for the trip Business 45% Leisure 55% Number of return trips made in last 12 months 1 to 2 26% 3 to 5 36% 6 to 10 20% 11 to 20 12% 21 or more 6% Passengers Connecting at St. John s Airport Connecting 10% Origin/Destination 90% Passenger age 16 to 25 13% 26 to 34 13% 35 to 44 17% 45 to 54 25% 55 to 64 22% % Passenger gender Male 49% Female 51% SOAR ST. JOHN S MEDIA KIT

4 Each issue of SOAR St. John s features COVER STORY The centerpiece of the issue. Highly visual. Brilliantly written. The cover story connects travellers using St. John s International Airport to the world. Spring: American Dreams Summer: Get Outdoors in Canada Fall: Winter Vacations North and South Winter: European Travel DEPARTMENTS WHERE IN THE WORLD: Highlighting strange and unusual destinations and traditions from around the world. DESTINATIONS: Shining a light on a variety of world-class locations one can travel direct to from St. John s International Airport. GLOBETROTTERS*: Spring break. Home for the holidays. Surprising a loved one. Meet some of the everyday travellers that pass through St. John s International Airport. CAPTURE: Vivid photography showing slices of life, culture and inspirational imagery from around the world. DIGITOOLS*: The latest and greatest in smartphone apps that take some of the stress out of your journey. BUSINESS TRAVELLER*: Tales, tips and stories from the executive traveller for whom air travel is just part of the job. BUSINESS CLASS: A look at what makes St. John s (NL) such a great place to do business; Economic Outlook (Spring), Commercial Properties (Summer), Higher Education (Fall) and Meeting & Conventions (Winter) CONCIERGE: Insider consumer tips from the experts to making the right choice when it comes to; Real Estate (Spring), Golf (Summer), Retail (Fall) and Hotels & Resorts (Winter) CARRY ON: Cool, seasonally-themed, musthaves to take with you on your travels not to mention great gift ideas for any traveller. PUZZLES*: Refresh your mind with travel oriented brain teasers. *Sponsorships available FEATURES An intriguing look into destinations, air travel, air carriers and hospitality venues, as well as profiles of colourful travellers and industry players. REGIONAL SECTION Regional travel advice for the business and leisure traveller coming to the St. John s region. ST. JOHN S INSIDER: Great places to visit. Where to stay and how to get there. What to do en route and when you arrive. 24 HOURS ON THE TOWN: Pampering the palate Local experts weight on where and what s best in our city. ST. JOHN S DAY TRIPS: There s a lot to do within an hour of the city It s just a matter of knowing where to look and who to ask. AT THE AIRPORT FLIGHT PATH: Connecting St. John s to the world. WHAT S NEW: Most recent news and developments at St. John s International Airport. WINDOW SEAT: An inside look at the air travel industry from a team member on the frontlines. 4 SOAR ST. JOHN S MEDIA KIT 2014

5 Print Rates (NET) Insert 1x Insert 2x Insert 4x Full Page $1500 $1275 $1125 2/3 Page Vertical $1200 $1020 $900 1/2 Page $990 $840 $745 1/3 Page $750 $640 $565 1/6 Page $495 $420 $375 DPS $2250 $1915 $1690 DPS Mini $1650 $1400 $1240 Inside Back Cover $1725 $1465 $1295 Inside Front Cover (DPS) $2625 $2230 $1970 Outside Back Cover $2850 $2425 $2140 Premium and requested positioning includes a 15% (or higher) premium. *Sponsorships available for Digitools, Globetrotters and Business Travellers sections. Please ask your representative. MARKETPLACE Insert 2x Insert 4x 1/8 Page $190 $145 1/4 Page $375 $285 1/2 Page $750 $565 Publishing Schedule 2014 Issue Ad close Material deadline On press In market Summer 2014 May 2 May 16 May 30 Jun 13 Jun/Jul/Aug Fall 2014 Sep/Oct/Nov Winter Dec/Jan/Feb Spring 2015 Mar/Apr/May Jul 18 Aug 1 Aug 15 Aug 29 Oct 17 Oct 31 Nov 14 Nov 28 Jan 16 Jan 30 Feb 13 Feb 27 SOAR ST. JOHN S MEDIA KIT

6 Stands Level 1 SOAR STANDS INTERNATIONAL ARRIVALS, CUSTOMS AND PASSPORT INSPECTION ARRIVALS/BAGGAGE HALL DOMESTIC / INTERNATIONAL CHECK-IN COUNTERS ARRIVALS MAIN DEPARTURES DEPARTURES CAR RENTALS PEDWAY, FROM PARKING DEPARTURES Level 2 GATES 1-2 TO MAPLE GATES 3 GATES 4-8 LEAF LOUNGE TO GATES 5-8 PREBOARD SCREENING TO CUSTOMS FROM MAIN LEVEL Level 3 TO GATES 5-8 EM OBSERVATION AREA AIRPORT AUTHORITY ADMINISTRATION EM FROM 2ND FLOOR 6 SOAR ST. JOHN S MEDIA KIT 2014

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