Fare clic per modificare stile

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1 Fare clic per modificare stile Fare clic per modificare gli stili del testo dello schema Secondo livello Terzo livello Quarto livello Quinto livello A new opportunity for communication with SEA - Il Sole 24 ORE Pag1 Pag 1

2 Fare clic per modificare stile Sole 24 Ore reader Gruppo 24 Ore is a Publishing Fare clic Group per modificare that gli stili is in del a testo position dello schema to satisfy the whole range of information needs of a broad readership, thanks to its ever-growing offer. Secondo livello Terzo livello Each new product branded Sole 24 ORE, Quarto whether livello service information for the business target, or smart entertainment Quinto forlivello sheer leisure, continues to evoke the authority and quality that have always distinguished the Group s solutions. Continued loyalty to its editorial mission has allowed the Group to expand its readership among the more sophisticated, unique and distinctive segments of society. MOTTA E ALINARI Pag2 Pag 2

3 Il Sole 24 ORE and SEA A new opportunity to connect with a sophisticated, unique and distinctive audience is now possible thanks to the partnership betwen SEA and Il Sole 24 ORE Radiocor. The project revolves around Terminal 24, the new magazine distributed inside the VIP lounges of the Milan Linate and Malpensa airports. Terminal 24 format The airport today SEA VIP lounges Pag3 Pag 3

4 Fare clic per modificare stile Format Fare clic per modificare gli stili del testo dello schema Secondo livello Terzo livello Quarto livello Quinto livello A publication for a specific target captured in an exclusive ambience, during a brief spell of respite. Pag4 Pag 4

5 Terminal 24 Format Frequency Format Length Sections The new publication will start as a two-monthly magazine, with plans to turn it into a monthly. Terminal 24 will be a glossy magazine with a standard 215 x 276 format. Terminal 24 will have a maximum of 40 editorial pages plus displays, and will be written entirely in double language (Italian-English) by the Il Sole 24 ORE Radiocor staff Each issue will feature five main sections: Trend business directions Privat household management Travel for business or pleasure Entertainment cultural offer N.B. Each of the sections will host, on rotation, a story of the month. The regular features will be: - A special interview - Spotlight on a personality - Two reports on topical issues - Two pages of columns Sport - and wellness Pag5 Pag 5

6 Terminal 24 sections Trend The different forms of investment, the key players and the financial variables shaping the trends. Decoding the state of Italian finance... and more. Privat Readers and their spheres of personal interest. From personal property to household budget management, from a guide on consumptions to luxury and technology opportunities. Travel Profile of destinations based on the opportunities they offer to those who travel either for tourism or for business. Entertainment The cultural and entertainment world as an opportunity for pleasure or business visibility. Sport From the major events to opportunities for fans of every sport. Pag6 Pag 6

7 Fare clic per modificare stile Fare clic per modificare gli stili del testo dello schema Secondo livello Terzo livello Quarto livello Quinto livello Airports today Why a new publication? No longer mere transit halls, but venues for pleasant and comfortable stays. Pag7 Pag 7

8 Evolution of the concept of airport The concept of airport as a mere place of arrival and departure has evolved. Passenger waiting time has turned into an "Airport Experience. The major airports have become real attractions that form part of the experience of the local area, offering travellers not merely a service, but rather a place one looks forward to returning to. A stay at the airport becomes a new "Airport Experience" where: Shopping Relax Good food Airport services turn the airport from a wait-for-my-flight place to a place where it s nice spending time in. Pag8 Pag 8

9 New concept of Milan Airports: major facelifts SEA re-models the concept of the Milan Airports on traveller / consumer characteristics LINATE: the exclusive club of Milan MALPENSA TERMINAL 1: gateway of Northern Italy Restoration and conservation of the work by Aldo Rossi 6,500 m² of renovated commercial space 50 new 57-inch LCD monitors for dynamic advertising 1,200 new seats New renowned brands appearing in restaurants Renovation of airside (Leonardo) and landside (Respighi) lounges Attraction of premium brands and upgraded offer with business target Internal restyling Porta di Milano project to welcome incoming passengers with a captivating route of great aesthetic value and visual impact Enhanced walk-through concept in Schengen and non-schengen areas Commercial plaza in Schengen area Opening of preferential paths for Premium Fast track passengers Start of expansion of luxury area in non-schengen area MALPENSA TERMINAL 2: place of young and dynamic exchange New walk-through in boarding area: new flow procedure and overlap of arrivals and departures Commercial space more than doubled for new retail outlets Restyling of all commercial spaces and rethinking of commercial offer 250 m² of additional table area for food service facilities Pag9 Pag 9

10 Linate and Malpensa 2010 passenger volumes In 2010 passenger volumes at Malpensa and Linate reached a total of approx. 27 million Passenger volumes [Millions, pax; 2010] 19 8 Malpensa Linate Pag10 Pag 10

11 Malpensa Terminal passenger profile Passenger (64% Men), resident in Italy (70%), mainly in the North (56% in Lombardy, 16% in the North West and 11% in the North East); strong presence of foreign residents (30%) Average age 43 Average socio-professional level (university education 44%; employees 30%, managers, freelance professionals and entrepreneurs 33%) Mainly a tourist traveller (59% of total passengers) 15% frequent user of Terminal 1 Average stay at airport: approx. 2 hours Figures as at II quarter 2010 Pag11 Pag 11 11

12 Malpensa Terminal passenger profile Passenger (60% Men), resident in Italy (78%), mainly in the North (83% of Italians) Average age 40 Average socio-professional level (university education 33% profession: 19% students, 31% employees, 17% freelance professionals) Mainly a tourist traveller (59%) Not a frequent flyer (12 average flights/year) and not a frequent user (6 average visits to the Terminal) Average stay at airport: approx. 2 hours Figures as at II quarter 2010 Pag12 Pag 12 12

13 Linate 2010 passenger profile Men (69%), resident in Italy (77%), mainly in the North (47% of Italians) Average age 44 High socio-professional level (university education 61% profession: managers, freelance professionals and entrepreneurs 42%) Mainly a business traveller (63%) Frequent flyer (40 average flights/year) and frequent user (20 average visits to the Terminal, and the terminal devotees are 41%) Average stay at airport: 1 hour 34 minutes Figures as at II quarter 2010 Pag13 Pag 13 13

14 Fare clic per modificare stile Fare clic per modificare gli stili del testo dello schema Secondo livello Terzo livello Quarto livello Quinto livello SEA VIP lounges An exclusive ambience, but most of all an ideal moment to connect with a specific target. Pag14 Pag 14

15 Renovation of VIP lounges To enhance travellers experience, the VIP lounges have been renovated in association with renowned brands New VIP lounge layout Total renovation of Club SEA VIP lounges for Schengen and extra- Schengen flights Innovative concept created together with prominent design brands Much appreciated by the carriers, who have expressed their interest to use them for their top clients Pag15 Pag 15

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