AQUANALE COLOGNE, OCT INTERNATIONAL TRADE FAIR FOR SAUNA.POOL.AMBIENCE.

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1 AQUANALE COLOGNE, OCT INTERNATIONAL TRADE FAIR FOR SAUNA.POOL.AMBIENCE.

2 THE REFRESHING FEELING OF SUCCESS EXHIBITOR SURVEY 1 : HOW SATISFIED ARE YOU WITH THE NUMBER OF VISITORS? 81% (VERY) SATISFIED SAUNA. POOL. AMBIENCE. WELCOME TO AQUANALE! A fascinating range of products and services: As the international industry platform, aquanale presents the top new developments in the fields of swimming pools, sauna and wellness facilities. Present your developments in a highly innovative environment! In 2015, some 300 companies from 26 countries will enable you to experience the trends, innovations and future-focused materials firsthand almost all the market leaders will be represented there. In Cologne, you too can reach an international and ready-to-buy, demand-side audience, an audience which has been growing even faster since the amalgamation of the aquanale and FSB swimming pool areas in Around 25,000 visitors took inspiration from the integrated exhibition in 2013, about 6% more than two years earlier. Six clearly structured, elegantly designed themed worlds will once again represent a guarantee of style and competence, exactly the right environment to showcase your innovative products and market-oriented industry services. EXHIBITORS AT AQUANALE 2013 INTERNATIONAL EXHIBITORS 44% DOMESTIC EXHIBITORS 143 INTERNATIONAL EXHIBITORS 112 TOTAL 255* *plus 50 companies from the FSB public pool sector.

3 TRADE FAIR-DUO FOR UNIQUE OPPORTUNITIES EXHIBITOR SURVEY 1 : HOW SATISFIED ARE YOU WITH THE MERGING OF THE SWIMMING POOL AREAS? 95% (VERY) SATISFIED STRONG SYNERGY: AQUANALE AND FSB Same time, same schedule: Since 2013, the private pool, sauna and wellness area of aquanale and the public swimming pool area of the FSB (International Trade Fair for Amenity Areas, Sports and Pool Facilities) have been presented together under one roof. What special advantages does this offer the exhibitors? Together, the two thematically related trade fairs represent one of the largest marketplaces worldwide in the leisure, sports and swimming pool industry: the value-adding combination of high quality and quantity of visitors. Take the opportunity to forge new contacts with operators and decision-makers from local authorities, planning offices and investors and reach your domestic and international partners and customers! 6 7 Hall 6 Hall 9 aquanale/fsb Public pool area FSB Amenity areas/ Playground equipment 9 Hall 7/10 FSB Sport/Sports equipment Artificial turf/sports floorings 10 Entrance North/ Congress Centre North Trade fair s boulevard Entrance East/ Congress Centre East

4 WONDERFUL WORLDS OF RELAXATION Segmented innovation: To fulfil visitors needs as efficiently as possible, aquanale has divided their extensive product range into attractive themed worlds. Modern pictograms in different colours act as a proven guidance system to facilitate fast and easy orientation for you as an exhibitor and for your customers. In this way, we ensure that your exhibition space can be found quickly and easily! EXCITING BATHING EXPERIENCES FOR EVERYONE PUBLIC SWIMMING POOLS Pool construction and planning, installation systems and equipment, air conditioning systems, facility construction, water attractions and furnishings, swimming pool architecture, access control systems PURE EXPERTISE FOR PURE WATER SWIMMING POOL TECHNOLOGIES Air conditioning technology, installation equipment, water treatment, solar power systems and solar power technology, tools, pumps, energy technology, filter systems, measurement and control technology, lighting technology VISITOR SURVEY 1 : HOW DO YOU RATE AQUANALE OVERALL? 67% (VERY) GOOD 32% SATISFACTORY

5 PROFESSIONAL POOLS AT HOME PRIVATE POOL AREA Swimming pools, pool cover, swimming pool equipment, above-ground pools, pool constructions, technology for measurement, control and dosing WELL-BEING FOR THE SENSES PRIVATE SPA Private spa and wellness area, showers, whirlpool tubs, ceramics, fittings, furnishings and ambience, sanitary facilities GETAWAY FOR BODY AND SOUL SAUNA & SPA Sauna suppliers, sauna design, sauna technology, whirlpool/portable, wellness/spa suppliers, SPA application, massage tables, wellness treatments, furnishing of swimming pool and wellness areas SUSTAINABLE SWIMMING FOR NATURE LOVERS GREEN LIVING Natural pools, swimming ponds, biological water treatment, bio filters, greenery, landscape architecture, garden planners, natural stones, garden design, outdoor living EXHIBITING COMPANIES ORGANISED ACCORDING TO THEMED WORLD SWIMMING POOL TECHNOLOGY 89 SAUNA & SPA 76 PRIVATE POOL AREA 72 PUBLIC SWIMMING POOL CONSTRUCTION (FSB) 54 PRIVATE SPA 18 GREEN LIVING 8

6 TOP QUALITY PROGRAMME PRESENTATION OF THE EUROPEAN POOL AWARD THE SIXTH COLOGNE SWIMMING POOL AND WELLNESS FORUM 8TH INTERNATIONAL SWIMMING POND CONGRESS The coveted award: Once again, this coveted award is to be presented at aquanale by the European Union of Swimming Pool and Spa Associations (EUSA), divided into three industry-relevant categories: private outdoor swimming pools, private indoor swimming pools as well as whirlpool facilities. The large number of highly innovative candidates from around the world guarantees a captivating event. Be there! Targeted know-how exchange between the sectors: Exhibitors and visitors can expand their knowledge and advance the industry dialogue by attending interesting lectures and discussions with leading industry experts. Organised by the Federal Association of Pool and Wellness (bsw), the International Association for Sports and Leisure Facilities (IAKS), the Federal Association of Sauna Construction, Infrared and steam baths (BSB) and Koelnmesse, the established Topics Forum combines specialist knowledge with excellent networking for the sixth time. Industry adding value to the industry! For the first time at aquanale: Under the auspices of the International Organization for Natural Bathing Water (IOB), renowned experts will be speaking at events over two days about the latest trends, standards, product quality assurance programs and water treatment. The congress is specially designed for architects, planners, builders and operators of swimming ponds and natural bathing facilities. We can guarantee you an exciting premiere! As congress partners, the DGfnB (German Society for Natural Bathing Waters) ensure relevant congress participants are in attendance and thus strengthen the quality of visitors, both nationally and internationally, to aquanale.

7 45,000 SQUARE METERS OF NEW OPPORTUNITIES THE WHOLE INDUSTRY UNDER ONE ROOF VISITOR CALIBRE! 1 89% OF AQUANALE VISITORS FROM GERMANY HOME AND ABROAD ARE INVOLVED IN PROCUREMENT AND INVESTMENT DECISIONS. 89% Four days of concentrated expertise: For the seventh time in 2015, aquanale brings together the top brands and the top decision-makers. At this international top event, you have the chance to meet with architects, planners and designers. Companies specialising in swimming pool, spa and sauna construction will engage in a lively exchange with hotel managers, operators of public swimming facilities, leisure pools and spas. Business matchmaking of the highest order. About 60% of the approximately 25,000 trade visitors come from abroad maximising your export success potential. For additional sales opportunities, aquanale and FSB have the same day schedule and both fairs respective swimming pool areas have been merged. Also, the high media interest pays off for you: Bring your company s performance levels to the international table. Tap your target audience and expand your professional network. In 2015, you ll be riding a wave of success! WHAT OBJECTIVES DID YOUR COMPANY HAVE AS A VISITOR TO AQUANALE 2013? Establish new business contacts 88% Strengthen business contacts 72% Presentation of new products and developments 66% Order after the fair 65% Image management 63% Development of new markets 62% Exchanging knowledge and experience 62% Information gathering 57% Monitoring competition 55% 1 Source: In-house statistics and results of the exhibitor and visitor survey conducted by factx GmbH, Cologne, 2013.

8 COLOGNE LOCATION: DOING BUSINESS WITH FLAIR IN THE HEART OF ONE OF THE STRONGEST ECONOMIC METROPOLITAN AREAS OF EUROPE, COLOGNE IS THE PERFECT ENVIRONMENT FOR ADDING TO YOUR NETWORK OF BUSINESS CONTACTS. PROFILE YOURSELF AS A HOST IN THIS LIVELY, VERSATILE AND OPEN METROPOLIS! ALL ROADS LEAD TO COLOGNE Whether you arrive by plane, car or train, the exciting metropolis of Cologne is easily accessible from all directions. You can reach the Cologne / Bonn airport in just a few minutes by train. The ICE brings you quickly to Frankfurt, Dusseldorf, Amsterdam and Brussels airports. Travelling by car? There are about 15,000 parking spaces adjacent to the exhibition. KOELNMESSE: THIS IS WHERE THE WORLD DOES BUSINESS The fifth largest trade fair in the world combines the most up-to-date infrastructure and future-orientated presentation equipment, to guarantee your success. Column-free halls and high ceilings facilitate innovative stand construction. Direct connection to the congress rooms, press centres and service facilities ensures the fair runs comfortably and smoothly and that means you can concentrate on the most important part: the visitor. FASCINATING DIVERSITY FOR EVERY TASTE The cathedral city offers accommodation for every taste: Cologne s hotel capacity offers more than 90,000 beds. There are countless entertainment and cultural activities for you to choose from. A variety of restaurants ensures that your palate will also be satisfied and you can develop your business contacts in a convivial atmosphere. Koelnmesse GmbH Messeplatz 1, Cologne Phone Fax GB Printed in Germany 08/2014

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