OXFORD UNIVERSITY STUDENT UNION ADVERTISING 2014/15

Transcription

1 OXFORD UNIVERSITY STUDENT UNION ADVERTISING 2014/15

2 Knowing who you re talking to With over 40 years of representing students at the University of Oxford, OUSU has the most encompasing ways of communicating with young consumers at one of the world s top universities.

3 ONLINE MARKETING WEB The Student Union website, receives over 2,000 hits a day. There are a number of options for the prominent placement of web banners on the site, ensuring your company maximum exposure. (Oxford University Student Union website) Approx 14,000 hits per week WEB BANNER: 300 P/W (OUSU s Freshers Fair Website) Approx 20,000 hits per week from end of term to the begining of term WEB BANNER: 300 P/W (The Oxford Student Newspaper website) Approx 14,000 hits per week WEB BANNER: 300 P/W (Oxide Radio website) Approx 10,000 hits per week WEB BANNER: 250 P/W CAMPAIGNS Get your message sent straight to the University inboxes of between 15,000-19,000 students with our direct media s. Because there s very little lead time required, we can offer these services at short notice, meaning our direct media s are ideal for running time-specific campaigns related to recruitment deadlines or special promotions. HTML TEXT 400

4 FRESHERS FAIR Freshers Fair is a three day event (8th - 10th October 2014) that attracts 10,000 students from all year groups. The first two days are open to new undergraduate and graduate students. On the final day we run ReFresh, which is open to every student in the University. FULL SPONSORSHIP: 12,000 PREMIUM STALL: 3,500 STANDARD STALL: 2,095 CITY MAP A useful z-card map of Oxford is handed out at the fair. WIth a print run of 4,500 this is the perfect place for local businesses to advertise. SMALL ADVERT: 200 LARGE ADVERT: 400 FLYERS Every year we hand out around 9,000 copies of the Oxford Student Newspaper to Freshers at Freshers Fair. Flyer and voucher inserts are available.

5 ON CAMPUS There are 22,000 students at Oxford. OUSU has licenses that allow your company to distribute leaflets and other promotional materials directly to students. We will also send an campaign in advance to all students with the details of how and when to find you. LICENCE & 750 per day (includes campaign)

6 FRESH MAGAZINE OUSU S Fresh Magazine is mailed to the home addresses of 5,500 UK freshers and sent to the college personal mail boxes ( pigeon holes ) of the 2,500 international freshers. A digital version of the publication is also ed to all freshers 2-3 weeks before they arrive at University. This is also available online and embedded on the OUSU facebook page. BACK COVER: 2,250 INSIDE BACK COVER: 2,000 FULL PagE ADVERT: 1,250 HALF PagE ADVERT: 750 FLYER INSERT: 1,275 WALLPLANNER Our A1 wall planner includes important information about Student Union and University events. Thousands of students will keep this on their wall all year the perfect place to advertise your brand. FULL SPONSORSHIP: 1,500 SMALL ADVERT: 500

7 THE OXFORD GUIDE TO CAREERS A joint publication between OUSU and the Oxford University Careers Service. The Oxford Guide to Careers is distributed to all penultimate, final year undergraduate and postgraduate students, direct to their college pigeon holes. The total print run is over 10,000 copies and the publication is also available online and from departments. The essential advertising space for graduate recruiters. A separate ratecard with prices is available. Please contact business@ousu.org directly for more information.

8 THE OXFORD STUDENT NEWSPAPER 3,600 copies of The Oxford Student newspaper are delivered each Thursday during term time to colleges, departments and halls. The weekly readership is estimated to be in excess of 10,000. FULL PagE ADVERT: 1,150 HALF PagE: 725 FLYER INSERT: 500 WEBSITE website receives around 15,000 hits per week and keeps students constantly updated with news in and around Oxford. WEB BANNER: 300/WEEK

9 OXIDE RADIO oxideradio. co.uk is Oxford University s official radio station, and the only studentrun radio station in Oxford. With approximately 10,000 hits per week, oxide is a great place to advertise through web banners. A variety of sponsorship and advertising opportunities are also available on-air. For more information contact business@ousu.org. WEB BANNER: 250/WEEK

10 ADVERTISING RATES 2014/15 ONLINE MARKETING WEBSITES (Oxford University Student Union website) Approx 14,000 hits per week WEB BANNER: 500 P/W (The Oxford Student Newspaper website) Approx 32,000 hits per week WEB BANNER: 500 P/W ( Freshers Fair website) Approx 20,000 hits per week WEB BANNER: 450 P/W ( Oxide Radio website) Approx 20,000 hits per week WEB BANNER: 450 P/W CAMPAIGNS Approx 18,000 contacts on the OUSU commercial mailing list. HTML PLAIN TEXT ANNUAL PUBLICATIONS FRESH MAGAZINE Mailed to 4,500 freshers home addresses 2 weeks before arrival. International version sent to 3,000 international students pigeon holes. BACK COVER: 2,250 INSIDE COVERS: 2,000 EACH FULL PagE ADVERT: 1,250 HALF PagE ADVERT: 750 FLYER INSERT: 1,275 THE OXFORD GUIDE TO CAREERS Distributed directly to the pigeon holes of all penultimate, final year undergraduate and postgraduate students in October Over 10,000 copies are printed and the publication is also available online. A seperate rate card with prices and options is available. please contact business@ousu.org for more information WALL PLANNER A1 wall planner with key University events and dates. SPONSORSHIP: 3,000 ADVERT: 1,000 CITY MAP Map of Oxford with colleges, University departments and businesses highlighted. SMALL ADVERT: 200 LARGE ADVERT: 400 TERMLY PUBLICATIONS The Oxford Student Newspaper 3,600 copies delivered each week during term time including colleges and halls. FULL PagE: 1,150 HALF PagE: 725 QUARTER PagE: 450 FLYER INSERT: 500 FACE TO FACE FRESHERS FAIR Freshers Fair is a three day event that attracts 10,000 students from all year groups. FULL SPONSORSHIP: 12,000 PREMIUM STALL: 3,500 STANDARD STALL: 2,095 ON CAMPUS Our on campus licencses allow your campany to interact with the students in person. We will send out an campaign on your behalf in advance of your arrival. LICENSE & Please contact the Advertising Sales Manager for more information on advertising options business@ousu.org OUSU, 2 Worcester Street, Oxford, OX1 2BX

11 2 Worcester Street, Oxford, OX1 2BX Tel: +44 (0)