The Good Universities Guide to Postgraduate Courses The Good Universities Guide to MBA and Management Courses

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1 The Good Universities Guide to Postgraduate Courses The Good Universities Guide to MBA and Management Courses Having these guides available with printed course information and employment options has been terrific and a one stop shop for information. Current undergraduate student, Good Universities Guide Survey 2011 Australia s best-selling, independent guides to postgraduate, MBAs, DMAs and management courses Edition

2 The Good Universities Guide to Postgraduate Courses and MBA and Management Courses Since 1994, The Good Universities Guide to Postgraduate Courses and The Good Universities Guide to MBA and Management Courses have established themselves as invaluable resources of comprehensive and independent information on postgraduate education throughout Australia. With four Guides to choose from, allowing for more targeted and relevant information and greater control of distribution, the Postgraduate series provides a proven marketing tool for targeting quality domestic and international students in Australia. The Guides cover the following disciplines: The Good Universities Guide to Postgraduate Courses in Accounting, Business and Law Including: Accounting, Business and Management, Economics, Law, Paralegal, Sport and Leisure, Tourism and Hospitality The Good Universities Guide to Postgraduate Courses in Arts, Education and Social Sciences Including: Communications, Creative Arts, Education and Training, Humanities and Social Sciences, Languages, Psychology and Social Work The Good Universities Guide to Postgraduate Courses in Engineering, Science and Technology Including: Agriculture, Architecture, Build Environment, Computing and IT, Engineering and Technology, Environmental Studies, Mathematics, Sciences and Surveying The Good Universities Guide to MBA and Management Courses Including: MBAs, DBAs and Graduate Management Programs 2

3 Advertising Benefits gain optimum exposure through multiple advertising opportunities and key distribution channels target and recruit high-quality Australian and international students communicate the right information to your potential students at the exact time they are searching for their preferred course and provider avoid the pitfalls of hit-and-miss advertising with smart, targeted branding be part of the most quoted, referred to and independent guide to higher education providers in Australia distribution Direct mail 28% Newsagents 75% Distribution By continually assessing market trends and developing strategies to maximise market penetration, distribution of the Guides includes: newsagents nationwide exclusive distribution at MBA and Postgrad expos nationally education agents overseas, including IDP and AEI offices Australian embassies and consulates Hobsons online bookshop isubscribe (online subscription site). To consistently build on the readership of previous years, an extensive marketing campaign will support the Good Universities Guide 2013 series, including media relations, print advertising, direct mail and online marketing distribution - Reader breakdown Private 30% Schools, TAFEs and Unis 35% Government 5% Education agents 5% Corporate 5% Libraries 14% Other 6% According to Graduate Careers Australia, almost one in five 2010 university graduates continued on to further full-time study up from 18 per cent the previous year. It has also been reported that the demand for workers with a doctorate will increase by 3.2% a year (and 3.7% a year for those with a masters degree) until Graduates see postgraduate studies as an investment in their future. Let the Good Universities Guide Postgraduate series be your smart investment in targeted branding to those who influence, advise, enquire and enrol. 3

4 Prime Branding Positions There are a number of exclusive positions to create the maximum impact for your brand: front cover outside back cover inside front cover bookmark gatefolds inserts (loose and bound) index sponsorship. Gatefold Bookmark Back cover Display Advertising Brand and profile your institution, faculty or company with general or specific editorial: Postgraduate study: the options Fitting in and funding it The MBA today Your Guide to the Guide. Display advertising 4

5 Faculty and Fields of Study Display advertising Use the What to study section in the Postgraduate Guides to promote your courses and faculties, making messages targeted and relevant. There are 24 Fields of Study to choose from, which include: accounting agriculture architecture arts built environment business and management computing and IT creative arts economics education and training engineering and technology environmental studies humanities and social sciences languages law mathematics paralegal psychology sciences social work sports and leisure surveying tourism and hospitality. Field of study display Advertorial and Profile Upgrades Through advertorial style options, create your own message to prospective students who want to hear about you: faculty profile university s own view student profile profile upgrade. Profile upgrade Advertorial 5

6 Postgraduate Guide Rate Card 2013 Corporate Advertising 1 book 2 books 3 books $10,900 $12,600 $15,500 Half page colour display $7,700 $9,200 $10,800 Institution profile upgrade (logo and 1 image) $1,650 $1,950 $2,250 Platinum Corporate Package (across all 3 books) Full page colour profile/advertorial Institution profile upgrade (logo and 1 image) Total value $37,000 Rate $28,100 Platinum Faculty Package Half page mono displays x 2 Course shading associated with display ads Online faculty profile Total value $23,950 Rate $18,400 Gold Corporate Package (across all 3 books) Half page colour profile/advertorial Institution profile upgrade (logo and 1 image) Total value $32,300 Rate $24,500 Silver Corporate Package (across all 3 books) Half page colour display Half page colour profile/advertorial Institution profile upgrade (logo and 1 image) Total value $27,600 Rate $21,000 Platinum Faculty Package Full page mono display $7,650 Half page mono display $4,350 Quarter page mono display $3,150 Course shading associated with display ad $600 Online advertising $3,750 Online faculty profile $3,750 Postgraduate suite $5,350 Research degrees suite $3,750 Postgraduate fields of study $2,500 6

7 MBA Guide Rate Card 2013 Display and Advertorial Rates $10,700 Half page colour display $7,500 Quarter page colour display $4,350 Institution profile upgrade $3,300 Platinum Corporate Package Full page colour profile/advertorial Institution profile upgrade Total value $28,450 Rate $20,850 Gold Corporate Package Half page colour profile/advertorial Institution profile upgrade Total value $25,250 Rate $18,850 Silver Corporate Package Half page colour display Half page colour profile/advertorial Institution profile upgrade Total value $22,050 Rate $15,750 Online advertising $3,750 MBA search - tile or skyscraper $5,350 MBA search - banner $4,450 The MBA suite $3,750 Postgraduate suite $5,350 Postgraduate fields of study banner $2,500 7

8 Hobsons is the market leading publisher of careers and education information, providing accurate and timely information to those looking at education opportunities across the country. Need help managing your prospects through to enrolments? Hobsons is also the leading provider of enrolment, application and offer management solutions to education institutions across the country. Hobsons produces: The Good Universities Guide The Good Universities Guide to Postgraduate Courses - Accounting, Business and Law - Arts, Education and Social Sciences - Engineering, Science and Technology The Good Universities Guide to MBA and Management Courses Job Guide Studies in Australia Victorian TAFE Courses Directory Australian Careers Service and the ACS Seminars The Good Schools Guide GoodUniGuide.com.au JobGuide.deewr.gov.au StudiesInAustralia.com RateYourUni.com.au GoodSchoolsGuide.com.au Social media initiatives: Advertising Sales Enquiries Brooke Wigmore Business Development Manager Hobsons Australia Level 12, 565 Bourke Street, Melbourne, Victoria AUSTRALIA 3000 Telephone +61 (03) Mobile +61 (0) Fax +61 (03) Website

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