Recruiters

Transcription

1 Recruiters

2 Introduction Using the internet to fuel your recruitment drive is becoming most employers favourite method of job vacancy advertising. With more candidates than ever looking for a fresh start and new opportunities, job boards are continually reaching record high numbers of job applications and candidate CV registrations. The right job board can become your most valued recruitment tool. With the right job board, you can atch the attention of millions of relevant candidates. How will this guide help me? We ll explain the benefits of using a job board as opposed to advertising vacancies through your own company, careers sites or local newspapers. You ll find out about the latest products and features most job boards offer to boost your recruitment campaign. You ll also find out how to post jobs online and manage your adverts. 2

3 1 How Will A Job Board Benefit Me? Job boards specifically target candidates, providing them with the opportunity to find a new job for themselves, with an easy to use interface and thousands of jobs on offer. A majority of candidates visit a job board as their first port of call when job hunting. Advertising your vacancies through your company website alone, means you will have to rely on candidates to actually visit your website and locate the vacancies available. Local newspapers are often a lot more expensive and can only target a limited audience. Reach a Wider Audience Job boards specifically target candidates across the country, or even across the world, therefore ensuring your vacancy will be viewed by millions and receive excellent application rates, helping you find the perfect candidate. CV-Library currently hold over 6 million CVs from quality candidates across the UK. Value for Money Job boards offer a variety of extra tools and support to ensure you get a lot more for your money than a newspaper advert, although costs will vary according to job board. CV-Library offer a personal consultation to produce a cost effective fee tailored to your individual recruitment needs however many employees you are looking to hire. Quality Candidates A newspaper job advert will mean any candidate can apply; meaning candidates may be completely unsuitable for your vacancy. Most job boards have a vast array of tools to ensure only suitable candidates can apply; including screening questions and CV relevancy indicators. CV Database Access Online job boards typically work both ways. Not only are you posting vacancies to an audience of 1,000 s, but you also gain access to millions of registered candidates CVs. This allows you to head-hunt relevant candidates directly by using the database search tool, as well as narrow down results based on your specific criteria to help you find the perfect candidate. Ease of Use Job boards specifically design their sites to be easy to use, from both recruiter and candidate perspective. You will receive dedicated daily support from a team of advisers if you have any queries about your job advert. You can post a job advert in minutes once you have all the information. Mobile Access Recognising the development of technology, many of the leading job boards have developed their own mobile sites and/or apps. This allows candidates to continue their job search on the go, while they re away from their desktop. 3

4 2 How Can I Maximise My Recruitment Campaign? Job boards offer a vast array of features to ensure your recruitment campaign is as successful as possible. Features will vary according to each site and can be added on to your campaign at any time throughout your contract to ensure your job posts receive maximum exposure to relevant candidates. Targeted s These s can be set up to reach a chosen amount of candidates who are registered with the job board and have expressed their interest for a career similar to the job vacancies you are advertising. Candidates are selected based on your own criteria, and they ll receive potential job opportunities directly to their inbox. Bespoke Company Profile To ensure your company looks as professional as possible, this recognisable branded profile will be designed appropriately to the style of your existing company logo and branding. The profile will help promote your company, giving it a professional style. CV Database Search Search for candidates just as they would for a job using your own criteria including keywords, location and industry specifics, with each matching CV appearing in the results. It s simple and extremely fast, allowing you to head-hunt candidates directly. Want to find out more about CV-Library products? cv-library.co.uk/clientproducts CV Watchdogs Using Smart Match technologies, if a candidate meets your selected criteria their CV is immediately ed to your inbox - just like the targeted s for candidates, taking all the hassle out of head-hunting. You won t be receiving 100 s of s a day either as you can specify a minimum relevancy percentage grading to ensure you only receive relevant candidates. Featured Adverts Your featured advert will rank higher in search results as well as professionalise each of your vacancies. Featured adverts can increase conversion rates attractively, compared to standard adverts, therefore increasing the likelihood of applications to your roles. Premier Featured Adverts This is the next step up as it is the most branded advert you can receive, evoking the best application rates. Most job boards, who offer this premier advert will have a design team to do it all for you, based on your current company branding and job description saving you all the work. Candidates will see your job ads in login areas and the vacancy will appear as a featured job throughout searches. 4

5 3 How do I Post a Job Advert on a Job Board? Job boards understand that you can t necessarily dedicate all of your time to recruitment, so once you ve signed up with the job board of your choice you can post your first vacancy in minutes. Job Description When completing your job description, you need to sell the role to potential employees. Remain positive about the tasks, no matter how mundane some may be. Try to include a variety of information about the role, the company and requirements needed to give candidates an understanding of the role prior to application. Salary Salary amount can vary greatly according to the candidate s previous experience, which is why some recruiters don t wish to disclose salary information straight away. You can enter the estimated amount into your job advert and later choose to hide it from view which ensure it will still rank in results when candidates search via salary. Location It s no use a candidate finding the perfect job for them that s 100 s of miles away, so be as specific as possible when posting your job advert. You can hide the exact location if you choose, but it will rank higher when a candidate searches via location. candidates. For example, if you are looking for a PE teacher, typing this in will bring back any CVs that include the letters pe in. So, you may find unsuitable CVs in the results including words such as expert. Find out how to ensure your CV search results are as relevant as possible: Network Reach Most job boards have extensive networks that increase exposure for recruiter s vacancies. The larger the network means the more candidates will be attracted to registering their CV and using the site to search for their job, meaning you ll receive higher job application rates and exposure for your company and vacancy. CV-Library s network includes sites such as: SalesJobs.co.uk, EngineeringJobs.co.uk, Constructor.co.uk and JobsRetail.co.uk The Importance of Keywords Sites will work on a keyword relevancy basis when matching up job vacancies with suitable candidates, or vice versa. However, don t overload your job description with them in the hope of ranking higher as results are determined by a number of different factors. Boolean Searching Boolean searching methods are a great way to ensure your database searches are as effective as possible, bringing back only the most relevant Want to find out more? Call us today:

6 4 How Do I Manage My Recruitment Campaign? So, once you ve chosen a suitable job board to advertise your vacancies on, how do you know you ve made the right choice? Most job boards will put in place a number of services to help you ensure you are getting all that you were promised during the sale and it is as good value for money as you d hoped it would be. Keeping a close eye on your campaign will mean you can easily assess the performance and success of your adverts in relation to views and application rates. Account Management Most job boards offer dedicated day to day support to assist you with any queries you may have when using the service. Whether this is a simple question about the site or if you need extra support in boosting your campaign to its full potential, having a personal assistant at the end of the phone is a helpful tool to ensure your campaign is performing to the best of its ability. Monthly Reports Most sites will offer regular reports to let you know exactly how your campaign is performing. This can be particularly useful if you re recruiting for a number of different positions. Each report will be set out in a simple format allowing you to gauge exactly how well each of your adverts are performing. They are sent straight to your inbox - so you won t have to keep checking up. Improving Your Campaign If, after review, you ve decided your campaign isn t doing as well as it should be, you can easily contact your assigned support coordinator to discuss options of extra products to boost the exposure of your vacancy. You could decide to increase your listing to a premier advert, potentially increasing your rank in candidate s search results and therefore, application rates. Your support coordinator will be happy to advise which product may be best to ensure you are getting the most out of your campaign. Want to learn how to post your job today, call us:

7 FAQs How long are job posts typically live for? Usually 28 days, although this can be altered according to your own recruitment needs. Can you view applications from old job advertisements? Yes, as long as the account is still live. If a candidate applied to one of your vacancies but wasn t suitable and you feel they are suited better to another of your vacancies, you can view their previous application and contact them directly about another job vacancy. Can you integrate job adverts with social media? Job adverts can be integrated with your LinkedIn s profile and twitter account, just as a candidate can link their CV on the job site with their LinkedIn profile. Candidates can also share job adverts through Facebook, Twitter, Google+ and LinkedIn. Do most recent job adverts rank higher in search results? No, the ranking system is not determined by how recent the job was first posted on the site. Factors that affect each job vacancy s rank include: location, salary, keywords, industry and the contract type on a relevancy basis. The more criteria the job matches against the candidates search results, the more relevant it is and so will be ranked higher. Can I put my job advert on more than one job board? Yes, at your own discretion. You can post job adverts on any number of job boards, although be aware that each will cost, so doing so could run up a high recruitment bill. What are screening questions? This is a feature an employer can impose on candidates to answer before they submit their application to their job post. This will narrow down the number of applications you receive, ensuring each one suitably meets your criteria set. These questions can be anything from ensuring each applicant has a valid driving license, to if they have a valid UK passport, to about the applicant s skill set required for the role. What happens if you have your own application form that you need candidates to complete? You can include an external URL for your own application form, although this is not always recommended. Candidates can be put off finishing applications if the process is long winded or unclear, so if it s absolutely vital for candidates to use your own application form and not the job boards system try to make sure this is as short and as clear as possible. There is usually an additional cost for using this service and application rates can be noticeably less when employers use this external method. How do I choose the right job site for my company? This is of course through your own choice; assessing your individual recruitment needs alongside which job site can operate to fulfil these best. Obviously pricing will be a key decider in which job board to go with, although most expensive doesn t always mean best. Try to assess all aspects of the job board; is the main site easy to navigate? Are they constantly receiving high numbers of new candidates? What do other companies say about them? Are their prices justified? Is the customer service good? 7

8 If you have now decided to embrace modern technology and begin recruiting online, research a few of the leading online job boards to assess which site is right for you. Next Steps... CV-Library is one of the UK s leading independent job boards, with the fastest growing CV database. With over 6 million CVs registered on its site and 1.3 million job applications every month, CV-Library offer new recruiters a free trial to sample the vast database of registered UK jobseekers. Contact the Sales Team on or request a free trial with CV-Library here: 8