App marketing presentation

Transcription

1 App marketing presentation

2 Seite / Approach Briefing Communication strategy & Concept Design App testing & usability analysis Mobile tracking & attribution App Store- / Play Store Optimization (ASO) Search Engine Optimization A/B- & Test campaigns Campaign management & Reporting Social Media marketing / Community management Content marketing Public relations Workflow & Service

3 Our team David Rost Michael Rutkowski Dr. Klaus Rost Awid Vahedi Henry Mojovich Robert Piotrowicz CEO CEO Senior Consultant Strategy & Concept Strategy & Concept Social Media Jannis Wicke Design Felix Lebedinzew Design Angelina Behrendt Danny Haffar Serdar Saglam Makiz Haibat Marvin Henning Niclas Malucha Laura Helbig Barbara Leineweber SEO & Online Marketing Online Marketing Online Marketing Online Marketing Web Development Online Marketing Content Marketing Accounting

4 Our App Projects PeblTree Cyberport Clever Dialer Mein Musical Sport 1 ShopKick Kodak Changers DFB (Fussball DE)

5 What makes INTEGR8 unique?

6 Our approach Briefing Communication strategy & Concept Design App testing & usability analysis Mobile tracking & attribution App Store- / Play Store optimization Public relations Content marketing Social Media marketing / Community management Campaign management & Reporting A/B- & Test campaigns Search Engine Optimization

7 1 Briefing Without a goal, you cannot score. A briefing provides the possibility to define the company and campaigns objectives and the scope of the cooperation. Ideally during this meeting, useful measurements and channels will be clarified - from creating a concept and designing display ads for advertising for example through Real Time Bidding to App Store Optimization. Documentation & Audit of the status quo Determination of the most effective channels Planning the activities & Choosing the media

8 2 Communication strategy & Concept A good campaign strategy and an expedient communication concept are essential for the success of the advertising activities. Our advertising concept addresses the needs of the target group and stands out from the competition. Unlike other classical agencies, our concepts rely on Digital Insight and are constantly focussed on increasing the Conversion Rate or the ROI. Analysis of the company, the target group & competition Development of the campaign strategy & advertising concept Planning of the media & activities

9 3 Design The real art of design lies in communicating the right message, ideally with a story. As Online Marketing experts we occupied ourselves for a long time with the effects of advertisements and Conversion Rates. With this experience we can design Creatives, that converts better than the competition in gaining new customers. For the designs it is important to develop a main theme, that should be followed consistently. Brainstorming and Conception Development of a main theme Design of the advertising material

10 3 Design We design the advertising material so that it generates the most conversions. And we ensure that the creative guidelines will be implemented on all relevant channels. The result: more reach, more conversions and more installs.

11 4 App testing & usability analysis The user-friendliness and functionality of an app are crucial for the user satisfaction and the longterm success. Detailed UX / Usability - & Software analyses are unavoidable. This analysis can be done in every phase of the app, to detect problems and prevent expensive additional costs. The results will be recorded in a detailed report, which includes the Usability- & Software problems and also specific suggestions for improvement. User Experience (UX), Usability analysis & Optimization guidance Pre- & Post release Software & SDK guidance Pre- & Post Release Userflow analysis for Conversion optimization Post release

12 5 Mobile tracking & attribution A precise tracking ensures that advertisement budget will be used efficient and provides a 100% transparency regarding the performance of the campaigns and PR actions. Precise conversion tracking Assistance for the integration & Detection of the signal switches Monitoring & regularly reportings

13 6 App Store- / Play Store Optimization (ASO) An optimized App Store presentation and good Rankings build the basis for successful App marketing. Optimal texts, continuous keyword testing as well as search environment and competitors monitoring also belong to one of the essential tasks. Analysis of the competitors & the status quo Keyword analysis & Keyword testing Monitoring & regular reportings

14 7 Search Engine Optimization (SEO) The Search Engine Optimization of the App Store website and the App website provides more incoming search traffic and increases the visibility durably of the App at Google and other search engines. (On-Page) Optimization of the App Store page & website (Off-Page) measures such as Linkbuilding and PR Monitoring of the Rankings, Backlinks etc. & Reporting

15 8 A/B- & Test campaigns Through testing campaigns on all relevant performance channels, we can identify the channels where to acquire loyal users for the most favourable price. This is to secure that the marketing budget only will flow into the most effective and efficient measures. Old advertisement New advertisement The old advertisement of a customer has been proven very expensive, because it did not address the target group and advertised on the wrong channels. NO VS WOW The new advert clearly has got more bite and communicates a clear message. Through testing the target group could be reached more efficiently. Budget 1000 Budget 1000 CPI 6,50 CPI 1,50 Installs 153 Installs 666

16 9 Campaign management & Reporting After the right channels have been recognized or the Best Performer has been chosen under the marketing channels, the daily activities begin - the continuously optimization and management of the campaigns. This includes conversion optimization, bid management and continually replacement of the advertisement. Objective: maximum efficiency of the budget Long-term success Increasing the reach and the loyal users Continuously optimization and management of the campaigns

17 10 Social Media marketing / Community management Social Networks do not only offer the space for different ad formats, but they also build the basis for organic multiplication for the brand and product and also provide direct communication with the target group. Community management is meant to increase the own fan base and the interaction with the fans. The most important channels are Facebook, Instagram, Youtube, Twitter and Pinterest. Selection and set up of the right platforms Evaluation, competitor analysis and reporting Community management, promoted posts + fan ads

18 11 Content marketing Successful Content marketing offers added value for blogger, journalists and customers. Interesting content will be linked and spread which will increase the success of the website Writing website and product texts Continuously blogging and writing advertising texts Publication through multipliers / seeding

19 12 Public relations Apart from the performance based activities, every mention of the brand or product in relevant media is a real traffic driver - as well as online as offline. With creative PR actions we generate more media presence. Evaluation of the response and the success of the actions Diffusion through press releases, blogs etc. Conception and organization of the actions 1 2 3

20 Workflow & Service Reportings & Meetings Intervals as desired weekly or monthly Short communication lines Communication per , Skype and telephone Just in case: Emergency line 24/7 Availability in case of server break down or similar

21 INTEGR8 media GmbH +49 (0)30 / Kurfürstendamm 234, D Berlin info@integr8.de