Online marketing presentation

Transcription

1 Online marketing presentation

2 Seite Approach Briefing Communication strategy & Concept Customer journey Design SEO / On-Page Optimization SEO / Off-Page Optimization A/B- & Test campaigns Campaign management & Reporting Community management Content marketing Public relations Workflow & Service

3 Our team David Rost Michael Rutkowski Dr. Klaus Rost Awid Vahedi Henry Mojovich Robert Piotrowicz CEO CEO Senior Consultant Strategy & Concept Strategy & Concept Social Media Jannis Wicke Design Felix Lebedinzew Design Angelina Behrendt Danny Haffar Serdar Saglam Makiz Haibat Marvin Henning Niclas Malucha Laura Helbig Barbara Leineweber SEO & Online Marketing Online Marketing Online Marketing Online Marketing Web Development Online Marketing Content Marketing Accounting

4 Our customers

5 What makes INTEGR8 unique?

6 Our approach Briefing Communication strategy & Concept Customer journey Design SEO / On/Off-Page Optimization Public relations Content marketing Social Media Marketing / Community management Campaign management & Reporting A/B- & Test campaigns

7 1 Briefing Without a goal, you cannot score. A briefing provides the possibility to define the company and campaigns objectives and the scope of the cooperation. Ideally during this meeting, useful measurements and channels will be clarified - from creating a concept and designing display ads for advertising for example through Real Time Bidding to Search Engine Optimization. Documentation & Audit of the status quo Determination of the most effective channels Planning the activities & Choosing the media

8 2 Communication strategy & Concept A good campaign strategy and an expedient communication concept are essential for the success of the advertising activities. Our advertising concept addresses the needs of the target group and stands out from the competition. Unlike other classical agencies, our concepts rely on Digital Insight and are constantly focussed on increasing the Conversion Rate or the ROI. Analysis of the company, the target group & competition Development of the campaign strategy & advertising concept Planning of the media & activities

9 3 Customer journey The implementation of the Customer Journey Analysis Software makes it possible for us to evaluate campaigns and to review the success of the undertaken activities. Furthermore, with the connected Bid Management, we can ensure that the marketing campaigns are priced correctly, even the campaigns or keywords that are part of assisted Conversions. 1 Analysis of the status quo 3 Implementation of the Customer Journey Software Optimization of the campaigns 2

10 3 Customer journey without Customer Journey Software All contact types (View or Click), that led to a conversion, are invisible. 55% of all transactions have more than one contact point! Contact type invisible Contact type invisible Contact through Retargeting with Customer Journey Software All contact types (View or Click) that led to a Conversion are made visible. Conversion / Sale Contact through Facebook Ad Contact through Search Engine Contact through Retargeting

11 3 Customer journey All incomes and spendings come together at one central point!

12 4 Design The real art of design lies in communicating the right message, ideally with a story. As Online Marketing experts we occupied ourselves for a long time with the effects of advertisements and Conversion Rates. With this experience we can design Creatives, that converts better than the competition in gaining new customers. For the designs it is important to develop a main theme, that should be followed consistently. Brainstorming and Conception Development of a main theme Design of the advertising material

13 4 Design We design the advertising material so that it generates the most conversions Brand WOW Jede Marke erzählt ihre eigene Story Wer gute Werbung machen will, muss seiner Zielgruppe einen echten Mehrwert bieten können - emotionalen, erlebbaren Mehrwert, Gefällt mir -Angaben Kommentare geteilte Inhalte And we ensure that the creative guidelines will be implemented on all relevant channels. More Likes More Comments More Shares = More Reach = More Conversions.

14 5 SEO / On-Page Optimization Through an extensive On-Page Optimization, several errors like Crawling barriers or Duplicate Content will be identified and resolved. Beside the improvement of the decisive Trust factors, the Rankings will also be affected on the long term. The scale of an On-Page Optimization goes far above and behind this and always has to be determined and specified individually per customer. Analysis of the website with On-Page analysis tools Keyword monitoring and reporting of the desktop & mobile rankings Reporting the results and to do s & correspondence with the developers

15 5 SEO / Off-Page Optimization Depending on the project there can also be a need for Off-Page actions since SEO does not only apply to the own website. Link building, for example, is one of the most essential parts of the Search Engine Optimization. A detailed profile analysis of the own backlinks will be made, that will serve as a base to compare with the competition. Through continuously monitoring of this backlink profile, we will develop an optimal strategy for the Link building acquisition. This also has to be specified individually per customer. Link profile analysis of the own and competitors backlinks. Development of a Link building strategy based on a backlink profile Joint implementation of the strategy

16 6 A/B- & Test campaigns Through testing campaigns on all relevant performance channels, we can identify the channels where to acquire loyal users for the most favourable price. This is to secure that the marketing budget only will flow into the most effective and efficient measures. Old advertisement New advertisement The old advertisement of a customer has been proven very expensive, because it did not address the target group and advertised on the wrong channels. NO VS WOW The new advert clearly has got more bite and communicates a clear message. Through testing the target group could be reached more efficiently. Budget 1000 Budget 1000 CPO 15 CPO 5 Conversions 66 Conversions 200

17 7 Campaign management & Reporting After the right channels have been recognized or the Best Performer has been chosen under the marketing channels, the daily activities begin - the continuously optimization and management of the campaigns. This includes conversion optimization, bid management and continually replacement of the advertisement. Objective: maximum ROI. Long-term success Increasing the reach and the ROI Continuously optimization and management of the campaigns

18 8 Social Media marketing / Community management Social Networks do not only offer the space for different ad formats, but they also build the basis for organic multiplication for the brand and product and also provide direct communication with the target group. Community management is meant to increase the own fan base and the interaction with the fans. The most important channels are Facebook, Instagram, Youtube, Twitter and Pinterest. Selection and set up of the right platforms Evaluation, competitor analysis and reporting Community management, promoted posts + fan ads

19 9 Content marketing Successful Content marketing offers added value for blogger, journalists and customers. Interesting content will be linked and spread which will increase the success of the website Writing website and product texts Continuously blogging and writing advertising texts Publication through multipliers / seeding

20 10 Public relations Apart from the performance based activities, every mention of the brand or product in relevant media is a real traffic driver - as well as online as offline. With creative PR actions we generate more media presence. Evaluation of the response and the success of the actions Diffusion through press releases and blogs etc. Conception and organization of the actions 1 2 3

21 Workflow & Service Reportings & Meetings Intervals as desired weekly or monthly Short communication lines Communication per , Skype and telephone Just in case: Emergency line 24/7 Availability in case of server break down or similar

22 INTEGR8 media GmbH +49 (0)30 / Kurfürstendamm 234, D Berlin info@integr8.de