THE POWER OF PAINTSQUARE.COM MEDIA KIT

Transcription

1 THE POWER OF PAINTSQUARE.COM 2016 MEDIA KIT

2 YOUR Strong MESSAGE DESERVES OUR Powerful VOICE INDUSTRIES SERVED Bridge and Highway Chemical Processing Food and Pharmaceutical Marine and Shipyard Metals and Mining Oil and Gas Production Power: Conventional, Nuclear and Emerging Pulp and Paper Railcar and Heavy Equipment Shipping Terminals Transmission Pipeline Wastewater Treatment Waterfront, Locks and Dams Water Storage istockphoto.com/sleddogtwo YOUR IDEAL CUSTOMERS ARE ALREADY OUR AUDIENCE Reach them frequently and meaningfully with our dynamic offerings. JPCL is a premier membership benefit for the Society for Protective Coatings (SSPC), the only non-profit association focused solely on the protection and preservation of steel and concrete in industrial and marine structures through the use of high-performance coatings. JPCL CIRCULATION 13,462 Print & Digital 5,038 Digital Only 18,500 Total Circulation 6,958 Applicators: Painting Contractors, Fabricators, Shipyards 3,175 Specifiers & Facility Owners 3,941 Suppliers: Coating & Equipment Manufacturers and Distributors 4,426 Government, Regulatory Agency, Research & Others Allied to the Field PAINTSQUARE NEWS ANALYTICS* 74,056 Total Recipients 30,853 Total Opted-In Readers 1,361,360 Average Monthly Delivery 108,579 Average Monthly Opens 61,925 Average Monthly Clicks * August 2014 July 2015 PAINTSQUARE WEBSITE ANALYTICS* 1,957,913 Total Impressions (Page Views) 960,063 Total Sessions (Visitors) 478,012 Total Users (Unique Visitors) 80,005 Average Sessions (Visitors) Per Month 46,602 Average Unique Visitors Per Month * August 2014 July 2015

3 MEET THE DECISION MAKERS WITH PURCHASE POWER CONTRACTORS ENGINEER/SPECIFIERS EQUIPMENT PURCHASED in the last 12 months APPLICATION AIRLESS SPRAY PLURAL COMPONENT AIR-ASSISTED SPRAY THERMAL-SPRAY SURFACE PREP BLAST ABRASIVES POWER TOOLS AIR ABRASIVE BLAST UHP WATERJETTING SHOT BLAST OTHER ENVIRONMENTAL PROTECTION CLIMATE CONTROL ACCESS SAFETY QUALITY CONTROL SOFTWARE ESTIMATING SPECIFYING/MAINTENANCE 24% VEHICLES contracting firms currently own TRUCKS VANS % 4% FACILITY OWNERS 40% of maintenance budget is dedicated to corrosion prevention/protection Job Titles Maintenance Manager...13% Corrosion Engineer...28% VP of Operations... 9% Environmental Compliance Officer... 3% Other titles include Quality Assurance Manager, Nuclear Coatings Specialist, CEO, GM and more. 92% 54% 76% 44% 54% 87% 95% 82% 95% 86% 84% 98% 95% 72% 70% 73% 93% COATINGS SPECIFIED in the last 12 months 24% +$1M Most Important COATING FEATURES considered when writing specifications [Scale of 1 to 5: 1 = Not Important, 5 = Very Important] Durability... 5 Strong Resistance Properties... 5 Environmental Compliance... 4 Aesthetics... 4 Job Titles Executive (CEO, Pres, VP)... 9% Chemist/Formulator...17% Technical Consultant...19% Marketing/Sales Professional...50% Supply Coatings for the Following Substrates STEEL 95% CONCRETE 75% Supply the Following GENERIC COATINGS TYPES ORGANIC ZINC-RICH PRIMERS INORGANIC ZINC-RICH PRIMERS EPOXY POLYURETHANE POLYSILOXANE POLYASPARTIC SILICONE ACRYLIC POLYUREA ALKYD FLUOROPOLYMER POLYMER CONCRETE 11% +$2M (any) (any) 43% +$500K COATING SUPPLIERS * Information obtained from a reader survey conducted by Technology Publishing Company, August, % 64% 86% 84% 60% 46% 52% 75% 41% 68% 34% 36%

4 MULTI-PLATFORM ADVERTISING OPTIONS Solid results PRINT ADVERTISING: Build Your Brand in the Industry Standard Journal Buying Guide Sponsorships Premier ad placement within a specific subject category; includes online sponsorship. Buying Guide Enhanced Listings Ad placement within specific categories. JPCL Calendar Your ad in our wall calendar. You own the month. SSPC-Certified Contractor Section Exclusive box ads for SSPC-Certified Contractors only. Classifieds and Product & Service Directory Monthly help wanted and items for sale listings, as well as company showcase box ads. DIGITAL: Delivering Instant Leads with Full Contact Details PaintSquare News Front Page Ads Interactive web ads in our daily enewsletter delivered to over 60,000 industry pros. PaintSquare Content Sponsorships Own a top ad spot in one of our seven editorial subject categories (Coating Materials, Coating Application, Surface Preparation, Quality Control, Health & Safety, Environmental Controls, and Program/Project Management). Your digital ad will display alongside relevant editorial content, maintain priority placement in buying guides and search results, include enhanced company contact information and give you realtime sales leads.

5 PaintSquare Interactive Ad Packages Your digital ad will be displayed alongside relevant editorial content, will receive priority placement in buying guides and search results, will include enhanced company contact information and give you real-time sales leads. Custom eblasts Leveraging your custom message to a keenly targeted audience. Online Buying Guide Sponsorships 12 months of interactive web ads in a specific category section of PaintSquare s online searchable Buying Guide. PaintSquare News Events Calendar Sponsorships Your hyperlinked logo in the PaintSquare News Events section, provided with click-through leads. Paint BidTracker Daily Ads Delivered every weekday to our eager Paint BidTracker subscribers. Video Advertising Educate, engage and rank with the internet s fastest-growing medium. Online Classified Ads with Resume Access Paint BidTracker The only project lead service designed specifically for the coatings industry, offering coverage of industrial and commercial painting projects from planning and design to bidding to award. ConTrak by Paint BidTracker Gauge market value, explore trends, perform competitive intelligence and more with this comprehensive analysis tool for the coatings industry. Capital Spending Reports by Paint BidTracker Get access to long-term project leads at the earliest stage of planning. EDUCATIONAL SPONSORSHIPS: Webinar Sponsorship Connect with your target market through our webinar program as we deliver useful technical information presented by industry experts. Our topics include coating materials, coatings application, surface preparation, quality control, health and safety, environmental controls and program/project management in a broad range of structures, applications and environments. More info: ebook Sponsorship JPCL/PaintSquare provides a wealth of downloadable eresources from technical content to directories and guides. Link your message seamlessly with this engaged and focused audience. More info: Video Sponsorship Banner ads and pre- and post-roll videos assure page dominance in PaintSquare s Video Learning Center. More info:

6 Editorial CALENDAR JANUARY: Bridges / Raw Materials / Concrete / 2016 Forecast Bonus Distribution: SSPC Featuring GreenCOAT Jan AD CLOSING: 12/14 / AD DEADLINE: 12/29 FEBRUARY: Pipeline / Chem/Petrochem / Surface Preparation / Offshore Bonus Distribution: NACE March 6 10 AD CLOSING: 1/11 / AD DEADLINE: 1/26 MARCH: Marine / Raw Materials / Quality Control / Using Equipment Safely Bonus Distribution: American Coatings Show April / Mega Rust TBA BONUS ISSUE: Coating Infrastructure: Past, Present, Future AD CLOSING: 2/12 / AD DEADLINE: 2/29 APRIL: Contractor Directory / Industrial Flooring / Wastewater SPECIAL AD SECTION: Top Contractors AD CLOSING: 3/14 / AD DEADLINE: 3/29 MAY: Water Tanks / Bridges / Surface Preparation Bonus Distribution: International Bridge Conference June 6 10 AWWA ACE16 June AD CLOSING: 4/11 / AD DEADLINE: 4/26 JUNE: Equipment Buying Guide / Safety / Power AD CLOSING: 5/13 / AD DEADLINE: 5/27 JULY: Pipeline / Marine / Surface Preparation / Quality Control SPECIAL AD SECTION: Specifier s Choice Guide AD CLOSING: 6/13 / AD DEADLINE: 6/28 AUGUST: Tanks & Terminals / Railcar / Abrasive Blasting / Protecting Concrete BONUS ISSUE: Industrial Beauty AD CLOSING: 7/11 / AD DEADLINE: 7/26 SEPTEMBER: Wastewater / Waterjetting / Application SSPC 2017 Technical Program Bonus Distribution: WEFTEC Sept / WJTA-IMCA Nov. 1 2 AD CLOSING: 8/15 / AD DEADLINE: 8/30 OCTOBER: Coating Systems Buying Guide / Environmental, Health & Safety SSPC 2017 Training & Certification AD CLOSING: 9/12 / AD DEADLINE: 9/27 NOVEMBER: Marine / Pipeline / Oil & Gas / SSPC 2017 Events & Awards SPECIAL AD SECTION: Blasting Resource Guide Bonus Distribution: International WorkBoat Show (TBA) AD CLOSING: 10/14 / AD DEADLINE: 10/31 DECEMBER: Coating Technology: Durability & Compliance / Quality Control Bonus Distribution: SSPC 2017 Featuring GreenCOAT AD CLOSING: 11/14 / AD DEADLINE: 11/29

7 JPCL 2016 RATES PRINT 1X 3X 6X 9X 12X 13X 18X 24X Full Page 5/C 5,539 4,985 4,726 4,253 3,890 3,809 3,775 3,760 4/C 4,979 4,481 4,166 3,749 3,330 3,249 3,212 3,178 2/3 pg 4/C 3,902 3,512 3,264 2,938 2,609 2,546 2,505 2,396 1/2 Island 4/C 3,790 3,411 3,171 2,854 2,535 2,473 2,433 2,328 1/2 H/V 4/C 3,456 3,110 2,891 2,602 2,311 2,255 2,219 2,122 1/3 SQ/V/H 4/C 2,564 2,308 2,145 1,931 1,715 1,673 1,646 1,575 Covers C2 6,466 5,819 5,410 4,869 4,324 4,219 4,151 3,971 C3 5,649 5,085 4,726 4,254 3,778 3,686 3,627 3,470 C4 6,577 5,920 5,503 4,953 4,398 4,292 4,222 4,039 DIGITAL PaintSquare News Front Page Ads: $9,975 per year PaintSquare Content Sponsorship: $9,975 per year PaintSquare Interactive Ad Package: $6,900 per year Webinar Sponsorship: $4,950 exclusive sponsorship, $3,100 co-sponsorship Call for more information on our other online ad offerings FULL PAGE Size: 7" x 10" (live area) Bleed Size: " x " Trim Size: 8-1 8" x " 1/2 PAGE Size: 7 (w) x (h) Horizontal Bleed: x Vertical: (w) x 10 (h) 2/3 PAGE Size: x 10 Bleed Size: x /3 PAGE Horizontal: 7"(w) x 3-1 4"(h) Vertical: 2-1 4"(w) x 10"(h) Square: 4-5 8" x 4-7 8"(h) 1/2 PAGE ISLAND Size: 4-5 8" x 7-1 2" Bleed Size: 5-3 8" x 8-1 8"

8 Advertising Material REQUIREMENTS PRINT ADVERTISING All rates quoted on the basis of electronic files delivered to the Publisher in accordance with the specifications below; production costs required to meet specifications will be billed to the advertiser. Fees for collection of delinquent accounts will be the responsibility of the client. File Format (Mac): Preferred formats are PDF, EPS, and TIFF. The following sources are accepted along with supporting fonts and images: Adobe InDesign, Quark XPress, Adobe Illustrator, and Adobe Photoshop. We do not accept native files created with PageMaker, Microsoft Publisher, Microsoft PowerPoint or word processing programs such as Microsoft Word. TIFF, EPS and PDF Resolution Specifications: Line art (bitmap) images at 1,000 dpi Grayscale and color images at 300 dpi Combination grayscale and color images at 500 dpi All color images and files are to be supplied in CMYK. PMS colors will be converted to process unless advertiser specifies otherwise. PMS rates quoted upon request. Media: attachments of less than 5 MB are acceptable if the file is stuffed/zipped for file integrity. For larger files, a Sharefile secure transfer link is available on request. Printing Specifications: Direct to plate, web press, perfect binding 8-1/8 x 10-7/8 trim size 133 line screen (150 line maximum acceptable) DIGITAL ADS Material is due 3 days in advance of the desired run date. What We Need: 1) Single image file, 175 px wide x 100 px high, 144 dpi (for retina monitors), RBG, in gif or jpg format 2) Headline text, 2-to-6 words plus the web address to which the headline links 3) Body text, up to 160 characters, including spaces 4) Desired start and end run dates 5) Your contact address (for follow-up reporting; internal use only) For production questions: Daniel Yauger, Associate Art Director / dyauger@paintsquare.com For editorial inquiries: Pamela Simmons, Editor in Chief, JPCL psimmons@technologypub.com Amy Woodall, Editor, PaintSquare News / awoodall@paintsquare.com For advertising inquiries: Marian Welsh, Publisher / mwelsh@paintsquare.com Bernadette Landon, Associate Publisher blandon@paintsquare.com Lauren Skrainy, Classified and Service Directory Manager lskrainy@paintsquare.com Bill Dey, Advertising Sales / bdey@paintsquare.com Terms & Conditions: All advertising contract position clauses are treated as requests. Changes in editorial requirements may take precedence over fixed positioning. All copy is subject to the approval of the Publisher. The Publisher reserves the right to reject or cancel any advertisement at any time. For full Terms & Conditions, see the JPCL/PaintSquare online media kit at JPCL is a Technology Publishing Co. product. Technology Publishing Company 2100 Wharton Street, Suite 310 Pittsburgh, PA USA Phone or Fax Ad Production/Creation: Available at additional cost. Call for quotes. Send Ad Materials to: Larinda Branch, Ad Trafficking Manager / lbranch@technologypub.com / x100