MEDIA KIT. New York: 91 Fifth Avenue, 5 th Floor New York, NY Chicago: 111 W Illinois Street Chicago, IL 60654

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1 MEDIA KIT New York: 91 Fifth Avenue, 5 th Floor New York, NY Boston: 260 Charles Street, 3 rd Floor Waltham, MA Chicago: 111 W Illinois Street Chicago, IL California: 604 Arizona Avenue Santa Monica, CA Brands & Advertisers: sales@mobilefuse.com Media: mobilefuse@methodcommunications.com Publishers: pubs@mobilefuse.com Awards & Recognition:

2 About MobileFuse MobileFuse is the industry s leading provider of brand-focused mobile advertising solutions. Through cutting-edge analytics, precision-targeting capabilities, and some of the most sophisticated proprietary technologies in the marketplace, MobileFuse delivers the highest possible brand lift and engagement for advertisers. The New York-based company is self-funded, profitable and 100-percent focused on exceeding client expectations. Working with MobileFuse MobileFuse works with brands and agencies of all sizes. Our products can be purchased programmatically or through managed service. You can work with one person regardless of how you are buying. Our team is located across the US - if you haven t yet worked with MobileFuse sales@mobilefuse.com to connect with the appropriate person. Mindset Targeting Do you have nomophobia (fear of being without your phone)? Don t worry we do too! With time spent on mobile surpassing that spent on TV, mobile advertising is a no brainer for advertisers. Mobile enables brands to influence consumers when they are out in the world consuming. With mobile, contextual targeting should be more than just the website a person is reading, it should take into account the context of world around them. Is this person on a spring break beach vacation? Or are they grocery shopping in Chicago in the winter? Depending on his or her current state of mind, the same person may be influenced by different brands or messages. Evening Relaxers 8:00PM 10:00PM Residential areas; M-S Professionals during their afternoon lull 2:00PM Offices in cities where Starbucks is located; M-F Our proprietary Mindset Targeting technology, pulls granular location data down to the square meter and infuses it with environmental data, including the time of day, weather conditions, local event information and census information. By taking this circumstantial data into account, advertisers gain a holistic view into the user mindset, making it possible to deliver rich media, standard banners, and video ads to the most receptive, appropriate audience. For instance, a user sitting at the airport after finding out his/her flight is delayed would more likely be interested in an ad for beer, rather than an airline. Furthermore, a consumer at an arena watching a sporting event is in a very different mindset when the same venue is hosting a concert. Mindset Targeting allows brands to connect consumers when they are most receptive to that message. Early risers at the start of their day 6:00AM 8:30AM Residential areas; M-S

3 Additional Products Contextual Targeting: Over 2,000 direct publisher relationships. This 1:1 relationship allows us to create custom site lists that can be 1 to 2,000 properties long. Audience Targeting Integrations with the largest data providers including Blue Kai, Exelate, Datalogix, Polk, Signal i360, Neustar and more. Retargeting Drive a user down the purchase funnel with sequential remessaging or create a private data set using location to qualify an audience retargeting off historical location. Precision Geo-Fencing 100% Lat/Long originating from in-app GPS that is verified and validated. Dynamic polygons that take into account the advertiser and population density of locations. Additional Targeting Cross screen TV Sync Competitive Conquesting First party data Database matching Connection Type State Publisher Quality Congressional Districts Dynamic Weather Zip Keyword * Products are available programmatically or through managed service. Please reach out to your sales rep for additional information. DMA Demographic Content Vertical Dynamic Proximity Language Device Setting Device Make Model Carrier Operating System Device Age Hyper-Local Lat / Long Census Influencer Mindset Program: Your Solution for Receptive Influencer Branding Engage with your target audience through authentic content written from highly visible and influential community leaders across a variety of verticals Amplify content via interactive Rich Media Units and social outlets Full suite of comprehensive reporting and engagement analytic

4 Creative Units: MobileFuse s Creative Design & Development Team can assist you intransforming your ad concepts into interactive, innovative digital campaigns. MobileFuse has created a series of proprietary 3D units that are the first in the marketplace to run across mobile in-app and mobile web at scale. STANDARD Banner Native Interstitial VIDEO Tap To Play Pre, Mid, Post-Roll In-Banner Interactive RICH MEDIA Banner Expandable Dynamic Wallet (add to PassBook / Google Wallet) Interstitial Native Rising Star INTERACTIVE 3D Hypercube Hyperplane Hyperroom Carousel Examples: STANDARD BANNER RM INTERSTITIAL (GAME) RM BANNER (SLIDER) RM EXPANDABLE, VIDEO 3D HYPERCUBE 3D HYPERROOM 3D HYPERPLANE 3D CAROUSEL

5 Insights & Analysis We analyze and optimize on multiple data points; it s not a secret or a black box. We believe our advertiser s should have the same visibility into their campaigns as we do. We provide in depth insights on all of our campaigns. Reporting widgets include but are not limited to the following: MINDS ETS (Lift in Engagement) 21% 17% -13% S ocial S tudents Active Fast Food Diners Busy Families Mindset Publisher category Content Day Device model Weather (temp/condition) Carrier Age TEMPERATURE (CTR%) 15º-59º 1.38% 59º-86º 1.12% 87º-104º 0.89% Fº Time of day State City/Town Gender Connection (wifi/3g, 4g) Proximity COMPETITOR LOCATIONS 62% - 46% Retargeting Competitor Visitors of Locations Competitor Stores Locations Visitors On SSite at CCompetitor Locations Stores County Location Type Operating system Competitor Comparison Operating system version On site vs Post visit Device type Attribution FOOT TRAFFIC (store visits) We understand that campaigns are only successful if they are set up to achieve an advertiser s goals. This often means more than impressions and clicks. We use both proprietary and third party solutions that include but are not limited to the following: 223,323 (store visits, 14 days) = 2.23% (store conversions rate) $0.34 (what is this) X 10,000,000 (impressions) Post click tracking via pixel In-ad activity RM Engagement Visitation Rate Cost per Visit Coupon Redemptions Lead Capture Install rate Brand Awareness Lift Favorability Lift Purchase Intent Lift Datalogix Nielsen Catalina Millward Brown Nielsen Vizu Placed Ninth Decimal Tune/Has Offers Kochava Network Facts Monthly Total Unique Visitors: 183 million In-App / Mobile Web: 90% / 10% Smartphone / Tablet: 85% / 15% Video: 20%

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and