floop s Mission To connect brands and families safely and compliantly around childrens engagement on mobile apps.

Transcription

1 Mediakit 2014

2 floop s Mission To connect brands and families safely and compliantly around childrens engagement on mobile apps. 2

3 Our Proposal floop looks to lay the groundwork for an «industry first» pilot to demonstrate the power, reach, targetting and performance of our mobile app advertizing platform. Participating developers and advertisers will enjoy first mover advantage and the following benefits: Launch Exclusive Pilot With Major Developer & Advertiser Create an industry first connecting and advertiser with the parents of app-engaged children through a major mobile app developer. Reach 50,000 Family Decision Makers in Canada Trial to be conducted in Canada and offering unique access to 50,000 highly targeted family decision makers at an opening rate of $10 ecpm. Prove Our Ability to Deliver the Industry s Highest Open Rates Access a captive audience of parents as they collaborate with their kids creations ensuring their openness to ads. 3

4 Engage Parents At Their Most Receptive We are the first mobile ad platform to connect brands and parents as they engage with their kids on creative apps. floop gives advertisers access to an un-tapped, highlytargeted audience of family decision-makers via exclusive, embedded advertising in their children s shared creative content. floop includes: «Show & Tell» s Parental Gate Inbox (2) Jordan made a new creation January 7, 2013 at 4:44PM Jordan made a new creation in EyePaint Monsters Please swipe down with two fingers to continue Share Cheerios Rain! SAVE $2.00 Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion It s raining Cheerios! SAVE $2.00 per box Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion 4

5 How floop Benefits Advertisers floop lets children safely share their in-app creations, and brands to connect with parents in the process. 100% COPPA and Apple compliant, floop delivers direct access to parents at their most receptive and most influenceable. Target the Family Decision-Maker Target parents based on the age of their childre (under 5, 6-8 yrs, 9-11 yrs) in a new data-driven branding channel, focused on the parent and their needs and triggers. Ensure a Highly Engaged Audience Parents are never more engaged than when it comes to their childrens growth and development. Enjoy High Open Rates Around Kids Content Access a captive audience of parents as they collaborate with their kids creations ensuring their openness to ads. Build Strong Brand Affinity With Parents Create a positive experience through targeted, high-value ads that support the app-based parenting process. 5

6 How it Works: A Simplified Walkthrough 1 1 Parents download & install floop-powered mobile kids app 2 2 Safe sharing lets children send «Show & Tell» creations to parents 3 3 Brands attach relevent ad content to «Show & Tell» s PARENTAL GATE 4 4 Parental Gate manages access to branded in-app ad units (banners, video, interstitial etc.) 6

7 How it Works: A Simplified Walkthrough Inbox (2) Jordan made a new creation January 7, 2013 at 4:44PM Jordan made a new creation in EyePaint Monsters Please swipe down with two fingers to continue Share Cheerios Rain! SAVE $2.00 Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion It s raining Cheerios! SAVE $2.00 per box Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion Parents download & install floop-powered mobile kids app Safe sharing lets children send «Show & Tell» creations to parents Brands attach relevent ad content to «Show & Tell» s Parental Gate manages access to branded in-app ad units (banners, video, interstitial etc.) 7

8 Desktop US 2012 > 2017 vs Mobile Ad Spending* $35.6B Mobile Advertising Soars as Smartphones Become the First Screen Desktop -118% Mobile +827% $9.6B $4.3B Forecast

9 Market Indicators A Growing Opportunity* Children s apps are the second fastest-growing category in the App Store, rapidly becoming a cornerstone of the mobile app market. Kids Under 2yrs on Mobile Devices Mobile Usage Increasing 3x Kids Mobile App GROWTH Over 80% of bestselling education apps in the AppStore are in the kids category % +300% Toddlers apps are the most popular age category in kids section and growing fastest. One of the world s top ranked mobile app publishers develops exclusively children s apps. 300% over the last two years 50% less time spent on on TV, DVDs etc. Same company boasts 25 million monthly active users and 2 million daily active users. 9

10 Market Indicators A Growing Opportunity* Of mobile app-using parents, the majority download them for their kids, and most of them are moms. Mobile parents love kids app Moms are the dominant player Moms turn to mobile for shopping 70% mom 30% dad 60% downloaded apps for their kids 70% 68% of them are moms of Moms use their mobile phones when they shop 10

11 Of all the s she ll get this morning, Which one will she most likely open first? A The one from her health club C The one from her 4 year old son B The one from a colleague D The one from her husband 11

12 Meet the Family Decision Maker : Meet Mom* The simple accessibility of mobile devices has quickly made them a centerpiece of modern parenting, and moms are in the drivers seat. Hitting the MOTHER-LODE Women make 85% of all purchases in the US. 2x 68% of moms use their smartphones while shopping. She s twice as likely to.. Visit a website on her Mobile device Go on social media 3+ times per day Post a comment on social media 95% of all moms seek out digital direct offers online. 56% of online moms share coupons on social media. 12

13 floop «The family loop» The only kid-safe sharing and advertising platform that connects directly with parents Inbox (2) Jordan made a new creation January 7, 2013 at 4:44PM Jordan made a new creation in EyePaint Monsters Please swipe down with two fingers to continue Share Cheerios Rain! SAVE $2.00 Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion It s raining Cheerios! SAVE $2.00 per box Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion «Show & Tell» s Parental Gate Lets kids share mobile app creations with parents while brands connect with relevant messages AppStore-compliant solution authenticates parents for in-app branded real estate 13

14 floop «Show & Tell» s floop «Show & Tell» s let advertisers reach parents at thier most receptive and influenceable - as their children share their creative content from mobile apps. Inbox (2) Build brand presence within intimate family context Ensures prominent, exclusive ad placement in high-value, high-visiblility shared content as children «Show & Tell» their creations with parents. Jordan made a new creation January 7, 2013 at 4:44PM Jordan made a new creation in EyePaint Monsters Creates strong brand affinity Create a positive experience through targeted, high-value ads that support the app-based parenting process. Delivers likely the very highest open rates Delivers up to a 90% open rate powered by the ability to present branded messages within the context of kids shared creative. Share Cheerios Rain! SAVE $2.00 Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion Targeting based on precise family demographics Parents gender and the age and gender of the children can be accurately determined for highly targeted messages. 14

15 floop Parental Gate floop Parental Gate makes parent-oriented advertising possible on kids mobile apps while shielding children from any ad content. Allows parent-oriented ads on all kids apps Creates new advertising opportunities for brands and agencies interested in connecting with the family decision maker. Capitalizes on parent / child co-play Connects with parents at moments of peak engagement, receptivity and potential interest. Please swipe down with two fingers to continue Dramatically increases adressable market Provides access to a growing segment of highly engaged buyers with a complete set of ad formats (banners, video and interstitial pages). 100% COPPA and Apple compliant Delivers a child-safe experience ready for parent-targeted advertising. It s raining Cheerios! SAVE $2.00 per box Receive $2 off a Cheerios box purchase. Click on this coupon to get your promotion 15

16 floop Reporting floop gives operators a comprehensive reporting on thier campaigns in real-time. Integratable with most ad servers and reporting tools, floop provides complete visibility into mobile-app campaign performance. Campaign Analytics Precisely targets parents based on key demographics and delivers clear reporting on opens, open rates, CTR and hotspots. Real-Time A/B Split Testing Monitor campaign performance in realtime between A/B variants and promote champions to optimize. App Link & Banner Analytics Tracks unique and return views and clicks over time for all in-app ad units including banners, videos and interstitial pages. View in 3rd Party Dashboards To maintain a consolidated view of all of your campaigns across many platforms, floop integrates with most ad serving & reporting tools. 16

17 Contact Us Gadi Pollack COO & Co-Founder Laurent Mascherpa CCO & Co-Founder

18 End notes* Mediakit v Growth-Falters/ # 9 key-finding-2%3a-substantial-digital-divide ADC/GDC Next 2013 Conference Keynote - Los Angeles, November 4-7, stats-know #!ruwvt 18