Activity: Logos. Branding. Personal Branding, Your Online Presence 2/29/16. Create a logo for yourself that captures your

Transcription

1 Personal Branding, Your Online Presence Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management Activity: Logos Create a logo for yourself that captures your Personality Passion Strengths Value Experiences Unique qualities Branding A brand is anything that separates you from one another What is your Niche? Healthy, Active, Connected communities 1

2 Reputation Management Reputation management is the influencing and/or control of an individual's or business's REPUTATION Wikipedia OR What shows up when someone Googles you or your business (INTERNET) Why? Tr anspar ency Promote yourself and your strengths Build a professional, social media identity Gain feedback on pros and cons of services Reach new customers Interactive mode of communicating with your clientele Opportunity to address criticism openly The Benefits of a positive ereputation Greater credibility Recognition and prestige Higher perceived value Association with a market niche A steady stream of ideal clients Rewarding partnerships Leadership opportunities Greater mindshare ocial-media-strategy-personal-branding-tips 2

3 Branding Branding What s your existing personal brand? Google your name, home town Look at your Google images What have you found? Do the results represent the e-reputation you want to share? 3

4 Creating your personal brand The keys to brand success are selfdefinition, transparency, authenticity and accountability Simon Mainwaring Creating your personal brand 1 Your emotional appeal What are your unique character traits? How do others describe you? W ho do W hat do you s erve? you do well? 2 Determine your description What field or Industry? W hat makes you unique? What are the words I use to describe my work? Who is my target audience? 3 Determine your function What sets you apart from others? What service do I offer people? Unique skills that I have to offer? What makes me stand out from others? 4 Put it all together Combine all 3 list of works into a short sentence or phrase Keep it brief Create a Keyword Headline: Enthusiastic, Assistant Teaching Professor in Recreation, Parks and Tourism Management 16 years of creative teaching and innovative programming in higher education Your Social Media Online Personal Brand Invest in your personal brand online Social Media options: eportfolios, LinkedIn, Twitter, Pinterest, Blogging sites, Google+, Instagram, YouTube 4

5 To Manage Your Personal Brand Be clear about the image you intend to project Make certain your brand message is consistent across all platforms Social Media Tips and Examples Positive language and words Referencing community members (using via or # or direct address) Engage the community with questions Praise your colleagues, co-workers, employees, volunteers and/or community members Bright, cheerful images or pics of happy, smiling people (your program participants, perhaps?) h ttp s ://b l o g b u ffe ra p p c o m/p o s i ti v i ty -s o c i a l -me d i a Facebook Privacy is crucial but often a fallacy Consider every post all posts and shares should support your personal brand Comments, Like, Share buttons share a world of information with colleagues and the community 5

6 #1 Professional networking site Make connections Your connections connect you to their connections LinkedIn Groups LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts Parks and Recreation Professionals NC State Parks, Recreation & Tourism Management NRPA NCRPA Twitter Professional Twitter Account Follow industry leaders Share knowledge Market your brand demonstrate your expertise Optimize your twitter profile with carefully chosen keywords Include your other profiles: Ie Wordpress, LinkedIn on you Twitter Profile 6

7 Instagram Update your profile Upload a headshot Include a url to a website or blog Use pictures that capture your personal brand showcase hobbies, work engagements, and events Follow Instagram Groups NRPA RRS Others? Pinterest Create a Pinterest pinboard that showcases your work experience or your career highlights or interests 7

8 eportfolios or blogging sites (make a blogging site become a personal website) Blogging Sites Discussion 1 How can you as an individual benefit from using a personal brand? 2 Brainstorm how you plan to utilize your personal brand 3 How can you improve as a profession using professional brands? 8

9 You are the storyteller of your own life, and you can create your own legend, or not Isabel Allende Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management