Building Your Personal Brand

Size: px
Start display at page:

Download "Building Your Personal Brand"

Transcription

1 Building Your Personal Brand through Social Media Noelia Sanchez! HLI SUMMIT August 1, 2014

2 Networking in

3 Networking in

4

5

6

7 Creating A Strong Online Presence!

8

9

10 Digital Proficiency

11 Engage & Learn from your network

12 RISKS TO AN! ONLINE PRESENCE Managing! Social Capital Managing! Intellectual Capital Managing! Your Progress

13 Risk 1: Managing Social Capital Boundary between personal and professional spaces, private and public audiences Professional Personal Source:

14 Risk 2: Managing Intellectual Capital What you say online matters, especially because it can be very difficult to erase. Source:

15 PLAIN & SIMPLE Anything you want to keep private & maintain control over should never be posted on social media.

16 Risk 3: Managing Your Progress How do you ensure you re not wasting your time? Keep track of useful connections and ideas you develop as a result of social media interaction. Source:

17 Public Personal Professional Private

18 Personal & Private Family & Friends MESSAGE! I want to keep in touch with you. SOCIAL MEDIA TOOLS GOALS! Show commitment to your relationships.!! Keep abreast of changes in your social network. Source:

19 Public Personal Professional Private

20 Professional & Private Work Colleagues MESSAGE I am a team player, and I want to collaborate with you. SOCIAL MEDIA TOOLS!! corporate platforms! professional networks GOALS! Enhance your image at work. Collaborate; boost productivity and effectiveness. Source:

21 Public Personal Professional Private

22 Personal & Public Society MESSAGE I am passionate about ideas and want to share them with you. SOCIAL MEDIA TOOLS!! blogs GOALS! Become known for your ideas. Find new outlets for your passions. Source:

23 Professional & Public Professional Peers MESSAGE SOCIAL MEDIA TOOLS! I am competent and growing professionally. Source: GOALS! Build recognition New opportunities!! Boost industry knowledge

24 Public Personal Professional Private

25 ! Share Where are you now on the scale? Where do you want to be? What, if anything, is holding you back? What, excites you about moving to that new space?

26

27 Pick A Platform What space do you want to be in? Twitter, Facebook, LinkedIn, Instagram, etc. Things to Consider: Do you have the time? Do you have the resources?

28 Establish a presence Get Started - Be Consistent Things to Consider: How big do you want to get? Am I being authentic?

29 Generate Content What area do I want to focus on? What do I want to be known for? Things to Consider: How can I provide value? What s my content plan?

30

31 to- use- hashtags- to- increase- your- social- media- presence/

32 to- use- hashtags- to- increase- your- social- media- presence/

33 to- use- hashtags- to- increase- your- social- media- presence/

34 to- use- hashtags- to- increase- your- social- media- presence/

35 #HLIAlumnae #HLISummit #HealthyStart #REI

36 Social Media SCAVENGER" HUNT

37 Action Plan What s your brand? Use a Consistent profile image. Set up a Gravatar. Set up your social profiles. Write a bio. Create a custom signature that includes your social media links.

38 THANK YOU! web:

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

How Can You Use Social Media to Promote Next Gen Events?

How Can You Use Social Media to Promote Next Gen Events? How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Utilizing Social Media Effectively. Basic Techniques to Promote Your Business Online

Utilizing Social Media Effectively. Basic Techniques to Promote Your Business Online Utilizing Social Media Effectively Basic Techniques to Promote Your Business Online The Importance of having an Online Presence Technological advances have changed the way people communicate. Businesses

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

5 CREATIVE MARKETING & SEO TRENDS FOR 2016

5 CREATIVE MARKETING & SEO TRENDS FOR 2016 # A new year brings about new opportunities for digital marketing strategies. More specifically, Search Engine Optimization and a well-thought-out Social Media presence are of increasing significance for

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Using Social Media as a Recruiting Tool. Sasha Louati Adecco Staffing

Using Social Media as a Recruiting Tool. Sasha Louati Adecco Staffing Using Social Media as a Recruiting Tool Sasha Louati Adecco Staffing Webinar Overview Current employment landscape Recruiting challenges in 2015 What does this shift mean for companies? Importance of employer

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Social Media & Human Resources: Strategic Partners for Success. By Meredith Chapman and Holly Norton

Social Media & Human Resources: Strategic Partners for Success. By Meredith Chapman and Holly Norton Social Media & Human Resources: Strategic Partners for Success By Meredith Chapman and Holly Norton Social Media & Human Resources: Strategic Partners for Success By Meredith Chapman and Holly Norton Introductions

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

Activity: Logos. Branding. Personal Branding, Your Online Presence 2/29/16. Create a logo for yourself that captures your

Activity: Logos. Branding. Personal Branding, Your Online Presence 2/29/16. Create a logo for yourself that captures your Personal Branding, Your Online Presence Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management sdmorais@ncsuedu Activity: Logos Create a logo for yourself that

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Leveraging Social Media in Your Organization. Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers

Leveraging Social Media in Your Organization. Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers Leveraging Social Media in Your Organization Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers Abstract Today s X-generation infused workforce is comfortable and confident with social media

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL Introduction Adidas is a German corporation that manufactures athletic apparel and accessories, including shoes for various sports, swimwear,

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication

Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication Liliana Tenney, MPH Mountain and Plains ERC 2015 Rocky Mountain Health & Safety UNIVERSITY

More information

ISO Social Media Guidelines

ISO Social Media Guidelines YES, YOU CAN TALK TOO! ISO Social Media Guidelines ISO 2014, you can use the content under Social media : any form of online participation that involves sharing information and generating content. TWITTER

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

A JSB Publica-on. Personal Branding. How to build the brand of you. by Joanne Sweeney- Burke. Visit my blog: JoanneSweeneyBurke.ie

A JSB Publica-on. Personal Branding. How to build the brand of you. by Joanne Sweeney- Burke. Visit my blog: JoanneSweeneyBurke.ie A JSB Publica-on Personal Branding How to build the brand of you by Joanne Sweeney- Burke Visit my blog: JoanneSweeneyBurke.ie TABLE OF CONTENTS 1. Why personal branding? 2. Defining your niche areas 3.

More information

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. ! + Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!

More information

Promotional Tool-Kit

Promotional Tool-Kit 1 Promotional Tool-Kit The benefits of crowdfunding go way beyond just raising funds, but also gaining validation for your idea, marketing and promotion, and all the data you can get from the process.

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

Officers. A checklist for creating a solid personal brand. A publication by PaySavvy

Officers. A checklist for creating a solid personal brand. A publication by PaySavvy Personal Branding for Chief Financial Officers A checklist for creating a solid personal brand A publication by PaySavvy The Importance of Personal Branding The Basics of Personal Branding 3 Easy Ways

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

TIPSHEET. Using Social Media with B2B Events

TIPSHEET. Using Social Media with B2B Events TIPSHEET Using Social Media with B2B Events USING SOCIAL MEDIA WITH B2B EVENTS It s easy to dismiss social media as being something for consumer marketing, but it s now an important part of the marketing

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

Utilizing ROP Content on Your Social Media Platforms

Utilizing ROP Content on Your Social Media Platforms Utilizing ROP Content on Your Social Media Platforms IMA Summit July 30, 2013 1 Jamy Smith Group Publisher, Naylor, LLC Jamy leads the HR & Professional Services Publishing Division for Naylor, LLC. In

More information

Jackson State University Social Media Guidebook University Communications

Jackson State University Social Media Guidebook University Communications Jackson State University Social Media Guidebook University Communications Introduction Jackson State University uses social media to alert our constituencies about JSU news, events, programs, etc, and

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd Social Media is a great way to inexpensively be in front of clients and prospects on a daily basis. The only

More information

Course 1: Getting Started on Facebook for Business

Course 1: Getting Started on Facebook for Business 54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up

More information

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing. A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important

More information

The Public Sector Guide to Social Media Strategy and Policy

The Public Sector Guide to Social Media Strategy and Policy The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Social Media Tips & Tools for Customer Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Who Is Growth Marketing? Why should your business use social media? Why should your business

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Online Marketing Strategies

Online Marketing Strategies Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional

More information

BYLAW 26. Skate Australia Social Media Usage Policy

BYLAW 26. Skate Australia Social Media Usage Policy BYLAW 26 Skate Australia Social Media Usage Policy Adopted August 12, 2012 1.0 Definitions For the purposes of this policy the following definitions apply: Skate Australia (or SA) broadly includes all

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

Medical School Communications Strategic Plan

Medical School Communications Strategic Plan MEDICAL SCHOOL OFFICE OF COMMUNICATIONS z.umn.edu/medcomm smorean@umn.edu, 612-624-9912 D136 Mayo Memorial Building 420 Delaware Street S.E. Minneapolis, MN 55455 OVERVIEW The University of Minnesota Medical

More information

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

Social Media Tips for ACCED-I Members

Social Media Tips for ACCED-I Members Social Media Tips for ACCED-I Members By Jason Walley Manager, Conference Services UCLA & Walt Martin Assistant Director of Conference and Event Services Rowan University Facebook, LinkedIn, Wordpress,

More information

Training Coaches to Use Social Media in a Positive Manner. Dr. Blair Browning Baylor University

Training Coaches to Use Social Media in a Positive Manner. Dr. Blair Browning Baylor University Training Coaches to Use Social Media in a Positive Manner Dr. Blair Browning Baylor University Blair_Browning@Baylor.edu GamePlan Social Media Intro Social Media and Sport Social Media as a Personal Branding

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Social Media Toolkit. 1

Social Media Toolkit.  1 Social Media Toolkit What is social media? Everyday we are bombarded with media: the newspaper, the radio, tv, magazines, billboards, ads in our google searches. Many of us are increasingly also bombarded

More information

Facebook How people use it, getting started & best practice. Twitter How people use it, getting started & best practice

Facebook How people use it, getting started & best practice. Twitter How people use it, getting started & best practice Topics & Agenda 1 2 Intro The Nature & Role of Social in the Digital Mix. Facebook How people use it, getting started & best practice 3 4 5 6 Twitter How people use it, getting started & best practice

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH

New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH Office of the Director Office of the Associate Director for Communication Social

More information

LEVERAGING YOUR PERSONAL BRAND TO ADVANCE YOUR BUSINESS PRESENTED BY

LEVERAGING YOUR PERSONAL BRAND TO ADVANCE YOUR BUSINESS PRESENTED BY LEVERAGING YOUR PERSONAL BRAND TO ADVANCE YOUR BUSINESS PRESENTED BY 1 2015 IS THE YEAR OF BUILDING A PERSONAL BRAND More than ever, the public craves authenticity and connection which they find with people,

More information

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1 SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. 1 2 WHAT 3 Social Influencer Marketing The Content Marketing Institute defines influencers as: People who have an established credibility

More information

Tweet! Tweet! Using Twitter to Reach an Audience. Richard Harrington, PMP CEO RHED Pixel. youtube.com/ rhedpixeltv. facebook.com/ RichHarringtonStuff

Tweet! Tweet! Using Twitter to Reach an Audience. Richard Harrington, PMP CEO RHED Pixel. youtube.com/ rhedpixeltv. facebook.com/ RichHarringtonStuff Tweet! Tweet! Using Twitter to Reach an Audience Richard Harrington, PMP CEO RHED Pixel twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv

More information

GETTING STARTED CREATIVE ENTREPRENEUR VERSION A PINES UP NORTH WORKBOOK

GETTING STARTED CREATIVE ENTREPRENEUR VERSION A PINES UP NORTH WORKBOOK GETTING STARTED A PINES UP NORTH WORKBOOK Part 1: Define Your Purpose What are five this things you re passionate about? I m passionate about design, pugs, blogging, food, and business. 1. 2. 3. 4. 5.

More information

When soliciting constituent comments to include discussions, State agencies must:

When soliciting constituent comments to include discussions, State agencies must: 7.13 Social Media The purpose of policy 7.13 Social Media is to assist departments who participate in Internet-based social media outlets to be effective and conscious while using the resources of social

More information

Sperry Social Media Review July Rfp response 2015

Sperry Social Media Review July Rfp response 2015 Sperry Social Media Review July 2015 Rfp response 2015 Sperry: Social Media Review 451 Marketing s social media strategists performed a review on Sperry s social media accounts, including Facebook, Twitter,

More information

Web-Based & Social Media Marketing

Web-Based & Social Media Marketing Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on

More information

Be Heard. SOCIAL MEDIA MANAGEMENT + OPTIMIZATION. Packages

Be Heard. SOCIAL MEDIA MANAGEMENT + OPTIMIZATION. Packages Be Heard. SOCIAL MEDIA MANAGEMENT + OPTIMIZATION Packages ABOUT SOCIAL PLATFORMS SOCIAL MEDIA MANAGEMENT + OPTIMIZATION PACKAGES ToldYaa is a diversified Media Relations firm that specializes in Social

More information

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson 10Reasons Why Social Media Campaigns FAIL By Melinda Emerson 10 reasons why social media campaigns fail 10 REASONS WHY SOCIAL MEDIA CAMPAIGNS FAIL Social media is the great equalizer for small business

More information

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use? 1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

Social Media in the Workplace: Strategies for Managing Compliance Risk

Social Media in the Workplace: Strategies for Managing Compliance Risk : Strategies for Managing Compliance Risk SCCE Compliance and Ethics Institute Washington DC October 8, 2013 In this session, we will discuss: The growth of social media in the workplace and the opportunities

More information

JOB DESCRIPTION. 2. Answer customer comments, queries and complaints with timely and appropriate responses.

JOB DESCRIPTION. 2. Answer customer comments, queries and complaints with timely and appropriate responses. JOB DESCRIPTION Job Title Department Grade Location Responsible to Responsible for Digital Marketing Assistant Marketing B Marketing, Barbican Centre Digital Marketing Executive N/A The Marketing Department,

More information

Social Selling: Building Relationships in a Social Media World

Social Selling: Building Relationships in a Social Media World Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider

More information

-A Scavenger Hunt for College Students

-A Scavenger Hunt for College Students -A Scavenger Hunt for College Students 2015 Event Sponsorship Proposal The Finders Keepers Scavenger Hunt is an exciting and challenging hunt involving students who search their campus to solve cryptic

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

An Overview of the Premium Package ( 329 per month):

An Overview of the Premium Package ( 329 per month): An Overview of the Premium Package ( 329 per month): The Premium Package entitles you to four posts per month, social media management, complete website management, and search engine optimization (SEO).

More information

Twitter in 30 Minutes

Twitter in 30 Minutes Building Communities Online: Twitter in 30 Minutes presented by: Susan Gill, Digital Content Specialist Lori Greiner, Communications Manager Information and Communications Technology Professional Development

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Link Your Website to Social Media

Link Your Website to Social Media Link Your Website to Social Media Link Your Website to Social Media Make it easy for people to Follow you and Share your content. Link Your Website to Social Media Follow Buttons Where should the buttons

More information

From Online to IRL: How to Organise an Event for Social Influencers

From Online to IRL: How to Organise an Event for Social Influencers From Online to IRL: How to Organise an Event for Social Influencers SEO can seem like a contradiction at times: we rely on personal connections to respond to our outreach emails, post our shared content

More information

ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS

ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS INTRODUCTION The social media phenomenon has opened up new paths of engagement and revolutionised the exchange of information. With

More information

FACEBOOK STATISTICS Q4-15

FACEBOOK STATISTICS Q4-15 SOCIAL MEDIA 2015 Visit Greenland (VG) posts 3-4 times a week on the following social media, by priority: Facebook (28.792 followers), Instagram (8.652 followers), Twitter (5.061 followers), LinkedIn (546

More information

WHITE PAPER Online Marketing Fail #32. Failing to Properly Optimize Social Media. www.apogeeresults.com. Social Media: A Tangled Web

WHITE PAPER Online Marketing Fail #32. Failing to Properly Optimize Social Media. www.apogeeresults.com. Social Media: A Tangled Web Failing to Properly Optimize Social Media With over $2 billion per year being spent on social media marketing, it s obvious that social has become a material (and growing) component of the overall budget.

More information

Social Media Monitoring Making Sense of your Digital Shadow

Social Media Monitoring Making Sense of your Digital Shadow Social Media Monitoring Making Sense of your Digital Shadow Barry Walsh Digital Marketing Executive Fáilte Ireland Digital Supports Team Social media is overflowing with Conversation Like / Dislike Lead

More information

SOCIALNETWORKSOLUTIONS Social Media Management Services

SOCIALNETWORKSOLUTIONS Social Media Management Services OUR SERVICES Social Media Strategy Our in-house social media strategist team can put together an in-depth strategy to help you reach your online objectives. After answering a few simple questions we can

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

SWOT Analysis Determine core opportunities to serve as the foundation for building an effective social media strategy.

SWOT Analysis Determine core opportunities to serve as the foundation for building an effective social media strategy. START-UP PACKAGE Emerge Marketing s Social Media Solutions service provides a cost-effective way for businesses to launch and maintain an effective social media presence. Our Social Media Solutions is

More information

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Higher Education & Social Media by the Numbers 75% 69% 89% 84% 97% 39% 2012 2013 2012 2013 2012 2013 Admissions 75% of the class

More information

Introduction to Social Media & Internet Marketing. How to add social media to your marketing mix Presented by AS Designs & Services

Introduction to Social Media & Internet Marketing. How to add social media to your marketing mix Presented by AS Designs & Services Introduction to Social Media & Internet Marketing How to add social media to your marketing mix Presented by AS Designs & Services Your Hosts Ian Hatch Business Development, Graphic Design, Web Development,

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Scotlanders. Media Pack

Scotlanders. Media Pack Scotlanders Media Pack Twitter 22,000 Facebook 4,500 Instagram 27,000 Periscope 100,000 Views Pinterest 5,000 Do you want to -? Reach a large global audience with a specific interest in Scottish travel?

More information

Montana State University Department of Athletics

Montana State University Department of Athletics I. Social/New Media Guidelines A. Purpose statement Montana State University Department of Athletics Athletics Employee Social Media Policy Bobcat Athletics is dedicated to fostering a community of stakeholders

More information

How to Make Your Meetings and Events

How to Make Your Meetings and Events How to Make Your Meetings and Events Contents: 1. Lay the Foundation Build a Community 2. Choose Your Tech Tools Create an Event App Develop a Social Presence Incorporate Digital Technology 3. Turn Tools

More information