25 ways to boost your social media recruitment campaign: a hiring manager s guide

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1 25 ways to boost your social media recruitment campaign: a hiring manager s guide

2 #Hiring #Jobs Let s get started People buy from people Go where your customers (or in this case, candidates) are Re-visit your strategy every 3 months Set achievable, measurable metrics Don t just sell; create a reason why people should want to follow and work for you In a marketplace dominated by job boards and agencies, knowing which resource will get your message out to the right person can be time-consuming. In a bid to find the right candidates sooner, employers are trialling new ways and new platforms to get their message across. A survey by webrecruit looking into job hunter trends showed 71% of people now use social media to look for jobs. It s a big number that s set to increase and hiring managers who neglect to use key platforms could potentially be missing out on top talent. So what is the key to great hires? You need to go where the candidates are, and at present, that s social media platforms. To help you boost your hiring campaign and identify the right candidate source for you, we ve compiled our top 25 tips on how to get closer to your ideal applicant. These insights can be applied to both large and small businesses, from all industry sectors. LinkedIn with over 160 million users and counting, this platform is a must-have for hiring managers everywhere Target your vacancies by sharing them within multiple, relevant groups Build your network out; don t wait until you need something Create a group catering to your industry Or, if you ve already got a group, create a careers sub group Set your company profile up fully people follow company pages!

3 Facebook it s not just likes and fans here; project your company personality to an engaged community in seconds Post a picture giving a behind the scenes glimpse to promote your culture Upload videos shadowing members of staff to show what a working day entails Run Q&A sessions on a particular topic to identify thought leaders within the participants Include a balance of fun/informative posts alongside your jobs to give audiences a reason to keep on coming back Target specific audiences using Facebook s filtering function to find people by education, work experience, geographical location and interests Twitter find your ideal candidate in 140 characters or less Schedule tweets using a platform such as Hootsuite to catch all optimum readership times Use relevant #tags to promote your job vacancies, such as #jobs, #sales, #london Use your 160-character profile bio to direct visitors to your careers page Don t tweet on behalf of someone; keep it personal and adhere to Twitter etiquette Use a URL shortener to condense your link and free up more space in your Tweet

4 Conclusion It s a candidate-rich, job-short market; finding the right person for your role has never been so difficult. Whether you manage your social media recruitment internally or outsource to an online recruiter, you will start to see the benefits extend much further than filling vacancies. When integrated within your hiring strategy, social media can increase the reach of your recruitment advertising, boost your employer brand and, most importantly, tap into new pools of talent. Follow these tips included in our checklist and transform your recruitment campaigns today. Pinterest - Find the creative types on emerging platforms or get creative yourself with existing designs Name your boards with titles which reflect the industry you re recruiting for Pin/re-pin content which is visually enticing and at the same time relevant, such as infographics and blog images linking through to the job If you d like assistance with your social media recruitment, why not get in touch for a free consultation? webrecruit offers a range of packages, including LinkedIn support, and has helped hundreds of businesses to maximise their brand and recruitment using social media. Call us on or Lucy Heskins at Make a job board. Use the logo of the department that s recruiting and attach a link to the application page Create a board dedicated to visual CVs and encourage creative jobseekers to upload their own Follow everyone! Every person you are connected to could be a potential candidate or your next client

5 About webrecruit As the name behind the UK s first fixed-fee recruitment model, webrecruit has paved the way for a new type of hiring: one that reduces recruitment spend and makes talent accessible to everyone. We harness the latest recruitment technology, and combine it with our proven expertise and the power of social and online media, to target passive and active candidates fast. As the owner of one of the largest LinkedIn groups in the UK, our commitment to, and expertise in, social media is unmatched. We work with businesses of all sizes in every industry sector to help reduce their costper-hire, and ultimately, bring them closer to candidates. Our online recruitment solutions are used by SMEs, high street names and global brands all who continue to benefit from our simple but highly effective service. Join us to see us in action: Contact us: Request a brochure Tel: Visit us:

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