Members of the Civil Service Commission

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1 Z-7 CITY OF GLENDALE INTERDEPARTMENTAL COMMUNICATION DATE: February 25, 2009 TO: FROM: Members of the Civil Service Commission Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst SUBJECT: REPORT ON ADVERTISING EXPENDITURES BACKGROUND Attached for your information is a report from Human Resources on the quarterly advertising expenditures and outreach efforts for recruitment. The Commission requested to have this information presented on a periodic basis. The attached report accounts the historical detail of expenditures in the period extending from October 1, 2008 to December 31, The next report will provide information for the time period of January 1, 2009 through March 31, The Human Resources allocated budget for advertising in this fiscal year is $61,000. The expenditures of the second quarter of FY have totaled $7, Additionally, a report is attached for the Commission's review indicating the recruitment sources captured in our applicant tracking system for the period of July 1, 2008 through December 31, Staff is participating in a number of additional outreach and recruitment efforts, which are detailed below: ~ The GTV6 staff has been contacted to begin producing a short Public Service Announcement (PSA) to promote recruitment and outreach for women to join public safety services. ~ A short recruitment video project is being produced to target the local Korean community for careers with the Glendale Police Department. ~ The Google AdWords advertisement statistics are provided as part of our internet advertisement campaign. RECOMMENDATIONS No Commission action is required. H: RAword/CSCAgendaReport-Advdetail-Feb25-09.doc 2/18/2009

recruitment. The Commission requested to have this information presented on a periodic basis.

2 Advertising Expenditures Report for the Civil Service Commission

3 All Applicants for Period of July 1, 2008 through December 31, 2008 Recruitment Source Count % of Total *Missing* LA Times Slaily News Glendale News Press or Burbank Leader Jobs Available Job Information Hotline Other Internet Sites Saw Job Bulletin Somewli"ere Friend Other Asbarez Channel Career Builder (LA Times-an-line) City Employee Career Fair Caljobs.gov (website) CraigsList City of Glendale website Employment Development Department FireCareers. com Hot Jobs.com Internet (no specific site) Intranet Monster.com Referred by City Employee Verdugo Job Center Walk-in /18/20094:01: 13 PM Rosie Akopyan

66 Asbarez 7 0.25 Channel 6 22 0.77 Career Builder (LA Times-an-line) 22 0.77 City Employee 4 0.14 Career Fair 5 0.18 Caljobs.gov (website) 37 1.30 CraigsList 71 2.49 City of Glendale website 1585 55.

4 All Applicants Hired for Period of July 1, 2008 through December 31, 2008 Recruitment Source Count % of Total *Missing* Saw Job Bulletin Somewhere Other City of Glendale website Intranet 4.76 Referred by City Employee /18/20095:15:55 PM Rosie Akopyan Page 1 of 1

76 Saw Job Bulletin Somewhere 5 23.81 Other 1 4.

5 Google AdWords: My Ad Campaign Page 1 0[2 rakopyan@ci.glendale.ca.us I New Features I Help I Contact Us I Sign Out Customer 10: My Ad Campaign My Account Starter Edition Are you ready to try the full-featured Standard Edition? Advanced features like ad scheduling and multiple campaigns can give you better performance and stronger results. There's no extra charge. Graduate to Standard Edition I Learn more I Dismiss this message -- ask me again in 30 days e On February 21,2009, AdWords system will be unavailable from approximately 10:00 AM to 2:00 PM Pacific Time due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience. I Dismiss this message My Ad Campaign Careers in Glendale Visit City Hall or our website for jobs with the City of Glendale Edit I Create another ad Campaign is Active Pause Budget: $50.00 Imonth..Edit settings Language: English Showing in: Los Angeles CA area Health Meter ~Your ads are showing as they should. (You won't see your ad on every search. Why not?) Statistics for All time - Jul 2, 2007 to Feb 18, 2009 change Keywords Graphs + Add more ke1'words Customize columns Keyword... Impressions Search terms that trigger your ads Times your ad has shown become a police officer Delete 2 benefits Delete 1,928 california job search Delete 272 city hall employment Delete 1,803 city of glendale employment Delete 2,204 glendale city jobs Delete 6,079 glendale employment Delete 36,593 glendale jobs Delete 51,163 good jobs Delete 2,173 government retirement benefits Delete 0 great jobs Delete 2,441 jobs in glendale Delete 34,745 librarian Delete 4,926 librarian jobs Delete 7,299 municipal employment Delete 39 police Delete 22,020 Clicks Visits to your website Total Cost Charges in this period $2.70 $2.48 $12.67 $32.47 $86.13 $63.94 $ $3.82 $5.51 $ $6.10 $13.12 $ AdStatus?campaignId= /18/2009

Advanced features like ad scheduling and multiple campaigns can give you better performance and stronger results. There's no extra charge.

6 Google AdWords: My Ad Campaign Page 2 of2 reserve police officer Delete 0 0 retirement benefit Delete 0 0 secure jobs Delete $6.75 (9 Deleted Keywords) 1,457 0 $0.00 Content network Google partner sites that show your ad Off Turn on 128, $53.28 Your overall performance* 304,235 1,917 $ Graduate to Standard Edition I Compare editions 1-28 of 28 keywords. * Reporting is not real-time. Clicks received in the last 3 hours may not be included here. Time zone for all statistics in this account: (GMT-08:00) Pacific Time. Learn more Google - AdWords Home - Advertising Policies - Privacy Policy - Contact Us starterl AdStatus?campaignId= /18/2009

78 Graduate to Standard Edition I Compare editions 1-28 of 28 keywords. * Reporting is not real-time. Clicks received in the last 3 hours may not be included here.

DATE: March 12,2008. Members of the Civil Service Commission. Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst

DATE: March 12,2008. Members of the Civil Service Commission. Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst Z-y CITY OF GLENDALE INTERDEPARTMENTAL COMMUNICATION DATE: March 12,2008 TO: FROM: Members of the Civil Service Commission Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst