UCLA School of Public Health Executive Education Programs

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1 Marketing Overview 1 P age

2 Marketing Campaign Channels and Reach Media Channel Frequency/Media Type Audience/Target Reach (per ad) Los Angeles Business Journal Weekly/Print Los Angeles/ Business/ College Graduates Reach (campaign) 120,000 1,560,000 KCRW Daily/Radio Los Angeles/Educated Professionals 38,000 2,812,000 Modern Healthcare Weekly/Print Western Region/ Nationwide/ Leaders in the Medical Field Southern California Physician Monthly/Print Southern California/ Physicians 232,000 1,160,000 18,000 72,000 San Diego Physician Monthly/Print San Diego/Physicians 8,000 32,000 California Association of Quarterly/Print Statewide/Physician 5,000 15,000 Physician Groups (CAPG) Groups The Association of University Programs in Health Administration (AUPHA) Directory Annual/Print International/Healthcare Management Professionals Medical Tourism Magazine Monthly/Print International/ Healthcare Management Executives UCLA Career Guide Annual/Print UCLA Community/ Students, Alumni UC Irvine New University Weekly/Print UCI Community/ Students, Staff, Faculty UCLA Daily Bruin Daily/Print UCLA Community/ Students, Staff, Faculty USC Daily Trojan Daily/Print USC Community/ Students, Staff, Faculty UCLA Daily Bruin Kiosks Monthly/Outdoor UCLA Community/ Students, Staff, Faculty, Visitors 3,750 3, , ,000 11,000 11,000 8,000 16,000 10,000 40,000 9,000 36, ,000 3,000,000 2 P age

3 Print Advertising LA Business Journal Healthcare CEO California Association of Physician Groups Modern Healthcare UCLA Career Guide 3 P age

4 Print Advertising Southern California Physician Magazine Los Angeles Business Journal California Association of Physician Groups Magazine 4 P age

5 Online Presence EMPH Website EMPHasis Online Newsletter US News and World Report Website Ad US News and World Report Ad Target Page 5 P age

6 Radio Advertising SUPPORT COMES FROM UCLA SCHOOL OF PUBLIC HEALTH. FROM LOCAL TO GLOBAL, FROM WALL STREET TO MAIN STREET, HEALTHCARE MANAGEMENT AND POLICY ARE MORE THAN JUST HOT TOPICS. DESIGNED FOR WORKING PROFESSIONALS, THE UCLA EXECUTIVE MASTER OF PUBLIC HEALTH PROGRAM IN HEALTHCARE MANAGEMENT AND POLICY PROVIDES THE SKILL SETS YOU NEED FOR WISE POLICY, SOUND MANAGEMENT, AND INFORMED ADVOCACY. INFORMATION AT OR E-M-P-H-DOT-UCLA-DOT-EDU. Public Relations UCLA Medicine Magazine Article 6 P age

7 Alumni Engagement Featured Alumni Section of EMPH Website License Plate Holder Recruitment Sustainable Chico Bags EMPH Brochure 7 P age

2006-10. Strategic Marketing and Recruitment Summary. THE UCLA EMPH Program in Healthcare. Department of Health Services

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