Bike Network Marketing Strategy

Transcription

1 2015 ALIGNED AWARDS NOMINEES PRESENTED BY

2 TABLE OF C

3 ONTENTS Shaw Floors 6 Chevrolet 7 Mohawk Flooring 8 Nissan 9 General Electric Appliances 10 Widex 11 Electrolux Major Appliances 12 Timberland 13 Honorable Mentions 14

4 2015 ALIGNED AWARDS NOMINEES

5 The Aligned Awards recognize the best co-branded digital campaigns that connect a brand with its local, independent retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement.

6 SHAW: SUMMER PROMOTION SERIES 100% Retailer Engagement (targeted group) 5 concurrent campaigns representing the different percent off options dealers could promote Consumer Reach + 4.8M Local Mobile Ad Impressions; 0.33% CTR + 1.9M Google Ad Impressions; 0.39% CTR + 20,383 Landing Page Views Promotion Channels: + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner + Paid Promotion Channels: Google Adwords, Local Mobile Ads Why It s Additionally Awesome: + Promoboxx Match Local Ads Enabled (Google Adwords, Local Mobile Ads) + Duck In a Row (Internal Alignment: Strong Rep and Retailer Outreach + Education Strategy This is awesome! This is the easiest thing and the biggest time-saver ever. I really love Shaw right now! -Kenny s Tile and Floor Covering, Inc. 6

7 CHEVROLET: NEW ARRIVALS 75% Retailer Engagement Consumer Reach + 4,041 Landing Page Views + 5,847 Consumer Clicks Promotion Channels + Organic Promotion Channels: Facebook, Twitter Why It s Additionally Awesome: + Your Attention, Please (Strong Consumer Call to Action) + Looking Sharp (Image Slideshow, Live Tweet Feed) + Dealer Spotlight (Image Slideshow Buttons Go To Retailer Page) The quote you send out is great, I always look forward to it. -Koehne Chevrolet Promoboxx pushes engaging Chevrolet content that makes people want to visit our dealership! -Manistee Chevrolet 7

8 MOHAWK: LOVE YOUR FLOOR SALE 100% Retailer Engagement Consumer Reach: + 4.4M Local Mobile Ad Impressions, 0.39% CTR + 15,382 Landing Page Views Leads Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables + Paid Promotion Channels: Local Mobile Ads Why It s Additionally Awesome: + Promoboxx Match Local Ads Enabled (Local Mobile Ads) + On the Go (Mobile Focused Consumer Experience) + Lead The Way (Lead Integration) This definitely has made a positive influence on me and I am ready to tackle Twitter, Pinterest, and whatever else you can teach me. -Unger Furniture This tool offers me the ability to choose, customize, and post content to all of my channels. The best part? It only takes me a few minutes each month. -Seestedt s Carpet 8

9 NISSAN: 2016 MAXIMA 85% Retailer Engagement Consumer Reach + 4,382 Landing Page Views + 53,719 Consumer Clicks Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables Why It s Additionally Awesome: + Looking Sharp (Tons of Great Content) + Hot Off The Presses (Regular Rollout of New Content and Accolades) + Lead The Way (Lead Integration) Promoboxx is a help for someone like myself who s new to the whole social media/marketing world. Helps to round up content. -Nissan Dealer I m liking this so far! So, basically what you just helped me set up saved me from hiring someone, right? And it posts automatically, sweet! -Suburban Nissan of Troy 9

10 GE APPLIANCES: $500 SLATE REBATE 91% Retailer Engagement Consumer Reach + 4M Facebook Ad Impressions; CPM: $ M Local Mobile Ad Impressions; 0.51% CTR + 8,635 Landing Page Views Rebate Downloads Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables + Paid Promotion Channels: Facebook Ads, Local Mobile Ads Why It s Additionally Awesome: + Promoboxx Match Local Ads Enabled (Facebook Ads, Local Mobile Ads) + Your Attention, Please (Strong Consumer Call to Action) Customers have come in based on what they saw on our Facebook page from a GE promotion. -GE Appliances Dealer Because of Promoboxx, GE has become one of my go to vendors. I am more likely to post stuff about them online or re-share just because they are easily providing me content (i.e. banners on my website). I m always trying to drive foot traffic to our stores so any advertising part of the platform would be helpful to us. -Factory Builder Stores 10

11 WIDEX: TRUST CAMPAIGN 66% Retailer Engagement (Launch Campaign) Consumer Reach + 2,556 Consumer Clicks Landing Page Views Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables Why It s Additionally Awesome: + Ducks in A Row (Strong Internal Alignment Major education and rollout efforts from the top down.) + Fit To Print (Customized Print Component -retailers could preview and select print ads, postcards or newspaper ads; Widex s printing partner would then follow up to review order details.) 11

12 ELECTROLUX: SAVE UP TO $1300 REBATE 79% Retailer Engagement Consumer Reach + 20,674 Consumer Clicks + 1,197 Landing Page Views Rebate Downloads Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables Why It s Additionally Awesome: + Your Attention, Please (Strong Consumer Call To Action, 10% of landing page viewers clicked the Download Rebate Form button) + Click to Send (7 dealers sent 8 consumer s resulting in a 15k consumer reach) + Looking Sharp (Hybrid landing page approach: combined celebrity and product focused content for an appealing experience to multiple audiences) Through Facebook I have had a lot more questions about appliances and more interest which has also lead to more sales in turn. -Electrolux Dealer People comment on the inspirational content more often than anything else and have lead to interest on induction stoves. -Electrolux Dealer 12

13 TIMBERLAND: HAZEL HIGHWAY 91% Retailer Engagement Consumer Reach + 5.3M Local Mobile Ad Impressions; 0.33% CTR + 9,436 Landing Page Views Promotion Channels + Organic Promotion Channels: Facebook, Twitter, Consumer , Web Banner, Downloadables + Paid Promotion Channels: Local Mobile Ads Why It s Additionally Awesome: + Promoboxx Match Local Ads Enabled (Local Mobile Ads) + The Collection (Huge Bank of Content (67 share options!)) + Looking Sharp (Integrated Looping Video) I like the way it s set up, it s easy to use, and I like what you guys are doing. I can throw something up on Facebook myself, but it s not going to look as good as the stuff you guys have for me. -Timberland Retailer 13

14 HONORABLE MENTIONS Fresh, Unique Ways Brands Are Using Promoboxx TEAM PLAY: BEST DIVISIONAL/FIELD TEAM INVOLVEMENT Cargill: SafeChoice Safe Week + 44% Retailer Activation + 30% of active retailers are a result of Sales Consultant sign up and education + 41% retailer engagement for 1st campaign RIGHT IN THE PHEELS: BEST PHILANTHROPIC CONTENT/OBJECTIVE Bridgestone Fuel the Cause + 75% Retailer Engagement + Set of quick shares to promote Bridgestone s ongoing contest where consumers can nominate a local community space to revamp. 14

15 BIG ANNOUNCEMENTS Mohawk: Tough Mudder + 81% Retailer Engagement + Partnership with the toughest race on Earth engages consumers to get active, join events, and test product Trek: Safety Recall + 67% Retailer Engagement + Trek bit the bullet and recalled nearly 1M bicycles for a questionable part. Other bicycle manufacturers did not make the same recall. A case study in crisis response. QUICKDRAW: FASTEST BUILT AND LAUNCHED CAMPAIGN Nissan: #RedThumb + 79% Retailer Engagement + Launched in conjunction with the season premiere of The Voice, this campaign focused on safe driving habits. Dealers had Red Thumb bands to remind drivers not to text on the road. Trek: Jens Breaks the #HourRecord + 75% Retailer Engagement + Campaign launched in less than 14 hours around a huge cycling milestone 15

16 PRESENTED BY