Campaign and Ad Group Management. Google AdWords Fundamentals
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1 Campaign and Ad Group Management Google AdWords Fundamentals
2 Question: When a Campaign is Pending what does this mean?
3 Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN IS INACTIVE BUT WILL BEGIN AT A LATE DATE.
4 Question: What would you use Optimize ad rotation setting to do?
5 Question: What would you use Optimize ad rotation setting to do? ANSWER: YOU CAN USE IT TO SHOW BETTER PERFORMING ADS.
6 Question: What would you use the Opportunities tab to do?
7 Question: What would you use the Opportunities tab to do? ANSWER: GOOGLE WILL SUGGEST MODIFICATIONS BASED ON YOUR ACCOUNT.
8 Question: Why should you monitor how your campaign performs?
9 Question: Why should you monitor how your campaign performs? ANSWER: SO YOU CAN OPTIMIZE IT AND MEET YOUR BUSINESS AND CONVERSION GOALS.
10 Question: Why should you not use a predetermined budget for AdWords?
11 Question: Why should you not use a predetermined budget for AdWords? ANSWER: YOU MONITOR YOUR ROI. IF YOU HAVE A POSITIVE ROI THAT MEANS YOU SHOULD SPEND MORE MONEY.
12 Question: If you want your ads to be distributed evenly throughout a day which method should you select?
13 Question: If you want your ads to be distributed evenly throughout a day which method should you select? ANSWER: STANDARD.
14 Question: If you choose accelerated delivery what does this mean?
15 Question: If you choose accelerated delivery what does this mean? ANSWER: IT MEANS ADS ARE SHOWN AS FREQUENTLY AS POSSIBLE UNTIL YOUR DAILY BUDGET IS SPENT.
16 Question: What serving option setting can you set AdWords to in order to show the best performing ads?
17 Question: What serving option setting can you set AdWords to in order to show the best performing ads? ANSWER: OPTIMIZE.
18 Question: Which type of keyword will generally get you the most qualified click?
19 Question: Which type of keyword will generally get you the most qualified click? ANSWER: EXACT MATCH SINCE THE USER IS LOOKING FOR THAT PARTICULAR KEYWORD. ALTHOUGH THERE IS LESS TRAFFIC, THE TRAFFIC WILL BE MORE QUALIFIED.
20 Question: Does negative keywords impact your ads relevancy?
21 Question: Does negative keywords impact your ads relevancy? ANSWER: YES. IF USED PROPERLY THEY WILL INCREASE YOUR ADS RELEVANCY.
22 Question: In Modified Broad Match what do the + signs mean?
23 Question: In Modified Broad Match what do the + signs mean? ANSWER: THE WORDS FOLLOWING THE + SIGN ARE MARKED AS MORE IMPORTANT AND ARE TARGETED CLOSELY TO A SEARCH QUERY TERM.
24 Question: How do you know whether your ad is running?
25 Question: How do you know whether your ad is running? ANSWER: USE THE AD PREVIEW AND DIAGNOSIS TOOL.
26 Question: Should you search for your keyword and trigger your ad?
27 Question: Should you search for your keyword and trigger your ad? ANSWER: NO. THIS LEADS TO MORE IMPRESSIONS WITHOUT CLICKS AND A LOWER CTR. THE LOWER CTR HURTS THE AD QUALITY SCORE.
28 Question: Is it a bad idea to duplicate keywords in multiple Ad Groups?
29 Question: Is it a bad idea to duplicate keywords in multiple Ad Groups? ANSWER: YES. THE KEYWORDS WILL COMPETE AGAINST EACH OTHER.
30 Question: Does using both keywords and placements stack on each other?
31 Question: Does using both keywords and placements stack on each other? ANSWER: YES. USING BOTH MEANS THAT ONLY SPECIFIC SITES YOU CHOOSE WILL BE SHOWN AND THE CONTENT HAS TO BE RELEVANT TO THE THEME.
32 Question: How can you ensure relevance when creating Ad Groups?
33 Question: What does Google suggest Ad Groups be formed based on? ANSWER: MAKE SURE SIMILAR KEYWORDS ARE GROUPED TOGETHER SO THE AD IS RELEVANT.
34 Question: How can you ensure relevance when creating Ad Groups?
35 Question: How can you ensure relevance when creating Ad Groups? ANSWER: THEMES.
36 Question: Why should you create multiple Ad Groups?
37 Question: Why should you create multiple Ad Groups? ANSWER: TO CREATE THEMES WHICH INCREASES RELEVANCY.
38 Question: What does Google suggest Ad Groups be formed based on?
39 Question: What does Google suggest Ad Groups be formed based on? ANSWER: THEMES.
40 Question: Placements are controlled on what level?
41 Question: Placements are controlled on what level? ANSWER: AD GROUP LEVEL.
42 Question: What will a poor landing page do?
43 Question: What will a poor landing page do? ANSWER: IT MAY RESULT IN A LOWER QUALITY SCORE.
44 Question: How should themes be created?
45 Question: How should themes be created? ANSWER: BASED ON HOW YOU ADVERTISE.
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