DATE: March 12,2008. Members of the Civil Service Commission. Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst

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1 Z-y CITY OF GLENDALE INTERDEPARTMENTAL COMMUNICATION DATE: March 12,2008 TO: FROM: Members of the Civil Service Commission Matt Doyle, Director of Human Resources Rosie Akopyan, Human Resources Analyst SUBJECT: REPORT ON ADVERTISING EXPENDITURES BACKGROUND Attached for your information is a report from Human Resources on the quarterly advertising expenditures and outreach efforts for recruitment. The Commission requested to have this information presented on a periodic basis. The attached report accounts the historical detail of expenditures in the period extending from September 1, 2007 to December 31, The next report will provide information for the time period of January 1, 2008 through March 31, The Human Resources allocated budget for advertising in this fiscal year is $61,000. The expenditures of the second quarter of FY have totaled $6, Staff is participating in a number of additional outreach and recruitment efforts, which are detailed below: The short film project, targeting the local Armenian community for careers with the Glendale Police Department (GPO), being produced by filmmaker Vahe Babaian, is in progress and due for completion within this fiscal year. Staff has been contacted by a marketing firm, Mobile Billboards, which specializes in mobile media truck advertising in the Glendale and Burbank areas. They've offered us an opportunity to post a City employment billboard at no cost in keeping with their community service oriented business practice standard. This is recognized and sincerely appreciated and we feel that it will reach all segments of our diverse community. Per the Commission's request, the following items have been added to this report. ~ Recruitments conducted by the Police and/or Fire Departments (without fiscal impact to the Human Resources advertising budget). ~ Google AdWords advertisement statistics. H: RAword/CSCAgendaReport-Advdetail-Mar08.doc 3/5/2008

2 ~ Applicant Tracking System Report - indicating total number of applicants for the 2007 calendar year and the respective recruitment sources provided by the candidates. RECOMMENDATIONS No Commission action is required. H. RAword/CSCAgendaReport"Advdetail-Mar08.doc 3/512008

3 Advertising Expenditures Report for Civil Service Commission FISCAL YEAR / OCTOBER - DECEMBER.. TYPE Date Amt Vendor Position Advertised A 17-Sep-07 $ ASBAREZ NEWS AND ADVERTISING INC. HVAC MECHANIC A 17-Sep-07 $ ASBAREZ NEWS AND ADVERTISING INC. HVAC CONTROLS TECHNICIAN A 17-Sep-07 $ ASBAREZ NEWS AND ADVERTISING INC. PARKING METER COLLECTOR/REPAIRER A 17-Sep-07 $ ASBAREZ NEWS AND ADVERTISING INC. SR. ENGINEERING TECHNICIAN A 17-Sep-07 $ ASBAREZ NEWS AND ADVERTISING INC. WASTEWATER MAINTENANCE TRAINEE A 20-Sep-07 $ USA ARMENIAN LIFE HVAC MECHANIC A 20-Sep-07 $ USA ARMENIAN LIFE HVAC CONTROLS TECHNICIAN A 20-Sep-07 $ USA ARMENIAN LIFE PARKING METER COLLECTOR/REPAIRER A 20-Sep-07 $ USA ARMENIAN LIFE SR. ENGINEERING TECHNICIAN A 20-Sep-07 $ USA ARMENIAN LIFE WASTEWATER MAINTENANCE TRAINEE A 5-0ct-07 $ ASBAREZ NEWS AND ADVERTISING INC. CUSTOMER SERVICE REPRESENTATIVE A 10-0ct-07 $ NEW ARMENIA HUMAN RESOURCES ASSOCIATE A 12-0ct-07 $ ASBAREZ NEWS AND ADVERTISING INC. HUMAN RESOURCES ASSOCIATE A 8-0ct-07 $ ORAGARK NEWS AND PUBLISHING INC ADMINISTRATIVE ASSISTANT/PW TRAFFIC A 8-0ct-07 $ ORAGARK NEWS AND PUBLISHING INC HCW- GALLERY INSTALLER A 4-Dec-07 $ NEW ARMENIA FIREFIGHTER RECRUIT A 2-Dec-07 $ BLACK CAREERS NOW FIREFIGHTER RECRUIT A 2-Dec-07 $ ASIAN PACIFIC CAREERS FIREFIGHTER RECRUIT A 2-Dec-07 $ HISPANIC HOTLINE FIREFIGHTER RECRUIT A 3-Dec-07 $ ASBAREZ NEWS AND ADVERTISING INC. FIREFIGHTER RECRUIT B 30-Aug-07 $ URBAN INSIGHT INC SR. PLANNER B 18-Sep-07 $ URBAN INSIGHT INC SR. PLANNER B 16-Jul-07 $ BNP MEDIA SR. ENGINEERING TECHNICIAN B 16-Jul-07 $ BNP MEDIA SURVEY PARTY CHIEF(L1C. & UNLICENSED) B 31-0ct-07 $ DICE INC CITY RESOURCE SPECIALIST-PEOPLESOFT B 31-0ct-07 $ DICE INC SR. IT APPLICATIONS SPECIALIST/GIS B 31-0ct-07 $ SEAOSC SURVEY PARTY CHIEF(L1C. & UNLICENSED) B 30-Nov-07 $ APCO INTERNATIONAL FIRE COMMUNICATIONS OPERATOR B 3-Dec-07 $ WOMEN IN THE FIRE SERVICE INC FIREFIGHTER RECRUIT B 31-Dec-07 $ AlA LOS ANGELES SR. PLANNER B 31-Dec-07 $ ARCHINECT SR. PLANNER C 2-0ct-07 $ JOBS AVAILABLE HVAC MECHANIC C 2-0ct-07 $ JOBS AVAILABLE HVAC CONTROLS TECHNICIAN C 2-0ct-07 $ JOBS AVAILABLE PARKING METER COLLECTOR/REPAIRER C 2-0ct-07 $ JOBS AVAILABLE SR. ENGINEERING TECHNICIAN C 2-0ct-07 $ JOBS AVAILABLE WASTEWATER MAINTENANCE TRAINEE C 31-0ct-07 $ CRAIGSLIST ORG HVAC MECHANIC C 31-0ct-07 $ CRAIGSLIST ORG HVAC CONTROLS TECHNICIAN C 31-0ct-07 $ CRAIGSLIST ORG PARKING METER COLLECTOR/REPAIRER C 31-0ct-07 $ CRAIGSLIST ORG SR. ENGINEERING TECHNICIAN C 31-0ct-07 $ CRAIGSLIST ORG WASTEWATER MAINTENANCE TRAINEE C 31-0ct-07 $ GOOGLE ADWORDS CITY EMPLOYMENT ADVERTISING C 9-0ct-07 $ ECONOMIC ALLIANCE OF THE S F VALLEY EMPLOYMENT JOB FAIR PARTICIPATION FEE C 31-0ct-07 $ GLENDALE NEWS-PRESS HUMAN RESOURCES ASSOCIATE C 31-0ct-07 $ GLENDALE NEWS-PRESS CUSTOMER SERVICE REPRESENTATIVE C 30-Nov-07 $ GOOGLE ADWORDS CITY EMPLOYMENT ADVERTISING C 27-Nov-07 $ JOBS AVAILABLE FIRE CHIEF...

4 Advertising Expenditures Report for Civil Service Commission TYPE Date Amt Vendor Position Advertised C 31-Dec-07 $ CRAIGSLIST ORG HVAC MECHANIC C 31-Dec-07 $ CRAIGSLIST ORG HVAC CONTROLS TECHNICIAN C 31-Dec-07 $ CRAIGSLIST ORG PARKING METER COLLECTOR/REPAIRER C 31-Dec-07 $ CRAIGSLIST ORG SR. ENGINEERING TECHNICIAN C 31-Dec-07 $ CRAIGSLIST ORG WASTEWATER MAINTENANCE TRAINEE C 31-Dec-07 $ TIMES COMMUNITY NEWS FIREFIGHTER RECRUIT SUBTOTAL $6, TOTAL EXPENDITURES FY07-08 FIRST QUARTER $ 4, TOTAL EXPENDITURES FY07-08 SECOND QUARTER $ 6, TOTAL FISCAL BUDGET $ 61, REMAINING BALANCE $ 50, CATEGORY KEY A= publications targeting ethnic communities, i.e. Asbarez, USA Armenian Life, Hispanic Hotline, etc.. B= specialized trade journals and websites targeting technical and specialized classification recruitments, Le. DICE Inc, American Institute of Architects, etc... c= advertisement of non-specialized positions, general publications such as LA Times, Craigslist, Jobs Available, etc GPO ADVERTISING AND OUTREACH EFFORTS B Jan-Dec annual Law Enforcement Jobs.com Police Officer Recruit (General & Bilingual) B Oct-Dec no charge Policejobs.com Police Officer Recruit (General & Bilingual) B Oct-Dec no charge Officer.com Police Officer Recruit (General & Bilingual) C October $ San Gabriel Valley Tribune/Daily News Group EqUipment Mechanic Police C Spring2008 $ Glendale High School Sports Poster Sponsorship Police Cadet C Oct-Dec no charge JOBS AVAILABLE Police Officer Recruit (General & Bilingual) C Jan-Dec annual ARMENIAN AMERICAN Chamber of Commerce Police Officer Recruit-English/Armenian

5 _.~~~---~---- -~ ALL APPLICANTS FOR PERIOD OF JANUARY 1, 2007 DECEMBER 31, Recruitment Source Count % of Total Americas Job Bank Asbarez Cable TV - Channel 6 ---_.,_ ~----~...._._---_._---_._-,._._ ~_Clljobs.gov _...._--_..._._ _ _. _~_._,_ ~(.lreer Builder (LA Iimes on-line) Career Fair City Employee -_ f.ity_91 Glenda~~'-'Y~bsite _~raigslist.com Qaily Journal _ Daily News E-Bulletin -_ Employment Development Department FireCareers.com.._.".n_._._ Friend Glendale News-Press or Burbank Leader -----'. --.'-',", Intranet Jobs Available ~A Times (print) Missing Value (applicant did not indicate) Monster.com "-,, _._... _--"._,-- ---~ New Armenia Other _._.._-_......_ _.. _~ _..,,'-_ _-_. Other Internet Sites Referred by City Employee Saw job bulletin elsewhere f ' Verdugo Job Center 30 -_ _-_._ _.- Walk-In HIRED FOR PERIOD OF JANUARY 1, DECEMBER 31,2007 Recruitment Source _._ Count % of Total !V1issing Value (applicant did not indicate) Jobs Available Other Internet Sites ,.,~~- _."--,, Saw Job Bulletin Elsewhere Friend Other " City Employee Ca/j<J.bs.g ov City of Glendale Website _.,... _.~_..,.._._----- Referred by City Employee Walk-in

6 Google AdWords: My Ad Campaign Page 1 0 rakopyan@ci.glendale.ca.us I New Features I Help I Contact Us I Sign 0 Customer 10: : My Account Starter Are you ready to try the full-featured Standard Edition? Advanced features like ad scheduling and multiple campaigns can give you better performance and stronger results. There's no extra charge. Graduate to Standard Edition I Learn more I Dismiss thisme$sage -- ask me ag?inirl 30days My Ad Campaign CClxeElrS in Glendale Visit City Hall or our website for jobs with the City of Glendale Edit I Create another ad Campaign is Active Pause Budget: $50.00 /month Editsettings Language: English Showing in: Los Angeles CA area Health Meter & Your ads are showing too rarely to spend your full budget. You may need to add keywords or raise your click price limit. 8dd keyviipccl$ t\.dll,j.$t $ejting$ I Statistics for All time - Jul 2, 2007 to Mar 5, 2008 change Keywords Graphs + Add more keywords Customize columns Keyword T Search terms that trigger your ads city hall employment city of glendale employment glendale city jobs glendale empjoyment glendale jobs good jobs great jobs jobs in glendale librarian librarian jobs police htlpressions Clicks Total Cost Times your ad has shown Visits to your website Charges in this period $ $6.64 2, $ , $ , $ $ $ , $ ,774 9 $3.81 3, $6.47 4,776 6 $2.08 (8 d Keywords) Content network Google partner sites that show your ad Your overall performance* Off Turn on 1,439 0 $ , $ , $ of 19 keywords. Graduateto ~tandard Edition I Compare editions Share feedback * Reporting is not real-time. Clicks received in the last 3 hours may not be included here. Time zone for all statistics in this account: (GMT-08:00) Pacific Time. l~ammor~. 3/5/20l