MEDIA KIT 2016 PDN PHOTO ANNUAL 2015 THE BEST IMAGES OF THE YEAR INSTAGRAM FOLLOWING SOLUTIONS MANIPULATION

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1 MEDIA KIT 2016 News, techniques and inspiration for the photo professional PDNONLINE.COM PDN PHOTO ANNUAL 2015 THE BEST IMAGES OF THE YEAR PROS & CONS OF NEW VISUAL STORYTELLING PLATFORMS HOW TO PRICE SOCIAL MEDIA ADS Photo Annual 2015 Pricing Social Media Ads New Storytelling Platforms Imaging Forensics Photo-Storage Solutions MAURIZIO CATTELAN AND PIERPAOLO FERRARI JUNE 2015 HOW TO GROW YOUR JUNE 2015 INSTAGRAM FOLLOWING DETECTING IMAGE MANIPULATION 16 PHOTO STORAGE SOLUTIONS 1

2 PHOTO+ is the most extensive and comprehensive way to reach a wide audience within the photo community wherever, whenever, and however you want. Professional photographers, emerging photographers and photography enthusiasts rely on us for unique features, breaking news, education and training, product reviews, networking, and of course, galleries of award-winning photography. View our entire media kit online at PRINT PDN magazine Rangefinder magazine PDNedu Emerging Photographer ASMP Bulletin PDN Guides Studio & Equipment Guide PhotoPlus Expo Show and Gear Guide DIGITAL / ONLINE / MOBILE pdnonline.com PDNewswire rangefinderonline.com Rangefinder PhotoPause wppionline.com PhotoServe PhotoSource shutterloveonline.com CUSTOM MEDIA Advertorials Custom Publications Custom Digital Editions Custom Newsletters Photo Contests Live Events White papers Custom Video (New!) SOCIAL Facebook Twitter Instagram YouTube Google+ TRADE SHOWS & LIVE ANNUAL EVENTS WPPI Wedding and Portrait Photography Conference + Expo Las Vegas, NV March 3 10, 2016 PhotoPlus Conference + Expo New York, NY October 19-22, 2016 PDN Photo Annual Event New York, NY PDN s 30 Events Multi-city The Curator Event New York, NY LIST RENTAL List Rental Postal List Rental PHOTO+ MEMBERSHIP Wedding & Portrait Photographers International (WPPI) PhotoServe PHOTO CONTESTS PDN Rangefinder WPPI SPONSORSHIPS Photo Contests Trade Show Events Custom Media & Marketing Solutions 2

3 2016 PDN EDITORIAL CALENDAR SPACE AD MATERIALS RESERVATION DUE MAIL DATE ON SALE DATE JAN BRANDING AND MARKETING Helpful advice and resources for photographers building their reputations and promoting their work. Gear Round-up: The Best Mirrorless Cameras Contest: World in Focus: The Ultimate Travel Photography Competition 10/28/15 11/4/15 11/19/15 12/15/14 FEB THE CELEBRITY ISSUE Collaborating with celebrity subjects, plus advice on the legal, marketing and creative issues around getting started in celebrity photography and syndication. Gear Round-up: Aerial Photography Gadgets, Drones & Gimbals Contest: The Shot: Sports + Action Photography Contest 11/25/15 12/2/15 12/18/15 1/12/16 MAR APR THE STUDIO ISSUE A look at what photographers need to create the studio or home/office combo that suits their needs. Gear Roundup: Powerful Peripherals Accessories Photographers Need Contest: Ultimate Music Moment PDN S 30: NEW AND EMERGING PHOTOGRAPHERS TO WATCH The must-read issue: PDN profiles 30 up and coming photographers, and gains valuable insights into launching a photo career today. Gear Roundup: Top Lighting Choices: Strobe and Continuous Contest: Storytellers: Documentary Photography Competition 12/30/15 1/6/16 1/22/16 2/17/15 1/27/16 2/3/16 2/22/16 3/15/16 MAY THE VIDEO/MOVING IMAGE ISSUE Techniques and tips from photographer/directors, filmmakers and interactive producers. Gear Roundup: Inkjet Photo Printers and Papers Contest: Top Knots: The New School of Wedding Photography 3/2/16 3/9/16 3/25/16 4/19/16 JUN JUL AUG THE PDN PHOTO ANNUAL Featuring our juried selection of the best photos of the year, this issue features our look at trends in photography and industry leaders. Gear Roundup: Get Air: Hot Photo and Video Drones Contest: The PDN Photo Annual: The #1 Photography Competition of the Year THE INNOVATION ISSUE The tools and techniques that will shape the future of imaging. Gear Roundup: Most Innovative Gear of the Year Contest: Objects of Desire: Still Life Photography Contest THE FINE-ART MARKET ISSUE Valuable insights into the business of marketing and selling your fine-art prints to collectors. Gear Roundup: Tripods, Rigs and Gimbals Contest: The Curator: Fine Art Photography Contest 4/4/16 4/11/16 4/29/16 5/24/16 5/2/16 5/6/16 5/20/16 6/21/16 6/1/16 6/8/16 6/24/16 7/21/16 SEP THE LIGHTING ISSUE Real-world tips and creative techniques from master photographers working in every genre. Gear Roundup: Carry on: New Camera Bags and Cases Contest: The Look: Where Fashion Meets Art 7/1/16 7/8/16 7/28/16 8/23/16 OCT NOV THE LONGEVITY ISSUE Advice on staying relevant from photographers who have sustained fruitful careers and long-term projects. Gear Roundup: Portable and Desktop Storage for your Photos and Videos Contest: The Great Outdoors THE ADVERTISING ISSUE How to land, budget and produce commercial assignments in a variety of media and platforms. Gear Roundup: Video and Cinema Cameras for your Next Production Contest: Faces: Portrait Photography Contest 7/29/16 8/5/16 8/23/16 9/20/16 8/31/16 9/7/16 9/28/16 10/25/16 DEC THE FUNDING YOUR WORK ISSUE Expert, actionable advice every photographer wants: How to build sustainable support for personal and long-term projects. Gear Roundup: New Action Cameras Contest: Taste: Food Photography Awards 9/30/16 10/7/16 10/26/16 11/22/

4 PDN BY THE NUMBERS: Searching for the highest ROI and impact in your marketing plans? PDN offers the most targeted audience to reach qualified and influential professional photographers. DEMOGRAPHIC PROFILE 58% Professional Photographer 15% Enthusiast Photographer/Advanced Amateur PDN WEB VISITOR PROFILE 46.5% 3% Educator 4% 4% Student College/ Graduate 27% 7.5% Art Director/Creative Director 2.5% 1% Studio Manager or Owner 2.5% 2% Filmmaker/Videographer 1% 5% Creatives: editor, producer, finisher, etc. CIRCULATION BY THE NUMBERS Print Circulation: 20,331 Digital Circulation: 3,323 PDNewswire: 52,405 TOTAL: 76,059 PHOTOGRAPHY LEVEL/TYPE 3% 11.5% PDN WEB VISITOR PROFILE 46% Full-time Professional 37% 30% Part-time Professional 29% 17% Advanced Amateur 23% 3% Enthusiast Photographer 8% 4% Student College/Graduate 3% GENDER PDN WEB VISITOR PROFILE 68% Male 71% 32% Female 29% AGE Age Breakdown PDN WEB VISITOR PROFILE 14% yrs. 8% 18% yrs. 15% 19% yrs. 22% 28% yrs. 27% 21% 60+ yrs. 28% AVERAGE INDIVIDUAL YEARLY INCOME PDN WEB VISITOR PROFILE 17% $0 - $25,000 15% 20% $26,000 - $50,000 24% 36% $51,000 - $100,000 35% 16% $100,000 - $150,000 14% 6% $150,000 - $200,000 6% 5% $200,000+ 6% HOUSEHOLD INCOME PDN Web Visitor Profile $59,00 Median HHI $53,000 HHI Breakdown 6% $0 - $25,000 7% 13% $26,000 - $50,000 14% 32% $51,000 - $100,000 33% 23% $100,000 - $150,000 21% 10% $150,000 - $200,000 12% 16% $200, % ANNUAL BUDGET FOR PHOTOGRAPHY EQUIPMENT PDN WEB VISITOR PROFILE 7% $0 - $499 12% 34% $500 - $2,000 38% 31% $2,001 - $5,000 29% 20% $5,001 - $10,000 15% 8% $10,001+ 6% PDN READERSHIP LOYALTY 4.3 YRS. AVERAGE SUBSCRIPTION READERSHIP LOYALTY BREAKDOWN 20% Less than 1 year 18% 1 2 yrs. 16% 3 4 yrs. 16% 5 9 yrs. 12.5% yrs. 17.5% 15+ yrs. TOP THREE PREFERRED SOURCES FOR PROFESSIONAL PHOTOGRAPHY INDUSTRY NEWS AND INFORMATION PREFERENCE RANKING PDN WEB VISITOR PROFILE #1 PRINT magazines, newspapers DIGITAL EDITIONS magazines, newspapers #2 DIGITAL EDITIONS magazines, newspapers PRINT magazines, newspapers #3 FACE-TO-FACE live events; conferences, trade shows ONLINE news sites, blogs 4

5 TOP THREE ACTIONS TAKEN AFTER SEEING ADVERTISEMENTS IN PDN VISITED ADVERTISER S WEBSITE SAVED AD FOR FUTURE REFERENCE CONTACTED ADVERTISER FOR MORE INFORMATION 43 % READERS WHO SAVE AN ENTIRE ISSUE FOR FUTURE REFERENCE % PDN MAGAZINE READERS 58.5 WHO VISIT PDNONLINE.COM PDNONLINE MONTHLY WEB TRAFFIC STATISTICS PDN FANS & FOLLOWERS AS OF OCTOBER K 207K 477K UNIQUE VISITORS VISITS PAGE VIEWS 80, ,000 12,000 5

6 PRINT ADVERTISING RATES (NET) PACKAGE PRICING 1 Month 3 Months 6 Months Full-Year FULL-PAGE AD $7,750 $22,500 $43,500 $84,000 ROS or Newsletter Banner 25,000 blast Facebook/Twitter Post HALF-PAGE AD $4,500 $13,200 $25,200 $48,000 ROS or Newsletter Banner 25,000 blast Facebook/Twitter Post NATIONAL EDITION 4/C 1x 3x 6x 12x 2 Pg. Spread $12,000 $11,500 $11,000 $10,500 Full Page $6,750 $6,500 $6,250 $6,000 2/3 Page $5,000 $4,750 $4,500 $4,200 1/2 Page Hor. or Vert. $3,500 $3,400 $3,200 $3,000 1/3 Page Hor. or Vert. $2,800 $2,500 $2,300 $2,100 1/6 Page $1,200 $1,100 $1,000 $ PREMIUM POSITIONS 4/C 1x 3x 6x 12x Back Cover $9,000 $8,700 $8,400 $8,100 Cover 2 or Cover 3 $8,400 $8,100 $7,800 $7,500 First 10% of Book $7,400 $7,100 $6,800 $6,500 PROTECTIVE CLAUSE A: In the event of non-payment, publisher shall have the right to hold the advertiser and/or its agency jointly and separately liable for such monies as are due and payable to the publisher. Rendering a bill to the advertiser s advertising agency shall not relieve the advertiser in the event of non-payment by the agency. Payment by the advertiser to its advertising agency will not constitute payment unless payment is actually received by publisher. B: The advertiser and its advertising agency shall be responsible, jointly and severally, for all content of advertisements (including text, illustrations, trademarks, and other material) and shall defend, indemnify and hold the publisher harmless from and against loss, expense or other liability, including the publisher s actual attorney s fee, resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims that may arise out of the publication of such advertisements. C: All space contracted must be used within one year after the publisher s receipt of insertion order or contract. D: All advertising is subject to the publisher s approval. The publisher reserves the right to reject advertising for any reason, including advertising which the publisher deems inappro- priate or incompatible with the publication s standards. E: The publisher is not liable if, for any reason, it becomes necessary to omit an advertisement. F: The publisher s liability for any error will not exceed the charge for the advertisement in question. G: The publisher reserves the right to place the word advertisement with any copy which, in the publisher s opinion, resembles editorial matter. H: No conditions (printed or otherwise) appearing on space orders, billing instructions or copy instructions which conflict with the publisher s stated policies will be binding on the publisher. I: The publisher is not liable for failure to perform or delay in performance caused by strikes, accidents, fires, acts of God, or other contingencies beyond the publisher s control. J: The publisher is not liable for errors in key numbers, the Reader Service Section, or advertiser s index. * All rates are NET ** Multi-page inserts available. Please contact your sales representative for pricing. *** All full page advertisers receive a web banner for one month. 6

7 THE PDNONLINE NETWORK Leaderboard #1 Medium Rectangle #1 Medium Rectangle #2 Leaderboard #2 Product Spotlight Medium Rectangle #3 PDNONLINE.COM The Photo District News network is an unparalleled source of information and inspiration for professional photographers, photo buyers, visual creatives, photo students and their instructors. Our network of photography sites, including pdnonline.com, photoserve.com, pdnedu.com, pdnep.com, photoplusexpo.com, pdngearguide.com, and pdnphotosource.com, delivers over 1 million page views to more than 312,000 unique visitors each month! RUN OF SITE ADVERTISING Banner campaigns provide a simple, cost-effective way to increase brand awareness and visibility while driving traffic to your site. For added impact, run multiple ad units or purchase all available ad slots for an effective roadblock of the site. This is the perfect program for new product launches, event promotion and new branding initiatives. CUSTOM ONLINE OPPORTUNITIES In addition to standard advertising units, PDNonline offers custom marketing solutions designed to deliver your message with the maximum impact. LIST RENTALS Opportunities are available for postal and lists. Ask your sales representative for more information and the complete data card for specific selects and reach more than 205,000 active postal subscribers and nearly 207,000 qualified addresses of photography professionals. All rates are based on a CPM. Postal rates are $115/M and rates are $250/M (current clients). Medium Rectangle Bottom Medium Rectangle #4 Anchor Banner PDNONLINE AND PDN NETWORK SITES AD UNIT SIZE (PIXELS) PLACEMENT 50K 100K 200K Leaderboard 1 728x90 Top $60 CPM $55 CPM $5O CPM Medium 300x250 Top/Right $60 CPM $55 CPM $5O CPM Rectangle 1 Medium 300x250 Mid/Right $60 CPM $55 CPM $5O CPM Rectangle 2 Leaderboard 2 728x90 Mid/Cent $60 CPM $55 CPM $5O CPM Medium 300x250 Lower/Right $60 CPM $55 CPM $5O CPM Rectangle 3 Medium 328x90 Lower/Cent $60 CPM $55 CPM $5O CPM Rectangle Bottom Medium 300x250 Bottom/Right $60 CPM $55 CPM $5O CPM Rectangle 4 Anchor banner 728x90 Bottom $60 CPM $55 CPM $5O CPM 7

8 PDN ONLINE NETWORK ADVERTISING OPPORTUNITIES, NEWSLETTERS PDN NEWSWIRE SPONSORSHIPS Deliver your message to the inbox of 50,000 highly engaged readers with PDNewswire, our weekly newsletter and benefit from the remarkable average total click through rate of 70%, compared to the industry average of 20%-40%. Advertisers may run banner ads within the newsletter, or use a simple text ad to create brand awareness, announce news products, specials or to promote events. PHOTOSERVE NEWSLETTER SPONSORSHIPS Our monthly PhotoServe newsletter reaches more than 12,100 registered creatives who visit PhotoServe to find the latest creative news, emerging talent and trends. The monthly newswire highlights the latest content on the site and has an average total open rate of 43%. CO-BRANDED NEWSLETTERS Influence decision-makers with a custom newsletter sent regularly to a list of our opt-in subscribers. You define the topic, and our team of industry experts will develop useful editorial content of interest to this audience, all wrapped around your exclusive sponsorship message. NATIVE ADVERTISING Reach your audience in a more dynamic way through native advertising by incorporating your brand s marketing within our online content, keeping in line with the voice of PHOTO+ and positioned for visibility. Native Advertising packages include hosted content across our social media platforms, in newsletters, blogs and on the homepages of pdnonline.com, rangefinderonline.com or shutterloveonline.com. * PDNEWSWIRE SUBSCRIBERS *Ask your sales representative for package pricing options JOB FUNCTION INDUSTRY TYPE Owner/Manger 51% Staff Photographer 16% Staff Employee 10% Freelance 6% Student 6% Art Director 3% Art Buyer 3% Freelance 47% Newspaper/Mag 14% Educator/Student 9% Stock 6% Commercial 5% Wedding 3% Design 3% 8

9 2016 PDN AND RANGEFINDER VIDEO NETWORK LAUNCH PDN and Rangefinder, two of the leading publications in the photography industry, are pleased to announce the launch of our Video Network in 2016! By partnering with us on our new video platform, your company can participate in this new level of audience engagement. Whether it s speaking about your services, providing product demonstrations or giving exclusive interviews, this is your chance to showcase your brand to our audience. With over 750,000 monthly views, your video will be seen by one of the largest online audiences of photographers today. TO BEST SERVE YOUR VIDEO TO OUR AUDIENCE, WE HAVE SEVERAL DIFFERENT OPTIONS AVAILABLE. 1. VIDEO SHOWCASE Showcase your pre-existing video on our new platform. Your video will be displayed in our database for one month, during which time it will be viewed by our large audience of photographers. Simply send us your video file via Youtube or Vimeo and a 50-word description about the contents of the video; we ll also include a link to your website. RATES START AT $2,000 (ALL-INCLUSIVE) 2. TALKING POINTS VIDEO Produce your own talking points video: whether it s shining a spotlight on your own sponsored photographer or company spokesperson, or a one-on-one interview with our host, we can film specific talking points designed to get your message to our viewers. Your company will be listed as the sponsor in the opening and closing credits, and you can provide a 100-word description of your video s contents to accompany the video. This option also includes bonus social media promotion by PDN and Rangefinder, and branding in all of our network promotions as well. COST: $5,000 (INCLUDES ALL PRODUCTION FEES) 3. PRODUCT DEMONSTRATION VIDEO Whether it s showcasing new gear or educating our audience with hands-on techniques, this option gives you the platform to let your product sell itself. We will customize this option to meet your needs; we can shoot on-location or at a designated space. The video will also list your company as the sponsor in the opening and closing credits. This option also includes a sponsored online native ad, extensive social media promotion and a feature in our promotional print campaign. COST: $7,500 (PRODUCTION FEES NOT INCLUDED) 4. COMPANY SPOTLIGHT VIDEO FFully customizable, this is our premiere level of video: give viewers a tour of your facility, showcase photographers that use your products, provide demonstrations of your new products and tell our audience what sets your company apart from the competition. This option also includes a sponsored online native ad, extensive social media promotion, bonus print promotion, banner ad promotion and more. COST: $10,000 (PRODUCTION FEES NOT INCLUDED) 9

10 NATIVE ADVERTISING PHOTO+ is now offering a fresh approach to advertising with Native Advertising packages. Reach your audience in a more dynamic way through native advertising by incorporating your brand s marketing within our online content, keeping in line with the voice of PHOTO+ and positioned for visibility. Native Advertising packages include hosted content across our social media platforms, in newsletters, blogs and on the homepages of pdnonline.com, rangefinderonline.com or shutterloveonline. com Native Advertising content is fully customizable, and PHOTO+ will work with your brand to curate content and select the outlets that best reach your intended audience. PHOTO+ s online network sees 200,000+ unique visitors each month, with PDNonline s primary focus on professional photographers spanning all disciplines, Rangefinder Online s focus on wedding and portrait photographers, and ShutterLove s focus on photography amateurs and enthusiasts. ONE BRAND PACKAGE PDN, RANGEFINDER OR SHUTTERLOVE $2,000 $3,000 One 500-word article Three social media posts: one on Facebook, Twitter, and Google+ TIERS AND PRICING TIER 1 PACKAGE ALL ACCESS PACKAGE PDN, RANGEFINDER AND SHUTTERLOVE One 500-word article posted to three brands Nine social media posts (Three per brand): one on Facebook, Twitter, and Google+ per brand $3,500 $5,000 One 500-word article One promoted Facebook post with 25,000 impressions guaranteed Inclusion in newsletter, one Twitter and one Google+ Post One week in homepage article rotator TIER 2 PACKAGE One 500-word article posted to three brands One PDN and one Rangefinder promoted Facebook posts with 50,000 impressions guaranteed Inclusion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for PDN, Rangefinder, and Shutterlove One week in PDN and Rangefinder s homepage rotators 230,500 VISITORS PER MONTH! $5,000 $8,000 One 1,000-word article One promoted Facebook post with 25,000 impressions guaranteed Inclusion in newsletter, one Twitter and one Google+ Post One week in homepage rotator Two dedicated blast to 25,000 targeted photographers TIER 3 PACKAGE One 1,000-word article posted to three brands One PDN and one Rangefinder promoted Facebook post with 50,000 impressions guaranteed Inclusion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for PDN, Rangefinder, and Shutterlove One week in PDN and Rangefinder s homepage rotators Two dedicated blast to 50,000 targeted photographers 10

11 PHOTO+ CONTEST SPONSORSHIP 2016 Take advantage of PDN, Rangefinder and WPPI s varied range of photography competitions, carefully targeted toward different genres and experience levels to reach all types of photographers. Select the contests that best align with your dedicated audience. EACH SPONSORSHIP INCLUDES: // Full-page ad or advertorial included with the winners gallery in PDN and Rangefinder // Sponsor branding on the call-for-entries (CFE) website // Sponsor branding on all promotions and print advertisements throughout CFE campaign // Sponsor branding in online winners gallery // Opportunity to provide a prize to winners $15,000 PER CONTEST *Custom packages available, including opportunity to host a live gallery event PLEASE NOTE: PDN COVER DATES ARE DATED A MONTH AHEAD I.E. THE JANUARY ISSUE IS PUBLISHED IN DECEMBER. RANGEFINDER & WPPI CONTESTS ARE NOT DIVIDED BY PROFESSIONAL, AMATEUR AND STUDENT WORK. JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER WORLD IN FOCUS THE SHOT ULTIMATE MUSIC MOMENT STORYTELLERS TOP KNOTS THE PDN PHOTO ANNUAL OBJECTS OF DESIRE THE CURATOR THE LOOK THE GREAT OUTDOORS FACES TASTE FEBRUARY MARCH APRIL MAY JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER LIFESTYLE BEST FRIENDS BACK TO SCHOOL WPPI THE ANNUAL SEEING THE LIGHT WEDDING WPPI FIRST HALF PORTRAITURE WPPI SECOND HALF (NOTE: RANGEFINDER S COVER DATE IS THE ACTUAL MONTH OF PUBLICATION I.E. THE JANUARY ISSUE IS PUBLISHED IN JANUARY) 11

12 CONTACT INFORMATION PHOTO+ Executive Offices 85 Broad Street 11th Floor New York, NY P Lauren Wendle Vice President P C John McGeary Senior Vice President P C Holly Stuart Hughes Editor-in-Chief, Photo District News P Jacqueline Tobin, Editor-in-Chief, Rangefinder P Danny Ryan Group Production Director P Gennie Kiuchi Production Manager P PDN ADVERTISING CONTACTS Mark Brown Associate Publisher P C Mike Gangel Senior Account Executive P C Lori Reale Senior Account Executive P Jon McLoughlin Senior Account Executive P C Dennis Tyhacz Account Executive P C Garet Moses Account Executive P C Joe Kowalsky Account Executive P