Agenda. Company Platform Customers Partners Competitive Analysis

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1 KidoZen Overview

2 Agenda Company Platform Customers Partners Competitive Analysis

3 Our Vision Power the backend of the post- web enterprise

4 Key Challenges of the Mobile Enterprise Enterprise systems integration Data security Analytics & monitoring

5 Our Journey Product Launch App Center Addition 2X Customer Growth Industry First Financial Milestone Launch of KidoZen mobile middleware platform Launch of KidoZen Enterprise App Center Ends year with 65 paying customers Launch mobile data virtualization and data management capabilities August 2014: KidoZen crosses $1M MRR First Customers Product Expansion App Performance Customer Milestone Global Expansion KidoZen ends first year with 28 paying customers Expanded middleware capabilities Launch mobile app performance monitoring May 2014: 100 paying customers now on KidoZen platform KidoZen ends year with 160+ paying customers and 27 professional services partners

6 The Platform

7 The KidoZen Mobile App Platform Integrate Integration: Enterprise mbaas Data Visualization Custom API Authoring Secure Data Privacy: Mobile Data Management Analyze Monitoring: App Performance Monitoring Manage Distribution: Enterprise Mobile App Store Analytics: In- App Analytics

8 Integrate Enterprise Mobile Backend- as- a- Service Low- code APIs Mobile APIs Business APIs Connector APIs Infrastructure APIs Data access APIs Build your own APIs

9 Integrate Mobile SDKs Integration with enterprise mbaas APIs Mobile client capabilities- Offline, Sync Open Source

10 Integrate Mobile Data Visualization Modeling visualizations based on KidoZen data sources Create a central repository of visualization that can be used by mobile applications Provide lifecycle management, operations and versioning capabilities on mobile data visualizations

11 Secure Mobile Data Management Mobile identity federation engine Security and access control over mobile business data Mobile- first, context- aware security policies

12 Manage Enterprise App Store Distribution of native, hybrid and mobile web apps App management policies Integration with various EMM providers

13 Analyze Mobile App Performance Monitoring Mobile app performance API performance Log crashing reporting and analytics In- App Analytics User segmentation Session monitoring User behavior

14 Deployment Options for Every Scenario Leverage the Flexibility of VMWare o vsphere On- Premise o vcloud Air Public & Private Cloud Identical KidoZen experience for both options Minimal system requirements Scaling options for highest demanding mobile apps

15 Our Customers

16 Some Metrics 160+ paying enterprise customers 500+ tenants 30+ industry verticals 4 continents

17 Our Customers

18 Our Customers

19 Our Customers

20 Our Partners

21 Mobile Development Partners Europe Austria Belgium Czech Republic France Germany Hungary Ireland Italy Luxembourg Netherlands Norway Portugal Slovakia Spain Sweden Switzerland United Kingdom Canada United States Mexico Brazil Argentina Egypt Kuwait Saudi Arabia UAE India South Africa Russia Japan China Taiwan Philippines Malaysia Singapore Indonesia Australia

22 Competition Comparison

23 The Competition Mobile Enterprise Application Platforms Mobile Backend as a Service Mobile Application Platforms

24 KidoZen vs. MEAPs KidoZen wins because: o Cloud friendly o Platform agnostic o Richness of the enterprise mbaas o Unique capabilities: mobile data virtualization, mobile data management, mobile data visualization o Price and delivery model KidoZen looses because: o IBM or SAP centric companies o Out of the box mobile solution

25 KidoZen vs. mbaas KidoZen wins because: o Feature vs. a Platform o Richness of the enterprise mbaas: security and integration o Unique capabilities: mobile data virtualization, mobile data management, mobile data visualization o Price and delivery model o Roadmap and vision KidoZen looses because: o Fill this section when we loose the first one.

26 KidoZen vs. Other Mobile Platforms KidoZen wins because: o Richness of the enterprise mbaas: security and integration o Enterprise ready offering o Unique capabilities: mobile data virtualization, mobile data management, mobile data visualization o Price and delivery model o Roadmap and vision KidoZen looses because: o Appcelerator end to end solutions

27

41 T Korea, Rep. 52.3. 42 T Netherlands 51.4. 43 T Japan 51.1. 44 E Bulgaria 51.1. 45 T Argentina 50.8. 46 T Czech Republic 50.4. 47 T Greece 50.

41 T Korea, Rep. 52.3. 42 T Netherlands 51.4. 43 T Japan 51.1. 44 E Bulgaria 51.1. 45 T Argentina 50.8. 46 T Czech Republic 50.4. 47 T Greece 50. Overall Results Climate Change Performance Index 2012 Table 1 Rank Country Score** Partial Score Tendency Trend Level Policy 1* Rank Country Score** Partial Score Tendency Trend Level Policy 21 - Egypt***

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