Media Pack. Oban Multilingual Strategy Ltd. Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex

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1 Media Pack Oban Multilingual Strategy Ltd Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex Tel: +44 (0) Fax: +44 (0)

2 Core Strengths About Oban Multilingual is a world leader in multilingual search engine optimisation and marketing. Through teams of SEO/SEM experts based in over 26 countries across the world we are able to offer clients local solutions to global SEO/SEM campaigns ensuring that the most effective search strategy is developed for each market. By working in this way for nearly 10 years, Oban has a unique and critical understanding of local search vocabulary, behaviours, trends and engines in over 26 different markets. Oban s core strength lies in its unique ability to be able to produce multilingual SEM services of the highest quality, with each campaign being produced locally by our local production teams. Oban does not translate campaigns but creates them from scratch based on the local search opportunity and environment surrounding our client s services and offerings. This allows us to give clients access to 100% of the search opportunity that is available to them in each and every market they target. In addition, each of our clients campaigns is international and is typically in at least 5 different languages, meaning that our experience and expertise is totally focused on delivering international campaigns which makes Oban unique. For example, our work for Proctor & Gamble stretches to 19 markets each with it s own search strategy in place and keywords, ads, content etc generated from a ground level in each market.

3 In Country SEO/SEM Teams Asia & Middle East China North & South America Europe Hong Kong India Japan Singapore South Korea Argentina Brazil Canada Colombia Mexico U.S.A. Czech Republic Denmark Finland France Germany Greece Hungary Italy Netherlands Norway Poland Portugal Romania Russia Slovakia Spain Sweden Turkey UK UAE Taiwan

4 Services Education Oban has been at the forefront of multilingual SEO/SEM for Overview SEO consultancy and management in 26 markets PPC consultancy and management in 26 markets Fully managed and integrated Multilingual SEO and PPC International off-site online marketing (link building, Online PR etc ) Global Social Media planning and strategy Multilingual/International SEM Training Cultural Multivariate Testing: Allows for optimum design testing for maximum conversion several years and is as much about educating UK and in country businesses on the best ways to approach international search and the considerations that need to be made, as it is supplying the services themselves. We subsequently conduct all of the multilingual SEO training for EConsultancy and write many courses for, and sit on the board of the Internet Advertising Bureau (IAB) search council alongside Google and Yahoo! The leading source of independent advice and insight on digital marketing and ecommerce in the UK Additional Services Full Translation Services in 55 markets The largest trade association for online advertising in the UK Global Affiliate Marketing International E-Commerce International Delivery Management

5 Example SEO / SEM Clients Proctor and Gamble (Worldwide) Overview Universal Music (E.U., Middle East, Asia) MandM Direct (Europe) Mulberry (Asia) Karen Millen Matches Fashion (Europe) Extreme Pie (Europe) Agoda Hummel (Europe) The Hut Group Savile Row Co (Russia) Additional Services Mio Black Circles Tyres (Italy) Cheap Flights (Germany) Bowers and Wilkins

6 MandM Direct Proctor & Gamble Cosmetics Oban undertakes both PPC and SEO for Proctor & Gamble Cosmetics in over 19 markets Oban provides fully managed international PPC for MandM Direct in several European markets. Example markets: Example search engines: France, Finland, and Netherlands Google, Yahoo! and Bing Example brands: Example markets: Example search engines: Gucci, Olay, Dolce & Gabanna, Lacoste, Hugo Boss France, Germany, China and Korea Bhaidu, Naver, Daum, Google and Yahoo! P & G first began SEM activities in 2007 to test its viability for its offering online and to measure ROI taken against other media which they had traditionally used. The international SEM activities have been so successful that P & G have extended both budget allocation and search engine activity beyond local versions of Google to include a wider range of local search engines in each market. International SEM has now been given high priority within the company and within budget allocations. Case Studies Oban began work with MandM Direct in late 2009 when the company was looking at ways to start to expand and gain more business from international markets. Previously no success had been had in attempts to run PPC across Europe. After assessing MandM Direct s product offerings and search demand in various markets, and based upon Oban s extensive experience in international online retail several markets were established and a unique PPC strategy developed for each. After less than 1 month of management by Oban the company is now experiencing record levels in CTR and CPA in Europe and the campaigns are producing a high level of R.O.I. This has now lead to the development of campaigns in new markets and the early stages of social media and online PR strategies to assist in brand recognition. All with Oban.

7 Matches Fashion Oban was brought in to create PPC campaigns for Matches Fashion s SEM campaign across Europe Black Circles Tyres Oban provides fully managed SEO for Black Circles Tyres in Italy Market: Italy Example markets: Example search engines: France, Greece and the Netherlands Google Yahoo! Search Engine: Google Oban began working with Black Circles at the beginning of 2008 and over the period of the last year has significantly increased the level of traffic they receive from natural search and achieved some top-level rankings for a number of key terms. Increase in natural traffic: Jan visitors Jan ,000 visitors Jan ,000 visitors Jan ,000 visitors Case Studies Matches Fashion approached Oban Multilingual to create the bones and structure of PPC campaigns on a per market level for their search engine marketing campaign across Europe Over the last year the company has seen an enormous growth in online sales in Europe and have continued to Over the last year Matches Fashion have grown their overseas online range by 23% and using Oban s expertise have rolled out PPC campaigns to several other markets 1,600% increase 260% increase Page 1, Ranking 1 in Google Italy: Pneumatici auto - Car Tyres