MASTER LICENSEE PROSPECT UNITED KINGDOM. Leader in home delivery of quality products for your dog & cat

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1 MASTER LICENSEE PROSPECT We are looking for Franchisees all over the world UNITED KINGDOM

2 FRANCHISING - A BUSINESS CONCEPT THAT WORKS! The Husse franchise concept is built on a system of Master Licensees and Franchisees all over Europe; each one managing his own business and making his own profit. This system has been proven to be efficient and successful from the north of Sweden to the south of Portugal and all the way from Mexico to the far east of Russia. Overall we operate in more than 30 countries with over 35 Master Licensees and 300 Franchisees. As a Master Licensee for Husse in the United Kingdom, you will be offered every opportunity for expansion and steady profit. The magnitude of your success depends entirely on you! We hope this prospect will give you a good insight into our company and our business approach. Do not hesitate to contact us, we will be happy to tell you more. Just briefly, what is Husse? Husse was founded in Sweden in 1987 and offers a wide range of quality pet food products, supplements, accessories and hygiene products for both cats and dogs. We also have supplements and care products for horses. In Swedish the word Husse means a pet owner, more exactly a male pet owner. By keeping the Swedish brand, Husse markets itself as a Scandinavian choice, which has been proven to be very profitable. The business idea is quality pet food. At the moment Husse operates in Austria, Ireland, Sweden, Norway, Finland, Denmark, Estonia, Latvia, Lithuania, Portugal, Spain, France, Belgium, Mexico, Russia, Italy, Switzerland, Slovakia, Slovenia, Bulgaria, Romania, Turkey, Lichtenstein, Luxemburg, Germany, Poland, Belarus, Macedonia, Greece and parts of the UK. This makes Husse the leading pet food brand in quality pet food. 1

3 BUSINESS CONCEPT - HUSSE Our business concept is simple: we want to make everything simple for our customers! The reason to choose Husse: Pick Husse and you make sure your pet gets all its nutritional needs satisfied and you get the heavy bag delivered home for free. Also, if you have any questions you will be sure to receive a professional answer by the Husse representative. Customers should not have to carry heavy bags nor travel far to specialized shops in order to buy high quality food for their pets. Instead the customer simply places his/her order online, by phone, fax or . The local franchisee will then deliver the products to the client, where the delivery cost is built into the price. What I like about working with Husse is the challenge of developing a new project with new ideas and innovative products. - Paulo Viegas, Master Franchisee for Portugal A proven concept: The Master Licensee orders directly from the factory at production price. By skipping retailers Husse is able to offer its customers superior quality products - delivered directly to their doorstep at very competitive prices. From the moment our franchise system was introduced Husse has been growing with approximately 25% annually, adding new markets and consistently taking new market shares in a fast growing global pet food market. PET FOOD - A RELIABLE AND RAPIDLY EXPANDING GLOBAL MARKET The pet food market is a fast growing and steady business and the number of pets are constantly increasing. What you should know as an investor, entrepreneur and business person is that the pet food business is not dependent on the fluctuations in the global economy. Sales keep increasing in high and low markets alike. Pets don t stop eating just because the stock markets go down. THE HUSSE FRANCHISE SYSTEM There are different roles in the Husse franchise system: Master Licensee, Franchisee and the Husse head office. 2

4 Master Licensee As a Master Licensee for United Kingdom you obtain complete and exclusive rights to use the Husse trademark and product range in an area of 5-20 million people. The layout of this area is something we will agree on. As a Master Licensee you will be ordering your products straight from the factory at production price. The factories will prepare the pallets, but you have to be responsible for the transport to your warehouse. You should also prepare an office, preferably next to your warehouse, and a show room where you will be training, as well as recruiting, franchisees. Franchisee With Husse I have an opportunity to develop my own business in partnership with a stable, fast growing international company. Having the chance to create networks of business partners on a large scale, to implement my own ideas and at the same time get a part of the expanding pet food market is altogether challenging and a satisfactory direction for own venture. Piotr Cieslik, Master Franchisee for Poland As a Master Licensee your objective will be to create a network of Franchisees where you offer them the exclusive rights for their local area. The Franchisees are usually responsible for an area of dogs and cats (approx households), which could be a small town, village or a part of a town. The Franchisees picks up their orders from your warehouse for further distribution and they are responsible for their own stock management. HUSSE HEAD OFFICE IN STOCKHOLM From the head office in Stockholm we take care of the Husse brand, image, product development and support towards our Master Licensees. We also prepare the annual conferences where we have ongoing training in sales, nutrition, marketing, exchange experiences and new ideas. 3

5 In the Husse network everyone takes care of their own tasks, but together we work towards the same goal: quality, good service and satisfied customers. We believe this is the only way to succeed. Goals Husse Master Franchisee What I like the most as a master franchisee for Husse, is the professionalism of those who are working in Husse and the capacity of all in making a benchmark Husse pet food. MARGINS In UK we recommend Master Licensees to have the following margins. The prices in the current UK shop () reflects these margins. Client Price 100 Manuel Carlos Álvarez Master Franchisee for Valenicia -Spain 70% 40% Franchisee Price 60 50% Franchise Fee / Month Master price = Production Price 30 4

6 HOW WILL HUSSE HELP YOU TO SUCCEED? A Master Licensee has the exclusive rights to the Husse trademark, but as soon as you enter a cooperation with us we will make sure to offer you all the support you are entitled to have which is: A two day training in marketing, sales and administration. A manual on how to operate the franchise. A starting package consisting of a complete show room of products, tent, marketing material etc. which is important in the recruitment and training of franchisees. We will cover the costs for the paint job of your car. We will set you up with a complete back office system so you can organize all your orders, franchise accounts, reminders, customers etc. You will receive account details for the UK web shop so you can operate it. We will offer financial support when it comes to marketing. You will receive and have constant access to our support as well as know how from the Husse Central Office in Stockholm. You will have 30 days credit when purchasing products, so you don t have to pay upfront. You will receive ongoing training in sales, marketing and administration as well as receiving educational materials. HUSSE PROFILE Husse gave me the possibility to develop a strong network of franchisees and supported this development very efficiently As a Master Licensee you will have access to a complete range of Husse branded profile products, as well as marketing efforts and campaigns organized by the Husse head office in Stockholm. In all aspects of marketing and brand imaging Husse guarantees high international and professional standards. Andreas Altermann Master Franchisee for Austria 5

7 HUSSE STANDS FOR QUALITY QUALITY is something Husse values dearly. Our pricing profile is very competitive in the Super Premium segment, but our unique selling points are excellent quality and professional service (meaning home delivery, knowledge and nutritional advice). PRODUCTS Husse dog and cat food are based on super premium and premium quality ingredients, produced in the best factories with highly professional people and equipment. A guarantee of the quality of the products and the production process is the number of loyal and satisfied customers Husse has throughout the world. The production process is also carefully monitored by veterinarians and nutritionists who are constantly testing the composition of our food in order to maintain and improve the quality. All this is carried out in our Pet Research Centre where our studies are limited to animal friendly and non-harmful food research, where the only purpose is to improve the cat and dog food quality. It is not considered as animal experimentation. 6

8 WE CARE FOR THE ENVIRONMENT AND ANIMALS Care for the environment and animals is our BUSINESS PHILOSPOHY. We try to reduce our impact on the environment in any way we can, e.g. shorter transportation routes, using trains when shipping products as much as possible, purchasing tuna-safe fish only, centralized logistics by having our main warehouse in the centre of Europe (Belgium) and by developing natural products such as our cat litter or poop bags made of corn. Also, some of our Master Licensees are very active in organizing charities and events in the name of a cause, e.g. to raise money for dog shelter or for homeless cats. Events like these also generate good press, marketing and image. unitedkingdom@swedishtrade.se Phone: Contact person: Yassman Fooladianpour Good service & Simplicity 7