EU Market-Entry Challenges for SMEs NRW s Cluster Policy - Creating New Market Opportunities

Transcription

1 EU Market-Entry Challenges for SMEs NRW s Cluster Policy - Creating New Market Opportunities 中 堅 中 小 企 業 のEU 市 場 への 挑 戦 ~ドイツNRW 州 新 産 業 政 策 による 新 市 場 の 創 出 ~ ホテル メトロポリタン 長 野 2009 年 12 月 11 日 ( 金 ) 14:00~18:00

2 2 December 2009 North Rhine-Westphalia?

3 NRW the Economic Powerhouse of Europe 150 million consumers within about a 500-kilometer radius NRW 2008 Area Population 34,086 km² 18 million GDP 541 bn GDP per capita 30,100 Gainfully employed 8.7 m Private consumption* 316 bn Exports 172 bn Imports 189 bn Foreign direct investments** 176 bn * 2007, ** data: as of end of December 2009 No. 61

4 NRW is Home to 1/5 of Germany s Population Area Population Population (in km²) (in millions) density 2008 (per km²) Germany 357, NRW 34, EU 4,239, USA 9,826, Japan 377, Sources: Stat. Bundesamt, IT.NRW, March December 2009 No. 5

5 The leading German state in GDP Germany's total GDP in 2008: EUR 2,492 bn NRW Bavaria Baden-Württemberg Hesse Lower Saxony Rhineland-Palatinate Saxony Hamburg Berlin Schleswig-Holstein Source: IT.NRW, March December 2009 No. 29

6 Top location for manufacturers and suppliers Sales 2008 (in EUR bn) Chemicals Mechanical engineering Metal production and processing 48.3 Automotive Metal products Food Electrical engineering/electronics 28.2 Paper, publishing, printing Rubber and plastic Source: IT.NRW; the figures refer to companies with 20 and more employees 6 December 2009 No. 30

7 NRW a global player s place 25 of the 50 top-selling German companies are based in NRW 7 December 2009 No. 184

8 Japanese companies in NRW > 500 Japanese companies in NRW Approx. 22,000 employees Annual sales: approx. EUR 35 billion 67 % true subsidiaries More than 50 % of the companies have their European headquarters in NRW Most important industries: industrial goods, ICT, chemicals/pharmaceuticals Decisive factors in favor of NRW: excellent infrastructure, central location in Europe, proximity to customers and suppliers 8 December 2009 No. 402

9 Japanese population in the Federal States of Germany One in three Japanese in Germany lives in North Rhine-Westphalia , ,703 9, , ,080 4,450 Source: Statistisches Bundesamt 2008, data: as of 12/31/ December 2009 No. 252

10 Japanese infrastructure in NRW The Düsseldorf region provides an attractive environment to its Japanese citizens Japanese community in NRW more than 9,600 people = 32 % of Japanese citizens in Germany Japanese companies in NRW more than 500 = 40 % of Japanese companies in Germany Services banks insurance companies building contractors / estate agents translators Hotels / travel agencies advertising agencies book sellers forwarding agencies retailers Public organisations and commercial infrastructure Japan External Trade Organisation (JETRO) Consulate-General Japanese Chamber of Industry and Commerce (approx. 550 members) Education 4 kindergarden with a total of 320 seats Japanese international school (approx. 550 students) Leisure / Health approx. 20 restaurants Jap. Club (approx 4,200 members) Jap. garden Jap. golf club Jap. center Jap. cable TV medical doctors 10 December 2009 No. 52

11 NRW Growth Model Based on Future Industries Automotive Mechanical engineering Chemicals Plastics New materials Microsystems and nanotechnology Biotechnology Health and Medical Technology Food Media Information and communications technology Logistics Energy Environmental technology 11 December 2009 No. 85

12 Industries in NRW are organized in 16 Clusters Landesministerien Koordinierung Clustersekretariat Aktivierung von Potentialen etc. NRW- Cluster Gesundheitswirtschaft Medizinforschung Ernährung Logistik Automotive Nano/Mikrot., N. Werk. Biotechnologie Masch.- u. Anlag.bau Kunststoff Umwelttechnologien Chemie Energiewirtschaft Energieforschung IKT Medien Kulturwirtschaft Clustergroups Health Care Transport und Logistik New Materials and Production technologies Energy Wissensintensive Produktion und Dienstleistung 12 December 2009

13 Germany The Most Competitive Car Industry Location Ernst & Young European Automotive Survey October 2009: How do you rate the current competitiveness of these Car Industry locations? Germany is the world s most competitive car industry location followed closely by Japan and China. Germany Japan China France India South Korea Italia Slovakia Czech USA Great Britain Brazil Russia Poland Hungary Spain Very High Rather High 13 December 2009

14 The Main Centres of European Automobile Production 14 December 2009

15 From Otto Engine to Electromobility (EV) NRW a Strong Automotive Location since the 19th c N. A. Otto and E. Langen establish the oldest engine works of the world in Cologne Miele in Gütersloh begins to build automobiles Ford builds a factory in Cologne to produce the Modell A Auto-Union GmbH (Audi) produces cars in Düsseldorf. Now: Daimler-Benz AG plant Adam Opel GmbH builds ifirst factory in Bochum (Today: cars p.a.) 1979 Toyota starts its Motor Sport Division (F1 and others) in Cologne Ford builds European R & D Centre in Aachen and invests EUR 200 mio. from 2009ff Denso decides to expand Aachen Engineering Centre (Powertrain Development) Loremo from Marl presents EV at the IAA. 15 December 2009

16 Automotive Industry in North Rhine-Westphalia Three OEMs produce ca cars and commercial vehicles p.a parts manufacturers stand for 1 / 3 of the German automotive parts industry. KIEPE The automotive industry employs more than people in North Rhine-Westphalia 16 December 2009

17 Automotive Industry - AutoCluster.NRW AutoCluster.NRW iserves to strengthen the competitiveness of the medium-sized businesses Office in Mülheim an der Ruhr 100-percent state-funded organisation On the market since employees in Mülheim an der Ruhr Cluster Manager: Dipl.-Ing. Lothar Schneider Representative of the cluster: Dipl.-Wirt. Ing. Arndt G. Kirchhoff Chairman of the Board KIRCHHOFF Automotive Deutschland GmbH 17 December 2009

18 AutoCluster.NRW Objectives: Powertrain Efficiency, Safety and Comfort and Conservation of Resources Information and communication platform for innovations in vehicle manufacturing and the automotive supplier industry Pools excellent competencies and connect relevant players in the automotive value chain and its supporting Clusters Links industry and science and develops roadmaps and initiatives for industry and politics via participation in policy committees Conducts workshops with representatives of industry and research on current and future trends in the automotive industry. 18 December 2009

19 Electromobility: One Answer to Environmental Pollution Electromobility is of great strategic importance for the German government and part of its Integrated Energy and Climate Programme (IECP). North Rhine-Westphalia (NRW) will implement the necessary policies and steps to realize the objectives set by federal and state level. The vision is to establish NRW as the most important location for innovation and production for electric vehicles. AutoCluster.NRW was intructed by the Ministry of Economic Affairs and Energy in NRW to create North Rhine-Westphalia s Electromobility Master Plan 19 December 2009

20 Global Energy Players from North Rhine-Westphalia 20 December 2009

21 North Rhine-Westphalia s Electromobility Master Plan Production of selected components Communication and marketing strategy Start of further electromobility contests Settlement of new OEMs and suppliers Setup of a recycling chain Operating company Elektromobilität.NRW Battery Technology Competence/Development Centre, focus: Münster Infrastructure & Grids Competence/Development Centre, focus: Rhine-Ruhr Pilot trial model region Rhine-Ruhr Automotive Technology/ Production Competence/ Development Centre, focus: Aachen 21 December 2009

22 Relevant players and cooperation partners for Automotive technology ELMOS Semiconductor AG HARTING Automotive GmbH & Co. KG EMC Test NRW GmbH Adam Opel GmbH (Rüsselsheim)* Technical University of AKUVIB Engineering and Testing GmbH Dortmund Wilhelm Böllhoff GmbH & Co. KG University of Bochum Deutsche BP AG Phoenix Contact Münster Fraunhofer Institute for Environmental, Safety Hella KGaA Hueck & Co. and Energy Technology UMSICHT Paderborn Behr-Hella Thermocontrol GmbH Daimler AG* Zentrum für Brennstoffzellentechnik ZBT GmbH Coroplast Fritz Müller GmbH und Co. KG Dortmund Essen University of Duisburg-Essen Delphi Deutschland GmbH Duisburg TÜV NORD Mobilität GmbH & Co. KG Draka Automotive GmbH Rheinbahn AG Düsseldorf MUCKENHAUPT & NUSSELT GmbH & Co KG Ford Forschungszentrum Aachen GmbH Forschungszentrum Jülich GmbH Cologne Siegen Krah-RWI-Elektronische Bauelemente GmbH FEV-Motorentechnik GmbH Forschungsgesellschaft Kraftfahrwesen mbh Aachen Aachen Leopold Kostal GmbH & Co. KG Bonn Gesellschaft für Industrieforschung mbh AVL SCHRICK GmbH Imperia GmbH Ford Werke GmbH* Johnson Controls GmbH Industry R&D service providers ISATEC GmbH GETRAG FORD GmbH Vossloh Kiepe GmbH Universities Vemac GmbH & Co. KG Bertrandt AG LeasePlan Deutschland GmbH Others RWTH Aachen University RLE INTERNATIONAL Cologne University of Applied Science *No activities to date in NRW in the subject area of electromobility 22 December 2009

23 Relevant players and cooperation partners for Battery technology ENAX Europe GmbH University of Münster Adam Opel GmbH (Rüsselsheim/Mainz-Kastel) Scienlab electronic systems GmbH University of Bochum Ruhr University of Bochum Deutsche BP Evonik Industries AG Grillo-Werke AG Accurec Recycling GmbH Institut für Energie- und Umwelttechnik e.v. Zentrum für Brennstoffzellentechnik ZBT GmbH University of Duisburg-Essen Duisburg Düsseldorf Essen Münster Dortmund Paderborn iq Power AG Paul Vahle GmbH & Co. KG Technical University of Dortmund Dortmund University of Applied Science Hoppecke Batterien GmbH & Co. KG Vossloh Kiepe GmbH Rheinbahn AG Aachen Cologne Siegen DIGATRON INDUSTRIE-ELEKTRONIK GmbH FEV Motorentechnik GmbH Forschungszentrum Jülich GmbH Forschungsgesellschaft Kraftfahrwesen mbh Aachen RWTH Aachen University Bonn Ford Werke GmbH Industry R&D service providers Universities Others 23 December 2009

24 Relevant players and cooperation partners for Infrastructure and Grids Adam Opel GmbH* Stadtwerke Bochum GmbH University of Bochum Deutsche BP AG Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT Stadtwerke Duisburg AG University of Duisburg-Essen Münster Paderborn Siemens AG Paul Vahle GmbH & Co. KG Dortmunder Energie- und Wasserversorgung GmbH Technical University of Dortmund E.ON AG Stadtwerke Düsseldorf AG Duisburg Essen Dortmund RWE AG ave Verkehrs- und Informationstechnik GmbH Ford Forschungszentrum GmbH Forschungsgesellschaft Kraftfahrwesen mbh Aachen Forschungszentrum Jülich GmbH Heusch/Boesefeldt GmbH momatec GmbH Düsseldorf Köln Aachen Bonn STAWAG Stadtwerke Aachen AG Energieversorgungs- und Verkehrsgesellschaft mbh Aachen RWTH Aachen University Renault Deutschland AG IGL Telematics GmbH & Co. KG Siegen Ford-Werke GmbH* RheinEnergie AG Rupprecht Consult Forschung & Beratung GmbH Wuppertal Institut für Klima, Umwelt, Energie GmbH CURRENTA GmbH & Co. OHG MENNEKES Elektrotechnik GmbH & Co. KG Industry R&D service providers Utilities Universities Others *OEMs are included due to the necessary coordination between the vehicle and infrastructure to enable recharging and in relation to the vehicle s technical features 24 December 2009

25 Project profile Battery Competence Centre, focus: Münster Starting position The proposal to locate a Competence Centre in the Münster region is based on the establishments, players and their competences that already exist in the region and have to be integrated. Objectives / Tasks Central R&D institution to enable systematic, coordinated tackling of the challenges in battery technology avoidance of duplicate work in NRW in the same subject area Gearing of the Development Centre to further development of battery technology Organisational tasks - Coordination of topics relating to the upcoming R&D tasks in the subject area - Continuous coordination with the project groups in the model region so that challenges that arise in the pilot trials can be addressed promptly in the R&D process Research and development tasks - Long-term basic research on further development of lithium-ion technology, in particular a higher energy density - Research into and testing of innovative types of battery, e.g. zinc-air batteries - Development of materials and cell design as important means of increasing energy densities and safety and reducing weight - Establishment of new testing methods Infrastructure Establishment of an R&D centre at Münster, expansion of the testing infrastructure 25 December 2009

26 Project profile Battery Competence Centre, focus: Münster Cooperation partners (open consortium) Science: Westfälische Wilhelms University of Münster, Prof. Dr. M. Winter, Prof. Dr. U. Karst, Prof. Dr. R. Pöttgen, Prof. Dr. H.-D. Wiemhöfer RWTH Aachen University, Prof. Dr. D. Sauer, Prof. Dr. J.-W. Biermann University of Duisburg-Essen, Prof. M. Winterer, Prof. Dr. D. Söfker Industry Hoppecke Batterien GmbH & Co. KG, Brilon Grillo-Werke AG, Duisburg Organisational structure Technology and Innovation Centre - In the short term as a virtual network to enable rapid ability to act - In the long term: Erection of a building with appropriate test halls and facilities Financing Public knock-on financing for the first five years, for example, with programs to promote competence centres and start-ups Long term: Funding by industry projects and private investors 26 December 2009

27 The Rhein-Ruhr Metropolis Europe s Economic Centre The Ideal e-mobility Region 29 Cities with > inhabitants. 8,8 mio. cars (21,3% share of FRG) High density with 552 cars per sqm. 8,7 mio. persons commute by cars. 4,7 mio. leave their city - 85% by car. 90% of car comuters travel < 50 km. Large fleet operators based in NRW. 27 December 2009

28 In Japan: NRW s activities related to Electromobility Activity Date in 2009 Nikkei Business Innovation Forum: Renewable Energies and Tomorrow s Global Economy September, 8th Activity Date in 2010 Booth at Car Elec. Fair at Big Sight, Tokyo Presentation at the Hydrogen Forum 2010 in Fukuoka Booth at Fuel Cell Expo at Big Sight, Tokyo Seminar: Renewable Energies and e-mobility From HEV via Plug-in HV to FC Cars Seminar: E-Mobility in Japan and Germany Innovations in Energy Research and Power Train Development January, 20th February, 3.-5th March, 3.- 5th March, 4th October 28 December 2009

29 NRW.INVEST GmbH One-stop agency in every phase of the investing process Support before making an investment Location and industry information about NRW Search for a suitable location Consulting during the investment process Investors pilot in NRW: arranging and monitoring of the approval process Monitoring of round table talks Support in financing and state subsidies issues Service after project implementation Network of contacts to more than 3,000 foreign companies based in NRW Dialog events Key accounting 29 December 2009

30 NRW Japan K.K. Our office in Japan NRW Japan K.K. Georg K. Löer President & Representative Director Address: New Otani Garden Court 7 F, Kioicho 4-1, Chiyoda-Ku, Tokyo Tel: , Fax: contact@nrw.co.jp url: 30 December 2009

31 31 December 2009 We would like to welcome you in North Rhine-Westphalia