Final report November 2014 West hall Atrium Tokyo Big Sight, Japan

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1 Final report November 2014 West hall Atrium Tokyo Big Sight, Japan

2 Outline of the fair Title IFFT/Interior Lifestyle Living Period (Wed - Fri) November :00-18:00 (last day until 17:00) Venue Organiser Tokyo Big Sight (Tokyo International Exhibition Center) West hall Atrium Ariake Koto-ku Tokyo, Japan Japan Furniture Industry Development Association (JFA) No. 301 Sun Park Mansion Chiyoda Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web. Mesago Messe Frankfurt Corporation Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web. Official supports Forestry Agency Ministry of Economy, Trade and Industry Ministry of Foreign Affairs of Japan Japan External Trade Organization (JETRO) Manufactured Imports and Investment Promotion Organization (MIPRO) THE ASSOCIATION FOR THE PROMOTION OF INTERNATIONAL TRADE, JAPAN Japan General Merchandise Promotion Center The Japan Chamber of Commerce and Industry The Tokyo Chamber of Commerce and Industry Japan Interior Industry Association Bed Manufacturers Association All Japan Japan Interior Designers' Association JAPAN OFFICE AND INSTITUTIONAL FURNITURE ASSOCIATION Japan Houseware & Interior Association The Glass Manufacturers' Association of Japan The Japan Smoking Articles Corporate Association Japan Craft Design Association Japan Industrial Design Promotion Organization Japan Jewellery Designers Association Japan Luminaires Association Japan Safe Furniture Cooperative Associations The Japan Textiles Importers Association Japan Chain Stores Association Japan Direct Marketing Association The Textile Design Association of Japan Japan Pottery Manufacturers' Federation Japan Package Design Association Japan Department Stores Association Japan Industry Union of Plastic Houseware Manufacturers Embassy of Belgium in Tokyo EMBASSY OF FINLAND Embassy of the Republic of Lithuania Embassy of the Republic of South Africa German Chamber of Commerce and Industry in Japan ROYAL THAI EMBASSY TAIWAN TRADE CENTER,TOKYO The Royal Danish Embassy Admission fee JPY 2,000 (Free of charge with admission ticket, online visitor registration)

3 Exhibitors by country region Number of exhibitors Referring source: Official data tallied by the organiser s office 391 exhibitors / 25 countries regions (Japan 328, Overseas 63) Country / region Number of exhibitors Country / region Number of exhibitors 1 Japan Indonesia 1 2 China Austria 1 3 South Africa Cambodia 1 4 South Korea 4 17 Singapore 1 5 Thailand 4 18 Slovakia 1 6 Taiwan 4 19 Denmark 1 7 U.S.A 3 20 Germany 1 8 U.K 3 21 Norway 1 9 Italy 2 22 Finland 1 10 France 2 23 Latvia 1 11 Belgium 2 24 Lithuania 1 12 Hong Kong 2 25 Romania 1 13 India 1 Total 391 Japan 328 Overseas 63 Japan 83.9% Asia 8.2% Europe 4.6% Africa 2.5% North America 0.8% 4.6% 2.5% 0.8% 8.2% 83.9%

4 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by day 26 (Wed) Nov 27 (Wed) Nov 28 (Wed) Nov Total Visitor 4,743 5,327 5,597 15,667 Press Visitors by country region 15,667 visitors / 31 countries regions Grand total 15,872 1 Japan 15, Thailand 4 2 South Korea Finland 4 3 China Netherlands 3 4 Taiwan U.K. 2 5 Hong Kong New Zealand 2 6 U.S.A Norway 2 7 Italy 8 22 Russia 2 8 Australia 8 23 India 1 9 Malaysia 8 24 Uruguay 1 10 Germany 7 25 Austria 1 11 Mongolia 7 26 Canada 1 12 Sweden 6 27 Spain 1 13 Singapore 5 28 Turkey 1 14 Denmark 5 29 Philippines 1 15 France 5 30 Vietnam 1 31 Belgium 1 Unknown 22 Total 15,667 Japan 15,258 Overseas 409 Japan 97.4% Asia 2.0% Europe 0.3% North / Central / South America 0.1% Oceania 0.1% Unknown 0.1% 0.3% 2.0% 0.1% 0.1% 0.1% 97.4%

5 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by business categories 1 Specialty retail store 3, % 2 Department store % 3 Large scale retail outlet % 4 Mail order house % 5 Distributor / Wholesaler 2, % 6 Trading house / Importer % 7 Design studio 1, % 8 Interior designer, Decorator % 9 Architect office % 10 Construction / Housing manufacturer 1, % 11 Hotel % 12 Restaurant / Cafe / Bar % 13 Manufacturer 2, % 14 Governmental agency/ Association/ Embassy % 15 Student from design related school % 16 Other 1, % Total 15, %

6 Atrium highlight THE HOTEL JAPAN STYLE Demonstration CAFE by FUGLEN and CORI Welcome reception HEIMTEXTIL TRENDS 2015/2016 PREVIEW YOUNG DESIGNER AWARD Judge Messe Frankfurt Exhibiton GmbH Vice president of Messe Frankfurt, the responsible for Ambiente / Tendence brand Ms. Nicolette Naumann LIFESTYLE SALON 2014 Highlights Award winner ALT DESIGN WORKS

7 1) Your occupational status Visitors survey Referring source: Official data tallied by Messe Frankfurt GmbH 1 Self-employed entrepreneur, co-owner, freelancer 16.4% 2 Managing director, board member 15.4% 3 Division manager, operations / plant manager, branch manager 12.1% 4 Department head, group head 5.2% 5 Technician 6.6% 6 Other employee 35.1% 7 Lecturer / teacher 0.2% 8 Other occupational status 2.4% 9 Student 4.0% 10 Other non-working 2.6% 2.6% 2.4% 0.2% 4.0% 16.4% 15.4% 35.1% 6.6% 5.2% 12.1% 2) Your influence on purchasing / procurement decisions 1 Decisive 26.5% 2 Collective 22.8% 3 Consultative 25.1% 4 No influence 25.6% 25.6% 26.5% 25.1% 22.8%

8 3) How or where did you obtain ideas for your visit to the fair? (multiple answers) 0% 10% 20% 30% 40% Invitation, information fom exhibitors Invitation, information fom the organiser 35.8% 34.8% Colleagues, superioes Recommendation from business partners Internet Information from trade associations 11.8% 10.7% 10.0% 7.1% Advertisements/press reports No prompting received Others N/A 1.7% 0.5% 2.8% 0.9% 4) Which objectives are you pursuing in visiting the fair? (multiple answers) 0% 10% 20% 30% 40% 50% View/get to know product variants 49.1% Achieve an overall impression of the market situation Expand specialist knowledge 32.5% 30.6% Initiate new business relations View/get to know innovations, new developments 22.5% 20.1% Conduct purchases Cultivate existing business relations Compare competitiors Exchange experience Prepare purchasing devisions N/A 10.2% 9.2% 8.3% 7.8% 6.2% 2.6%

9 5) Which product range are you interested in at the fair? (multiple answers) 0% 10% 20% 30% 40% 50% Interior products Furniture 49.3% 46.9% Design & style Building, interior material 35.5% 33.4% Tableware, kitchenware, houseware 23.0% Home textiles Gift items 14.2% 18.2% Garments Baby & kids Others 6.2% 6.2% 8.8% N/A 0.7% 6) To what extent, at the moment, would you tend to visit next IFFT/Interior Lifestyle Living? Extremely strongly 14.8% Very strongly 19.2% Strongly 52.2% Less strongly 12.5% Not at all 1.3% 1.3% 12.5% 14.8% 19.2% 52.2%

10 Exhibitors survey Referring source: Official data tallied by Messe Frankfurt GmbH 1) Overall impression of the fair Very satisfied 22.2% Satisfied 66.8% Dissatisfied 6.5% N/A 4.5% 4.5% 6.5% 22.2% 66.8% 2) Number of the visitors Very satisfied 12.1% Satisfied 59.2% Dissatisfied 15.0% N/A 13.7% 13.7% 12.1% 15.0% 59.2%

11 3) Visitor profile Very satisfied 15.0% Satisfied 66.8% Dissatisfied 8.8% N/A 9.4% 9.4% 15.0% 8.8% 66.8% 4) Will you participate in the next IFFT/Interior Lifestyle Living again? Will exhibit 19.6% Considering 60.9% Will not exhibit 12.7% N/A 6.8% 6.8% 12.7% 19.6% 60.9%

12 Upcoming events APPLY NOW! Interior Lifestyle Tokyo (Wed - Fri) June 2015 Tokyo Big Sight IFFT/Interior Lifestyle Living (Wed - Fri) November 2015 Tokyo Big Sight Inquiry Mesago Messe Frankfurt Corporation IFFT/Interior Lifestyle Living Organiser s Office Tel Fax Web.

13 Fairs worldwide Heimtextil (Wed - Sat) January 2015 Messe Frankfurt Fairground Ambiente (Fri - Tue) February 2015 Messe Frankfurt Fairground Ambiente India / Heimtextil India (Thu - Sat) June 2015 Pragati Maidan New Delhi Intertextile Shanghai Home Textiles (Wed - Fri) August 2015 National Exhibition and Convention Center Shanghai Tendence (Sat) August - 1 (Tue) September 2015 Messe Frankfurt Fairground Interior Lifestyle China (Thu - Sat) September 2015 Shanghai New International Expo Centre

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16 Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living Organiser s Office Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web.

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