Automotive LotVantage. Nicole Puglisi Sales Manager. Overview. Sales: (866) Nicole (813)

Transcription

1 Automotive LotVantage PAGE 1 Overview Nicole Puglisi Sales Manager npuglisi@lotvantage.com Nicole (813)

2 Company Overview PAGE 2 LotVantage is a Tampa-based technology company that radically simplifies online advertising for retailers. In business since dealers in the US and Canada use our products. We serve verticals within: - Automotive - Marine - Powersport & Cycle - Recreational Vehicle Market your inventory to seven of the Top 10 most visited websites in the US and Canada. Never miss a lead. Track and manage leads within the application down to listening to the phone call. LotVantage is used by the largest Automotive dealers and technology providers in North America!

3 Product Overview: Dashboard PAGE 3 Dashboard eliminates the learning curve with dealership marketing software. Access each of your products from the navigation tab: Manage Post Track Analytics Bids Users + many more features

4 Product Overview: On The Lot PAGE 4 Inventory is exported to LotVantage via your DMS or Inventory Management System. Intuitive point-and-click ad generation for each classified marketplace. Quickly understand which vehicles have live ads and which don t. Post up to 50 Craigslist ads at a time!

5 Product Overview: Point & Click Syndication PAGE 5 Eliminate unnecessary re-keying of vehicle information. LotVantage automatically formulates advertisements for dealers.

6 How It Works: Craigslist Posting PAGE 6 LotVantage makes it simple to post an ad to Craigslist. We provide a single interface to post the inventory you want, using professional ad templates with integrated call tracking and payment methods. Easy as 1, 2, 3 Select the vehicle to Advertise then choose Craigslist from the Dropdown Review/Select up to 50 Vehicles to queue up Post Ads! Use Smart View to maximize Craigslist results using business intelligence.

7 Product Overview: Craigslist Hands-Free Posting PAGE 7 LotVantage can post Craigslist ads on behalf of the dealer. Additional cost per dealer: $1 per ad Monthly Budget Manager Forward leads to dealers CRM Includes Backpage ads

8 Product Overview: Craigslist Ads PAGE 8 Every ad is unique. 100s of template combinations keep ads fresh. Multiple photo overlay options Up to 24 photos Call Tracking Number Embedded URL to Landing Page Every ad created by LotVantage automatically loads a unique call tracking number and URL. Searchable info

9 Product Overview : ebay Motors PAGE 9 Dealers can create an ebay Auction or Buy-It-Now in less than 2 minutes. Intuitive point-and-click listing builder. Eliminated unnecessarily rekeying (Photos and vehicle info prepopulated). Multiple ebay ad templates to choose. Dealers can enhance branding via templates, banners, and colors. Easily create and manage multiple auctions at one time. Communicate directly with buyers within the app. Our software is an ebay Certified Solution Provider. A passenger vehicle sells every 2 minutes. A Ford Mustang sells every 44 minutes. A Classic Car (20 years and older) sells every 5 minutes.

10 Product Overview : ebay Local PAGE 10 Post your entire inventory on ebay. Buyers within 200 miles of your dealership see your entire inventory. Offer shoppers two choices Make an Offer or Contact Seller. Sell late-model vehicles to buyers in your backyard. It s a new way to sell, without changing how you normally do business.

11 Product Overview: ebay Classifieds PAGE 11 Post up to 25 ads per day to ebay Classifieds. Ads active for 60 days. Just seconds to create an ad. Ads link to Landing Page. Embedded Call Tracking. Shoppers share vehicles via , Text, Facebook, & Twitter.

12 Product Overview: Social Media PAGE 12 LotVantage allows Auto dealers to put their Facebook and Twitter on autopilot.

13 Product Overview: Social Media PAGE 13 Increase your Social Media relevance & followers. Create sales from followers! Auto-post inventory announcements (filtered by: New, Pre-owned, price ranges, new on lot, and more.) For those that have our YouTube product, we post inventory videos right to your page. Auto-post industry related articles (via: Car and Driver, MotorTrend, Edmunds, Autoweek and more; Dealers select their sources.) 1 Filter article topics related to Reviews, Safety, Industry Trends, and more. You decide the posting schedule & how often to connect to your audience. Every Inventory tweet has a #hashtag to increase Twitter search visibility.

14 Product Overview: Social Media PAGE 14 Automotive dealers can sync current inventory on their Facebook page. Put your inventory in front of 500 million Facebook users. When your social media token is set, a social widget automatically appears on your web display and vehicle specific landing page (VSLP). Now visitors to your page can access your social media channels instantly.

15 Product Overview: Real Time Lead Capture PAGE 15 Click traffic is routed to a customized Landing Page for respective vehicle. Each page includes: - Info request - Credit App - Trade-in - Phone tracking number Leads Report captures all Phone Calls & Form Submits. - Name - Contact info - Vehicle - Ad source - Phone recording - Leads can also be exported to CRM

16 Case Studies: (May 22, 2014 to August 22, 2014) PAGE 16 M Sport Motors Walnut Creek, CA Products utilized: Craigslist, Backpage, and Social Media Craigslist ads: 882 Leads: 659 Friendly Ford Crosby, TX Products utilized: Craigslist, Backpage, and Social Media Craigslist ads: 556 Backpage ads: 28 Simply put Dealers who use our product Get results! Leads: 753 European Masters Great Neck, NY Products utilized: Craigslist, Backpage, and Social Media Craigslist ads: YouTube Videos Posted: Leads:

17 PAGE 17 SIMPLE. EFFICIENT. EFFECTIVE. THE PERFECT SOLUTION. Headquarters: Tampa You can find more information at: Nicole Puglisi Sales Manager (813) Direct