Raising Brand Awareness, Perception and Consideration Through Alternative, Sustainable Mobile Marketing

Transcription

1 Raising Brand Awareness, Perception and Consideration Through Alternative, Sustainable Mobile Marketing Amagansett East Hampton Montauk Southampton Palm Beach Santa Monica

2 What is The Free Ride? It s hot, you re walking to the beach, or heading back from a long day of shopping. Your hands are full. You can t drive your car no parking. You don t want to take a cab. Suddenly you see an open-aired electric car offering free rides. You put your bags in the back and hop in. A few minutes and a free giveaway later, life is good: the ride was fun, free, and made your day a little bit better. That s what The Free Ride is all about. We create happiness for our passengers: a free lift, a product giveaway, and a cleaner environment. Whether you catch a ride, or wave from the sidewalk, The Free Ride experience puts brands in front of consumers in a way they appreciate and remember.

3 Partnering with Leaders in Every Industry Television Networks Health Beverage Online Retailer Alcohol Fashion Label Sports Team Real Estate Makeup Manufacturer

4 Tactics Exterior The vehicle s unique design and the possibilities for custom exterior advertising cause people to turn, point and say, Look at that! Cars operate on fixed routes, maximizing exposure to highly trafficked areas. Present your brand to area locals, and travelers from all over the world! Millions of Eyes-On Impressions at a low CPM. Side Doors, Trunk Front / Grille Wrap Roof Deck Possibilities

5 Tactics Interior The brand experience continues inside the car, where passengers enjoy a fully-integrated but unobtrusive custom brand experience that appeals to all the senses Mounted flat screen TVs help enhance the brand s messaging and call to action Passengers are surprised and delighted with product giveaways, further increasing brand perception and future purchase consideration Video Ads Floor Mats Giveaways & Samples

6 Tactics Extensions Drive consumers to purchase points with brochures, coupons and new product promotions Branded giveaways provide enjoyment and continue to garner impressions after the passenger reaches their destination Promo Cards Social Media Extension Create or enhance a social media campaign, enabling Free Ride passengers to become willful brand ambassadors Create a buzz with hashtags, collection, QR codes and more Video ad explaining QR code usage

7 Press & Exposure Getting to the beach has never been more interactive, more fun, or more green. Vanity Fair Chad Smith, Red Hot Chili Peppers Cintia Decker, S.I. Swimsuit Model Martha Stewart, Entrepreneur Russell Simmons, Founder of Def Jam Jon Bon Jovi, Bon Jovi

8 Hamptons Free Ride The Area Average home value 2012: $ 2,095,300* Income: 42% $350,000+ family income Executive/Upper Management 49% For a three-month span each year, the East End of Long Island becomes the most exclusive stretch of land in the U.S. Haute Living Over 8.3 million impressions/ season The Passengers Sex: 66% Female, 34% Male Age: 65% 25-44, 15% years old Women in the U.S. reported "controlling" 72.8% of household spending - Boston Consulting Group 52% NYC residents, 16% International *Source: Zillow.com Amagansett East Hampton Montauk Southampton

9 Palm Beach Free Ride The Area Median household income: $124,562 PB Over 4 million unique visitors per year Over 4 million impressions/ month America s Best Place to Live Robb Report 2003 Key Spots Along The Route Palm Beach Island, Worth Avenue City Place, Clematis Street, Trump Plaza The Breakers

10 Santa Monica Free Ride The Area Over 6.5 million impressions/ month Median Home price: $1,000, cost of living index: Very High Annual Tourist Spending over $1.2 billion Key Spots Along The Route 3 rd Street Promenade Santa Monica Place Loews, Viceroy, Georgian, Fairmont Santa Monica Pier

11 The Free Ride Events What We Do Multi-purpose, marketing and transportation On site experiential activations Customizable cars and videos Samplings, contests, social media NYC Guerilla Campaigns, Art Basel, Wellington Polo, Hamptons International Film Festival, Bridgehampton Polo Why Us Large Fleets Available Fully Insured Customized Doors After-Market Quick Charge Solution

12 Why The Free Ride Works Raise Brand Awareness Garner valuable impressions from riders, observers, and through giveaways. Generate earned media by way of tweets, posts, pictures, and press. In every location the cars stay concentrated in highly trafficked beach and shopping areas. Capture New Customers Engaging the consumer as opposed to interrupting appeals to the right half of the brain and leaves a more lasting impression 83% of adults cited past experience with a brand as the most important factor in their purchase decisions - GfK Roper Consulting Improve Brand Perception Positive connotation established among free ride, free giveaway and the brand that made these possible Natural association between the brand and environmental awareness Word-of-mouth created by the experience. Increase Brand Loyalty Brands are realizing that to secure a lifetime customer, they have to give back - Smilanksy

13 Zappos 360 Online retailer, Zappos, utilized HFR to create a complete, multifaceted campaign that reached millions in person, online and in the media. Additional Press Thousands of Frisbees on the 4 th of July Facebook post by the NY Rangers Traceable Discount Cards

14 Get More Than You Expect The Free Ride Bus Ads Fly By Banner Ads Taxi Ads Radio Print Provides a Free Service Eye Catching Billboards Professional Appearance Serves the Community Social Media and Web Exposure Branded Giveaways and Product Samples Full Video and Sound Brochure Spots and Promotion Cards Environmentally Friendly Additional Press

15 Contact TheFreeRide.com (646) 504 FREE General Sales - Alex@hamptonsfreeride.com All Rights Reserved The Free Ride Inc. 2013