EXHIBITOR GUIDE IMPORTANT DEADLINES

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1 Exhibitor Guide

2 EXHIBITOR GUIDE Thank you for exhibiting in the 2015 PAA Trade Show & Education Conference. We appreciate your participation in the area s largest industry show. We are looking forward to this event and recognize the important role our exhibitors play in ensuring a successful event. Please use this guide to prepare yourself for the show, paying special attention to deadlines for sponsorships, advertising and ordering services for your booth. Should you have any questions or concerns, please contact Erica at ehunter@paa-east.com or IMPORTANT DEADLINES February 20 March 2 March 3 March 11 March 13 March 17 March 24 March 25 Exhibitor listing deadline Sponsorship deadline Lead Retrieval Scanner orders due Last day to reserve hotel under PAA room block Exhibitor registration deadline Electric, Internet and Phone orders due Customer Appreciation Party registration due Exhibitor Set-up Noon-6:00pm Exhibitor Set-up 7:30-9:30am *exhibitors must be set up by 9:30am EXHIBITOR ONLINE REGISTRATION Online registration is available for Exhibitor Listing, Exhibitor Badges and Customer Appreciation Party. Visit to register

3 IMPORTANT INFORMATION Theme: Attendees love to get into the spirit of the show, so have FUN with our fiesta theme! Creativity drives attendees to your booth! Parking is FREE!! Let s leave room for the attendees. Please unload and move your car furthest from the entrance. The Casino also provides Free Valet Parking. Set up/breakdown Hours: Set Up: Tuesday 3/24 noon to 6pm Wednesday 3/25 7:30am to 9:30am Breakdown: Wednesday 3/25, 4pm to 8pm Keep your Doors open for business! The first Board meeting of 2015 will be held on-site. Board members will be walking the show floor from 2-4pm. Contact Information: Show Management Erica Hunter, PAA East, Director of Events & Communications / fax: / ehunter@paa-east.com Trade Show Site Mary-Kate Redding, Valley Forge Casino Director Convention Services / marykate.redding@vfcasino.com Convention Services: Included with your booth registration is pipe and drape, 1 skirted 6 table, 2 chairs, wastebasket and a sign. Visit General Exposition s website at for any additional materials (Instructions can be found in this packet) or call PAA will be carpeting the entire show area. Electricity, Internet & Phone: There are forms attached with information about electricity, internet and phones through the Valley Forge Casino. WiFi is included with booth package. Any questions please call DEADLINE IS MARCH 13

4 IMPORTANT INFORMATION Giveaways: Please tell attendees the prize drawings will be announced between 3:00pm and 4:00pm over the sound system. This will encourage attendees to stay longer. Please get a list of winners and prizes to the registration desk by 3:00pm. We will list your company and the prize winners on our website. Hotel: The Valley Forge Casino is offering a reduced rate for all Exhibitors. The reduced rate is $130 for one night s stay. DEADLINE IS MARCH 3. Make sure you mention PAA when making your reservation Suitcasing: PAA has a no-tolerance policy regarding suitcasing, which describes the practice of non-exhibiting companies or individuals soliciting sales on the Trade Show floor. Shipping: Advance Warehouse Shipping Address: Name of Exhibiting Company Your Booth Number Pennsylvania Apartment Association East General Exposition Services 205 Windsor Rd Limerick Business Center Pottstown, PA Advance Warehouse Discount Deadline: Friday, March 13, 2015 Last Date to Arrive at Warehouse Address: Monday, March 23, 2015 Warehouse receiving hours: Monday - Friday 8:30 AM - 11:45 AM and 12:30 PM - 4:30 PM Direct Show Site Shipping Address: Name of Exhibiting Company Your Booth Number Pennsylvania Apartment Association East Valley Forge Convention Center c/o General Exposition Services st Ave King of Prussia, PA Direct Show Site Delivery Hours: Tuesday, March 24, 2014 at 8:00AM No Freight will be accepted in advance at show site.

5 SPONSORSHIP OPPORTUNITIES The PAA Education Conference & Trade Show is the largest industry trade show in the Northeast. Get the most out of your investment and increase your exposure by becoming an event sponsor. Education Session Sponsor $750 9 available Deadline 12/8/14 Company logo printed in the Trade Show registration brochure, distributed to 5000 potential attendees. Registration brochure is also included in weekly marketing to potential attendees. One minute presentation about your company and speaker introduction Table with your company materials and/ or giveaway in the room Signage with company logo at designated education session (following Platinum, Gold and Silver Sponsors) 2015 Education Sessions: - Maintenance Shop Organization - Reduce Stress & Keep your Back Healthy - Maintenance & the Happy Resident - Multi Cultural/Multi Generational Leasing - Marketing at the Site Level - Social Media Response to Negative Comments - Increase Performance Through Accountability - Hot Legal Topics in the Mulitfamily Housing Industry - How to Give Difficult Messages to Staff and Residents Logo Bag Sponsor $ available Company logo imprinted on tote bag (2014 attendance 1300) Signage with company logo at registration (following Platinum, Gold and Silver Sponsors) Drink Station Sponsor $600 2 available Beverage cups imprinted with company logo at drink station Signage with company logo at drink station Early registration for the 2016 Trade Show (following Platinum, Gold and Silver Sponsors)

6 Board Meeting Lunch Sponsor $500 2 available Lunch napkins imprinted with company logo at lunch station in Board Meeting Signage with company logo at lunch station in Board Meeting (following Platinum, Gold and Silver Sponsors) Lunch Sponsor $500 5 available Lunch napkins imprinted with company logo at all lunch stations on show floor Signage with company logo at all lunch stations on show floor (following Platinum, Gold and Silver Sponsors) Registration Sponsor $250 5 available Two Ambassadors from your company greeting attendees and giving out your company giveaways during hour time slot Company/Booth Listing $125 Company name, logo and booth number featured on a repetitive loop, displayed on 27 HD TV monitors, throughout the trade show floor. Signage with company logo (following Platinum, Gold and Silver Sponsors) Text Trivia Game Sponsor $ available Attendees participating in the game are sent questions, via text, and directed to your booth to obtain the answer. Trivia game sponsors submit (1) question for the game. (following Platinum, Gold and Silver Sponsors) Signage with company logo at registration (following Platinum, Gold and Silver Sponsors)

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8 2015 PAA Trade Show & Education Conference Sponsor Registration Form March 25, 2015 Valley Forge Casino Resort Company: Contact: Phone: address: Sponsorship Opportunities Education Session Sponsor $750 Logo Bag Sponsor $650 Drink Station Sponsor $600 Board Meeting Lunch Sponsor $500 Lunch Sponsor $500 Registration Sponsor $250 Company/Booth Listing $125 Text Trivia Game Sponsor $100 Payment Information Check Payment Bill My Company Amount $ Credit Card Payment Master Card Visa Amex Cardholder Name: Card Number: Exp Date: Code: Billing Address: City: State: Zip: Return this form with payment to: PAA One Bala Plaza, Suite 515 Bala Cynwyd, PA FAX to or to Erica Hunter at ehunter@paa-east.com

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