SALES & MARKETING TRAINING COURSES OCT-15

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1 SALES & MARKETING TRAINING COURSES 17-OCT-15

2 AZTech Training & Consultancy is a leading international provider of training courses, seminars, and learning solutions. We deliver a wide range of training courses covering the topics of Strategy, Business Management, Leadership Development, Accounting, HR, Project and Contracts Management, & Technical Seminars. We also provide Customised In-house Training Courses, and Business Consultancy for Performance Solutions. AZTech uses quality standard designed in accordance with the principles of ISO 9001: 2008 which covers technical, administrative and commercial aspects of the company s business operations. It provides a set of principles that ensure a coherent approach to the management of our business activities to consistently achieve customer satisfaction. AZTech is the first Training Provider in the region to be ISO 29990:2010 Certified. This International Standard provides a model for Quality professional practice and performance. AZTech s certification is an assurance to the clients that the design, development and delivery of training meets this international benchmark. 500 Courses AZTech has a portfolio of over 500 training courses and seminars with more being designed and developed under the ISO 29990:2010 Standards. We continuously adapt our training courses and seminars to the industry trends, latest developments, best practices and requirements of our valued clients. Quality Assured Training The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

3 MANAGEMENT PROCUREMNT MARKETING 17 Categories Our training categories cover a wide range of subject area from Strategy, Business Management, Leadership Development, Oil & Gas Training, Financial Courses, Project, Contracts & Procurement Management, to Health, Safety & Security courses, we have it from A Z. 15 Venues As an international training provider. We deliver our training courses worldwide from Kuala Lumpur and Vietnam in the Far East to Dubai, Abu Dhabi, Doha, Kuwait, Bahrain, Oman in the Middle East to London, Vienna, Barcelona, Munich, Geneva, Amsterdam and Istanbul in Europe. If you prefer another venue, we can deliver an In-house Customised Training Course for you. 14 Accreditations Our commitment is to deliver Quality Assured Training to our valued clients. Through a rigorous accreditation process with Professional Governing and Certifying Bodies, our training courses & seminars lead to professionally distinguished certificates, qualifications and recognition of continuing professional education.

4 04 Sales & Marketing Training Courses Developing & Implementing Strategic Marketing Plans Oct 2016 Vienna $4,950 Why Choose this Course? In this course delegates will understand the structured process of how to build a marketing plan customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan. They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions. They will master the key elements of a complete marketing plan. This course will feature: How to analyse the external and internal environment; What segments of the market to target and how to choose a proper positioning How to set marketing and financial objectives How to decide on strategies for products, pricing, channels and communication What sales forecasting technique to use What are the Goals? By the end of this course, participants will be able to: Construct a marketing plan in general and specifically for their company Develop a plan for a new product Understand what analyses need to be carried out at the outset Define the market, customer segments and buying behaviour Apply control procedures necessary to monitor successful implementation of the marketing plan Who is this Course for? Participants are, or will be, involved in strategy development, in the development of marketing plans, in new product planning or work in product development teams This course is suitable for a wide range of professionals but will greatly benefit: Professionals of different functional backgrounds, middle managers, marketing professionals without a formal marketing education, sales professionals People who plan to start up a new company or a launch of a new product or service within a company How will this be Presented? The training process is a blend of presentation, small group work on real company cases and practical exercises to apply knowledge. Participants are encouraged to bring their own company specific issues to work with. The Course Content: Introduction to Marketing Planning Analysing Customers and Markets; Segmentation, Targeting, Positioning Planning Direction, Objectives and Strategy Planning the Marketing Mix Strategy Planning Metrics and Performance Measurement; Planning Implementation and Control

5 AZTech Training & Consultancy 05 Marketing Channels: Distribution Channel Management Nov 2015 Dubai $4,150 Why Choose this Course? This course deals with channels of distribution, the means through which the vast array of products and services are made available to customers. In the age of globalization customers nowadays expect more and better channel choices for gaining access to the products from all over the world. Channels of distribution are a critical element of business strategy which, if planned properly, enables companies to build up a competitive advantage over their rivals. New technologies as well as globalization have dramatically transformed marketing channels and the way, how and where customers want to use them. Broad principles will be discussed by which a company expects to achieve its distribution objectives for its target markets. Workshop highlights include: Overview of the functions performed by channels and the value they create Characteristics of retailing and important retail marketing decisions How to design a marketing channel and select channel members Power and conflict in distribution channels Franchising as a distribution alternative Electronic marketing channels and service channels What are the Goals? Upon completion of this course delegates will be able to: Understand the importance of channels in the context of the 4 P s of Marketing Understand what value channel members create Analyse the different types of market coverage Appreciate the main retail positioning strategies Determine what type of intermediaries can be used in a channel Who is this Course for? This course is suitable to a wide range of professionals but will greatly benefit: Sales- and Marketing professionals who work in a channel function Participants will be involved in the selection of and cooperation with channel members such as retailers, wholesalers, franchisees. Professionals who are working in either retail or wholesale Participants who are considering to become a franchisee or a franchisor How will this be Presented? This course has a foundation in the relevant theory and includes a number of company examples of how successful companies apply it. The training process is a combination of lectures, small group work on real company cases and practical exercises to apply knowledge. The course is delivered by a highly experienced business senior business manager who has a long experience in channel management. The Course Content: The Structure and Function of Marketing Channels Retail and Wholesale Channel Design and the Selection of Channel Members Power and Conflict in Distribution Channels; Franchising Electronic- and Service Channels

6 06 Sales & Marketing Training Courses Measuring Marketing Effectiveness & ROI 30 Nov - 04 Dec 2015 Kuala Lumpur $4, Nov - 02 Dec 2016 Kuala Lumpur $4,950 Why Choose this Course? This highly-interactive course will put great emphasis on the importance for an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/organisations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives. Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability. Upon completion of the course, delegates will be able to identify a range of techniques they can use to determine the profitability and effectiveness of their marketing plan. This course will feature: How to assess the effectiveness of an organisation s marketing ROI measurement program and make recommendations for improvement How to combine social media marketing networks with traditional marketing activities to improve ROI How to develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives How to integrate measurement component into the marketing plan and budgeting process How to design an Action Plan for putting marketing ROI best practices into practice Who is this Course for? The course is suitable to a wide range of professionals who desire to learn best practices for measuring the Return On Investment (ROI) generated from their marketing efforts but will greatly benefit: What are the Goals? By the end of the course, participants will be able to: Describe relevant ways of measuring marketing ROI List the necessary elements of a Marketing Plan Assess and measure each marketing activity to maximize sales and minimize costs Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI Discuss the types of social media marketing options and list the advantages, disadvantages and limitations of each one How will this be Presented? This course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes delegate s participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and team building activities. Delegates will utilize best practices and benchmarking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning. The Course Content: Principles and Best Practices of Measuring Marketing ROI Strategies for Measuring Marketing Performance The Value of Social Media and Internet Marketing Marketing Performance Measurement to Maximize Growth Leading the Way to Greater Marketing Success Sales and Marketing professionals Public Relations professionals Account Managers Department Managers Human Resource professionals

7 Contact Us We will help you find the right course for your needs with content overviews and information about what to expect Call us now on: Send us a fax: Send an info@aztech.ae Visit Us Online Find out more about our courses, download brochures or make an online booking at: AZTech Training & Consultancy P.O. Box: 74716, Dubai, United Arab training.aztech aztechtraining +AztechOrgUktraining