MBA in Digital Marketing SWISS QUALITY EDUCATION, INTERNATIONAL NETWORK AND PERSONALIZED MENTORING.

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1 SWISS QUALITY EDUCATION, INTERNATIONAL NETWORK AND PERSONALIZED MENTORING SWITZERLAND SPAIN RUSSIA KAZAKHSTAN UNITED ARAB EMIRATES SAUDI ARABIA USA BACHELORS MASTERS CFA DOCTORATES MBA in Digital Marketing

2 What makes us unique? Our mission. It is our goal for our students to become innovative and inspiring leaders in the Business and Financial worlds. By keeping class sizes small and encouraging personal relationships with faculty, our students gain in depth and practical understanding of their fields of study. We are confident that our GBS students will graduate from the diverse GBS community as future leaders prepared to take on any challenge along the path to their future success. Geneva Business School is a leading Swiss Business School with an international network. Dedicated to preparing students for success in the world of Business and Finance, we offer a unique and personalized education designed to shape future business leaders. Our mission is to build a community of faculty and students with exceptional leadership and academic abilities. Swiss Quality Education International Accreditations Global Network We provide an exclusive, Swiss quality education that emphasizes small class sizes and personal mentorship for excellence in longterm learning. We combine the U.S. accreditation system, European (Bologna) system of credits (E.C.T.S.) and the Swiss grading system. Our network of international campuses in Europe, the Middle East, and the United States offer our students easy transfer to experience international business contexts firsthand. Flexible Schedule Cutting-Edge Programs Professionally Active Faculty We give students the flexibility to create their own time-tables in order to give them the time and space to pursue personal and professional projects. We regularly update our classes to adjust to the changing market. By giving our students the ability to organize their class schedule we give them the ability to highly specialize in whatever area they choose. GBS only employs highly educated, professionally active faculty members to teach who balance their professional and academic commitments. Student Activities Successful Alumni Network Career Workshop We believe in the importance of maintaining a healthy life-style. We encourage an active network within the GBS community. GBS faculty all possess high academic credentials and are currently active within the business field. This real-life experience gives them the ability to impart practical insights to students. Our passionate Career Workshop team meets with and helps students to prepare for interviews, internships, job applications and to find professional opportunities.

3 w Transfer between our Campuses Open the door to a world of opportunities. Geneva Business School s strategic campus locations and university partnerships give students the chance to learn international business firsthand. During their time of study at GBS students have the ability to transfer between any of our Global campuses. Geneva Capital of International Relations Barcelona Capital of Entrepreneurship Moscow Capital of New Business Astana Capital of Business Start Up Abu Dhabi Capital of Financial Investment Dubai Capital of International Finance Dammam Capital of Economic Growth Boston Capital of Economic Growth

4 MBA Digital Marketing Program information Duration Campus Degree Awarded One year of courses and 6 months to write Master thesis; terms starting in September and February. Geneva, Barcelona, and Moscow; classes in English. Master Degree in Business Administration (MBA) with Major in Digital Marketing. About the Program The Bachelor of Business Administration with Major in Digital Marketing develops the student s technical, analytical, and creative abilities. The course will introduce a variety of multimedia formats and lead students in creating innovative designs. Students will learn how to engage an audience through digital media and effectively market their business through these networks. The graduate will acquire knowledge of new technologies and be capable of working actively within the development of marketing strategies. Students will learn effective business planning for digital marketing and become experts in leveraging social media for business growth. Program Objectives Be able to effectively publish and manage content for business growth. Acquire expertise in using Google analytics and various data analysis software Gain familiarity with online legalities and rights management. Become an expert in designing and implementing online marketing campaigns. Career Opportunities Community Manager E-CRM Manager Web Project Manager E-Marketing Manager Digital Communication Manager E-Commerce Manager Search Engine Optimization Manager Affiliates Manager Web Designer

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6 Program structure MBA Digital Marketing Orientation Courses: 18 credits Core Courses: 21 credits Elective Courses: 15 credits TOTAL: 90 credits Core Corporate Governance Human Resource Management Principles of Law & Taxation Venture Capital Total Quality Management Marketing (1-3) Corporate Taxation Financial Statement Analysis (1-2) Multimedia Development Online Commerce IT Project Management Online Commerce Financial Market & Instrument Principles of Finance Foreign Market Analysis (1-2) Financial Accounting (1-2) Management Accounting (1-2) Budgeting and Controlling Business Plan & Development New Business Development Financing Leadership & Strategy Consumer Behavior Electives Sociology (1-3) Economic History Understanding Global Society Orientation; Major subjects Economic History E-CRM: Customer Relationship Internet Optimization Rich Media, Web TV, Live Video Writing for a Better SEO Mastering Google Analytics Design Ergonomics and Optimization Measuring Profitability Online Advertising Campaigns Virtual Companies and Legal Environments Buzz and Viral Marketing New Web Interfaces Successful Internet Retention Strategy

7 Your success starts today Apply now and change your future. GBS s selection process focuses on identifying leadership potential, strong academic abilities, dynamic personal qualities, and an ability to adapt within the ever-changing business market. We are looking for motivated candidates with communication skills, proven academic abilities, and a desire to become leaders in the world of international business. Admission Requirements Completed application form. Photocopy of all academic diplomas or certificates. >For Bachelor Application: Completion of High School diploma, International Baccalaureate of minimum 30 points or equivalent > For Master Application: Completion of Bachelor degree in a related field or equivalent (MBA 2 years of working experience). >For Doctorate Application: Completion of Masters Degree in a relevant field. Bachelor English requirements: Minimum I.E.L.T.S. 5.5, T.O.E.F.L. 66. Master/Doctorate English requirements: IELTS 6.0, TOEFL 70 OR equivalent (Exempt if studying in an English speaking environment in the last 3 years). Photocopy of your passport/national ID. Receipt for the payment of the application fee. A word essay. An introduction letter. Curriculum Vitae (C.V.). 1 Recommendation letter. The fabulous experience I had at GBS has enabled me to open many doors to my professional future. The quest for knowledge and skill development is a daily challenge. I am grateful to all faculty and management of GBS for their quality of teaching and support. David GRACA, graduated in Master in Business Administration. Current Position: Branch Manager of UBS SA.

8 SWITZERLAND SPAIN RUSSIA KAZAKHSTAN UNITED ARAB EMIRATES SAUDI ARABIA USA

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