Be found. Get booked.

Transcription

1 Be found. Get booked.

2 Distribution and Internet Marketing for Hotels

3 Brielsoft International Brielsoft brings a new energy to the world of hotel representation and multi-channel distribution. With the technology expertise of a team of experienced and dedicated hotel specialists, we can deliver a suite of hotel products and services that are effective and affordable. Brielsoft is an electronic distribution and Internet marketing company, providing simple, creative and innovative solutions. Our services enable our clients to market their hotel properties effectively online. Whether through our distribution solutions, user friendly websites, intuitive booking engines, payper-click advertising or campaigns, Brielsoft has both the expertise and the experience to make a quantifiable difference to your business. We are able to give all our clients personal attention, and because of this we are proud to say that all of our clients will be able to provide positive references.

4 Our Mission By combining sophisticated hotel reservation and distribution technology with Internet marketing expertise, we can help: Expand your global reach Increase room sales Deliver excellent levels of customer service Enhance productivity and drive down costs

5 Be found. Get booked. Distribution Solutions

6 Global Distribution System (GDS) The Global Distribution System is a computer reservations system, originally designed and operated by airlines and later extended for the use of travel agencies. Today, the four major GDS networks reach over travel agents on five continents. Exposure in the GDS allows your hotel to be seen by travel agents and customers who would otherwise never know about your property. Brielsoft provides next-generation seamless connectivity to Amadeus, Sabre, Galileo and Worldspan, making your hotel bookable by any travel agent in the world. Insert your rate plans, availability, descriptions and images. Travel agents can book your property directly and Brielsoft will deliver the reservations to your property. distributi Travel Agent Commission Settlement (TACS) Your hotel s success in working on the GDS depends on the timely payment of commissions to the travel agents that book their customers to your property. Delays in payment and discrepancies in the commission amounts will hurt your relationship with the agents and make it less likely that your property will be booked again. Handling travel agent commission settlements can be expensive and time consuming. To make your job easier, Brielsoft provides a system that will settle all your agent commissions on your behalf in a timely way.

7 ROME NEW YORK LONDON TOKYO HONG KONG SIDNEY BUENOS AIRES n Internet Distribution System (IDS) The Internet is the fastest growing source of travel bookings, both for business and for leisure. If potential customers cannot find your hotel, you are missing out on business. To ensure that your hotel is maximizing its occupancy, your property should be listed on all the Internet distribution channels for your target market. The Internet Distribution System allows your hotel to be exposed on the major Internet travel web sites, such as Expedia, Travelocity, Hotel.de, Hotels.com, and on airline websites. Through the Pegasus Online Distribution Database (ODD), your property can be made available for booking on thousands of general, regional and specialty web sites, such as Yahoo!, Hotwire and Priceline. Website Booking Engine (WBE) Your hotel s own web site should allow guests to find availability and rate plans, without having to call or you. The more hurdles that potential customers have to overcome, the less likely they will finalize a booking with your hotel. A real-time booking engine allows you to capture guests and ensure that they book immediately. You can maximize profitability by selling addon services and products, such as meals, drinks, flowers and gifts, in conjunction with room reservations. Brielsoft s online booking solutions allow your property to offer customers multiple rate plans, promotions and vouchers and group bookings. Reservations can be guaranteed by the customer s credit card, which the system will automatically validate. An immediate confirmation sent to the customer boosts your hotel s image, as well as the customer s confidence. www www www www

8 Negotiated Rates Call Centre Services Your property can offer special rates and conditions to specific corporate customers and travel companies, which allows you to capture more business on a regular basis from such companies. Your hotel can have reservation telephone numbers in the USA and Europe. Customers calling these numbers will be able to talk to an operator in their chosen language and make a direct booking to your property. Central Reservation System (CRS) Effective distribution requires managing booking sources such as the GDS, IDS, the Pegasus ODD, your own website booking engine and call centre reservations all together. Brielsoft CRS centralizes the management of all the channels, including the thousands of Internet channels, by allowing your hotel operators to specify rate plans, inventory and close out dates for all channels at the same time. It is possible to customize the rates and availability for single channels or for sets of booking channels. Reservations received into the CRS can be delivered to the hotel through a web interface, by , through fax or directly into your Property Management System (PMS). Brielsoft CRS supports direct connectivity to the major PMS packages on the market.

9 Brielsoft Hotel Distribution Solutions

10 The Internet has been for several years and still continues to be the fastest growing source of travel consumers for the hotel industry. You can maximize your occupancy and profitability by exploiting the low cost nature of the Internet channel through Brielsoft s suite of Internet marketing services. imize your potential Internet Marketing Solutions

11 Website Development Your website is the most effective and visible sales tool at your disposal. Reaping the full potential requires that you constantly update it with useful and fresh content, as well as monitor its performance. The website should be easy to use, have meaningful information and should lead potential customers straight to booking rooms and buying additional services. Mobile Web Travel industry statistics show that the fastest growing segment of Internet travel bookers are smartphone users, such as iphone and Android customers. These consumers have shown a tendency to spend more often and higher amounts on travel products. However, the user experience they expect is also quite high. You can meet customer expectations with high quality mobile user interfaces to your hotel services with Brielsoft s comprehensive set of mobile solutions. Translation Services Travel customers feel more comfortable buying from a company that speaks their native language. Identify your most important target markets and provide web content in a choice of languages, including English, French, Spanish, Italian, German, Portuguese, Cantonese, Mandarin and Japanese.

12 Search Engine Optimization (SEO) Even the best website is not any good, unless your potential customers can find it. Search Engine Optimization is the field of structuring and adapting web content to the technical parameters of the major search engines (Google, Bing, etc ). Optimization of content presenation and structure ensure that potential customers can find your hotel when they search for relevant keywords. Brielsoft s Internet marketing team can ensure that your site is found on the web. Pay-Per-Click Advertising (PPC) In addition to SEO, an effective means for acquiring new business is pay-per-click advertising on search engines and affiliated content networks. PPC allows your property to send specific advertisments to a defined target market. It is possible to address advertisments to specific geographic areas and demographic groups. PPC allows the hotelier to measure precisely the return on investment of the advertising campaings through website tracking. Brielsoft can create and manage PPC campaigns tailored to the specific requiremetns of your property and your target markets.

13 website Website Tracking & Analytics websitevisitorswebsite To find out how your website is performing, you need to know how many users it is attracting, where they find out about your site, what pages they view most, how long they remain on your website and what percentage of them actually book a room. Analyzing the source of your website visitors and tracking the steps they take in the booking process allows you to identify what must be improved, in order to turn more lookers into bookers. visitors websitevisitors website website Media Distribution One of the major components in determining the success of a hotel are the images and videos that a hotel presents to travel agents and consumers. The better those images reflect the true quality of a hotel, the higher the chances of a successful booking. Brielsoft partners with the industry leaders in distributing multimedia content on all the major Internet channels and the GDS networks. You can update your hotel s data in just one place and it will automatically be distributed on thousands of booking websites. Marketing As the cheapest and most effective marketing tool on the Internet, is the best way to collect feedback from customers, send them special offers and expand your customer base through positive referrals. Find out what your customers think and solve outstanding issues before they review your hotel in a travel website. Brielsoft provides comprehensive database management and survey tools.

14 Reputation Management Customers increasingly use websites such as Tripadvisor, Yelp, Travelpost, Qype, Holiday Watchdog.com, Travbuddy, Virtual Tourist, and Expedia to voice their opinions about hotels they have stayed at. Positive references can be an invaluable sales tool that can add to your bottom line. However, the power of the Internet cuts both ways and you can end up being criticized for the quality of your hotel s services or for unfortunate mistakes. Brielsoft monitors dozens of review websites for you and suggests responses that constructively engage customers by providing helpful information, in order to minimize damage from undesired publicity. Social Media Marketing Facebook alone counts over 500 million active users worldwide. Many of these users post messages, opinions and pictures of their travels, as well as recommend hotels and give travel tips to friends and colleagues in their social network. Brielsoft can help you to distribute your promotions, vouchers and other marketing initiatives effectively through Facebook and Twitter. Internet Marketing Resources The Internet is a dynamic medium in which users seach for and consume travel products and services in increasingly different ways. To keep abreast of the latest trends and technologies, follow our blog or subscribe to our RSS feed at brielsoft.com/blog.

15

16 Distribution & Internet Marketing for Hotels Brielsoft International, LLP 3 rd Floor, 14 Hanover Street London W1S 1YH, United Kingdom T +44 (0) F +44 (0) brielsoft.com