SEARCH ENGINE OPTIMIZATION

Transcription

1 SEARCH ENGINE OPTIMIZATION

2 AGENDA HOW IMPORTANT IS SEO? FOUR STEPS TO A SUCCESSFUL SEO PROGRAM: WORKING SESSION. EXCLUSIVE SEO GROWTH PACKAGES FOR UPS CUSTOMERS. COMPLIMENTARY SCORECARD AND CONSULTATION FOR ATTENDEES.

3 Search Engine Optimization is the process of modifying and optimizing your website to perform better in popular search engines in an effort to gain more web traffic. It is the Art + Science of understanding how a website functions and how a Search Engine functions simultaneously.

4 HOW IMPORTANT IS SEO? 800% increase in orders within 6 months of NetElixir management 4

5 { } FOUR STEPS TO SEO SUCCESS

6 FOUR STEPS TO A SUCCESSFUL SEO CAMPAIGN The Four Disciplines 1. On Page Optimization 2. Off Page Optimization 3. Understanding the Search Engines 4. Technical Knowledge Understand: All of these elements are interwoven & SEO Success is typically not attainable when significant parts of the process are not properly executed.

7 STEP ONE: ON PAGE OPTIMIZATION Look at your website in Google This is the Page Title This is the Meta Description

8 ON PAGE OPTIMIZATION NOT DONE WELL Refer to Card #7 in the Playbook

9 STEP TWO: OFF PAGE OPTIMIZATION

10 REAL LIFE OFF PAGE OPTIMIZATION Build Traffic by Acquiring Legitimate Backlinks This is what made Google successful from the start Links acquired must be Natural & Relevant Refer to Card 10: Use LXRMarketplace to see your backlinks

11 STAY IN TUNE WITH GOOGLE S UPDATES Refining Results & Improving Quality Webmasters have become manipulative and results have been impacted. NetElixir has a response team dedicated to monitoring Google s updates & tactical changes

12 CHECK YOUR WEBSITE S STATUS

13 TECHNICAL KNOWLEDGE Making your website Robot Friendly There are 200+ known website elements that Search Engines look for when determining a ranking position. NetElixir Developed LXRSEO as a Management and Auditing Tool: Refer to card number 8 in the playbook We have a scorecard for you!

14 { } EXCLUSIVE SEO GROWTH PACKAGES FOR UPS CUSTOMERS

15 SEO PROCESS - MONTH 1 PROJECTED COMPLETED TASKS Week 1 - Tasks 1. Keyword Research (Identify Low Hanging Fruit and Quick Win Opportunities) 2. Webmaster Tools and Analytics Audit (Organic Specific Items) 3. Investigate Negative Campaigning MONTH 1 Week 2 - Tasks 1. On Page Optimization Development Backlink Audit 2. Website Audit Completed Week 3 - Tasks 1. On Page Optimization Implementation 2. Off Page Strategy Developed 3. Review Negative Links/Structured Data Game Plan Developed Week 4 - Tasks 1. Off Page Asset Development Begins 2. Off Page Optimization Data Compiling Begins 3

16 SEO PROCESS - MONTH 2 PROJECTED COMPLETED TASKS Week 1 - Tasks 1. Submission Based Link Building Begins 2. Initial Round of Outreach Begins 3. Review of Baseline Reports MONTH 2 Week 2 - Tasks 1. Continued Technical Auditing Begins 2. Weekly Monitoring of Google Analytics and Webmaster Tools Begins. Week 3 - Tasks 1. Outreach Continues (implement an Industry approach ) 2. Refinement of On Page Optimization 3. Review Negative Links/Bi-Weekly Report Review Week 4 - Tasks 1. Outreach Continues 2. YouTube Optimization Plan Developed 4

17 SEO PROCESS - MONTH 3 PROJECTED COMPLETED TASKS Week 1 - Tasks 1. New Outreach Campaign Developed 2. Detailed Report Reviewed and action Items Developed 3. Submission Based Link Building Continues. MONTH 3 + Week 2 - Tasks 1. Monthly Audit Performed and Reviewed 2. Monthly Outreach Continues (Review industry approach /Additional ) Week 3 - Tasks 1. On Page Expansion We present additional pages of optimized website pages 2. Review Negative Links/ Bi-Weekly Report Review Week 4 - Tasks 1. Outreach Continues 2. Action Items are reviewed and finalized for the month (IE, Ad Hoc Reports, Analysis, and other projects) 5

18 DETAILED REPORTING

19 BUILDING AN SEO TEAM Making your website Robot Friendly There are 200+ known website elements that Search Engines look for when determining a ranking position. NetElixir Developed LXRSEO as a Management and Auditing Tool We have a scorecard for you!

20 SEO GROWTH PACKAGES FOR UPS CUSTOMERS PACKAGE LEVEL PRICE (Monthly) Basic $299 Professional $1,500 STANDARD PRICE Not offered directly $2,500 (No Longer Offered) INCLUDES: Access to LXRSEO Five Tasks from LXRSEO Delivered Monthly Monthly Progress and Summary Delivered from Strategist by Access to LXRSEO Customized Strategy Designed for up to 10 product categories On Page Optimization Developed or Modified (10 Pages Month 1 & 5 Pages monthly from month 2 onward) Off Page Optimization Strategy Executed (50 Editorial Links Attempted to be built and 30 Submission Based links built) Monthly Review Meetings Advanced $3,500 $5,000 Enterprise $5,000 $7,500+ Access to LXRSEO Customized Strategy Designed for up to 15 product categories On Page Optimization Developed or Modified (15 Pages Month 1 & 10 Pages monthly from month 2 onward) Off Page Optimization Strategy Executed (75 Editorial Links Attempted to be built and 30 Submission Based links built) Bi-Weekly Review Meetings Quarterly Progress & Strategy Review Meetings Access to LXRSEO Customized Strategy Designed for up to 25 product categories On Page Optimization Developed or Modified (20 Pages Month 10 Pages monthly from month 2 onward) Off Page Optimization Strategy Executed (100 Editorial Links Attempted to be built and 90 Submission Based links built) Weekly Review Meetings Monthly Progress & Strategy Review Meetings 20

21 SEO CONTENT WRITING PACKAGES FOR UPS CUSTOMERS ACTIVITY PERFORMED PRICE STANDARD PRICE INCLUDES: Web Page Content $149 $199 One Page ( Words) of content Thorough research of competitor tactics Two Draft Revisions Enhanced Web Page Content $199 $299 One Page ( Words) of content Thorough research of competitor tactics Thorough Internal Linking Strategy SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) Image Optimization Three Draft Revisions Blog/Article Post $199 $299 One Page ( Words) of content Thorough research of competitor tactics Thorough Internal Linking Strategy SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) Social Sharing Enhancements Image Optimization Three Draft Revisions Multi-Page Package: 5 Page Block $799 $1250 Five Pages ( Words) of content per page Thorough research of competitor tactics Thorough Internal Linking Strategy SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) Image Optimization Two Draft Revisions Per Page 5 Blog Post Package $799 $1250 Five Posts: Words each Thorough research of competitor tactics Thorough Internal Linking Strategy SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) Social Sharing Enhancements Image Optimization 21 Two Draft Revisions

22 { } COMPLIMENTARY SEO SCORECARD AND CONSULTATION

23 GET YOUR CUSTOM SEO SCORECARD TODAY Custom Report for Your Website Schedule Your Complimentary Session with: Subject Line: I am Interested in NetElixir s Complimentary SEO Consultation. Include: Name, Address, and Phone #. Sessions occurring May 18 May 22.

24 { NetElixir Inc. + 3 Independence Way Suite Princeton, NJ