Search Engine Optimization Checklist

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Search Engine Optimization Checklist"

Transcription

1 Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag. Your title tags should be unique for each page and include keywords. The title tag is what readers see on the search engine results page. Consequently, it should be compelling and describe the page s content. You have 63 characters, so use them wisely. Make it something worth clicking on. The title tag may be the single most important piece of SEO real estate on your site. 1. In the Website Browser, select the appropriate folder to display the desired HTML page. 2. Right-click the HTML page and choose Page Properties. 3. Click the Advanced Properties tab. 4. Enter descriptive keywords in the Friendly Name field.

2 2. Write a meaningful meta description using keywords for your homepage The meta description appears under the link on the search engine results page and helps readers know what s on the page before they click. You ll want to weave your strongest keywords into a word summary of what the reader expects to find on that page and that page only. Make this description unique from the text that s on the page. Search engines scan the text of your website and will display snippets of text based on a user s query. You need to decide how much you want to rely on the search engine s algorithm or create your own descriptions for other pages on your site too. WARNING: if you are unfamiliar with Velocity code, please submit a request to ehc tech support rather than modify the code yourself. 1. In the Website Browser, drill down to the Design > Velocity folder > Head folder. 2. Double-click title-meta.vtl. 3. In Basic Properties tab, next to the Resource Link field, click the edit text button. 4. Below the existing content, add a META tag similar to the following: <meta name="description" content="orange Park Surgery Center is dedicated to providing high quality, cost effective outpatient surgery in a friendly, patient oriented environment. Orange Park Surgery Center offers a choice for surgeons and patients seeking convenience coupled with state-of-the-art equipment." /> Page 2 of 6

3 3. Include a keyword in the H1 tag on each page. Heading tags (H1, H2, and H3) are the web page s outline, telling search engines the hierarchical structure of the content. H1 is the title of your page. H2 tags identify major headings. H3 tags are subheadings further defining the page s content. Try to include a keyword in your H1 title tag. Use the H1 tag on each page, but only once. 1. In the Website Browser, select the appropriate folder to display the desired HTML page. 2. Double-click the HTML page to display the Edit view. 3. Click the Edit button in the top-left corner of the content area you want to update. 4. Revise your heading (<h1>, <h2>, etc.) to include the desired keyword(s). Page 3 of 6

4 4. Use keywords in alt tags for images and navigation When you upload a photo, use your keywords to describe the photo and to add a caption. This alt text will display if the image doesn t, so it should describe the content or visual meaning of the image. You can change the alt text anytime, and the same picture can have different keywords associated with it. Consider having a photo with keyword alt text on every web page. Be sure to use alt tags in your navigation. In fact, anywhere images are used (in the header, footer or side-bar navigation), be sure to supplement them with alt text; otherwise your site might not be navigable by a visitor who isn t seeing images. 5. Use no more than 3-5 words in your URL According to Google, if you have more than 5 words in a URL, the Google algorithms begin to weigh those words less and not give you as much credit. Research shows (done by MarketingSherpa in 2008) that short URLs get clicked on twice as often as long URLs (given that the position rank is equal). Consider including keywords in the URL or a keyword in the filename portion of the URL. URLs are another way you can help visitors know what to expect on the web page. Be sure to use URLs that appear static instead of dynamic, meaning it shouldn t contain ampersands, question marks, etc. Use hyphens to separate words. Use 301 redirects if you rename pages. 6. Use descriptive text in anchor links Anchor text is the text you see in a link. You ll want this text to help readers understand what they ll navigate to if they click on it. Example: If you are a new patient, you can complete the registration forms prior to your appointment and bring them with you. Registration forms are the anchor text and would display the forms for new patients. Avoid using click here because it s less descriptive. Use anchor text for both internal and external links. Internal links will help users (and search engines) understand the navigation on your site. Keep anchor text links short, just a few words or a phrase. 7. Use external links. Is there a link to your site on other sites that readers might visit? These could include local directories, other HCA sites, market site, division site, facility site, physician office site, or other health-related sites. Think of the sites that your visitors may be using. Would they find a link to your site? Page 4 of 6

5 8. Use SEO friendly content. Having SEO friendly content is always a work in progress because part of what search engines look for is fresh, updated content. You re never really finished with SEO. Refer to the guide we ve developed with examples of strong versus weak content and ideas you can use to keep improving your site s SEO. [link to Angela s doc once published] 9. Promote your site. If you are promoting your site in the right places then you should be driving traffic to your site organically. For example, are you registered for Google Places so visitors can find you via Google maps and web searches? Do you have a blog that helps announce new content or services? Refer to our website and online presence promotion guide (site on Atlas at keyword: promote my site) for strategies, ideas, and templates. This guide is targeted to physician offices but the information is applicable to all sites. 10. Monitor your site traffic. How many unique visitors are coming to your site? What are your site statistics? Part of improving your SEO involves understanding how visitors use your site. Run Google Analytics and Omniture reports to see which pages users view most often. Verify that Your Web Site Does Not Have The Following Common Mistakes: 1. Keyword density. Us keywords in a way that make sense with usability in mind. Don t sacrifice common sense titles, headings, descriptions, and page content because you re trying to include as many keywords on a webpage as possible 2. Don t put important text in images alone or use images instead of text links. Relying too heavily on images to convey key information on a web page could mean that your visitor will miss your message if the images don t display. 3. Don't have broken links on your site. Always check every link. 4. Avoid duplicating content on your site. Decide where you re going to discuss that information on your website and then link to it from the other pages. 5. Don t use the same title tag on every page. Each page on your website has different content, so the title tag should accurately describe the content for that page. 6. Use the H1 tag only once on a page. Do not use the H1 tag for the logo. Page 5 of 6

6 Resources There is much information on the internet about SEO. Some experts disagree about the best ways to accomplish SEO. These opinions change often as search engines like Google change their algorithms that determine search results. Below are some websites to explore if you want to know more about SEO. The Beginner s Guide to SEO The Beginner s Checklist for Learning SEO SEO Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links SEO Checklist: 60 essential checks before launching a website Page 6 of 6

Instead, there should only be one URL for the home page to avoid duplication.

Instead, there should only be one URL for the home page to avoid duplication. SEO AUDIT CHECKLIST Duplication and Canonicalization issues Every piece of content on the site should reside at one unique URL. For example, all of the following URLs would show the home page: www.website.com/

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co. SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate

More information

Search Engine Optimization & Marketing I: An Introduction. June 17, 2009

Search Engine Optimization & Marketing I: An Introduction. June 17, 2009 Search Engine Optimization & Marketing I: An Introduction June 17, 2009 Welcome Our First eacademy Webinar Two ways to listen: Call in with the number provided in your registration email With speakers

More information

SEARCH ENGINE OPTIMIZATION BASIC 101

SEARCH ENGINE OPTIMIZATION BASIC 101 SEARCH ENGINE OPTIMIZATION BASIC 101 SEO Considerations we can impact today Why Bother with SEO > 85% of all web visitors arrive through search 60% of all queries today are 3 words or more 87% of click-through

More information

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By SEO Search Engine Optimization ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

THIRTEEN STEPS TO ON PAGE SEO

THIRTEEN STEPS TO ON PAGE SEO THIRTEEN STEPS TO ON PAGE T H E SEO B E G I N N E R S WWW.WTCMARKETING.COM C H E C K L I S T 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Identify your page s title tag. Check your page s meta description.

More information

Your Blueprint websites Content Management System (CMS).

Your Blueprint websites Content Management System (CMS). Your Blueprint websites Content Management System (CMS). Your Blueprint website comes with its own content management system (CMS) so that you can make your site your own. It is simple to use and allows

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

Administrator's Guide

Administrator's Guide Search Engine Optimization Module Administrator's Guide Installation and configuration advice for administrators and developers Sitecore Corporation Table of Contents Chapter 1 Installation 3 Chapter 2

More information

The Easy Step Guide to SEO

The Easy Step Guide to SEO Victoria County CAP Sites Association presents: The Easy Step Guide to SEO Search Engine Optimization Building Stronger Communities Through Technology Course contents Overview Lesson 1: Effective Web Design

More information

SEO AND CONTENT MANAGEMENT SYSTEM

SEO AND CONTENT MANAGEMENT SYSTEM International Journal of Electronics and Computer Science Engineering 953 Available Online at www.ijecse.org ISSN- 2277-1956 SEO AND CONTENT MANAGEMENT SYSTEM Savan K. Patel 1, Jigna B.Prajapati 2, Ravi.S.Patel

More information

The basics in ecommerce SEO

The basics in ecommerce SEO 29 pages of expert advice The basics in ecommerce SEO With this advice you ll be able to create and optimise your Actinic ecommerce website for search engines. Our experts outline good SEO practice for

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

State of Nevada. Ektron Content Management System (CMS) Basic Training Guide

State of Nevada. Ektron Content Management System (CMS) Basic Training Guide State of Nevada Ektron Content Management System (CMS) Basic Training Guide December 8, 2015 Table of Contents Logging In and Navigating to Your Website Folders... 1 Metadata What it is, How it Works...

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs A guide to SUCCESSFUL SMALL BUSINESS blogging By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs INTRODUCTION Integrated small business marketing by mymarketing Cafe

More information

Content Builder: How-To Guide

Content Builder: How-To Guide Content Builder: How-To Guide In-Line Editing Several of the components have in-line editing where you can format the text and include hyperlinks. To access the in-line editing, click the pencil button

More information

How to Edit Your Website

How to Edit Your Website How to Edit Your Website A guide to using your Content Management System Overview 2 Accessing the CMS 2 Choosing Your Language 2 Resetting Your Password 3 Sites 4 Favorites 4 Pages 5 Creating Pages 5 Managing

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

Hello. What s inside? Ready to build a website?

Hello. What s inside? Ready to build a website? Beginner s guide Hello Ready to build a website? Our easy-to-use software allows to create and customise the style and layout of your site without you having to understand any coding or HTML. In this guide

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

Website Marketing Audit. Example, inc. Website Marketing Audit. For. Example, INC. Provided by

Website Marketing Audit. Example, inc. Website Marketing Audit. For. Example, INC. Provided by Website Marketing Audit For Example, INC Provided by State of your Website Strengths We found the website to be easy to navigate and does not contain any broken links. The structure of the website is clean

More information

BUILDING YOUR SITE FOR SEO

BUILDING YOUR SITE FOR SEO BUILDING YOUR SITE FOR SEO On- site traffic- driving strategies. Megan Ura (@Megan_Ura) St. Edward s University Instructional Technology What is SEO? the practice of improving and promoting a web site

More information

Web School: Search Engine Optimization

Web School: Search Engine Optimization Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect

More information

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media. About the Author Michael Torbert established Semper Fi Web Design in 2007 after working as an engineer at several leading IT companies in the Research Triangle Park in North Carolina. As the author of

More information

SmallBiz Dynamic Theme User Guide

SmallBiz Dynamic Theme User Guide SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the

More information

css href title software blog domain HTML div style address img h2 tag maintainingwebpages browser technology login network multimedia font-family

css href title software blog domain HTML div style address img h2 tag maintainingwebpages browser technology login network multimedia font-family technology software href browser communication public login address img links social network HTML div style font-family url media h2 tag handbook: id domain TextEdit blog title PORT JERVIS CENTRAL SCHOOL

More information

How to Move Content & Preserve SEO in a Website Redesign

How to Move Content & Preserve SEO in a Website Redesign How to Move Content & Preserve SEO in a Website Redesign WHITE PAPER PRODUCED BY Table of Contents 2 Introduction 3 Step One: Preparing for Migration Identifying indexation issues Developing an inventory

More information

Recommended Session 1-3 08/07/2013 08/08/2013 06/09/2013. Recommended Session 1. 08/07/2013 08/08/2013 06/09/2013. 08/07/2013 Recommended Session 1.

Recommended Session 1-3 08/07/2013 08/08/2013 06/09/2013. Recommended Session 1. 08/07/2013 08/08/2013 06/09/2013. 08/07/2013 Recommended Session 1. SEO Search Engine Optimization ~ Certificate ~ For: www.greif.co.za WD01030413 QRAJ2300413 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 21st June

More information

SEO. Module 1: Basic of SEO:

SEO. Module 1: Basic of SEO: SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science

More information

Small Business SEO Marketing an introduction

Small Business SEO Marketing an introduction Small Business SEO Marketing an introduction Optimax May 2012 www.optimaxads.com 1 CONTENTS Introduction 3 On Page Optimisation 3 How Google views your Web Site 5 How to check your web page code for SEO

More information

How to Improve Your Website s SEO & Increase Quality Traffic to Your Site

How to Improve Your Website s SEO & Increase Quality Traffic to Your Site How to Improve Your Website s SEO & Increase Quality Traffic to Your Site Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 How Website Search Engine Optimization

More information

Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts

Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts It can be difficult sometimes to show your clients the value that they get from your service. Your job, as an SEO, is to

More information

SEO. Guide for Partners. Beautiful accounting software www.xero.com

SEO. Guide for Partners. Beautiful accounting software www.xero.com SEO Guide for Partners Beautiful accounting software www.xero.com Introduction 1 What is SEO and why is it important? 2 SEO suggestions for Xero Partners 4 Example co-branded page 8 Example optimised page

More information

Simple SEO Success. Google Analytics & Google Webmaster Tools

Simple SEO Success. Google Analytics & Google Webmaster Tools Google Analytics & Google Webmaster Tools In this module we are going to be looking at 2 free tools and why they are essential when running any online business website. First of all you need to ensure

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Promoting Your Business Online

Promoting Your Business Online Chapter 3 Optimizing Your Website for Local Search If you have a service based or retail business, you should know that traffic to local search results now account for as much as 30% of total searches

More information

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap. SEO REFERENCE SHEET Search Engine Optimization 101: How to get customers to find your website (The Short Version) www.chaosmap.com 1 Overview The Internet has become one of the single most important business

More information

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Baidu: Webmaster Tools Overview and Guidelines

Baidu: Webmaster Tools Overview and Guidelines Baidu: Webmaster Tools Overview and Guidelines Agenda Introduction Register Data Submission Domain Transfer Monitor Web Analytics Mobile 2 Introduction What is Baidu Baidu is the leading search engine

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Search Engine Optimization A Beginner s Guide to Climbing Search Engine s Rankings

Search Engine Optimization A Beginner s Guide to Climbing Search Engine s Rankings THE ESSENTIAL MANUAL TO Search Engine Optimization A Beginner s Guide to Climbing Search Engine s Rankings A publication of fpg www.fame-production.com Table of Contents About the Author & Introduction

More information

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI) Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION S E A R C H E N G I N E O P T I M I S AT I O N - PA G E 2 SEARCH ENGINE OPTIMISATION Search Engine Optimisation (SEO) is absolutely essential for small to medium sized business owners who are serious about

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

Administrator s Guide

Administrator s Guide SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide Rev: 2011-06-07 SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide How to use the Search Engine Optimization Toolkit to optimize your

More information

Search Engine & Content OptimizationTutorial

Search Engine & Content OptimizationTutorial Search Engine & Content OptimizationTutorial What is Search Engine Copywriting? Writing web content to achieve higher rankings on search engines such as Google. To achieve high rankings for website pages,

More information

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Startup Guide. Version 2.3.9

Startup Guide. Version 2.3.9 Startup Guide Version 2.3.9 Installation and initial setup Your welcome email included a link to download the ORBTR plugin. Save the software to your hard drive and log into the admin panel of your WordPress

More information

OutSystems Platform 9.0 SEO Friendly URLs

OutSystems Platform 9.0 SEO Friendly URLs TECHNICAL NOTE OutSystems Platform 9.0 SEO Friendly URLs When your Web applications URLs become too complex, they have impact on end-users reading and most of all fall in rankings of search engines. To

More information

SEO - Search Engine Optimization basics by Jeniffer Thompson

SEO - Search Engine Optimization basics by Jeniffer Thompson SEO - Search Engine Optimization basics by Jeniffer Thompson Search engine technology is always changing the key is to consistently write fresh, relevant content that reaches your audience, that is accessible

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Search Engines. Planning & Design 1

Search Engines. Planning & Design 1 Planning & Design 1 Previous tutorials have shown that some consideration at the design stage can help to make your site easier to navigate, easier to read and understand, and more Web-friendly. In this

More information

The CBD Guide to Search Optimization. market what s meaningful

The CBD Guide to Search Optimization. market what s meaningful market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines

More information

Google Docs A Tutorial

Google Docs A Tutorial Google Docs A Tutorial What is it? Google Docs is a free online program that allows users to create documents, spreadsheets and presentations online and share them with others for collaboration. This allows

More information

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide Our Five Step Guide To Successful Internet Marketing Getting the best from your website: An introductory guide Step 1: Select your keywords carefully On one hand there is no point spending lots of time

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

An Advanced SEO Website Audit Checklist

An Advanced SEO Website Audit Checklist An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the

More information

The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines!

The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines! The SEO Crash Course Page The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines! By Mark Bowden & Jon Stringer All Rights Reserved Marketing Tips UK 552 Chorley Old Road, Bolton, BL1

More information

Geo Targeting Server location, country-targeting, language declarations & hreflang

Geo Targeting Server location, country-targeting, language declarations & hreflang SEO Audit Checklist - TECHNICAL - Accessibility & Crawling Indexing DNS Make sure your domain name server is configured properly 404s Proper header responses and minimal reported errors Redirects Use 301s

More information

SEO AND META TAGS. DOCUMENT Here is a guide to SEO on your Webdadi website. WEBDADI Updated Nov 2015

SEO AND META TAGS. DOCUMENT Here is a guide to SEO on your Webdadi website. WEBDADI Updated Nov 2015 DOCUMENT Here is a guide to SEO on your Webdadi website SEO AND META WEBDADI Updated Nov 2015 TAGS How to make sure your SEO is updated on your Webdadi pages for individual pages, Meta tags, Window titles,

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

Depending on your role, this might mean adding and editing, for example, events, blog entries or news stories.

Depending on your role, this might mean adding and editing, for example, events, blog entries or news stories. website guide guide for adding and editing web content Introduction The MS Society website uses a content management system (CMS) called Drupal. As a contributor to the site, you ll receive training in

More information

User Documentation SEO EXPERT

User Documentation SEO EXPERT The SEO Expert module helps you quickly: User Documentation SEO EXPERT Create and personalize Friendly URLs Insert Meta tags for product pages, Facebook posts and Twitter Cards in your shop This module

More information

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com. Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained

More information

Figure 1: SERP for Pizza

Figure 1: SERP for Pizza What is SEO? SEO stands for search engine optimization. The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Table of contents Table of contents 2 Chapter 1 - Introduction 3 About us.................................... 3 Our services..................................

More information

Chapter 14: Links. Types of Links. 1 Chapter 14: Links

Chapter 14: Links. Types of Links. 1 Chapter 14: Links 1 Unlike a word processor, the pages that you create for a website do not really have any order. You can create as many pages as you like, in any order that you like. The way your website is arranged and

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL

Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL K5 CMS The K5 Content Management System (CMS), previously known as Kwik-Az Updating, is a small downloadable program that permits

More information

Ten SEO Tips to Help Make Google Love You

Ten SEO Tips to Help Make Google Love You Ten SEO Tips to Help Make Google Love You Search Engine Optimization (SEO) can be a challenging topic for business owners and marketing professionals striving to get their company s website on the first

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Chapter 4: Website Basics

Chapter 4: Website Basics 1 Chapter 4: In its most basic form, a website is a group of files stored in folders on a hard drive that is connected directly to the internet. These files include all of the items that you see on your

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Creating a website using Voice: Beginners Course. Participant course notes

Creating a website using Voice: Beginners Course. Participant course notes Creating a website using Voice: Beginners Course Topic Page number Introduction to Voice 2 Logging onto your website and setting passwords 4 Moving around your site 5 Adding and editing text 7 Adding an

More information

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3 TalkRite Communications, LLC Keene, NH (603) 499-4600 Winchendon, MA (978) 213-4200 info@talkrite.com Website Audit Report TRC Website Audit Report Packages are designed to help your business succeed further.

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

First Page Google Results Through Blogging

First Page Google Results Through Blogging First Page Google Results Through Blogging Get First Page Google Ranks by simply Writing and Posting a Blog Article Copyright Randombyte. All Rights Reserved. Writing blog articles that land on Google

More information

Search Engine Optimization for a WebSphere Commerce System

Search Engine Optimization for a WebSphere Commerce System IBM Software Group Search Engine Optimization for a WebSphere Commerce System Shash Anand (sanand@ca.ibm.com) Aileen Guan (aguan@ca.ibm.com) WebSphere Support Technical Exchange Agenda Overview General

More information

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO?

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO? This guide will go over what Search Engine Optimization (better known as SEO) is and basic updates you can make to your site to help your website rank higher on search engines. CONTENTS Search Engine Optimization

More information

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

10 Things You Must Know Before Redesigning Your Website

10 Things You Must Know Before Redesigning Your Website 10 Things You Must Know Before Redesigning Your Website 201-33119 South Fraser Way Abbotsford, BC V2S 2B1 888.262.6687 contact@1stonthelist.ca www.1stonthelist.ca PG 1 ABOUT 1ST ON THE LIST Thanks for

More information

77 Top SEO Ranking Factors

77 Top SEO Ranking Factors 77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep

More information