Is Lead Generation Right For Your Business? Brought To You By: Jason McCullough

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1 Is Lead Generation Right For Your Business? Brought To You By: Jason McCullough

2 Table Of Contents: -Are You Doing It Right? -No Traffic = No leads -Other Traffic Sources To Consider -Benefits Of A Lead Generation Provider -Conclusion

3 Are You Doing It Right? Most business owners that I run into think that getting their website to the top of the Google Search Rankings is the best they can do in terms of Online Lead Generation for their business. While having top search engine rankings is a great way to increase traffic, there are a lot of aspects that go into making it successful. You need to think about other lead generating traffic sources as well as optimizing your online real estate that you are driving traffic too. What do I mean by that? Well, are you driving traffic to your website? If yes, then do you have a clear call to action on your website and a way to capture addresses so that you can follow up with your leads? If no, how has that worked out for you? I can almost guarantee your website is of no financial benefit to your business if you don't have a clear call to action on it. That's one of the easiest and fastest things you can do to increase your leads/call backs. Make it clear as day as to what you want your visitor to do once they get to your website. It needs to be one of the first things they see!

4 Some examples of Call to Actions : Tell them to call you with an incentive included. Have them Opt In to receive a free report about something relative to your business. Tell them to follow you on Facebook.

5 No Traffic = No Leads You can have the best lead capture page or the best call to action on your website but what use is it if you can't drive any targeted traffic to your site? I already mentioned SEO (Search Engine Optimization) as one traffic source. Search engine optimization is a great way to drive targeted free traffic to your websites. The issue I have with SEO is while it's free, you also are trading a ton of time to move your site up in the Search Engines (usually months). It is truly an art. For Lead Generation I recommend using Paid traffic sources for quick results/leads. One of the best ways to generate leads quickly is via Pay Per Click (PPC). Pay Per Click in essence is an ad that you create on a particular search engine or Facebook, and when users type in a specific keyword relative to your ad, your ad will show up. If they click on your ad you are then charged a small fee. (Cost per click will vary on how popular a particular keyword is. The more popular a keyword the more expensive it's going to be per click) This is hands down the fastest way to start generating leads today. You can eventually narrow it down to a science where you know exactly how much you will spend to get a lead and how much profit you will earn from each lead.

6 Some of the best platforms for Pay Per Click are: -Google Adwords -Facebook -Yahoo/Bing There are definitely other traffic sources but for the money, pay per click wins almost every time. Other Traffic Sources To Consider Craigslist-Craigslist is one of the most trafficked websites in the world. People are always on Craigslist looking for stuff including what you have to offer. It's free as well so it wouldn't hurt to throw up a few ads and generate some traffic to your website or your landing page. Solo Ads-This traffic method is great for quick traffic as well. It normally costs money but there are plenty of people in your niche that have huge lists that you can pay to send a message out to their list. That message should of course have a link to your website or landing page in it. Video Marketing-Sites such as Youtube have a TON of viewers everyday. In fact, youtube is in the top 5 of most trafficked sites. The great thing about Youtube is that they are owned by Google so it's very likely for your Video to show up in the search engines if you do the proper SEO steps. There are sites like Animoto.com that allow you to easily create custom videos to make

7 your business look professional. You can then upload those videos to Youtube and then do the proper SEO steps. Social Media Marketing-Unless you've been hiding under a rock you should have a pretty good idea about the power of Social Media now a days. To put it into perspective, if Facebook was a country it would be the 3 Largest Country. It only rd makes sense to utilize a platform with that kind of reach. Direct Mail-Less and less people have been using Direct Mail as a traffic/lead generation method which means the competition is low! If you can craft a nice ad then I would HIGHLY recommend using Direct Mail in your business.

8 Benefits Of A Lead Generation Provider At this point you may be feeling a bit overwhelmed with all of the content I've shared with you so let me share with you some benefits of having professionals like us, handle your Lead Generation. Benefit 1:) You only pay per lead. Meaning, you don't have to worry about having no results and still paying a large monthly retainer fee. Benefit 2:) You can mind your business. Meaning, you can focus on the important aspect of you business like fulfillment while you have professionals constantly sending you leads. Benefit 3:) Negotiable Rates. Meaning, we can find a price per lead that is fair and affordable for you. Benefit 4:) Scale up. Meaning, we can continually scale up your lead generation until you are satisfied. We know what works and what doesn't through detailed tracking so we can constantly improve your lead flow.

9 Conclusion Lead Generation is critical for every business. Don't neglect it and assume that just having a website is good enough. There are millions of people online every day, it's time to start tapping into those people that your competitors are benefiting from. If you would like more details on how you can implement lead generation in your own business contact me. If you would like us to go over how we can help you with your lead flow contact me. Jason McCullough Wordpress Developer & Digital Marketing Professional (404)