1 31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013
2 My website s not getting any leads! As someone who works with small business owners, I hear this complaint every day. Fortunately, there are steps you can take, mistakes you can avoid and simple changes you can make to get more leads from your website. In this short e-book, I give you my top 31 tips for getting more leads from your business-to-business website.
3 1. YOUR WEBSITE IS NOT A BROCHURE! A website and a brochure are two completely different things. A brochure is static and linear meaning, people read it cover to cover. A website is dynamic, non-linear and interactive. People can land at your site from a search and not get to Home immediately. As a result, prospects and customers use your website differently than they use your brochure. Think of it this way: A brochure is something you leave behind at a sales call. A website helps you GET those sales calls. 2. SPEND MORE THAN $4.99 A while ago, I stumbled across a web hosting company that was advertising website development for $4.99. That s right, $4.99 for a website! If you re serious about wanting your website to work for you, you have to make a reasonable investment in development, design and content. Simple truth: Pay the equivalent of a cup of coffee for a website, get $4.99 worth of results.
4 3. ANSWER SITE VISITORS QUESTIONS People come to your website with questions: Can this company solve my problem? Who else have they done business with? Do they have something I can download to show my boss? What s the next step? Your website should answer them! How do you know what questions your site visitors have? Pay attention to the questions prospects ask you when you talk to them in person. Most likely, your website visitors have the same ones. 4. ASK CUSTOMERS TO REVIEW YOUR SITE Are you still not sure if your site has the information prospects need to make buying decisions? Then ask them. You can use surveys (Constant Contact has a great easy-to-use survey tool). You can also send an to some of your best customers and ask them what they d like to see. Or, pick up the phone and ask. Then, apply what you learn.
5 5. BUILD ROADS (A.K.A. INBOUND LINKS) TO YOUR SITE If you want to generate more leads, make it easy for people to find your site. Don t be Smalltown, U.S.A., with one road going in and one road going out. Be New York City, with loads of roads, train tracks and flight paths leading in. How do you build multiple roads to your website? Optimize for search engines Post on social media Distribute media releases and other PR material Include links in your e-newsletters, signature and all marketing collateral Write blog posts that people will want to share 6. LET PEOPLE GET TO KNOW YOU Small businesses love to put pictures of their buildings on their About page. Here s what I tell people: You don t take buildings to lunch. You take people to lunch. So show the people inside your building. But we don t want to show how small we are, business owners will say. You are small, I tell them, which means when someone has a problem, he or she can pick up the phone and call you and get it resolved. That s why people do business with you. Besides, when was the last time you trusted a building to take care of you? I m thinking, never.
6 7. GET FOUND IN GOOGLE SEO is changing, but it isn t dead. You can t afford to ignore it. The reality is this: If prospects can t find your site via search, then they re not visiting it. Period. Create unique title and description meta tags for each of your website pages to help more people find your content via search. What are title and description meta tags? They re simply a way of organizing your site so search engines can find your content. If you ve used file folders and file cabinets to organize your paper content, you ve got the idea. 8. GET YOUR SEO ADVICE DIRECT FROM THE SOURCE With almost everyone declaring themselves an SEO expert these days, make sure you re getting the right information directly from the world s most wellknown SEO guru: Google. Find Google s straight from the horse s mouth advice on optimizing your website by downloading their free (and super easy-to-understand) guide: Google Search Engine Optimization Starter Guide
7 9. CREATE A BLOG FULL OF HELPFUL CONTENT What does Google want to see on your site? Content that helps people make buying decisions. One way to create helpful content on an ongoing basis is with a blog. Write posts that help people understand your industry. Answer questions. Post pictures of your factory or people at work. Show people you understand their challenges and that you have the expertise to solve them. Optimize your content so that people can find it. Ask people to share it. 10. HELP B2B BUYERS PRE-QUALIFY YOU Your browser s back button is your biggest competitor. If B2B buyers don t find what they re looking for on your website, they ll quickly click back out. Show buyers you know what you re doing by putting information on your site that allows them to pre-qualify you, including: Product / Service / Capabilities Info Case studies White papers Testimonials Blog
8 11. MAKE IT EASY TO CONTACT YOU Don t make prospects or customers fill out forms or hunt through web pages to contact you especially in today s on-the-go mobile environment. Put your phone number and at the top of each page of your site. 12. THINK LIKE A SMART PHONE Continuing in the make it easy to contact you vein, make sure the phone number on your website is text, not an image. When a phone number is text-based, people can call you using a smart phone simply by tapping the number. When the number is an image (e.g. a jpeg or png file), people have to try and memorize it or find a pen and paper. Guess how many on-the-go prospects will bother with THAT!
9 13. DOUBLE CHECK PHONE NUMBERS Getting this one wrong can sink your business and maybe make you blush. True story: A good friend posted his phone number on his new business website and accidentally transposed two digits. Prospects and customers calling for his consulting services were surprised to be offered an entirely different kind of hands-on service from a girlie hotline. D oh! 14. TREAT YOUR SITE AS YOU WOULD A PHYSICAL STOREFRONT Nothing says keep on walking like a run-down physical storefront. You wouldn t allow overgrown grass, trash or cigarette butts in front of your store. So don t allow their equivalent on your website either. Always keep your website looking clean and inviting.
10 15. CREATE A WEB PAGE FOR EVERY PRODUCT AND SERVICE YOU OFFER To help with SEO and with leads give each product or service you offer its own web page. One, you can optimize each page around the product or service. Two, you have more room to explain what you do. The classic mistake is thinking your buyers know what you do. They don t. Be sure to tell them with lots of helpful content. 16. HAVE A DEMO? TELL PEOPLE TO SIGN UP! True story. A company I worked with offered a lead generation service to B2B companies. While analyzing their site I asked, Do you offer a demo? Why, yes, was the reply. Then how come you don t have a demo sign-up form? I asked. Crickets. That form appeared the next day on every page of the site.
11 17. HAVE A VARIETY OF OFFERS Prospects are in different phases of the buying process when they come to your website. If you want to generate new leads, have something to offer them no matter where they are in their decision making. If people are: Just browsing Give them an e-newsletter, articles or a blog Researching Give them white papers, case studies and reports Creating a short list Give them demos and webinars 18. CREATE DESCRIPTIVE LINKS Your website content deserves more than vague, non-descriptive hyperlinks, such as: acme.com/services/flow Instead, try something like this: diannahuff.com/services/website-overhauls/ A descriptive URL gives people a quick snapshot regarding the content they ll find on your page. It also gives your SEO a tiny boost, too, both in terms of increasing clickthrough rates from search engines and with search engine rankings.
12 19. GIVE EACH REPORT OR WHITE PAPER STAR TREATMENT To increase leads from white papers or reports, give each one its own landing page. On the page, tell people what they ll learn when they download the report. (In other words, sell your content.) Get people excited about wanting to read it. Include an image of the report cover, too. 20. KEEP FORMS SHORT Whether people are downloading reports or signing up for your e-newsletter, keep forms short. Often their name, company and address is enough. A subscription to your newsletter or a report download is a coffee date, not a marriage proposal.
13 21. HELP PEOPLE FIND YOUR FORM On the topic of sign-up forms, make sure people can find them. Thanks to the predominance of search, site visitors may start their visit on a product page, not your home page. (Remember the whole websites are non-linear thing?) If you want people to sign up for your newsletter or download a high-value white paper, put a form on every page of your site. 22. KEEP UP THAT E-NEWSLETTER! Of all the ways to generate leads, e-newsletters continue to deliver real ROI. A monthly e-newsletter keeps your company top of mind with customers and prospects even if they simply skim your content. How does blog content differ from an e-newsletter? It doesn t. Take your blog posts and repurpose them for your e-newsletter, then add a link in the e-newsletter back to your blog post. Why? It drives people back to your site.
14 23. DON T TALK ABOUT YOURSELF Instead of we, we, we copy, think instead, you, you, you. When you write your web content, put yourself in your customers shoes. How will you help them? Why should they do business with you? What will they get by working with you? 24. WRITE LIKE YOU TALK If you write like you talk, you won t say, We manufacture scaleable integrated back office systems for enterprises. Instead, you ll say, Acme software allows you to share information across your business, and you won t have to replace it as your company grows. Also, make the sure text is legible. Small fonts and mousey-grey type lowers reader comprehension meaning, if people don t understand what they re reading, you re not getting any leads.
15 25. SHOW THE RESULTS OF WORKING WITH YOU Customers want to know details: Will your product or service reduce overhead? Eliminate downtime? Save money? Give your customers real information via percentages, numbers, dollar amounts or research statistics. 26. MAKE DECISIONS BASED ON DATA, NOT HUNCHES Another true story: A client called to tell me good news: We re finally getting leads from our site, and I know which posts are generating them. How did he know? Google Analytics. Using this data, he was then able to hone his content marketing plan without wasting dollars.
16 27. TEST, TEST, TEST Another great way to get actionable data is by testing. Don t be tempted to go with a particular design / headline / image because it appeals to you. Until you ve tested it, your gut means nothing. Don t know how to test? Be sure to subscribe to Anne Holland s WhichTestWon. com. Each week she posts a test, lets readers vote on which test won and then gives you the correct answer. You ll never trust your gut again. 28. USE CAMPAIGN-SPECIFIC URLS Despite all the information available on how to drive leads from a website, I still see this mistake repeatedly: Using the home page URL on print and TV ads, radio and marketing collateral. Big mistake. Huge! Why? You can t track where your traffic came from. Instead of sending people to your home page, send them instead to landing page where they can take action: download a report, watch a video, sign up for a demo, etc.
17 29. ADD TESTIMONIALS TO YOUR SITE Whenever I m asked to overhaul a website for a company, one of the questions I always ask is, Are testimonials available? Sometimes companies have been collecting them but aren t quite sure what to do with them. Usually, though, none exist. Testimonials are important because they tell your prospects and customers how others think of you. Testimonials are unbiased endorsements that give your product, service, and company a great deal of credibility. They also help lower the risk of doing business with an unknown company. 30. SEND PEOPLE BACK TO YOUR SITE None of your marketing content should stand in isolation. Every piece should link back to your site, including your e-newsletters, case studies, videos, widgets or apps, contests and blog.
18 31. FOLLOW UP ON YOUR LEADS If your leads are sitting in your desk drawer or inbox, then none of these tips will help you. I m Dianna Huff, President of Huff Industrial Marketing, Inc. Since 1998, I ve been helping companies grow through marketing. I know my stuff. (Check out my testimonials page for proof.) If you d like to talk about how I can help you get more from your website, give me a call at or send to
31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
TEN TIPS FOR GENERATING B2B WEBSITE LEADS A SPECIAL REPORT FOR SMALL BUSINESS OWNERS AND MARKETERS BY DIANNA HUFF B2B WEB MARKETING EXPERT INTRODUCTION Your company has a Website. You launched it a few
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can
you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You
423-797-6388 www.nektur.com email@example.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words
1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description
If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
Guide To Effective Email Marketing Strategies INTRODUCTION 3 CREATING YOUR LETTERS 4 TIPS FOR SUCCESSFUL EMAIL MARKETING LETTERS: 6 SPECIAL OFFERS AND BROADCASTS 7 GENERATING LEADS 8 TRACKING YOUR RESULTS
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred
THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are
UNTOLD MAP SECRETS The Guide for online marketing newbies Are you a MyAdvertisingPays member? Great! Do you know that you can earn money by using the advertising system of MyAdvertisingPays but you have
The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.
Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can
DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter
30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine And the Most Common Mistakes Marketers Make When They Try By Kristina Stiffler 614-870-0988 firstname.lastname@example.org
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
Brought to You By: BusinessofArchitecture.com and ArchitectsMarketing.com The report that cost over $300,000 to write: The Top 10 Places For Architects To Generate New Clients By Richard Petrie Note: This
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
Report Benchmark data for B2B marketers with tips for decreasing your bounce rate www.gotranspose.com Transpose Contents 3 5 7 What is bounce rate? What is the average bounce rate? 6 Ways to Decrease Site
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
Demand generation the practice of driving awareness and interest in a brand s products and services isn t new, but modern techniques for demand generation certainly are. Visionaries like Seth Godin have
Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine And the Most Common Mistakes Marketers Make When They Try By Kristina Stiffler 614-870-0988 email@example.com
OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete
30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already
23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to
Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online
SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director firstname.lastname@example.org 2 INTRODUCTION If you or the
How We Generate Leads Online Part 1 Workbook Lead Generation What type of article tends to attract reader attention bringing you more traffic and more eyeballs to your page? Which articles convert bringing
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
How to Use Solo Ads to Grow Your Business By: Reed Floren http://www.soloaddirectory.com The Basics of Solo Ads Solo ads a great way to market your business using a small scale method. Solo ads are basically
Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying
The Complete Guide To SEO For PUBLISHER SITES moomu media SEO for Publishing Sites Publishing sites can have a healthy dose of skepticism when it comes to SEO - they worry that it means taking their finely
WebRealEstateTools.com Marketing Plan If you do the right thing at the wrong time you get pain Tony Robbins Before you create your marketing plan, you need to have a clear understanding of your niche market
Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that