Effective Use of Social Media By Small Business
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1 Effective Use of Social Media By Small Business Copyright Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA
2 Goals Introduction to some of the social media tools being used by small business A better understanding of how these tools work. Identify which tools are right for you!
3 What we will cover
4 What is Social Media? Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them. Listen Create Build Measure
5 Who is using them? Are you using them? Video- YouTube- Social Media Revolution
6 But, what can they really do? Brand Building Relationships SEO Marketing
7 Why is it important? It s not about YOU It s about your customer!
8 Who s using Social Media? Charlie Baker Friends & Family Students & Teachers Entrepreneurs & Solopreneurs Executives & CEO s of Major Corporations President Obama VS Deval Patrick VS Tim Cahill
9 Platforms for Small Business
10 What tools are right for your company? Strategy Knowledge of platforms Devotion of Time
11 Do you have permission? Company Policy Responsibility of Brand Releasing of Corporate Information
12 What is social networking? Why would I use it? Communities of people (with similar interests) that correspond using s, videos and instant messaging. Share information Gather customer feedback A necessary piece to the social media puzzle Increase search engine optimization
13 Social Networking LinkedIn 85M+ Your Office B2B and B2C Resume on Line Brand yourself and your business
14 LinkedIn (Home)
15 Profile Page
16 Branding and Optimizing
17 Blogs, Books and PowerPoint
18 Who s your MAVEN?
19 Recommendations
20 Register your Business
21 Entrepreneur/Solo-preneur
22 Corporations
23 Groups
24 Social Networking Facebook- 500M+ Active Users Friends, Family, Business Associates B2C Personal Profile Brand your business through Fan Page or Discussion Group Optimize your website
25 Facebook (Home)
26 Facebook Profile
27 Fan Pages- Registering your Business
28 Fan Pages- Look at your Statistics
29 Fan Pages- Look at your Statistics
30 Group Pages- Discussion Board
31
32 Social Networking Twitter 200M + Register as individual or business B2B and B2C Real time Great information source Follow anyone
33 Twitter Basic Account Account Settings
34 Tweet, Tweet, Tweet! Home Tweet Shortened URLs #Hash Tag
35 A little birdie told me! A study by Chadwick Martin Bailey and imoderate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter and 51% more likely to buy from the brands they follow on Facebook. Moreover, they are 79% more likely to recommend their Twitter follows to a friend and 60% more likely to do the same on Facebook.
36 Social Networking YouTube 1B views per day! Upload and share videos B2C and B2B Keeps people on your site longer
37 Viral!
38 Southwest Air Rapper
39
40 Blogs BLOG: The ability to communicate on line through articles and stories, it gives you the opportunity to share your knowledge and provide value to your audience. SIMPLY STATED: It s the diary of your business. It s the stories, the products, the services
41 Why BLOG? Search Engine Optimization (SEO) Indexed Pages Inbound Links Conversion Mechanisms (widgets)
42 Part of the Big (social media) Puzzle twitter blog website Inbound Links SEO
43 Search Engine Optimization
44 Blogs
45 Blog Systems Wordpress.com TypePad.com Blogger
46 Blog Hints and Etiquette? Have a strategy (audience) Unique Topics or Passions Review a product or service A final question or thought? Be human, be real
47 How often should I BLOG? There is a direct correlation between frequency of blogs to winning a customer. At least once a week!
48 Follow some blogs!
49 Search for Blogs
50
51
52
53 @geekgirlcamp
54 Geek Girl Camp on LinkedIn Groups
55 Geek Girl Camp Facebook Fan Page
56 In closing This can be overwhelming Identify what works for you Bite off what you can chew and grow organically give it time Keep branding consistent Check spelling Check regularly Have fun!
57 Questions, Comments, Concerns & Contacts Tricia White Senior Business Advisor MA Small Business Development Center Network 200 Pocasset Street, Fall River, MA Your Success is our Business!
Marketing Strategies. Copyright 2012 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783
Marketing Strategies using Social Media Copyright 2012 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the most common social
using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783
Marketing Strategies using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media tools
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