SPONSORSHIP OPPORTUNITIES

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1 SPONSORSHIP OPPORTUNITIES

2 OVERVIEW The Celebrity Cup will return for another star-studded showdown at The Celtic Manor Resort in This is golf with added glamour a chance for some of the biggest names in sport and showbiz to swap paparazzi for putters and battle it out in a thrilling clash of the home nations between teams representing Wales, England, Scotland and Ireland. EVENT OVERVIEW A star-studded celebrity golf tournament expected to attract around 15,000 spectators over two days Celebrity Q&A sessions and head-to-heads Golf trick shot shows Food and drink village Hospitality offerings each day Glittering Gala Dinner with the stars on Saturday evening for around 800 guests

3 2015 s celebrity cup teams The star names who joined our glittering player line-up for the 2015 star-studded Celebrity Cup. team england MIKE TINDALL PETER JONES VERNON KAY ZOE HARDMAN BEN SHEPHARD MATT BANAHAN team wales ROB BRYDON team ireland GETHIN JONES PHILIP GLENISTER GARETH BALE GARETH EDWARDS ANDREW HOWARD KEITH DUFFY RONAN KEATING BRIAN MCFADDEN BRIAN ORMOND SHANE BYRNE RONNIE WHELAN team scotland ALAN HANSEN GORDON STRACHAN KENNY DALGLISH THOM EVANS RORY LAWSON MAX EVANS

4 social media The Celtic Manor Resort now has 40,000 Twitter followers and 25,000 Facebook fans. The power of social media is harnessed throughout the Celebrity Cup by engaging with influential users taking part to increase awareness of the event TWITTER SUMMARY In 2015, #CelebCup reached over 50,000,000 consumers on Twitter, making it Celtic Manor s most successful hashtag. During week of the event 29th June 5th July, #CelebCup: Was retweeted 4,246 times Was tweeted 3,934 times Gained Celtic Manor 3,431 new Twitter followers Generated 3,447 Likes on Instagram Gained 1,997,831 impressions on Facebook TOP CONTRIBUTORS INCLUDED Gareth Bale million followers Rob Brydon 1.7 million followers Vernon Kay 1.24 million followers Ronan Keating 623k followers Ben Shepherd 619k followers CONTENT Content was a mixture of event news, updates, photos, video and live streaming. Creative output to increase interaction included Cup Trump cards for each player. A Selfie Booth was installed in the players Green Room to encourage them to interact. Celtic Manor is always looking to stay ahead of digital and social trends and promote its events in the most engaging and interactive ways possible. WEBSITE With an average of 10,000 visits per month celtic-manor.com has healthy traffic which is constantly growing. Overall traffic to celtic-manor.com increased in 2015 by more than 20% and mobile visits were up 57%. This is expected to continue to increase throughout BLOG The Celtic Manor blog has a readership of around 3,000 visits per month and with a new design, improved usability and engaging features on the site, it is a lifestyle destination for those interested in Celtic Manor and its events. Celebrity posts are amongst the most popular content from the blog, with Celebrity Cup posts last year increasing visits to the blog by over 9,000 over two days as well as generating a large increase of traffic to the site.

5 OPPORTUNITY Your company would have the opportunity to build on these foundations and direct traffic to its own social media platforms. The Celebrity Cup offers the chance to introduce and promote your company to competing celebrities and visiting spectators, and benefit from abundant rich content throughout the event.

6 media coverage The Celebrity Cup had a total media circulation of more than 1 billion in With coverage highlights including an on-location report on ITV s Good Morning Britain, four pieces on the Mail Online, Mirror Online, BBC Sport and Sun Online.

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8 title sponsorship RIGHTS AND BENEFITS Event Naming Rights name to be agreed between both parties. Please note that the Resort reserves the right to sell a Presented by sponsorship category so the event would be referred to as The <Your Company Name> Celebrity Cup [Presented by SPONSOR]. Creation of Event Mark to be used on all above and below the line advertising including local and national newspapers, golf magazines, golf club campaign collateral, radio, e-newsletters, website, direct mail, daily draw sheet etc. and all event literature. ON COURSE SIGNAGE On course boards - 1 per hole Tee Surround Boards on every Tee Box (9) not exclusive Logo on each caddie bib (not exclusive) for each team Pin flag branding Tee markers HOSPITALITY 100 season tickets 10 bedrooms at the five star Resort Hotel for Saturday and Sunday night inclusive of breakfast Hospitality for 20 guests on Saturday and Sunday 20 guests at the Gala Dinner on Saturday, including 20 places at the Celebrity Drinks Reception. The Celebrity Drinks Reception will only be available for celebrities, their friends and family and title sponsor s guests. 20 after party tickets WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website OFF COURSE SIGNAGE Branding in spectator village on the big screen and hospitality areas Recognition on all event related collateral including tickets, badges, car park passes, directional signage, scoreboards, drawsheets and official event programme Event Logo and Title Sponsor s Logo on all media and TV interview backdrops and all media material Launch event branding EVENT OFFICIAL PROGRAMME 1x full page of colour advertising Editorial pages and sponsor s welcome note EXHIBITION SPACE An exhibition space in a prime location within the spectator village to engage with visitors as either prospecting or customer loyalty RESORT BENEFITS Preferential rates on accommodation at the Resort Hotel (rates to be agreed) BRANDING AND MARKETING OPPORTUNITIES Inclusion of event mark on marketing and print materials as follows: Advertising and promotional material including leaflets, posters, and digital campaigns, print and outdoor advertising All event related materials such as directional signage, scoreboards and drawsheets All event press releases and the presentation backdrop Website for the event including links to sponsor s website Verbal references in any radio campaign Access to the Resort s databases to promote Title Sponsor s association with the event and the Resort (up to 2 times per year) Title Sponsorship Fee: 100,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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10 presenting sponsor RIGHTS AND BENEFITS Event to be referred to as The [TITLE SPONSOR] Celebrity Cup Presented by <Your Company Name> Creation of Event Mark to be used on all above and below the line advertising including local and national newspapers, golf magazines, golf club campaign collateral, radio, e-newsletters, website, direct mail, daily draw sheet etc. and all event literature which will include the Sponsor s logo. ON COURSE SIGNAGE Logo to appear on 2 Tee Boards 3 Tee Surround Boards for Presenting Sponsor 3 On Course Boards (fairway/green) OFF COURSE SIGNAGE Recognition on all event related collateral including tickets, badges, car park passes, directional signage, scoreboards, drawsheets and official event programme Event logo and Presenting Sponsor s logo on all media and TV interview backdrops and all media material WEBSITE Branding on event website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising Editorial page relating to sponsor HOSPITALITY 50 season tickets 5 bedrooms at the five star Resort Hotel for Saturday and Sunday night Hospitality for 10 guests on Saturday and Sunday 10 guests at the Gala Dinner on Saturday EXHIBITION SPACE An exhibition space in a prime location within the tented village to engage with visitors as either prospecting or customer loyalty RESORT BENEFITS Preferential rates on accommodation at the Resort Hotel (rates to be agreed) BRANDING AND MARKETING OPPORTUNITIES Inclusion of event mark on marketing and print materials as follows: Advertising and promotional material including leaflets, posters, and digital campaigns, print and outdoor advertising All event related materials such as directional signage, scoreboards and drawsheets All event press releases and the presentation backdrop Website for the event including links to sponsor s website Verbal references in any radio campaign Presenting Sponsorship Fee: 50,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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12 team england sponsor RIGHTS AND BENEFITS Rights to the title of Official Team Sponsor BRANDING AND PROMOTION 4 x on-course advertising boards Logo on team kit on each day Logo on caddies bibs Recognition on all event related collateral including scoreboards, drawsheets, and official event programme Ability to use status as Team Sponsor for marketing purposes Celebrity introduction and photo opportunity Signed caddie bibs as memento EXHIBITION SPACE Exhibition space in retail village for sampling and sales (3m x 2m) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 20 x Gala Dinner places 20 x hospitality places on Saturday RESORT BENEFITS 10 x bedrooms at the five star Resort Hotel on Saturday 2 x twin bedrooms for exhibition staff on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Team Sponsorship Fee: 25,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand team england MIKE TINDALL PETER JONES VERNON KAY ZOE HARDMAN BEN SHEPHARD MATT BANAHAN

13 team WALES sponsor RIGHTS AND BENEFITS Rights to the title of Official Team Sponsor BRANDING AND PROMOTION 4 x on-course advertising boards Logo on team kit on each day Logo on caddies bibs Recognition on all event related collateral including scoreboards, drawsheets, and official event programme Ability to use status as Team Sponsor for marketing purposes Celebrity introduction and photo opportunity Signed caddie bibs as memento EXHIBITION SPACE Exhibition space in retail village for sampling and sales (3m x 2m) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 20 x Gala Dinner places 20 x hospitality places on Saturday TEAM WALES Celebrity cup Winners for 2015 RESORT BENEFITS 10 x bedrooms at the five star Resort Hotel on Saturday 2 x twin bedrooms for exhibition staff on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Team Sponsorship Fee: 25,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand team wales ROB BRYDON GETHIN JONES PHILIP GLENISTER GARETH BALE GARETH EDWARDS ANDREW HOWARD

14 team IRELAND sponsor RIGHTS AND BENEFITS Rights to the title of Official Team Sponsor BRANDING AND PROMOTION 4 x on-course advertising boards Logo on team kit on each day Logo on caddies bibs Recognition on all event related collateral including scoreboards, drawsheets, and official event programme Ability to use status as Team Sponsor for marketing purposes Celebrity introduction and photo opportunity Signed caddie bibs as memento EXHIBITION SPACE Exhibition space in retail village for sampling and sales (3m x 2m) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 20 x Gala Dinner places 20 x hospitality places on Saturday RESORT BENEFITS 10 x bedrooms at the five star Resort Hotel on Saturday 2 x twin bedrooms for exhibition staff on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Team Sponsorship Fee: 25,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand team ireland KEITH DUFFY RONAN KEATING BRIAN MCFADDEN BRIAN ORMOND SHANE BYRNE RONNIE WHELAN

15 team scotland sponsor RIGHTS AND BENEFITS Rights to the title of Official Team Sponsor BRANDING AND PROMOTION 4 x on-course advertising boards Logo on team kit on each day Logo on caddies bibs Recognition on all event related collateral including scoreboards, drawsheets, and official event programme Ability to use status as Team Sponsor for marketing purposes Celebrity introduction and photo opportunity Signed caddie bibs as memento EXHIBITION SPACE Exhibition space in retail village for sampling and sales (3m x 2m) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 20 x Gala Dinner places 20 x hospitality places on Saturday RESORT BENEFITS 10 x bedrooms at the five star Resort Hotel on Saturday 2 x twin bedrooms for exhibition staff on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Team Sponsorship Fee: 25,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand team scotland ALAN HANSEN GORDON STRACHAN KENNY DALGLISH THOM EVANS RORY LAWSON MAX EVANS

16 GALA DINNER sponsor As official Gala Dinner sponsor, your name will be linked to one of the most glamorous high profile events of the year, attracting over 800 guests. This spectacular Night with the Stars in the stunning Caernarfon Ballroom will be attended by a host of sport and showbiz stars and promises to be a fantastic evening, raising money for a nominated cause with a glittering charity auction. BRANDING AND MARKETING OPPORTUNITIES Branding and imagery on the big screen behind the Gala Dinner stage Logo printed on all Gala Dinner print-at-home E-tickets and mailed tickets Logo on all advertising, direct mail and website Official listing on the sponsors page of programme and website SIGNAGE One 2m x 1m on-site banner EVENT OFFICIAL PROGRAMME Branding in official programme RESORT BENEFITS 5 x double/twin bedrooms on Saturday night including breakfast the following morning TICKET INCLUSION 10 x Gala Dinner places 10 x hospitality places on Saturday 25 x season general admission tickets to The Celebrity Cup Gala Dinner Sponsorship Fee: 10,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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18 Official PREMIER LOUNGE sponsor As official Premier Lounge sponsor, your brand will be highly visible on the interior and exterior of the Premier Lounge situated at the final hole and in close proximity to the Spectator Village. The Premier Lounge attracts around 600 guests during the weekend. RIGHTS AND BENEFITS Rights to the title of Official Premier Lounge Sponsor BRANDING AND PROMOTION Internal and external branding of the Premier Lounge 2 x on-course advertising boards Recognition on all event related collateral including scoreboards, drawsheets, and official event programme EXHIBITION SPACE Exhibition space in retail village for display and sales EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 4 x Gala Dinner places 4 x hospitality places on Saturday RESORT BENEFITS 2 x bedrooms at the five star Resort Hotel on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website Premier Lounge Sponsorship Fee: 10,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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20 Official soft drink sponsor RIGHTS AND BENEFITS Rights to the title of Official Soft Drink Sponsor BRANDING AND PROMOTION 1 x on-course advertising boards Recognition on all event related collateral including scoreboards, drawsheets, and official event programme EXHIBITION SPACE Exhibition space in retail village for display and sales EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 4 x hospitality places on Saturday RESORT BENEFITS Preferential rates on accommodation at the Resort Hotel (rates to be agreed) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website Soft Drink Sponsorship Fee: 6,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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22 Official DRIVING RANGE sponsor RIGHTS AND BENEFITS Rights to the title of Official Driving Range Sponsor BRANDING AND PROMOTION 1 x on-course advertising boards Recognition on all event related collateral including scoreboards, drawsheets, and official event programme EXHIBITION SPACE Exhibition space in retail village for display and sales EVENT OFFICIAL PROGRAMME 1x full page of colour advertising HOSPITALITY 4 x hospitality places on Saturday RESORT BENEFITS Preferential rates on accommodation at the Resort Hotel (rates to be agreed) WEBSITE Permanent branding on Celtic Manor s website with a link to sponsor s website Driving Range Sponsorship Fee: 6,000 + VAT Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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24 Official Kit Sponsor As Official Kit Sponsor you have the opportunity of dressing the celebrity players, gaining a massive exposure on social media and post event imagery and marketing. RIGHTS AND BENEFITS Rights to the title of Official Team Kit Supplier BRANDING AND PROMOTION Your company logo on official team uniforms 1 x on-site banner Official programme branding Your company logo on all above and below-the-line advertising, direct mail, website HOSPITALITY 4 x Gala Dinner places 10 x Hospitality places on Saturday 9th July RESORT BENEFITS 2 x double/twin bedrooms (including breakfast) at the five star Resort Hotel on Saturday 9th July YOUR REQUIREMENTS In return for the benefits outlined, your company will provide the following team uniform items free of charge for each of the 24 players competing in the event: 2 x Pairs of trousers 3 x Polo tops 2 x Jumpers 1 x Waterproof jacket 1 x Cap 1 x Belt Sponsorship can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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26 Other Opportunities Maximise your presence on the day with advertising in our event programme, eye-catching hoarding or on course signage in strategic locations. Event Programme - Full Page Advert 250 +VAT On course hoarding boards 3m x 1m 800 +VAT On course tee boards - 4m x 1m VAT On course pin flag VAT 8 on course yardage boards VAT

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28 For more information please contact Danielle Bounds T: E: