2015 Media Guide. Your interest in improving public education is our business. Corporate Partner

Transcription

1 National School Boards Association 2015 Media Guide Your interest in improving public education is our business. National School Boards Association Corporate Partner

2 NSBA connects you with decision-makers and education leaders at 13,500 school districts nationwide! 2015 National School Boards Association MEDIA GUIDE 2 page 3 page 4 page 6 page 7 page 9 Connecting you with decision-makers and education leaders at 13,500 school districts nationwide! Reach school board members, superintendents, and top-level administrators through NSBA. PRINT American School Board Journal (ASBJ) and other NSBA publications and mailings offer a focused environment for education leaders seeking a deeply respected, consistently insightful, and trusted assessment of trends shaping education. DIGITAL ASBJ and E-Newsletters created for education leadership on the go and delivered directly to school leaders desktops and mobile devices. Two digital-only supplements sent to subscribers in January and June on targeted topics. ONLINE Position your advertising with online resources for school board leaders. Effi ciently and economically impact decision-makers via online advertising. EXHIBITS & SPONSORSHIPS Customized opportunities to engage infl uencers at our high-impact, industry-leading events. PARTNERSHIPS Grow your engagement with NSBA to a 365-day relationship. Command the attention of our targeted membership and access the NSBA audience through all platforms.

3 PRINT ADVERTISING American School Board Journal THE SOURCE FOR SCHOOL LEADERS NSBA s fl agship magazine, American School Board Journal (ASBJ) reaches more than 50,000 school board members and school administrators who value their copies and share with their colleagues. This award-winning bi-monthly education magazine is a trusted, go-to source for practical advice on school governance and management, policy making, student achievement, and school leadership. Subscribers by Title 79% Board Member 13% Superintendents 5% Central Offi ce Administrator ASBJ by the Numbers ASBJ readers turn to the magazine to obtain information they need to make decisions for their districts. Our 100% paid circulation base of 23,115 subscribers represents key decision-makers in public schools across the United States. According to a recent independent survey*: 23,115 Subscribers 100% Paid circulation 49% have visited the website of an ASBJ advertiser Purchasing Power ASBJ readers are most likely to make the fi nal decision with the superintendent on these products and services: 33% Facilities design, constructions, maintenance, and renovation 33% Paperless board solutions 33% Insurance, employee benefi ts, and fi nancial services 29% Curriculum products and services 28% Safety/security equipment, devices, and systems 3

4 Plans for Upcoming Purchases ASBJ readers are planning purchases in these areas: 80% Computer hardware/software 80% Curriculum products and services 75% Safety and security equipment, devices, and systems 74% Professional development/continuing education 64% Insurance, employee benefi ts, and fi nancial services 63% Facility design/construction/maintenance/renovation 60% Online learning 60% Offi ce equipment and supplies Print Advertising Rates Size 1x 3x 6x Full-Page $7845 $7600 $7230 2/3 Page $6090 $5885 $5600 ½ Page Island $5145 $4960 $4715 ½ Page Horiz. $4760 $4565 $4365 1/3 Page $3240 $3125 $2940 ¼ Page $1960 $1900 $1810 Ask about cover pricing ASBJ 2015 Editorial Calendar ISSUE Focus Space Closing Materials Due February Common Core State Standards Assessments April NSBA Conference Issue with Bonus Distribution/NSBA s 75th Anniversary June Technology August Finance and Outsourcing October School Security December Health, Nutrition, and Wellness ASBJ Digital Edition Looking for a more dynamic advertising opportunity? Incorporate your video advertisements for an interactive reader experience! Gain business insight: Craft survey questions to our readership. Advertising Contacts Jane Radenhausen Alexandre Bouche J Daly Associates Senior Director, Business Development advertising@nsba.org abouche@nsba.org 4

5 Digital Only Supplements Digital only supplements in January and June 2015 providing information and articles to subscribers on focused topics of interest. They will be ed to ASBJ subscribers and featured on our website. ASBJ Technical Specifications File Formats All fi les should be submitted as high resolution 300 dpi, CMYK, X1-A PDF fi les. Publication Specifications: Trim size: 8.5 x 10.5 Bleeds: All bleeds should be set for.25 Safety: All live matter should be 1/2 from bleed edge,top, bottom, and sides. Sending Materials Please ad materials to: production@nsba.org For production questions or information on submitting materials, please contact Mary Endres at or via at production@nsba.org. 5

6 NSBA ONLINE NSBA delivers valuable content and professional development opportunities directly to school leaders computers, tablets, and smart phones. Reach district decision makers effi ciently and economically. Advertisements Ad Position Webpage Monthly Rate Promo Ad Size (pixels) Video NSBA.org Home Page $4, x bookend Button NSBA.org Dept or ASBJ.com $1, x90 Vertical Banner NSBA.org Dept or ASBJ.com $2, x240 Skyscraper NSBA.org Dept or ASBJ.com $2, x600 Square NSBA.org Dept or ASBJ.com $2, x250 Standard Banner NSBA.org Dept or ASBJ.com $2, x60 Video NSBA.org Dept or ASBJ.com $4, x bookend For more information contact Charlotte Hughes, Director of Corporate Sponsorships, at or chughes@ nsba.org or Jane Radenhausen, J Daly Associates, at or advertising@nsba.org. White Papers $2,500 stand-alone pricing (Bundled pricing available) Link and summary included in the National Connection e-newsletter that goes to 17,000 school leaders in National Connection districts. Posted to the ASBJ site on NSBA.org in Resources page for one YEAR. Video Resources We partner with companies on topic-specifi c video resources on critical issues of interest to school leaders and administrators. Advertisers receive recognition on all video marketing efforts, recognition at the beginning of the video, an opportunity for your corporate message at the end of the video. Video will be posted to NSBA.org and the ASBJ site on NSBA.org for one month and remain active in the ASBJ section resources page for one year. Rate: $5,000 6 National Connection E-Newsletter This weekly update is fi lled with critical information for superintendent/school board leadership teams, including legislative initiatives, upcoming court cases, and more. Circulation is more than 17,000. Advertising Rate: Square: $1,500/week Specs: 250 x 250 pixels

7 EXHIBITS & SPONSORSHIPS NSBA s 75 th Annual Conference and Exhibition Join us in Nashville, March 21-23, 2015, for a one-of-a-kind opportunity to reach school board leadership teams. With more than 5,000 board members, superintendents, and other district administrators attending, you are sure to connect with decision-makers from all over the United States. Last year, attendees represented 1,379 public school districts that spent more than $139 billion dollars. Registration opens October Their Futures Start with You THE CONFERENCE FOR PUBLIC EDUCATION LEADERS Conference Mobile App Banner Ad Our Conference App was downloaded more than 3,100 times during our conference! Advertisers are provided with metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of the app s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate Conference Program Book Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued reference tool. Advertising Rates: Issue Date: March 21-23, 2015 Full Page $3,500 Space Close: Jan. 15, 2015 Half Page $1,500 Materials Due: Jan. 22, 2015 Conference Daily Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries of key conference events. Advertisers will receive online ads on the website and within the daily recap sent to 5,000 attendees. It s a great way to drive buyers to your exhibit booth, session, or website. Advertising Rates: $2,500 Leader board $1,250 Box ad For Program Book, Conference Daily, and Mobile App information, Contact: Karen Miller at or via at kmiller@nsba.org. 7

8 Their Futures Start with You THE CONFERENCE FOR PUBLIC EDUCATION LEADERS Registration opens October Exhibits and Sponsorships Your Conference Exhibits & Sponsorhip Team Contact Susan Clubb at or to discuss your exhibiting options. Contact Karen Miller at or to discuss your sponsorship opportunities. Send your message direct via NSBA s Mailing Lists ASBJ Subscribers Reach 23,000+ board members, superintendents, and district administrators. Target your prospects by job function, location, gender, and home or business address. For more information, contact Lisa Hamilton, Rickard Squared, lhamilton@ rickard2.com or and Annual Conference Attendee List Exhibitors at the NSBA Annual Conference may rent a list of attendee mailing and addresses for one-time use post-show, 2015 pre-show and 2015 post-show lists are available. Please note only confirmed exhibitors may rent the lists. For more information, contact Susan Clubb at sclubb@nsba.org or

9 CORPORATE PARTNERSHIP PROGRAM Gain exposure to school leaders in a year-round partnership. Opportunities include: Focus groups Thought leadership Introduction to key NSBA leadership In-kind sponsorship opportunities Access invitation-only meetings and events Service partnerships Basic partnership levels start with our 1680 Club Membership, affordably priced at $1,680 per year. Focus your message to leadership most relevant to your business, such as: Council of Urban Boards of Education (CUBE) Supporting urban school boards, fosters effective school district leadership, and addresses the educational challenges that exist in our nation s urban centers Council of School Attorneys (COSA) Representing nearly 500 of the nation s most infl uential school attorneys, most of whom are in private practice and represent districts nationwide Councils and Caucus National Black Council of School Board Members, National Caucus of American Indian/Alaska Native School Board Members, and National Hispanic Council of School Board Members addressing the educational needs of minority students in our communities through a national dialogue on public school diversity issues. Technology Leadership Network (TLN) Serving the nation s most innovative schools for over 25 years, engage the district technology team with resources and experiences to help them make well-informed technology decisions CONTACT INFO: To discuss a strategic partnership for your organization, please contact Alexandre Bouche at abouche@ nsba.org or Together we can customize a partnership package that leverages our collective resources to better serve public schools. 9

10 About NSBA Founded in 1940, NSBA is a not-for-profi t organization representing state associations of school boards and their more than 90,000 local school board members throughout the United States, virtually all of whom are elected. These local offi cials govern more than 13,600 local school districts serving the nation s 50 million public school students. NSBA achieves that mission by representing the school board perspective in working with federal government agencies and na-tional organizations that impact education, and provides vital information and services to state associations of school boards throughout the nation. NSBA can connect you to the school leaders who are making these important buying decisions. Contact us today! Alexandre Bouche Senior Director, Business Development abouche@nsba.org National School Boards Association Corporate Partner