Media Kit MELBOURNE ACCOMMODATION GUIDE

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1 Media Kit MELBOURNE ACCOMMODATION GUIDE

2 The Melbourne Accommodation Guide showcases Melbourne s premier accommodation properties.

3 Overview. The Melbourne Accommodation Guide provides readers with comprehensive information on the extensive range of accommodation available in Melbourne. Features of each property are shown including: dining, day spas, recreation facilities and star ratings. Produced annually, the guide is a key planning tool for the leisure market. Get Involved! Melbourne Accommodation Guide Inclusions: MELBOURNE ACCOMMODATION GUIDE ADVERT VISIT VICTORIA WEBSITE LISTING MELBOURNE NOW WEBSITE LISTING (opt-in to live booking functionality available) MELBOURNE OVG + COVG MAP LISTING MELBOURNE OVG APP LISTING ACCOMMODATION GUIDE MEDIA KIT 2015 OVERVIEW 3

4 FEATURES + DEADLINES SIZE: + + A4 Portrait (210mm x 297mm) 52 pages PRINT RUN: ,000 copies per annum Guide. Melbourne Accommodation Guide is the official guide to Melbourne s accommodation and is supported and endorsed by Tourism Victoria. It provides readers with inspirational information to motivate them to plan a trip to Melbourne. Testimonial At a time when most of our marketing dollars are spent online, the Melbourne Accommodation Guide is one of the few print publications we still include in our annual marketing plan due to the high level of calls we receive. We also receive great benefit from the value adds across the smartphone App, visitvictoria listings, and listings within the English and Chinese language editions of the Melbourne Official Visitor Guide. KEY FEATURES: + + Hotels, serviced apartments and boutique properties in Melbourne + + Editorial on key visitor interests including attractions, dining, shopping, etc. + + Major events calendar + + Insider concierge interview + + Detailed Melbourne maps ADVERTISING SPACE AVAILABLE: + + Full page + + Half page* + + Third page* + + Sixth page* * A maximum of one property will be permited to feature in a half or third page ad DEADLINES: + + Booking: 10 September Material: 1 October Release: 1 December 2015 Keiran Spencer Director of Sales and Marketing, Punthill Apartment Hotels ACCOMMODATION GUIDE MEDIA KIT 2015 GUIDE 4

5 BENDIGO ADVERTISER FULL RUN ,500 copies + + Insert: Wed 9 December 2015 BALLARAT COURIER FULL RUN ,300 copies + + Insert: Wednesday 9 December, 2015 WARRNAMBOOL STANDARD FULL RUN ,500 copies + + Insert: Wednesday 3 February, 2016 LATROBE VALLEY EXPRESS MORWELL RUN + + 6,700 copies + + Insert: Thursday 4 February 2016 AUSTRALIAN TRAVELLER MAGAZINE REGIONAL RUN + + 2,500 copies DISTRIBUTION + + Insert: January 2016 Participation Rates AD SIZE Full page Half page Third page Sixth page RATE $6,895 ex GST $4,075 ex GST $2,625 ex GST $1,495 ex GST + + All advertisers will receive a guaranteed listing on the Melbourne Now website (must have a Visit Victoria listing) Advertising Specifications 50,000 Copies distributed each year ADDITIONAL + + Melbourne Visitor Information Centre + + Visitor Information Centres throughout Victoria FULL PAGE AD + + Fully supplied PDF mm x 297mm + + 3mm bleed HALF PAGE AD + + Fully supplied PDF mm x 128mm + + No bleed required THIRD PAGE + + Templated characters inc spaces (plus contact details) high res image (landscape) SIXTH PAGE + + Templated characters inc spaces (plus contact details) high res image (landscape) ACCOMMODATION GUIDE MEDIA KIT 2015 GUIDE 5

6 Added Benefits. As a Melbourne Accommodation Guide Advertiser you will receive added value with further promotion of your property across a variety of mediums to the value of over $2000 ex GST. VISIT VICTORIA Each advertiser will receive a Visit Victoria listing. Benefits of your visitvictoria.com listing include; + + A presence on one of the most visited travel sites in Australia (visitvictoria.com received 8.5 million visits last year), + + A presence on the dedicated mobile version of visitvictoria.com + + Distribution of your listing via Australian Tourism Data Warehouse s (ATDW) 100+ distributor sites, + + Search engine optimisation (SEO) on your website and the ability to monitor the performance of your listing on visitvictoria.com and all ATDW distributor sites As an accommodation provider, you also have the opportunity to upgrade to a 90 Day Deal or a Vic Deal costs apply. You have full control of your listing and can update it as often as you like. MELBOURNE NOW WEBSITE Each advertiser who activates their Visit Victoria listing will also receive a standard Melbourne Now website listing which features the option to opt-in to live booking functionality. OVG + COVG The Melbourne Official Visitor Guide and Chinese Official Visitor Guide are the industry flagship publications. Produced quarterly, with 1,000,000 and 240,000 copies in circulation respectively per year, these guides provide readers with an overview of things to see and do. Each advertiser will receive a map listing in both the OVG and the COVG. OVG APP The OVG app is the only official visitor app to Melbourne, featuring over 300 products, events, offers and deals. Each advertiser will also receive an OVG app listing. Manage your listing Visit my.visitvictoria.com ACCOMMODATION GUIDE MEDIA KIT 2015 ADDED BENEFITS 6

7 Proofing Artwork. When a print proof is ready for client review/approval, an notification including a hyperlink will be sent. Clients are granted the opportunity to make 2 rounds of changes. Changes made beyond the second round will incur an additional fee of $60 per proof. ACCOMMODATION GUIDE MEDIA KIT 2015 SECTION NAME 7

8 Additional Opportunities. Destination Melbourne offer a variety of additional opportunities to promote your accommodation offering that may be of interest. If you would like to know more about any of the opportunities listed below, please contact Tina or John from our sales team. MELBOURNE NOW MAGAZINE The newly redesigned Melbourne Now magazine provides the opportunity for accommodation properties to target the Regional Victoria market seasonally. Inspiring Regional Victorians to visit and stay in Melbourne, with dedicated seasonal editorial this is the perfect avenue to promote seasonal package deals to further entice this market. Over 1,000,000 copies are distributed throughout the year via the regional Herald Sun, at major V/Line stations and throughout a variety of other targeted distribution points. Media Kit: click here MELBOURNE NOW TACTICAL CAMPAIGNS Three themed Melbourne Now tactical marketing campaigns run each year. The integrated campaigns target Regional Victorians and involve a paid media buy, social media activity, PR and communications to drive consumers to a dedicated section of the Melbourne Now website. Each campaign is open to six eight partners, with participation by expression of interest only. Media Kit: click here MELBOURNE NOW EDM Sent on the first Thursday of each month to an everexpanding database, the Melbourne Now edm reaches the inbox of more than 10,000 Regional Victorians. Each edition is themed highlighting more reasons to stay and connects to the Melbourne Now website. Each edm is open to four partners, with participation by expression of interest only. Media Kit: click here DEALS + PACKAGES VISIT VICTORIA Cost effective opportunities are available to highlight your listing on Visit Victoria further by activating a seasonal deal or offer which can last for up to 90 days live on the site. Vic Deals are just $250 ex GST. ACCOMMODATION GUIDE MEDIA KIT 2015 ADDITIONAL OPPORTUNITIES 8

9 Sales contacts TINA SEIRLIS Sales and Partnerships Manager JOHN MCGAW Senior Business Development Manager