The trusted source for new products, technology and trends Media kit

Transcription

1 The trusted source for new products, technology and trends 2014 Media kit

2 Letter from the editorial Director Meet the editors Farm Industry News brings to our professional Midwest farmers the newest information on seed, crop protection, fertilizer, machinery and other products they buy for their business. Farm Industry News delivers the most in-depth coverage of these new products, technologies and trends of any farm magazine. Each month, we provide a mix of hard-hitting features and graphic-driven departments that show what s hot, new and different in the business of growing corn and soybeans. We also include popular reviews of select products that have been tested by the farmers on our Team FIN panel. Our editors combine industry experience with editorial talent to bring you focused, ground-breaking information in every issue. Willie Vogt Editorial Director WVogt@farmprogress.com Jodie Wehrspann Senior Editor jodie.wehrspann@penton.com Kathy Huting Digital/Production Editor kathy.huting@penton.com Our Mission: Farm Industry News strives to be the main source of information about new products, trends and technologies in agriculture and farm inputs purchased by high-income, high-acreage growers.

3 Contacts Penton/farm progress Staff Penton/Farm Progress Market Leader Don Tourte General Manager Allen Barkve Marketing Director Rosemary Schimek Sales Assistant Cindy Kramer Digital Director Roger Randall Production Coordinator Judy Brent Send Your Orders & Materials to: Send signed print orders to: Your Salesperson & your sales rep will forward on to order entry. Upload print materials to: pentondigitalads.com Or to: Digital orders: Website Materials questions contact: Katie James eblasts & enewsletters Materials questions contact: Mary Fox Farm Industry News provides high-income Midwestern farmers with information about new products and technology for the farm. while focusing on product news, buying articles and high-tech agricultural developments.

4 2014 Editorial Calendar Digging into the farm tech you use, or the tools you need, to succeed in today s global agricultural environment. Month Close Materials Due Special Feature January FinOvation Award Winners - the years best Top planting tech for new planters, new approaches Cutting the cord - a look at cordless tech National Farm Machinery Show Guide February *Readership Study Free to attendees at the 2014 National Farm Machinery Show - comprehensive guide/program for the largest indoor farm show in the country. Data Dive - from ownership to what s collected, just what s happening to farmer information? Weed control guide comprehensive look at the product available for corn/soybean weed control March Enhance your sprayer - top tech for accuracy and productivity Insect control guide comprehensive look at the tools available for stopping bugs. Supplementing biotech? Insecticide trends April May August Agronomy of the future - turning biology into practice Grain storage technology - how it works, what farmers need Top 10 technologies you wish you had on the farm - a FIN look at emerging technology Real-time crop imagery - what farmers can learn The app issue - breaking down ag apps from all directions Making sense of farm data - fine-tune map evaluation this winter September Biotech traits - matching traits to each farm Fertilizer tech - diagramming nutrient tools October Farm show rundown top trends from 2014 farm shows Farm Shops - What s new with lighting November December Farm Buyer s Forecast - from seed to fertilizer to fuel to finance Ultimate farm gift guide - for the farmer who has everything Tech tools for business planning - line up the right strategic software

5 Farm Industry News is edited for high-income farmers and producers. Information on new products, technology and analysis of farm input management is provided. Qualified recipients are farmers who have 500 or more acres of corn or soybeans or 1,000 or more acres of wheat. National Rates B&W 2-Color 4-Color Full Page $10,500 $12,070 $15,100 2/3 Page $7,875 $9,445 $12,475 1/2 Page $7,140 $8,710 $11,740 1/3 Page $4,725 $6,295 $9,325 1/4 Page $3,675 $5,245 $8,275 1/6 Page $2,625 $4,195 $7,225 Back Cover $16,680 Second Cover $16,150 Customized Ad Rates Customized State Selections. Use the circulation listing. Determine the total circulation to be used. Round off to the nearest thousand and find the appropriate line on the chart. Multiply by the appropriate CPM. Ads must be full page minimum. B&W 2-Color 4-Color Minimum Charges $6,975 $7,650 $8,550 45,000-59,999 $155 $170 $190 60,000-84,999 $145 $165 $185 85,000 + Full rate applies Use the CPM chart to determine the rate for ads using 45,000 or more circulation. Copy Changes Advertisers may make copy substitutions on split or full run ads. Single Page Spread Black plate change $1,085 $1,525 2-color plate change $1,400 $2,020 3 and 4-color plate change $1,770 $2,530 Regional Advertising State/Circulation Iowa 18,928 Michigan 3,472 Ohio 6,608 Illinois 17,248 Minnesota 12,096 South Dakota 6,720 Indiana 8,960 Missouri 6,384 Wisconsin 6,143 Kansas 8,176 Nebraska 11,536 Kentucky 1,568 North Dakota 6,272 TOTAL 112, rates Closing Dates Circulation: 112,000 Issue Closing Date Materials Due January Show Guide* February** March April May August September October November December * National Farm Machinery Show Guide 53,000 copies distributed at parking lot entries & locations inside the building ** Readership Study issue Frequency Discounts Insertions Savings 3-5 5% 6-9 8% % Advertisers running 3 or more ads (1/4 page equivalent or larger) during any 12-month period qualify for the following discounts on advertising on the same size units or larger in the same or in subsequent issues. The highest discount percentage earned applies to all ads run in the 12-month period. Advertiser must specify in writing the period covered if other than a calendar year as well as the highest discount level they expect to reach. Adjustments will be made only once at the end of the year. Send advertising materials to: displaymaterial@farmprogress. com Or Upload to: pentondigitalads.com

6 SMART BUYER 2014 Rates Unit Rate 1/3 Page (Max.) $2,655 1/4 Page $1,995 1/6 Page $1,330 1/8 Page $995 1/12 Page $660 Column Inch (min.) $265 1/3 vert 1/4 vert 1/6 horiz 1/6 vert 1/12 PAGE 1/3 horiz 1/4 horiz 1/8 PAGE INCH Contract Regulations Classified Ads $5.00 per word per issue. 10 word minimum. 10% discount when ad runs consecutively and check accompanies order. 1/3 Page Vertical Horizontal 1/4 Page Vertical Horizontal 1/6 Page Vertical Horizontal 1/8 Page 1/12 Page Column Inch 2 1 8'' x 9 ¾'' 4 3 8'' x 5'' 3 1 8'' x 5'' 4 3 8'' x 3 ¾'' 2 1 8'' x 5'' 4 3 8'' x 2 ½'' x 3 ¾ x 2 ½ 2 1 8'' x 1'' a. All Smart Buyer advertising runs in the National Edition. b. All Smart Buyer ads are assigned a Reader Service Card number. c. All contracts for Smart Buyer advertising are accepted with the full understanding that separation from competitive material cannot be guaranteed. d. At the option of the Publisher, advertisements scheduled for Smart Buyer may appear elsewhere in the same issue of Farm Industry News. e. Publisher is not liable for incorrect key numbers. Closing Dates Issue Closing Date Materials Due January Show Guide* February** March April May August September October November December * National Farm Machinery Show Guide 53,000 copies distributed at parking lot entries & locations inside the building ** Readership Study issue Frequency Discounts Insertions Savings 3-5 5% 6-9 8% % Frequency discount rates apply to space buys all on one contract for multiple insertions. Multiple insertions purchased at different times will be treated as separate orders. All General Rate Policies and Contract Regulations as published on Farm Industry news Commercial Rate Card apply. Send advertising materials to: displaymaterial@farmprogress.com Or Upload to: pentondigitalads.com

7 Production Specs Book trim size: 7 ¾'' x 10 ¾'' double-page spread 1/2 PAGE horiz SPREAD 1/2 vert Double-Page Spread Live Area 14 ½'' x 9 ¾ Bleed 15 ¾'' x 11'' '' Half-Page Horizontal Spread Live Area 14 ½'' x 5 Bleed 15 ¾'' x 5 ½'' Full Page Live Area 6 ¾ x 9 ¾ Trim 7 ¾'' x 10 ¾'' Bleed 8'' x 11'' full page 2/3 vert 1/2 island 1/2 horiz 2/3 Page Vertical '' x 9 ¾'' 1/2 Page Island 4 3 8'' x 7 ½'' Vertical 3 1 4'' x 9 ¾'' Horizontal 6 ¾'' x 5'' 1/3 Page 1/3 vert 1/3 horiz 1/4 vert 1/4 horiz Vertical Horizontal 1/4 Page Vertical Horizontal 2 1 8'' x 9 ¾'' 4 3 8'' x 5'' 3 1 8'' x 5'' 4 3 8'' x 3 ¾'' 1/6 horiz 1/8 PAGE 1/6 Page Vertical Horizontal 2 1 8'' x 5'' 4 3 8'' x 2 ½'' 1/6 vert 1/12 PAGE INCH 1/8 Page 1/12 Page Column Inch x 3 ¾ x 2 ½ 2 1 8'' x 1'' Inserts a. Inserts accepted. Pre-printed or arrangements made with General Manager to do printing, cancelable only on 60 days notice prior to closing date. b. Advertiser may produce multiple page inserts in varying sizes. Paper stock: Minimum 40 lb., Maximum 60 lb. Over 60 lb. will incur a postal surcharge. Call your production manager for more information. c. Multiple-page inserts, gate folds and inserts less than fullpage size and/or circulation are accepted. Rates and specifications upon request. d. Mechanical specifications, quantities, rates and delivery date must be obtained from the General Manager. e. Advertiser is required to submit sample of insert (mock-up) for General Manager s approval. Special Positions Orders stipulating preferred position not accepted for less than full-page, except on an or omit basis and subject to General Manager s approval. Advertisers who negotiate back cover positions and pay for them have options on back cover positions in corresponding issues the following year. However, advertisers must exercise that option by notifying Farm Industry News in writing 60 days prior to closing date. Specified position pages cannot be cancelled after 60 days prior to publication date. Bleed a. No charge for bleed. b. Minimum size for bleed is 1/2 page.

8 Production Specs GENERAL RATE POLICY/TERMS OF SALE a. Orders beyond 3 months at rates then prevailing. Blanket orders and till forbid orders do not hold rate. b. Editorial style copy will carry label Advertisement at the sole discretion of the Publisher. c. No fraudulent or misleading advertising accepted. All copy subject to Publisher s approval. d. Publisher reserves the right to refuse ads that will cause excessive production costs. e. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher. Special Services a. Addressing and mailing services available. b. Reader reply service available. Commercial display advertising only. Columninch minimum. c. When Publisher must provide artwork or extra copy work including registering color blocks, outlining, etc., advertiser will be billed at cost. d. To obtain proofs when necessary, copy must be received at least seven days before closing date. Not applicable for some magazines. e. Old materials will be destroyed one year after insertion unless shipping instructions are given to the Publisher. Mechanical Requirements General Specifications Trim Size: 7 ¾ x 10 ¾. Printing Method: Web offset. Binding: Saddle stitch, jog to head, 1/8 head trim. Paper: Cover 50 lb. #5 coated groundwood, text printed on 38 SCA+. Ink: SWOP standard and four-color process. Line Screen: 133 lines per inch. Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PDF files, visit Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.). Preferred Applications: Ad layouts should be created using either QuarkXpress or Adobe InDesign. If submitting application files, provide all supporting graphics and fonts. PROOFS: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. PHOTO ELEMENTS: 300 dpi, actual size; CMYK color model;.eps or.tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. COLOR TONE VALUES: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. COLOR MODE: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. FONTS: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline; however outline text cannot be altered. LETTERING: Black text should be created as 100% black to avoid registration problems; 4c black will not be accepted. Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. MEDIA: CD Digital Ad Upload: Please contact the publication Production Coordinator for specific concerns and to alert that files have been submitted. For complete preparation guidelines and file delivery information, please visit www. pentondigitalads.com or contact the publication Production Manager. Past Due Accounts: Orders may be held at the Publisher s sole discretion. Collection Related Issues: If Penton must refer Advertiser s delinquent account to an attorney or collection agency, Advertiser agrees to pay all reasonable attorneys or collection agency s fees, court costs, and other collection costs in connection with the Publisher s collection efforts. Rate Policy and Contract Provisions All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Penton. ( Publisher or Penton ) harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication s standards, policies and principles. The Publisher reserves the right to add the word Advertisement at the top and/or bottom of, or anywhere within any publication page, that in the Publisher s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when such conditions conflict, with the terms or conditions of the publication s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser s materials. Agency Commission: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed. Sequential Liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. Cancellation Policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted. Error Liability Limit: The Publisher s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser s copy/materials. Short Rate Protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract, will be billed at the Publisher s sole discretion for the difference to reflect the rate that is actually earned. For example, Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period) from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based. Rate Card in Effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in conformance with this rate card. Publisher has the right to increase rates with prior notification to advertiser. Terms of Sale: Terms of sale are Net 30 (thirty) days from date of invoice. No cash discounts allowed. Penton will not accept any form of payment which contains any limitations or conditions on payment such as short paid checks noted as representing payment in full of a disputed balance. Line of Credit: Advertiser s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of Penton, and no advanced notification is promised or implied. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Penton and Advertising Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of jurisdiction which may arise. Notification to Publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of ownership or control of their company, please notify the Publisher of this change within 10 working days.

9 website advertising The Farm Industry News Website offers attention-grabbing banner options for a targeted and cost-effective way to strengthen your marketing campaign and build your brand. Balance your print advertising program with online elements for a truly powerful integrated marketing mix. Advertising Rates and Specs All rates are net 1 Leaderboard Banner (728x90) 1 $40 CPM Leaderboard Banner (728x90) File size limit: 35k 2 2 $40 CPM Boom Box Ad (300x250) File size limit: 35k Boom Box Ad (300x250) 3 $25 CPM Button Ad (300x100 or 180x150) File size limit: 20k Web ad specs: File types accepted: JPG, GIF, animated GIF, Flash (saved in Flash 8), 3rd party tags. Linking URL(s) Special Flash notes: If you are using flash, your scripts must be set up exactly (case-sensitive). Please submit non-rich media files (i.e., JPG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers. mobile specs Ads and content automatically readjust to 2 or 3 column formats on tablets ad smartphones. Mobile sites retain category and internal search reader convenience. Tablet tools allow users to deploy social media and other functionality. 3 Button Ad (180x150) 3 Button Ad (300x100) exclusive monthly rates* $3,200 Leaderboard Banner (728x90) Boom Box Ad (300x250) Button Ad (320x50) *All rates are net File size limit: 15k All files must be static or animated JPG, GIF or PNG

10 SMART Buyers Express Smart Buyers Express is a monthly e-newsletter of paid product placements for the large-scale crop grower. Includes everything from herbicides, insecticides, seed and machinery to fuel, pickups and shop tools. Frequency:12x per year Opt-In Subscribers: 29,500 1 BOOM BOX 300x250 plus 50 words of supporting text Advertising Rates and Specs 1 Boom Box Ad with Text - $550 per ad, per issue Image with Text Ad - $400 per ad, per issue Boom Box Ads with Text (three available) Image size 300x250 Plus 50 words of supporting text Maximum File Size: 35K 180x150 plus 50 words of text 2 Product Name incredibiliter perspicax umbraculi, iam Pompeiies. Concubine miscere Augustus, sbine miscere Augustus, semper Octavius infeliciter senesceret adla tremulus umbraculi, iam Pompeii Octavius senesceret Pompeii uli. Concubine miscere tremulus umbraculi, iam Pompeii lucide deciperet. 2 Image with Text (two available) Image size 180x150 Plus 50 words of supporting text Maximum File Size: 15K All images: GIF or JPEG files only No Rich Media Static only, no rotating GIFs. Maximum File Size: 35K All Rates are net. Materials due one week prior to launch date. Smart Buyers Express 2014 Issue Dates 1/10/14* 1/17/14* 1/24/14* 2/07/14* 2/21/14 3/07/14 4/11/14 5/09/14 6/13/14 7/11/14 8/08/14 9/12/14 10/10/14 11/07/14 12/12/14 *Special issues for National Farm Machinery Show

11 farm industry news now Farm Industry News NOW is a newsletter that is deployed on Tuesdays and Fridays, which contains information about the latest products, technology and trends for corn and soybean growers. Topics range from seed, herbicides and new traits to guidance systems, tractors and implements. Interviews with industry experts are featured. FREQUENCY: 52x per year Opt-In Subscribers: 33,250 edibiliter perspicax umbraculi, iam Pompeiies. Concubine miscere Augustus, sbine Top Horizontal Banner 468x60 plus 50 words of text 1 2 Advertising Rates (net, per ad, per week, 2 issues) Horizontal Banner with Text Ad - $350 Tower Ad - $500 Image with Text Ad - $ x150 plus 50 words of text 3 Product Name incredibiliter perspicax umbraculi, iam Pompeiies. Concubine miscere Augustus, sbine Tower Ad 160x600 Specifications Top Horizontal Banner with Text Image size 180x150 or 468x60 Plus 50 words of supporting text Maximum File Size: 20K Tower Ad (one available) Image size 160x600 Maximum File Size: 35K Image with Text (two available) Image size 180x150 Plus 50 words of supporting text Maximum File Size: 15K All images: GIF or JPEG files only No Rich Media Static only, no rotating GIFs. Materials due one week prior to launch date.

12 e-blasts E-BLASTS provide a quick turn-around electronic delivery for sales messages and announcements. Audiences can be targeted by geographic and demographic criteria. Performance measurements are available 5 days after deployment and include results for delivery, opens and clickthrough metrics. Pricing is based on list selection and deployment volume. Discounts will be applied to multiple deployment orders. Please request counts and pricing from your sales representative. Advertising Specs Format: HTML Maximum file size: 50k Maximum width: 700 pixels All images for html messages must be hosted online and a full image source link provided. No JavaScript or Flash coding can be accepted. Animated GIF files are allowable, but with the understanding that they will not be viewable for all recipients. Copy provided must include the 3rd party s physical ad dress per CAN-SPAM. The copy provided should also include an opt-out so recipients can opt-out of messages from the 3rd party directly. A sponsors name will appear first in the Fr address line followed by the publication s name. E-Blast messages must be approved by the Publisher prior to distribution List requirements: When a supplemental list is provided to include in the E-Blast distribution (other than a seed list of a few names), an indemnification letter from the Penton Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM procedures are adhered to in address collection practices. A suppression file of the 3rd party s opt-out database for promotional s should be provided. Files can come in.txt,.csv or Excel format. Images should be in GIF or JPEG files. Deployment List Price/Net Size Up to 1,500 $1,800 1,501-2,000 $2,500 2,001-3,000 $3,000 3,001-4,000 $3,200 4,501-6,000 $3,500 6,001-7,500 $3,800 7,501-9,000 $4,000 9,001-11,000 $4,200 11,001-13,000 $4,400 13,001-15,000 $4,600 15,001-17,000 $4,800 17,001-19,000 $5,000 19,001-22,000 $5,250 22,001-25,000 $5,500 25,000-28,000 $5,725 28,001-31,000 $6,000 31,001-34,000 $6,300 34,001-37,000 $6,700 37,001-40,000 $7,000 40,001-45,000 $7,250 45,001-50,000 $7,500 Additional quantity rates on request Materials due one week prior to launch date. Material Questions Contact: kara.hall@penton.com Send Materials to: mary.fox@penton.com

13 Industry Voice Connecting sponsored content to the agriculture community. IndustryVoice takes company generated content to a next level of reader engagement. IndustryVoice will be bult on existing Penton-Farm Progress platforms. IndustryVoice content assets flow through each site s content management system just like other editorial content. IndustryVoice should be newsworthy. Respective editors maintain the right to reject any content deemed in poor taste, combative or overly promotional. ALL sponsored content has: Content assets are clearly identified as Industry Voice A sponsored by or brought to you by byline Robust taxonomy tagging that enables the content to render on relevant category pages and the home page Search engine optimized Leaderboard Banner 300x250 Boom Box Ad IndustryVoice Rates $1,000 On one site for a 3 month posting $700 $500 Each on 2-5 sites for a 3 month posting Each of 6+ sites for a 3 month posting 180x150 Button Ad 300x100 Button Ad 300x100 Button Ad IndustryVoice content IS: Original content Educational Informative Insightful Examples Include: White papers Industry overviews Tips and recommendations Predictions about the industry Insights into ongoing R&D Research results IndustryVoice content IS NOT: Promotional in nature Product announements A press release or repurposed press release Critical of your competition Examples Include: Press releases Product announcements Sales brochure copy Sponsor receives reporting metrics: Content clicks Time spent Approved press releases can be posted to our Briefing Room, but will not be accepted as IndustryVoice content. After 3 months the content asset is available and can be reached through search.

14 Don t leave buyers behind. Reach prospects at the moment of relevance. Your position in search engine results, whether paid or natural, will make the difference in whether a prospect buys from you or your competitor. Let s make sure they find you. Penton Marketing Services offers a full range of content solutions, digital services and lead nuturing and qualifying services that leverage our deep industry knowledge and customer relationships. We work closely with clients to analyze their business needs and develop strategic marketing solutions to realize their goals. Research Search Engine Marketing Lead Generation Lead Nurturing & Scoring Website Development Social Media elistening Search Engine Optimization Paid Search Engine Marketing Mobile Video With expertise across 17 industries, Penton brands are recognized independent authorities in the markets they serve. Penton knows business, and knows how to create and disseminate the vital content that helps businesses succeed. Inform your customers with websites and mobile apps that perform to your online marketing goals. We work in partnership with our clients to understand your marketing strategy and use leading technology and best practices to build a site that performs. Social Media elistening Mobile Apps Custom Magazines Newsletters White Papers emedia Centers Our Lead Lifecycling program accelerates leads through the sales funnel, by giving prospects the information they need to make a buying decision. All with minimal input from you! Virtual Conferences Webinars Amp up your Marketing Strategy with our research and audit products designed to give you insight and direction. Polling Custom Research Trade Research Websites Search Engine Optimization Our audit and research products are designed to inform on whether your marketing and business strategies are in line with what the marketplace wants. Contact your Sales Representative about how these opportunities might work for you. Or Visit Pentonmarketingservices.com