SEO Training. Our hands-on training courses will help you get the most from Search Engine Optimisation

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1 SEO Training Our hands-on training courses will help you get the most from Search Engine Optimisation Jellyfish 2013

2 About Jellyfish Jellyfish are digital marketing experts with a global presence. Renowned for our successful background in search, our digital offering has now evolved. We are proud to employ a wealth of specialists across three continents, all creating perfect digital journeys for our clients. Companies we've trained training@jellyfish.co.uk

3 Our facilities Our training facilities in our Reigate office are spacious, bright, modern and a great learning environment and all attendees will use the latest equipment during their sessions. The teachers will use both a big screen (big enough for everyone to see) and whiteboard for helping to demonstrate any relevant points training@jellyfish.co.uk

4 What our clients say Jellyfish are comprised of a team of true digital marketing experts and they know their field inside out! As a company at the forefront of the changing landscape that is digital communication, they don t simply rely on harnessing new technology and techniques, they actually develop them! I have been impressed at every level with the Jellyfish proposition and their approach to training was no different. It was very well organised, well delivered and actually an enjoyable social experience too. 10/10 every time... Jos Dewing Director of Online All Leisure Group Plc training@jellyfish.co.uk

5 How to find us Our Reigate offices are easily accessible by road or rail and just a three minute walk from Reigate mainline station. Parking is available for those that drive, just let us know in advance and we'll reserve you a space. Jellyfish House, London Road Reigate, Surrey RH2 9SS Travelling by road From the North: M25 Junction 8 and A217 From the South: A217 from Gatwick From the East: A25 from Redhill From the West: A25 from Dorking Travelling by train Trains to Reigate from London via Redhill Trains to Reigate from Reading via Guildofrd and Dorking (Deepdene) training@jellyfish.co.uk

6 Your day Here's your day at a glance. Start: 10:00am Break: 11:30am Lunch: 1:00pm Break: 3:30pm End: 5:00pm Lunch is provided and comes from our local deli with as much tea, coffee and soft drinks as necessary to keep your brain functioning training@jellyfish.co.uk

7 What you need to know Who should attend the Standard SEO training? Our standard SEO course provides an excellent foundation for anyone looking to get a thorough overview of SEO. The standard and advanced together provide an awesome examination of this discipline. Who should attend the Advanced SEO training? If you're already engaged with an SEO strategy and want to brush up on more advanced techniques, then this is the course for you. We get into some of the more advanced techniques required to keep you at the top! Private Training (UK & Overseas) Jellyfish also offer private training. These can be tailored to exactly what you need, whether you're looking to train a group within your business or need us to travel to your location (we're happy to travel overseas). We are flexible and will create something to perfectly suit your requirements training@jellyfish.co.uk

8 Why attend a Jellyfish training event? Trainers who know their stuff Our courses are taught by experienced experts working on successful campaigns in the subject they are teaching. Course structure A nice mixture of practical and theoretical content, which attendees can get involved in and utilise within their own workplace. Facilities Light and modern classroom environment, training laptops provided. Fresh content Content and manuals evolve in line with industry updates. Access Onsite parking or just a 5 min walk from mainline station (Reigate). Fuel to learn Refreshments and lunch provided on-site. Location Preferential rates at hotel within walking distance, for those who may be concerned about travelling. Details on request. We also offer... Discounts for multiple bookings Dedicated rates for charities Private training and tailor-made course options available on request training@jellyfish.co.uk

9 Our training days cover Standard Level Course (1 day) VAT per place An introduction to SEO Why is SEO important Common SEO goals Search engines & ranking factors Getting started Key stages of SEO Defining goals Research Keyword research Landscape analysis Competitor analysis Your strategy Creating a strategy Review & optimise Assessing your campaign performance On-site optimisation On-page optimisation Technical considerations Hosting Information architecture URL naming & folder structure Page titles Meta descriptions Page text Duplicate content Image attributes Internal linking Off-site optimisation Link building Link prospecting Where & how to build links Natural link building Directories Content creation & submission Forum posting Link building goals training@jellyfish.co.uk

10 Our training days cover Advanced Level Course (1 day) VAT per place Search marketing What is search marketing? What is SEO? Key ranking factors Setting & benchmarking goals Advanced Keyword research Understanding a user s use of a keyword The effects of time and season Using Google insight for search Using Google trends Tools for on-page optimisation SEM Rush SEO Moz Algorithm updates Google algorithm updates Summary of recent changes Indentifying an algorithm change Off-site optimisation Pagerank How page rank influences link building Advanced link building techniques Advanced link building tools Crucial link building considerations Online PR for SEO Creating your own press release Writing fantastic press releases for key terms Social media promotion Promotional services Reputation Management Reputation management monitoring tools Identifying threats to your reputation Keyword targeting & reputation Taking action against threats Reputation management goals Utilising universal search training@jellyfish.co.uk

11 How to book Navigate to: jellyfish.co.uk/services/training-courses/seo-training Scan here: Or contact us: Jellyfish