Content Marketing Training

Transcription

1 Content Marketing Course Content Marketing Digital Marketing Courses, do more

2 Content Marketing Course Content Marketing Use of content marketing by businesses jumped from 63% in 2012 to 98% in Despite its growing popularity, a recent study by the Content Marketing Institute revealed that Only 21% of marketers felt that they were getting a good return on investment for the content they were producing. There s a good reason for this. The fact is that most businesses are doing content marketing the wrong way. As one of the UK s top digital agencies, we ve successfully implemented content strategies with all kinds of brands, from SMEs to massive corporations. We know what works and we want to share our expertise with you. Book 0844 today on 0844 training@jellyfish.co.uk training@jellyfish.co.uk

3 Content Marketing Course Our one-day training course VAT per place Arrive 09:45 Start 10:00 Break 11:30 Break 15:30 End 17:00 Whether you re looking to drive brand engagement, boost your search performance or increase your brand awareness, our new course will make you rethink everything you thought you knew about content marketing. Working from the ground up we ll cover the basics like audience personas, key performance indicators and content calendars, moving on to more complex activities like digital PR and social amplification. All our instructors are experts who ve been practicing content marketing from way before Lunch 13:00 it was cool. With our guidance you ll create engaging blog post ideas with clickable headlines, complete with a strategy for generating shares and driving relevant traffic. At the end of the day, you ll come away with invaluable content marketing knowledge that you can put to practice straight away. What we ll cover on the day An introduction to content marketing What can content marketing do for you? The good, the bad, and the ugly Why you need a data driven strategy Defining your key metrics How to do topic research How to be engaging Successful competitor analysis Attracting and utilising influencers Multimedia, interactive and rich content What makes a good headline Writing for digital platforms What you need from a content calendar Successful digital PR How to promote your content

4 Digital Marketing Courses, do more Jellyfish Courses We are digital marketing experts. After years of working closely with our clients, we began to notice there was a real need for us to talk in greater detail about our expertise to help them achieve greater success personally, as a team and as a business. Here are some of the brands we ve trained So we started running courses hosted by our in-house marketing experts. They were so successful we expanded the range and dates to encompass a greater breadth of marketing skills, from SEO to Social Media to Analytics and everything in-between.

5 Digital Marketing Courses, do more Our Other Courses Analytics Insights Google Tag Manager Google Analytics Conversion Optimisation Google Adwords Google Display Network SEO Social Media

6 Digital Marketing Courses, do more Why choose a Jellyfish course? Experts in their field Accessible venues Refreshments provided Reduced rates for charities Our courses are taught by experienced experts, when they aren t training they are working on successful campaigns in the subject they teach. Practical & theoretical course content We think it is important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace. All Jellyfish training locations are within walking distance of a mainline or underground station, meaning you need less time to find the venue and get more time to relax. Course content evolves with the industry The digital marketing industry is still relatively new, meaning there are always new technologies, strategies and information being shared. As experts working in the industry we are able to keep up to date on everything, to ensure nothing new is missed from our courses. If you are training in Reigate you can expect to get a 2 course deli style lunch. Delegates who choose our London venue are also offered a course lunch but from an option of 3 hot main meals and a selection of desserts. Price competitive We keep a close eye on our competitors offerings and pricing, we know from surveys that we are price competitive with in the digital marketing training market. If you are a registered charity please contact us before making a booking. We know that it is equally important for you to promote your business and generate donations. We have a number of discounts available to you. Discounts on multiple bookings Do you want to book more than one course, but want to know if there is any movement on the price? Hey it doesn t hurt to ask, please contact us before making your booking.

7 Content Marketing Course Our Facilities Reigate Brighton Victoria Jellyfish offer you a welcoming, bright and modern training environment hosting some of the most up to date technology and services. We now offer our professional Courses in three locations, Reigate (head office), Brighton and Victoria. If these locations don t quite suit you, we also offer Tailored Courses where we deliver our training at a location of your choice (see page 10).

8 Digital Marketing Courses, do more What our clients say We are extremely proud to say we have 100% positive feedback from delegates who have attended our courses. These can be found on the independent review site Feefo.com The training was great and the instructors taking the session were flexible in adapting the session to our requirements. I learnt far more than I had hoped in a short period of time. The added bonus is the really good post course support to help out when I start applying my newly gained knowledge. Excellent! Very organized, extremely professional and very useful. A very cool brand and agency, very, very useful - exactly what I needed. I would recommend to anybody!

9 Digital Marketing Courses, do more Meet the trainers Our courses are taught by experienced experts, when they aren t training they are working on successful campaigns in the subject they teach. Nick Fettiplace SEO Trainer Richard Hartley Google Adwords Trainer Vassilis Tourtouropoulos Conversion Optimisation Trainer Alex Davies Google Analytics Trainer Hannah Rainford Social Media Trainer

10 Digital Marketing Courses, do more Tailored Courses We know that just as businesses, people, and skillsets differ, so do their demands. Which is why our Tailored Courses have been specifically designed to help you get the course you want, exactly the way you need it. Our Tailored Courses prove popular with organisations that have a number of employees or departments involved in the subject areas we teach. Our courses provide the opportunity for these individuals to come together (which is not always logistically possible) and receive dedicated, expert training. It also becomes a platform where individuals can ask questions and brainstorm new ideas for the business, inspired and motivated by what they ve learnt during the day. Tailored Courses give you: The class size you want The dates you want The location you want The course you want The duration you want The customised content you want Your course, your way