BYOD: Maintaining Corporate Policies in an Untethered World. Monday, March 11, :30-3:15 p.m.

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1 BYOD: Maintaining Corporate Policies in an Untethered World Monday, March 11, :30-3:15 p.m.

2 PLEASE SILENCE YOUR CELL PHONES THANK YOU!

3 Moderator: Jim Patterson, CEO, Patterson Advisory Group Speakers: Stefan Bewley, Director, Altman Vilandrie and Company Randy Jeter, CEO and Co-Founder, RapidScale Bill Weber, General Counsel, Cbeyond

4 Altman Vilandrie & Company AV&Co. is a boutique strategy firm focused on Communications, Media, and Technology Background Locations Founded in 2002 in Boston 80+ consultants in North America Additional 40 consultants in Europe operating as Solon Management Consulting San Francisco New York City Boston London Munich Budapest Value Proposition Industry focus results in better advice and speed Fact-based, analytical, and economicsdriven approach Serve corporate and private equity clients 60+ countries where AV&Co./Solon has assisted clients Confidential Do Not Reproduce March 19,

5 SaaS Appeal Total Cost of Ownership Example ERP System ($M) $25 $20 $15 $10 SaaS is typically cost effective for smaller companies SaaS Hosted (IaaS) Hosted (Leased) Premise $5 Most likely SaaS Most likely Hosted/Premise 0 2,000 4,000 6,000 8,000 Number of Employees Sample Additional Considerations Internal Control Systems Compatibility Scalability Compliance Security Confidential Do Not Reproduce March 19,

6 ($ Billion) % of Business SaaS Market Overview AV&Co. estimates the SaaS Market to reach $57B by 2016 growing at 21% CAGR; More than 50% of businesses plan to increase spending on SaaS products & services SaaS Market Size Expected Change in SaaS Spend $4, $4, $3, Overall IT Spend $3, $3, $3, CAGR: 3.4% $3, (Gartner Estimates) $57 $47 100% 8% 7% 33% 41% $18 $23 $29 $34 $39 SaaS Market Size CAGR: 21% (AV&Co. Estimate) 59% 52% Decrease No Change Increase SaaS SaaS AV&Co. estimates align with third-party research that estimate SaaS Market to grow ~20-24% CAGR CRM and Social Collaboration SaaS apps have the largest adoption Mid-Sized businesses have the largest adoption of SaaS & overall cloud services Healthcare, Manufacturing/ Hi-tech and Professional Services sectors lead in SaaS adoption Sources: Gartner, IDC, AV&Co. Analysis Confidential Do Not Reproduce March 19,

7 Key Drivers & Barriers to Adoption of SaaS While cost savings, scalability and enabling business continuity are the top reasons for adopting SaaS, security, pricing, and reliability remain the top barriers to adoption Key Drivers of Adoption Key Barriers to Adoption Cost Savings Scalability Enabling Business Continuity Greater Flexibility to React to Changing Market Conditions Pricing Security Reliability Difficulty Measuring ROI Small Businesses = gaining competitive advantage Mid-Sized Businesses = Scalability Large Enterprises = Improved internal/external customer support Sources: AV&Co. Analysis Small Businesses = price uncertainty Mid-Sized Businesses = difficulty measuring ROI Large Enterprises = concern about vendor lock-in and reliability Organizational readiness, Immature Technology and Legal Issues are some other barriers to adoption of SaaS services Confidential Do Not Reproduce March 19,

8 Small Business Cloud Adoption

9 The Competitive Environment SMBs 9 Confidential Proprietary Information Subject to Non-Disclosure Agreement

10 Bandwidth and the BYOD Movement Bandwidth For enterprise applications the cloud experience must mirror the on-premise experience Symmetrical bandwidth is a necessity, not a luxury BYOD Driving cloud adoption Customers want their desktop everywhere 10 Confidential Proprietary Information Subject to Non-Disclosure Agreement

11 Critical Success Factors Customer knowledge Application support Security Redundancy Network ownership Cost 11 Confidential Proprietary Information Subject to Non-Disclosure Agreement

12 Randy Jeter Chief Executive Officer RapidScale, Inc.

13 Cloud Perspectives How do Carrier Perspectives Toward the Cloud Differ? My Analysis Carrier Keys to Success Next Generation Computer Focus on End User Experience Centralized App Management Improved Security Bring Your Own Device (BYOD) Support Online & Offline Solution Ease of App Deployment CloudMPLS Solutions (App Delivery SLA)

14 Business Apps as a Service Business Apps Virtualized in a Secure Private or Multitenant Environment

15 Carrier Revenue Carrier Revenue App, Compute, Connectivity and Network Monitoring Revenue Per User or Per Business App Revenue Increased Carrier Compute Revenue Private Cloud Multitenant Cloud CRM & ERP App Revenue Increased Video & Voice Collaboration App Revenue Document and Content Management App Revenue Vertical App Revenue Increased Revenue for Software Developers

16 Speaker Contact Information: Jim Patterson, Stefan Bewley, Randy Jeter, Bill Weber,

17 THANK YOU FOR ATTENDING!

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