Latin America 4 Pillars of the Third Platform Continuous Information Series. Value Proposition

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1 Latin America 4 Pillars of the Third Platform Continuous Information Series Value Proposition June 2014

2 International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. 50 years of experience in ICT market research 1,000+ analysts within a global information network 90+ countries covered 2 around the world

3 Third Platform ICT market transformation in Latin America Expected spending in Big Data technologies in Latin America is expected to reach $820 million in 2014 Half of the companies allowing BYOD in the region will include the personally liable devices into an MEM (Mobile Enterperise Mgmt) platform. 60% of companies will use public social networks for marketing or sales in Latin America in 2014 Public Cloud spending in Latin America is expected to grow 67% in 2014 to over $1 billion. 3

4 IDC Latin America 4 Pillars of the Third Platform Continuous Information Series (CIS) As forecasted by IDC previously, Third Platform ICT market transformation continues to be unstoppable in Latin America for 2014 and beyond and will continue to shape the competitive landscape in our industry. Latin America will continue to demonstrate its ability to leapfrog when it comes to technology uptake. However, for this to come true in its greatest extent, technology solutions will need to contribute to escalate, optimize and potentiate existing resources. With the IDC Latin America 4 Pillars of the Third Platform Continuous Information Series (CIS) of reports, clients who are already involved in Latin America or who are thinking of entering the region will get a first-hand look at the latest trends shaping the marketplace and the needs of the IT decision makers within the region to allow companies to better flourish in this fast growing market 4

5 Cloud Market Tile Cloud Market Sizing IaaS, PaaS, SaaS Markets 2013 Market Size, Forecast Highlights and Assumptions Brazil, Mexico, RLA Cloud Trends Cloud trends and future outlook in Latin America Drivers and inhibitors to growth in the region Case study examples Cloud Survey Highlights of survey results with over 400 IT decision makers in Latin America regarding their adoption patterns, future plans, understanding of Cloud solutions and offerings 5

6 Big Data Market Tile Big Data Market Sizing Infra, Data Org. and Mgmt, Analytics and Discovery, Decision Support and Automation Interf. Markets 2013 Market Size, Forecast Highlights and Assumptions Brazil, Mexico, RLA Big Data Trends Big Data trends and future outlook in Latin America Drivers and inhibitors to growth in the region Case study examples Big Data Survey Highlights of survey results with over 400 IT decision makers in Latin America regarding their adoption patterns, future plans, understanding of Big Data solutions and offerings 6

7 Enterprise Mobility Market Tile Mobile Enterprise Management and Security Trends MEM and MES trends and future outlook; inhibitors and drivers to grow. Case study examples 2013 Market Size, quantitative forecast Brazil, Mexico, RLA Mobile Enterprise App. Platform Vendors Analysis of top 5-7 MEAP vendors in Latin America and their positioning with the region. Mobile Enterprise Management and Security Survey Highlights of survey results with over 500 IT decision makers in Latin America regarding their adoption patterns, future plans, understanding of Mobile Enterprise Management solutions 7

8 Social Enterprise Market Tile Social Enterprise Market Sizing Infrastructure, Platform, Software Markets 2013 Market Size, Forecast Highlights and Assumptions Brazil, Mexico, RLA Social Enterprise Survey Highlights of survey results with over 400 IT decision makers in Latin America regarding their adoption patterns, future plans, understanding of social enterprise uses and offerings 8

9 A Continuous Information Service Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Cloud Market Sizing Cloud Trends Cloud Survey Big Data Market Sizing Big Data Trends Big Data Survey MEM Trends MEAP Vendors MEM/MES Survey Social Market Sizing Social Survey 9

10 Program Investments Details Investment (*) Cloud Tile Latin America Cloud Market Sizing report Latin America Cloud Trends report Latin America Cloud Survey report USD 15,000 Big Data Tile Enterprise Mobility Tile Latin America Big Data Market Sizing report Latin America Big Data Trends report Latin America Big Data Survey report Latin America Mobile Enterprise Management and Security Trends Latin America Mobile Enterprise Application Platforms Vendors Analysis Latin America Mobile Enterprise Management and Security report USD 15,000 USD 15,000 Social Enterprise Tile Latin America Social Enterprise Market Sizing report Latin America Social Enterprise Survey report USD 10,000 Total Bundle Price USD 55,000 USD 50,000 (*) Notes: 1. Prices in USD and do not include taxes. 2. Payment should be done 50% at the beginning and 50% and the end of the service. 3. Bundle price considers all four tiles 10

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