1 1 USE OF CLOUD COMPUTING BY SMALL AND MEDIUM ENTERPRISES
2 Introduction Small and Medium Enterprises (SMEs) are the drivers of a nation s economy SMEs are leading the way for entering new global markets and for innovations in the emerging markets Cloud technology are well suited for SMEs as they do not have significant amount of resources and technical expertise to set up the appropriate infrastructure so as to compete with their larger competitors Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
3 KEY DRIVERS OF CLOUD COMPUTING ADOPTION IN SMEs 3 Cost Reduction Structure Quick Accessibility Innovative Incentive Structure On demand structure
4 Cost Reduction Structure 4 Cloud computing approach remarkably decreases the cost of entry for SMEs SMEs can benefit from compute-intensive business analytics that were available only to the largest of companies SMEs in the developing countries can compete and propose their new IT solutions globally Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
5 Quick Accessibility 5 Cloud Computing can give quick access to hardware resources with no requirement for upfront capital investments Faster time to market in many businesses Startups like 37 Signals (web designing), Jungle Disk (on-line storage), Gigavox (podcast), SmugMug (photo website) realized with investments in IT that are order of magnitude lesser than that required a few years ago Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
6 Innovation Incentives Structure 6 Cloud Computing can lower IT barriers to innovation, as can be witnessed from many startups like the online applications such as Facebook and Youtube to the more focused applications like Triplt (travel related) or Mint (for finance) Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
7 On Demand Structure 7 Cloud computing makes it easier for SMEs to scale their services according to client demand. As they notify to need renting new resources, the required resources are delivered quickly through the internet Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
8 New Applications and Services 8 Location aware Mobile applications (involving humans as well as sensors) Parallel batch processing (Google s MapReduce and Hadoop) Business analytics (use computer resources to understand customers, buying habits) Offloading of compute-extensive desktop applications Source: Cloud computing - The business perspective, S. Marston et al, Decision Support System 51, , 2011.
9 Examples of Different Types of Services 9 Web Application Service Collaboration Services Compute Service Datacenter Infrastructure Database service Job Scheduling Service Cloud Computing Service Catalog Storage service Virtual Client service Content Classification Storage backup, archive service Source: IBM
10 The Cloud Offers a Better Model for Application Development Comparison to Build Custom Brand Promotions Application Development Time 100 Hours 4,000 Hours Time to Deploy Instant 4 Weeks No Hardware and Software No Maintenance Required No Extra Development Required IT Administration Console Analytics Internationalization Cloud Computing Offers wider Choices Low Cost: Subscription Model: Pay as You Go Simplicity: Focus on Innovation not Infra Ease Of Use: Build and Deploy Apps Instantly Global Development, Global Deployment Authentication & Security Model Mobile Device Deployment Compliance Audit Trail End User Usability Rating Source: Fortune 500 Media Corporation Evaluation
11 Most significant opportunity for cloud services will be in applications Share Applications 15,332 17,470 20, % Development 4,325 6,075 8, % Systems Infrastructure 7,194 8,877 11, % Servers 4,960 6,000 7, % Storage 4,098 5,414 7, % Total 35,911 43,837 55, % 1. Applications (SaaS) was the largest segment representing 37.1 % in By 2018 the market will grow from $55 B to $ 127B 2. The Applications segment includes messaging, conferencing, and team collaboration software and business applications (e.g., CRM, ERP, financial, PLM, and SCM), delivered via the cloud services model 3. Communications and collaboration applications lead the way for market entry followed by opportunities for business applications SOURCE: IDC April 2014 Study Product Life Cycle Management, Supply Chain Management, Enterprise Resource Planning
12 12 Services being delivered via Cloud by SMEs
13 RapidCompute a Cloud Service Provider in Pakistan 13 RapidCompute is an example of an IaaS cloud service provider that has transitioned from providing critical infrastructure to managing mission critical services Cloud for data backup (owncloud to provide a dropbox type service) Cloud for Disaster Recovery and business continuity Provides open source and proprietary (Atmail, Microsoft Exchange etc) as a hosted service Hosts databases such as Microsoft SQL, MySQL and Oracle to cut down licensing and maintenance costs for SMEs for complex database backed solutions Provide a test case for local software houses to showcase cloud enabled applications quickly to prospective customers such as retail POS solutions
14 Arbisoft-SME Case Study from Pakistan 14 Forward-looking software house in Lahore established in 2007 Deevlop Smartphone apps, interactive enterprise apps, and search analysis 100+staff with Multi million dollar revenue One of the Fastest growing software house in Pakistan Source:
15 Atbisoft-100% Cloud Adoption 15 Entire development activity on Amazon cloud (PaaS) All IT enterprise services ( , collaboration, calendars) are on GoogleApps cloud (SaaS) Using other cloud services (SaaS) such as drop box Source:
16 KEY INHIBITORS OF CLOUD COMPUTING ADOPTION IN SMEs 16 Reliability Presently, some of the significant global technological and political powers are making laws that can have an inverse impact on development of the cloud solutions globally Economic Value interoperability Connectivity and open access Political Issues Security and Privacy
17 Expected Challenges for SMEs Data Privacy and Confidentiality - Security Where will you data be located? What are the security features provided? Poor Awareness SMEs are not typically aware of the pros and cons of the Cloud, but also how to negotiate with cloud providers Contractual Issues and SLAs Liabilities, Vendor Lock in, Data Portability Source:
18 Examples of Different Types of Services 18 Source: Easynet Connect
19 Latest News: Alibaba to invest $1B in Cloud Computing Date: July 29, 2015 Chinese e-commerce giant Alibaba is planning a $1bn push into the cloud, taking on Amazon by expanding its cloud computing unit Aliyun into international markets The company, often described as the Chinese Ebay, is expanding its cloud computing arm from its current bases in China and Silicon Valley to the Middle East, Europe and Japan, in what is a direct competition with Amazon s rapidly growing rival, Amazon Web Services. Alibaba s chief executive, Daniel Zhang, said in a statement that this additional $1bn investment was just the beginning : Cloud computing and Aliyun, which was spun off in 2012, are Alibaba s fastest growth areas. SOURCE:
20 Conclusions Cloud is the way to go due to the ubiquitous nature of internet Cloud makes economic sense as capital costs are minimal Enterprises spend $270 billion on software every year Forrester Research expects the global cloud computing market to reach $241 billion in 2020 Subscription is becoming the only way of Software Sales. Cloud wins because there is no CAPEX and a predictable OPEX According to Gartner, most enterprises have part of their run-the-business software functionally executing in the cloud, using PaaS services SOURCE: Forrester Research &
Decision Support Systems 51 (2011) 176 189 Contents lists available at ScienceDirect Decision Support Systems journal homepage: www.elsevier.com/locate/dss Cloud computing The business perspective Sean
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