The Cloud Opportunity: Italian Market 01/10/2010

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1 The Cloud Opportunity: Italian Market 01/10/2010 Alessandro In collaboration with easycloud.it

2 Who is easycloud.it? Easycloud.it is a Consultant Company based in Europe with HQ in Italy. Our mission is to support Service Providers, Business Companies, Public Administration, Government, SMB, anyone is interested to the adoption and rollout of services provided by the cloud, enabling new innovative business models, the best innovative application to collaborate, managing the business and improving customer productivity in a global and always faster world. We work in the following areas: Cloud Computing Managed Services (on-premisis)

3 Agenda What is Cloud Computing, the role, the advantages and the opportunity Security in the Cloud Market opportunity The Cloud opportunity for Service Provider, SP Channel and Customers by Vertical(SMB, Puclic Sector, Mid-Market and Enterprise Markets Q&A

4 What is the Cloud? "Software, application, platform, computing, collaboration, productivity, e-learning, public services, anything can be delivered as a service to any device with a broswer, assuring scalability, security and resource virtualization by easycloud.it Cloud Computing is a generic brand of this revolution.... Anything as as a Service Service Anywhere Anytime

5 Cloud Architectural Levels Software-as-a-Service (SaaS) Software as a Service delivers software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. Examples: Salesforce.com, Webex, Gmail Platform-as-a-Service (PaaS) Platform as a Service delivers a computing platform as a service, consuming cloud infrastructure and sustaining cloud applications. Examples: Google App Engine, Force.com, Microsoft Azure Infrastructure-as-a-Service (IaaS) Infrastructure as a Service delivers computer infrastructure, typically a platform virtualization environment, as a service. Examples: Amazon EC2

6 Cloud deployment models Internal (private) cloud The cloud infrastructure is operated within the organisation. Community cloud The cloud infrastructure is jointly owned by several organisations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations) Public cloud The cloud infrastructure is owned by an organisation selling cloud services to the general public or to a large industry group. Hybrid cloud The cloud infrastructure is a composition of two or more clouds (internal, community, or public) that remain unique entities but are bound together by standardised or proprietary technology that enables data and application portability.

7 Global Vision of an ICT enviroment Managed Services & Cloud Services opportunity Internal Internal Cloud Cloud Public Public Clouds Clouds Software Software & & System System Integration Integration Shared Dedicated Corporate Sharing Mission-Critical Multi-Tenant Hosted On Premises Off Premises

8 The new business architecture approach ICT as the platform to enable Innovation Business Business Requirements Requirements SLA, Profiles, Community/Groups, Business Continutity, SLA, Profiles, Community/Groups, Business Continutity, Security, Internal/External Process, Internationalization,.. Security, Internal/External Process, Internationalization,.. Unified User Experience Public Public Public Public Public Clouds Public Clouds Clouds Clouds Clouds IaaS, PaaS, Clouds SaaS IaaS, PaaS, SaaS API API API System Integration On-Premisis Apps Software Integration Management/Security Tools Hosting Virtualization Computing Storage Networking Internal Cloud

9 How UC is changing? more applications, more mobility, a mix of on-premises and cloud deployment models, more flexibility, more devices, more UC! UC UC In In the the Cloud Cloud Software Software & & System System Integration Integration Business Business Applications Applications (CRM, Social Network,..) (CRM, Social Network,..) On-SIte UC Hosted UC

10 Cloud Benefits Scalability Scalability Security Reliability Flexibility Security Reliability Flexibility Capex Lower Lower Cost Capex vs vs Opex Opex Cost Elastic Elastic Virtualizzation Virtualizzation & & Consolidation Consolidation Agility Agility Green Green SLA SLA Time-to-Market Time-to-Market.... Anything Anything as as a a Service Service

11 Security is an issue? Where are my Money more secure in Bank or at Home? at the Bank if it is a trusted Bank!.. therefore choose your trusted cloud provider!

12 SMB Italian Market Opportunity Enterprise-class services without an ICT organizzation >40% of SMB Companies doesn't use advanced ICT due to complexity and high costs High Market Opportunity Cloud Apps bundles, optional personalization & integration, by Vertical SaaS: SaaS: UC&C, UC&C, CRM, CRM, ERP, ERP, Enterprise Enterprise Social Social Network Network IaaS: IaaS: Virtual Virtual Servers, Servers, Storage Storage Shared Personal Telepresence Dedicated On Premises Off Premises

13 Enterprise Italian Market Opportunity Consolidation, Virtualizzation Internal Cloud Internal Cloud Pilot of not Mission Critical Apps Shared Telepresence Dedicated On Premises Off Premises

14 Consumer Market in Italy The biggest opportunity for PAL,PAC, SP! Consumer Market in Italy is the faster growthing Worldwide in Mobile devices and Time spent on Social Networking applications : >10M User on Facebook, 28% penetration level in the usage of Smartphone (Smartphone Market is growthing at >16% YoY WW! ) Investing in Public Sector ICT and Cloud Services will give a competitive advantage to Companies with offices in Italy, more flexibility to pay tax, open an new Start-UP, getting information about founds, new opportunities, Green: Public offices near your home to get access to your office (teleworker), Telepresence, Broadband access, advanced ICT services,

15 The new role of Italy in the World: The HUGE Opportunity! Italy as HQ of ICT Multinational Companies in the South of the World, for his strategical geographic position, the open cultur and mind, culture, competence, the great flexibility and Natural attitude to Evolution and Innovation!!

16

17 Thanks!

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