1 Sudden Impact: How Cloud Services Affect the Network and Drive Business Transformation Monday, March 11, :30-3:15 p.m.
2 PLEASE SILENCE YOUR CELL PHONES THANK YOU!
3 Moderator: Eric Clelland, CMO and Vice President of North American Sales, Cyan Speakers: Mannix O Connor, Director of Technical Marketing, MRV Communications Dan Quandt, GM for Service Providers, IntelePeer, Inc. John Summersett,COO, COMLINK
4 Cyan How Cloud Services Affect the Network and Drive Business Transformation Eric Clelland , CYAN, INC.
5 Company Snapshot Cyan delivers innovative SDN solutions for carriers and large data center environments founded 2006 Petaluma, California 200+ employees Recently named Private Company of the Year by Lightreading 120+ customers 5 Cyan Confidential 2013, CYAN, INC.
6 Current Global Footprint Norway Sweden Canada United States United Kingdom Denmark Switzerland Germany Korea Mexico Hong Kong Malaysia Singapore New Zealand CYAN, INC. 6 CYAN CONFIDENTIAL 2013, CYAN, INC.
7 key business drivers 7 CYAN CONFIDENTIAL INFORMATION 2012, 2013, CYAN, INC.
8 everything depends on the metro Applications wireless backhaul business Ethernet cloud connectivity broadband backhaul wholesale transport private networks 8 Cyan Confidential 2013, CYAN, INC.
9 creating problems too complex too rigid doesn t scale too expensive legacy approaches are inadequate: 9 Cyan Confidential 2013, CYAN, INC.
11 Cloud Connectivity Strategies If connecting to the Cloud, shouldn t the network operate like the Cloud? 11 CYAN CONFIDENTIAL Cyan , CYAN, INC.
12 Cloud and Network Where we were.. Customers would call carriers for temporary circuits Applications were schedule in batch after hours customers would use arbitrage techniques Where we are now.. Customers demand larger bandwidth and are driving the $/bit down Too much capacity or too little capacity No synthesis between cloud and the network Where we are going.. The cloud and the network are thought of as a singular resource Networks are offered as a service Applications orchestrate network connectivity 12 CYAN CONFIDENTIAL CYAN, INC , CYAN, INC.
13 Data Center Data Center Data Center Interconnect (DCI) Scenario Cloud OS dynamically manages compute resources Network must provide the required connectivity Lack of orchestration between the network and cloud means resources may be inadequate or used inefficiently Demand-based migration of VMs, compute tasks, and content Insufficient resources or overprovisioned bandwidth 13 Ethernet & Optical Carrier Network Cyan Confidential 2013, CYAN, INC.
14 Data Center Data Center DCI with SDN Orchestration Leverage SDN & OpenFlow to provide seamless connectivity between data centers Model carrier network as a layer 2 switch, logically connecting data centers to the same virtual topology SDN Orchestration Cloud Platform Integration Path Computation Element Adapters (e.g., OpenFlow) Virtualized Switching Fabric 14 Ethernet & Optical Carrier Network Cyan Confidential 2013, CYAN, INC.
15 Enterprise Data Center SDN Cloud Connectivity Business Apps OSS Customer Front-End SDN Orchestration & Back-End Self- Provisioning Customer Portal SLA Monitoring Performance Management PCE and A-to-Z Provisioning Usage Billing OpenFlow APIs Multi-Vendor Element Adapters Network Virtualization OpenStack & Quantum 3 Automatic allocation of data center resources including VMs 1 Customer orders 2 Data center connectivity cloud service automatically (e.g. IaaS) provisioned 15 Ethernet & Optical Carrier Network Cyan Confidential 2013, CYAN, INC.
16 Benefits: SDN Orchestration of Enterprise - Cloud Connectivity For the Enterprise Fast, on-demand connectivity between the enterprise and data center Applications including cloud-bursting directed to optimal data centers with requisite bandwidth and service levels For the Service Provider SDN and vendor agnostic approach allows service providers to avoid proprietary lock-in Eliminates inefficient use of network resources by leveraging packet and optical layers in an optimal manner 16 Cyan Confidential 2013, CYAN, INC.
17 Cloud and Network Where we are Going.. Around the Corner The cloud and the network are thought of as a singular resource Networks are offered as a service Applications orchestrate network connectivity 17 CYAN CONFIDENTIAL CYAN, INC , CYAN, INC.
18 , CYAN, INC.
19 19 How Cloud Services Affect the Network and Drive Business Transformation Mannix O Connor Director of Technical Marketing
20 Network Services and Stakeholders Evolving Computer Centric Network Centric Application Centric Broadband Utility Service
21 Cloud Providers Balance Multiple Competing Needs Provider A Provider B Provider C CEN Carrier Ethernet Network Access Network Metro Network Data Center Interconnectivity Scalable Highly Reliable SLA Measurable Low Latency Space / Power Efficiency Security Economical
22 Connectivity to Cloud Providers Complex Fiber WDM Ethernet 1M to 10G Public, Private and Hybrid (Extranet) Cloud Data Centers Fiber WDM Service Provisioning Ethernet 10G/40G/100G Wholesale Network Retail Applications & Content End-user Experience
24 Sample Layer 0 through 2.5 SDN Functions End-to-end wavelength configuration and monitoring Packet layer OAM EVC EVC EVC λ Physical layer OAM Packet-Services within wavelengths Automated Service Configuration UNI UNI UNI Carrier Ethernet A Carrier Ethernet B UNI ENNI UNI UNI
25 SDN Protocols Enable Efficient Cloud Services SDN Protocols
26 MRV at a Glance Founded in 1988 Over 20 years of Optical Innovation Group employees 300+ Worldwide sales and service offices across four continents Key Solutions Optical Transport and WDM Optical Carrier Ethernet Access Infrastructure management and services Over $1B install-base of optical systems MRV provides optical communication systems to more than 100 wireline, wireless and cable MSO carriers and thousands of Enterprises 26
27 Dan Quandt, GM for Service Providers, IntelePeer March IntelePeer, Inc. All rights reserved. Proprietary and confidential. 27
28 What Does the Cloud Mean for Communications? Multimodality Voice, HD audio, video, IM, presence Integrated and ubiquitous Single connection, no longer siloed apps Virtualized & hosted infrastructure Service provider and enterprise equipment moving to hosted resources Over the Top connectivity models IntelePeer, Inc. All rights reserved IntelePeer, Inc. All rights reserved. Proprietary and confidential. 28
29 How Does the Cloud Change Communication Business Models? Peering and federation Service provider definition is evolving More Over the Top services New applications and revenue opportunities IntelePeer, Inc. All rights reserved IntelePeer, Inc. All rights reserved. Proprietary and confidential. 29
30 What Does the Network Look Like in 5 Years? Convergence around IP and SIP as a network common denominator Peering and federation as the primary interconnection model, driven by: Evolution of the network edge to IP Exponential growth of IP endpoints (VoLTE, residential and business VoIP, Unified Communications clients) IP-based Network VoIP Enterprise Soft Client Mobile Video Rich Media Applications IntelePeer, Inc. All rights reserved IntelePeer, Inc. All rights reserved. Proprietary and confidential. 30
31 IntelePeer, The Cloud Communications Company Leader in cloud-based communications and collaboration services for business Enabling easy delivery of voice and multimedia capabilities to any network or device Proven Track Record 30+ Billion Minutes of Annual Usage 450 Million End-Points 522+ Enterprise Customers 165 Service Provider Customers 70+ Peering Partners 75 Channel Partners IntelePeer, Inc. All rights reserved IntelePeer, Inc. All rights reserved. Proprietary and confidential. 31
32 The Big Bang of IT John Summersett - COO
33 What s in the Cloud? Processing Memory Circuits Software
34 Who Owns the Cloud? No One Emphasis Federation Orchestration Service Providers Accountable
35 Changing the Business Understanding of Abstracts as a service Keys Federation Orchestration Performance APP extends Network Control Plane Core Centric User Control
36 Customers Know what they like Solutions To Their needs Quality of Service Performance Collaboration On Demand
37 Sales Channel Redefined Selling out of and into: A User Defined EcoSystem Customers need help Identifying Needs Defining Needs Articulating Needs A Software Process Verticals Will Emerge
38 A Comlink Healthcare Division 2 nd Largest Rural Medical Network Federated Hospital Networks Secure Network Medical Ecosystem Medical Transactions Records Exchange
39 About National and International Service Provider Founded 1996 & Operational in 2001 Over 120 Carrier Clients Interconnected Data Center Operations Clients - Over 100 Countries Regional Fiber Network Miles Owned Middle Mile Metro Rings
40 Speaker Contact Information: Eric Clelland, Mannix O Connor, Dan Quandt, John Summersett,
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Blue Planet Introduction Cyan Blue Planet is the first purpose-built Software-Defined Network (SDN) platform designed for service providers to simplify the development, deployment, and orchestration of
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