Official RSNA 2015 Online Press Office. Powered by:
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1 Official RSNA 2015 Online Press Office Powered by:
2 Presenters Gina Dennis Event Marketing Manager Lisa Kopec-Miller Account Manager 1
3 Overview RSNA Online Press Office and Online Press Kits How to Reach Media: Before & During the Show Creating an Engaging Press Kit Examples of Successful PR Campaigns How the Media Benefit from the Online Press Office Benefits of the Online Press Office for Exhibitors PR Newswire Distribution 2
4 Online Press Office Press Kits Social Media Sign up for news Latest news 3
5 Online Press Kit 3 documents 6 documents 10 documents Click here for full product information 4
6 Online Press Kit Company Banner Press Materials Social Sharing Mobile friendly Customized page Press materials Distribution Measurement Online Press Kit Packages start at $399 and there are packages available which also include discounted PR Newswire services. Social Media 4
7 How to Reach Media: Before & During the Show 6
8 How do I Find the Registered Media list? Please contact: Emma Day, Manager, Media Relations , eday@rsna.org 7
9 The Direct Pitch Preferred method of media contact is - according to PR Newswire media panel discussion Use a smart, short subject line to make an introduction What topics has this journalist recently covered? News Jack or inject your angel into a breaking story/trend/recent article written by this journalist 8
10 The Pre-Show Advisory: Include the Specifics: Who? Who will be available for interview? Who will be demonstrating? What? What will be on display? Where? Booth #, hall, etc When? Include your demo schedule, press conference schedule Why? Include your big picture perspective, your bird s eye view How? book an appointment/ lead generation 9
11 The Press Kit Round Up Premium PR Newswire reach via US1 for each press kit participant Nov 17 deadline 10
12 The Best Time to Distribute Your News 2014: The busiest release traffic days overall were: Sun 12/1: (day 1) 17 headlines Mon 12/2: 15 headlines Tues 12/3: 11 headlines Don t shy away from weekends Send your news ahead when possible with embargo times- VPO holiday hours Thanksgiving & Friday after the holiday Deadline for roundup release is Nov 17 11
13 Creating an Engaging Press Kit 12
14 Compelling Content: Help Tell Your Story Don t sell. Inspire. Give your press kit audience a choice. Focus the content to support your trade show message. Amplify your press kit s message through promotion. Source: Beyond PR: 6 TIps For Trade Show Press Releases 13
15 Social Media Feed Call-to-action button, lead generation formnotification every time someone fills this out **Make kit available to sales team to share on the show floor 14
16 The Triple Check: Do the Research for the Media Does your press kit includes: Booth number Current logo Phone number and where you can be reached during the show Calendar of events All social network channels Product shots Video 15
17 Examples of Successful PR Campaigns: News Releases That Stand Out 16
18 BE Social #RSNA15 Update social media throughout the day Be conversational: follow the bloggers and influencers that most interest you at RSNA, and chime into their online conversations that pertain to your brand Share online press kit via social media accounts Diversify your content on social media 17
19 2014 RSNA Headline Champions -GE Healthcare -GE Healthcare 18
20 Multimedia Drives Discovery Press releases that include multimedia get more views- up to 9.7 times more views than releases that do not include multimedia 19
21 Multimedia Drives Discovery 20
22 How the Media Benefit from the Online Press Office 21
23 RSNA website, under the Media tab 22
24 RSNA HEADLINE S Attending media and subscribed industry professionals will automatically receive your headlines to their inbox 23
25 Posting to VPORoom.com 24
26 VPO Subscription Service 25
27 Benefits of the Online Press Office for Exhibitors 26
28 Saves time and money Reduces costs: an online press kit is less expensive than traditional press kit production Reduces workload: you do not need to burn CD's and flash drives weeks in advance. Once your material is available you it to VPO and we do the rest. Eliminates Waste: journalists no longer waste time hunting for your information content is centralized in a single event news site and the PR contact listing for your company on your online press kit allows for easy follow up 27
29 Flexibility and Shelf Life Press kit materials can come at anytime before, during and right after the show Your online press kit is available well beyond the show dates 28
30 Eliminate Uncertainty You will receive weekly and monthly reports on your online press kit traffic to measure the engagement of your page 29
31 PR Newswire Distribution 30
32 PR Newswire Packages National Exposure includes online press kit plus: One National wire release up to 800 words over PR Newswire, via premium US1 distribution, reaching traditional media, trade publications, bloggers, investors and 5,000+ web sites Promotion on PR Newswire's Twitter account Search Engine Optimization Distribution to PRNJ.com- PR Newswire's media-only website with 80,000+ active users Post-show Visibility & press kit reports Upgrade to Multimedia Exposure to include a multimedia gallery 31
33 PR Newswire Packages Web Visibility includes online press kit plus: PR Newswire WebMaxPlus distribution of one news release, any length to 5,000+ websites, online newspapers, industry media Search Engine Optimization One image or logo on PRNewswire.com Post-show Visibility & press kit reports 32
34 We re Here to Help! For any additional information or questions regarding Virtual Press Office and PR Newswire services, please feel free to contact us!
35 We Appreciate You Joining Us Today! Secure your online press kit package by Wednesday, November 9 and receive a 10% discount* on any online press kit package from Virtual Press Office/PR Newswire. keyword webinar in special instructions Note - your documents do not need to be ready to secure your package. Documents can be submitted at any time. *Must have attended live webinar to qualify. 34
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